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Measuring Employer Branding and Recruitment Marketing: Essentials to Tracking

Rally Recruitment Marketing

Despite the growing importance of employer branding and Recruitment Marketing in attracting talent to your workplace, our field still suffers from a massive knowledge gap at all levels, especially when it comes to knowing how to measure employer branding. Employer review ratings (i.e. Consider using the S.M.A.R.T

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Managing the Candidate Experience During the COVID-19 Crisis

Rally Recruitment Marketing

As HR and employer brand professionals, our job is to always “think like a candidate” or “think like an employee.” We have to take on their unique perspectives and anticipate their questions in order to deliver what they need, when they need it, which ultimately creates positive experiences with your brand.

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Employer Branding On A Budget

ClearCompany Recruiting

Brushing up our employer branding is the top initiative of our recruiting team while we pause hiring to evaluate market conditions during the COVID-19 outbreak. My goal in this post is to help you develop an employer brand using your existing team and resources. But, now is the perfect time. Blu Ivy Group ). LinkHumans ).

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How to Create and Maintain an Inclusive Employer Brand

Social Talent

When we think about elevating our approach to inclusive hiring, our minds may drift to improving the language in job descriptions or trying to foster a candidate experience that caters to all. So, if you really want to cultivate an inclusive employer brand, you need to embrace your actual truth, warts and all!

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How Employer Branding Can Help Manage Risk During a Crisis

Rally Recruitment Marketing

As an employer brand professional, you can protect your company’s overall brand reputation and help to manage risk during this crisis. This can only happen though when we shift our mindset and think about employer branding beyond just a recruitment nice-to-have. How your employer brand team can help manage risk.

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5 Pain Points In Your Candidate Experience (And How To Improve Them!)

Rally Recruitment Marketing

Did you know that only one-third of candidates report a positive candidate experience? This means that the majority of candidates are likely experiencing pain points somewhere along their candidate experience (CX) with your organization. Pain point #3: Your response to comments on social media.

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16 Employer Branding Statistics We Learned at RallyFwd

Rally Recruitment Marketing

Recruitment marketers, talent acquisition practitioners and employer branding specialists from around the world gathered virtually on May 6, 2020, for the RallyFwd Virtual Conference. Together, we learned from industry thought leaders and employer brand mentors on how to navigate uncertainty during the COVID-19 crisis and still thrive.