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UTMs: What are They Good for in Recruitment Marketing (and Best Practices for Using Them)

Rally Recruitment Marketing

UTM stands for Urchin Tracking Module, which was a web analytics system created by a company called Urchin Software that was acquired by Google in 2005. How are UTMs useful in Recruitment Marketing and employer branding? Where UTMs fall short in Recruitment Marketing and employer branding tracking. What are UTMs?

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If You Want to Attract Remote Candidates, You’ve Got to Speak the Language

Rally Recruitment Marketing

Candidates seeking remote roles want to know your company is focused on providing an engaging, collaborative and supportive culture around the flexible options you offer. Our recent webinar with The Muse , 3 Strategies to Attract Remote & Virtual Talent: Is Your Employer Brand Ready? Make employee voices heard.

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Anti-Social Recruiting: Why Sourcing Best Practices Are BS

Recruiting Daily

Of course, this was in 2005, and the explosion of publicly available personal information that’s so ubiquitous today was, at the time, still in its infancy. Back in the Day: The Original Social Sourcing. Tactically, the more knockouts there are in a search, the less qualified candidates are out there, the easier direct sourcing becomes.

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Why Women Aren’t Applying to Your Jobs

Glassdoor for Employers

Fostering a culture of gender diversity isn’t just good for women, though–it’s good for men, and it’s good for business. Workplace culture. Since making a splash during the 2005 Super Bowl, the company’s ads pretty much defined heterosexual male wish fulfillment. So in 2013, the company revamped its brand.

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17 Crucial Recruiting Statistics for 2016

Beamery

Here are the HR and recruiting statistics and best practices that you need to know in 2016: Employer branding matters: the statistics. A weak employer brand can cost you job applicants : About 11 percent of job seekers said they would decline a job offer from an employer with a bad reputation–even if they were unemployed.

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Moments That Matter in the Candidate Experience

exaqueo

Today, it’s more important than ever to build a strong employer brand and provide a positive experience for candidates to compete for top talent. And that means you have to be just as detail-oriented and scrutinize every element of the employment experience. So, what does this mean for recruiting and employer brand?

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Recruiting Trends 2020 Report: Predictions for the Year Ahead

Yello

James Ellis , employer branding expert. Recruiters will need to expand their search nationally and globally to consider talent in remote locations, and company culture will need to evolve to include effective work-from-home policies, employee inclusion initiatives and more. Employer Branding Trends for 2020, EmotiveBrand.