Employer Branding: Definition, Process, Strategy and Resources

Beamery

Companies that consistently attract the best talent get one thing right: Employer branding. Instead of reading reviews on Amazon, candidates are turning to social media and to websites like Glassdoor to get the real scoop on companies. So, what is an Employer Brand?

A Complete List of Employer Branding Strategies for Job Descriptions

Ongig

Today I’m going to show you a VERY effective list of employer branding strategies for your job descriptions. Employer Branding on Job Descriptions vs Company Career Page. A lot of your candidates are coming from job boards like Indeed, Glassdoor and LinkedIn.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Audit Your Employer Brand Now to Get Ahead in 2020

Hireology

To stand out and attract top talent in today’s competitive hiring market, you need a strong employer brand. In fact, recent data found that 69 percent of job seekers would reject a job offer from a company with a bad employer brand.

What Is a Candidate Engagement Platform?

Jobalign

What is a Candidate Engagement Platform? An ATS tracks applicants, but what happens when candidates aren’t applying in the first place? Candidate engagement platforms work in this space to attract and encourage job seekers to apply for open positions.

Boost Applicant-to-Hire Conversion 10x with a Strong Employment Brand

Hireology

A strong employment brand can help your company stand out from the competition and attract top candidates in today’s competitive job market. And if you don’t have a compelling employment brand in place, you’ll likely face challenges securing qualified talent.

How to Effortlessly Use Texting to Hire Hourly Workers

ExactHire Recruiting

Whether our pervasive mobile usage troubles or encourages you, it is undeniable. In fact, according to research done by Hitwise , the average device split for searches was 72% for mobile and 28% for desktop in 2017. Candidate shelf-life.

Candidate Experience & the Application Process: 4 Things You’re Doing Wrong

Social Talent

Building a great employer brand can be challenging for some companies, but successfully doing so can enhance a company’s ability to attract, retain and motivate talented individuals. The importance of optimising the candidate experience cannot go understated.

5 Marketing Trends Shaping The Future of Recruitment

Social Talent

But now, with new technology and changes in candidate behaviour, recruiting is using modern marketing tactics to fill open positions. But today, employers are increasingly using consumer marketing techniques to attract top talent. The Rise of Your Employer Brand.

Trends 138

Video and Job Advertising: The Perfect Marriage

Social Talent

There have been big changes in the way companies attract talent and connect with candidates over the years and video represents a fantastic opportunity for recruiters to get more eyeballs on their job ads.

6 Rules For Mobile Optimized Recruiting

Newton Software

Mobile Optimized Recruiting Made Easy. The impact of mobile job search on the candidate experience and applicant to candidate conversion rates. The importance of mobile apply in promoting EEO/OFCCP regulations and workplace diversity.

Mobile 107

Dialed In: Mobile Recruiting and The Candidate Experience.

Recruiting Daily

If there’s one thing I really, truly hate about using my smart phone, it’s when I go to look up some basic bit of information (should be easy enough), and get stuck playing a little game that I call “the mobile hokey pokey.” Mobile Recruiting: Can You Hear Me Now?

Smartphone, Dumb Recruiting: Why Mobile is a Must

Jobvite

Jobvite’s eBook, “Smartphone, Dumb Recruiting: Why Mobile is a Must,” takes a look at common errors that might hinder your success, while offering critical tips to help you close the chasm that separates you from … Continued. Candidate Engagement Employment Branding

5 Best Recruitment Marketing Articles of the Week 4.11.15 to 4.17.15

SmashFly

This week we’ll be talking about candidate experience, Mobilegeddon, recruiting content and getting a new job. Here’s our weekly feature in which we share our favorite articles about recruitment marketing and other recruitment trends.

2018 Was the Tipping Point for Recruiting

Fistful of Talent

That means an increased focus on employer branding, and meeting candidates where they are, in places like their mobile devices or Instagram accounts. Candidates are more like customers. Unemployment rates haven’t quite reached zero (at least, not yet!)

Game of Thrones & Talent Acquisition Technology: Who Can Unite the Kingdoms?

SmashFly

Candidate Engagement Content Marketing Employee Referrals Employer Brand Mobile Recruiting Recruitment Analytics Recruitment Marketing Recruitment Marketing Platform Social Recruiting Talent Acquisition CRM employee referrals game of thrones recruiting analytics recruitment marketing social recruiting talent acquisition talent acquisition strategy Spoiler Alert: If you aren’t current on Game of Thrones, go catch up and come back :). (How

Making a move on Millennials

Teamtailor

Making job ads and career pages mobile-friendly is essential for reaching out and maintaining the interest of Millenials. Make it easy to apply, keep the candidates engaged and informed on-the-go, and you’ll reduce the risk of losing them to a competitor. Candidate community.

5 Recruiting Challenges for 2015

Glassdoor for Employers

What budget needs to be allocated to employer branding, and how does that tie into recruiting? Candidate Demographics. Candidate Engagements. Challenge #2: Employer Branding. Challenge #3: Candidate Quality. Challenge #5: Mobile Recruiting.

eBook 171

3 Ways Your Business Can Support a Mobile-Friendly Experience for Job Applicants

Hireology

This is because mobile is becoming central to job searching – especially among millennials. In fact, recent data found that over 90 percent of job applicants use their mobile devices at some point in the process when searching for their dream jobs. Offer an Option to Apply Via Mobile.

6 Recruitment News Items to Capture Your Imagination this Week – 30th March 2015

Social Talent

In the news this week: Caliber Debuts Business Messaging App: Reinvents Networking & Candidate Engagement. We’ve seen just how effective Instagram can be as an Employer Branding tool, and now a brand new Instagram standalone app is making it even better!

Five Ways to Use Mobile at Your Next Career Fair or College Event

TalentCircles

By Jessica Miller-Merrell The end of summer is upon us, and with the changing seasons comes the time of year when recruiters pack up their branded pens, water bottles and post it notes and head to campus career fairs. campus recruitment college career fair mobile recruiting

Top 100 HR and Recruitment Blogs [by Organic Traffic with Top 3 Articles Each]

Ongig

This includes general HR blogs, recruiting blogs, talent acquisition blogs, employer branding blogs and more. Employee Engagement. Employer Branding. Candidate Experience. Employer Branding. Glassdoor for Employers Blog. Employer Brand.

9 Steps to Improving the Candidate Experience 

Jobvite

Revisit your candidate experience now to hire the best later. And not just customers—-for better or worse, job candidates are likely to share their experiences both in conversations with their peers and on social media. It’s an effective way to strengthen the employer’s brand. . .

Why the Best Recruitment Marketers Don’t Stop at ‘Apply Here’

Recruiting Daily Advisor

Never before have recruiters focused so much of their energy on keeping good candidates engaged in the hiring process. The best recruiters are using recruitment marketing at every stage of hiring to drive and sustain higher candidate engagement. Engage.

B2B 68

How to Improve Talent Pool Engagement

Recruiting Daily Advisor

In a previous post , we opened up the idea of talent pool engagement—keeping candidates and potential candidates engaged and informed about the organization before they’re even being considered for a role. Tips for Improving Talent Pool Engagement.

The digital revolution and your candidate as customer

Bersin

Now, a competitive job market and underlying social and workforce trends have given employers another royal to consider: candidates. How is your Talent Acquisition organization taking advantage of digital capabilities to treat candidates like customers?

The Candidate Outreach Experiment that Got Us an Incredible 26% Response Rate From Software Engineering Candidates in San Francisco

1-Page

The best people were gainfully employed, paid well, and overwhelmed by a barrage of identical messages from recruiters. We brainstormed, wrote and sent out a series of five email messages to a pool of relevant (and highly qualified) candidates that I curated using 1-Page’s Source product.

Keep The Employees You Already Have—Create A Great Experience For Candidates

Jobvite

You employ “Meredith” as a valet parking attendant. Sydney has a streamlined and engaging experience as a candidate. Developing a positive candidate experience not only helps turn good applicants into hires, it also helps you retain your existing workforce.

Cracking the Boston Talent Market: Hiring Tips from HubSpot, Wayfair, and TripAdvisor

Entelo

Just like many of our recruiting counterparts elsewhere, engaging with the local candidate market poses unique challenges. Candidates are often more familiar with companies as brands, not employers. There’s a big difference between employee brand and employer brand.

The 2013 Candidate Experience Awards Results: Our Perspective

Recruiting Toolbox

For over 3 years now, the Talent Board has brought considerable attention to the Candidate Experience and its impact on an organization’s recruiting success. As experts on recruiting process, technology, interviewing and selection, candidate engagement, we at Recruiting Toolbox certainly have had a very keen interest in this issue as we work with our clients on their candidate experience either directly or indirectly all of the time. By Ben Gotkin.

Forget Perks. Here’s What the Best of the Best Really Look for in a Job Offer

1-Page

Having great managers – Bad managers are often the #1 cause of turnover , and can be the main reason a candidate is looking for new opportunities, so it’s crucial you show off your best leaders. The best way to identify the factors for your targets involves “candidate research”.

When Recruiting Meets Marketing, and How We Slashed Our Time to Hire to Two Weeks

1-Page

The best people were gainfully employed, paid well, and overwhelmed by a barrage of identical messages from recruiters. We brainstormed, wrote and sent out a series of five email messages to a pool of relevant (and highly qualified) candidates that I curated using 1-Page’s Source product.

The Bad and The Not So Beautiful: Film School for Recruiters.

Recruiting Daily

Our goal on set: take a really boring subject matter and try to turn it into content that’s at least engaging and tolerable. ” Not only is that true, but that’s basically the core business case behind incorporating video into employer brand initiatives.

Film 96

Whitebox AI + 5 More HR Trends for 2020

Avature

The playbook includes strong efforts to replicate the personalization , user experience and engagement power of market disruptors like Amazon and Netflix. Expectations for HCM software have moved definitively from digital record-keeping to collaboration and engagement. The CRM technology that revolutionized recruitment marketing is being applied by the laggards, while early CRM adopters are pushing engagement and influence into talent management.

How to Improve the Candidate Experience: 7 Strategies

JazzHR

Most talent acquisition professionals are familiar with the concept of the candidate experience. It’s a holistic view of all the feelings, interactions and impressions a job seeker goes through at every step of their candidate lifecycle. . Increase and Automate Candidate Communications.

The Current State of Talent Acquisition at ERE's Fall Conference

Proactive Talent

In the past decade or so, the role of a talent acquisition leader has evolved from your traditional butts-in-seats focus to someone now in charge of building an external employer brand and being a true business partner to business leaders. The Evolution of Candidate Expectations What used to be a world consumed by job boards, applications, automation, and job hunters is now a place of social recruiting – one where referrals, analytics and integrated recruiting strategies rule.

Evolving Your Social Recruitment Vocabulary

SailorAnn

The marketing to get you to click on the initial link may be good, but if candidates are not clicking through, it could be due to your content. If you want Manager’s and employees to become brand ambassadors, they need to be equipped with EVP marketing messages to promote the company.

3 Ways to Support a Simpler Application Process for Job Seekers

Hireology

The tight labor market has created an Applicant Economy, meaning now more than ever, employers need to sell job seekers on the opportunity joining their team presents, rather than the other way around. This begins with a strong employer brand that excites top talent about joining your team.

What Is Candidate Experience, and How Does It Show up Throughout the Recruitment Process?

JazzHR

Throughout the strong market, recruiting professionals have had to focus on approaching the most qualified job candidates as consumers with plenty of opportunities to choose from. Emphasis has been placed on delivering the best possible candidate experience. .

Top Talent Acquisition and Recruitment Marketing Conferences to Attend in 2020

Rally Recruitment Marketing

This December our conference focus is “See The Future of Candidate Experience,” and we’ll be hearing from an amazing line-up of speakers, on a range of candidate experience topics that can help you level up your approach in 2020. .

3 Keys to Competing with Global Firms as a Mid-Market Company.

Pragna Technologies

Amplify your employment brand story. When you develop an authentic culture that opens doors for employees to pursue significant work and add worth daily, you’re holding your employment brand story happen.