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While You’re Waiting on Your Employer Brand Update: Share Stories

Stories Incorporated

If your company is working on an employer brand update or new EVP, your recruitment marketing efforts can’t be on pause. They’ll serve your employer brand later, too. Our cultures are being rebuilt and employer brands are being reimagined. Reading Time: 7 minutes. Is it Autism Awareness Month?

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10 employer branding mistakes (and solutions) for 2024

PowerToFly

To start us off with an employer branding definition, your employer brand is the impression you’ve put (intentionally or inadvertently) out in the job market of what working at your organization is actually like. Because employer branding directly affects the quality of talent you attract.

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5 Creative Ways to Tell Your Employer Brand Story

Indeed

They browse search engines, social media and career sites to find jobs. It’s a combination of word-of-mouth, advertising and other traditional communication methods. For top performing job seekers, the path is even less defined due to the sheer volume of recruiter outreach they are receiving.

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The Impact of COVID-19 on Recruiting Benchmarks

Rally Recruitment Marketing

But when the new coronavirus became a pandemic and millions of businesses closed in March, recruiting costs began an upward trajectory that reached a CPA of $19 in June—a 60% increase, according to recruiting benchmark data from programmatic recruitment advertising provider, Appcast. 3 ways to increase your job application rate.

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Passive Pursuit: Retargeting Strategies to Engage Candidates Who Aren’t Actively Seeking Jobs

Recruiting Daily

Lower cost than paid search : While still an investment, retargeting passive candidates is typically more affordable than paying to advertise open roles to a broader audience who may or may not have heard about your company. Remind candidates of your openings : People often research jobs casually without applying right away.

Strategy 100
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How to adapt to an active candidate market

Social Talent

Employer Branding. Alternatively, we have a free ebook available for you on this topic which you can download now. Job Descriptions. A higher volume of active candidates will mean more eyes on your job advertisements. What will putting this into your job advertisements do? .

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Recruitment Marketing Audit: Attracting Diverse Talent 

Rally Recruitment Marketing

From what your job descriptions say to where your jobs are being distributed to how you’re engaging diverse talent throughout your recruitment process, your Recruitment Marketing plan must be intentional and inclusive. Unfortunately, a poorly written job description can lead to fewer applications from women and people of color.