A Complete List of Employer Branding Strategies for Job Descriptions

The Magnet: Attract Candidates To You

Today I’m going to show you a VERY effective list of employer branding strategies for your job descriptions. Employer Branding on Job Descriptions vs Company Career Page. A lot of your candidates are coming from job boards like Indeed, Glassdoor and LinkedIn.

Employer Branding: Definition, Process, Strategy and Resources


Companies that consistently attract the best talent get one thing right: Employer branding. Instead of reading reviews on Amazon, candidates are turning to social media and to websites like Glassdoor to get the real scoop on companies. So, what is an Employer Brand?

Boost Applicant-to-Hire Conversion 10x with a Strong Employment Brand


A strong employment brand can help your company stand out from the competition and attract top candidates in today’s competitive job market. And if you don’t have a compelling employment brand in place, you’ll likely face challenges securing qualified talent.

What Is a Candidate Engagement Platform?


What is a Candidate Engagement Platform? An ATS tracks applicants, but what happens when candidates aren’t applying in the first place? Candidate engagement platforms work in this space to attract and encourage job seekers to apply for open positions.

6 Rules For Mobile Optimized Recruiting

Newton Software

Mobile Optimized Recruiting Made Easy. The impact of mobile job search on the candidate experience and applicant to candidate conversion rates. The importance of mobile apply in promoting EEO/OFCCP regulations and workplace diversity.

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Candidate Experience & the Application Process: 4 Things You’re Doing Wrong

Social Talent

Building a great employer brand can be challenging for some companies, but successfully doing so can enhance a company’s ability to attract, retain and motivate talented individuals. The importance of optimising the candidate experience cannot go understated.

5 Recruiting Challenges for 2015

Glassdoor for Employers

What budget needs to be allocated to employer branding, and how does that tie into recruiting? Candidate Demographics. Candidate Engagements. Challenge #2: Employer Branding. Challenge #3: Candidate Quality. Challenge #5: Mobile Recruiting.

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5 Best Recruitment Marketing Articles of the Week 4.11.15 to 4.17.15


This week we’ll be talking about candidate experience, Mobilegeddon, recruiting content and getting a new job. Here’s our weekly feature in which we share our favorite articles about recruitment marketing and other recruitment trends.

5 Marketing Trends Shaping The Future of Recruitment

Social Talent

But now, with new technology and changes in candidate behaviour, recruiting is using modern marketing tactics to fill open positions. But today, employers are increasingly using consumer marketing techniques to attract top talent. The Rise of Your Employer Brand.

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Video and Job Advertising: The Perfect Marriage

Social Talent

There have been big changes in the way companies attract talent and connect with candidates over the years and video represents a fantastic opportunity for recruiters to get more eyeballs on their job ads.

2018 Was the Tipping Point for Recruiting

Fistful of Talent

That means an increased focus on employer branding, and meeting candidates where they are, in places like their mobile devices or Instagram accounts. Candidates are more like customers. Unemployment rates haven’t quite reached zero (at least, not yet!)

3 Ways Your Business Can Support a Mobile-Friendly Experience for Job Applicants


This is because mobile is becoming central to job searching – especially among millennials. In fact, recent data found that over 90 percent of job applicants use their mobile devices at some point in the process when searching for their dream jobs. Offer an Option to Apply Via Mobile.

Game of Thrones & Talent Acquisition Technology: Who Can Unite the Kingdoms?


Candidate Engagement Content Marketing Employee Referrals Employer Brand Mobile Recruiting Recruitment Analytics Recruitment Marketing Recruitment Marketing Platform Social Recruiting Talent Acquisition CRM employee referrals game of thrones recruiting analytics recruitment marketing social recruiting talent acquisition talent acquisition strategy Spoiler Alert: If you aren’t current on Game of Thrones, go catch up and come back :). (How

Five Ways to Use Mobile at Your Next Career Fair or College Event


By Jessica Miller-Merrell The end of summer is upon us, and with the changing seasons comes the time of year when recruiters pack up their branded pens, water bottles and post it notes and head to campus career fairs. campus recruitment college career fair mobile recruiting

6 Recruitment News Items to Capture Your Imagination this Week – 30th March 2015

Social Talent

In the news this week: Caliber Debuts Business Messaging App: Reinvents Networking & Candidate Engagement. We’ve seen just how effective Instagram can be as an Employer Branding tool, and now a brand new Instagram standalone app is making it even better!

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Why the Best Recruitment Marketers Don’t Stop at ‘Apply Here’

Recruiting Daily Advisor

Never before have recruiters focused so much of their energy on keeping good candidates engaged in the hiring process. The best recruiters are using recruitment marketing at every stage of hiring to drive and sustain higher candidate engagement. Engage.

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How to Improve Talent Pool Engagement

Recruiting Daily Advisor

In a previous post , we opened up the idea of talent pool engagement—keeping candidates and potential candidates engaged and informed about the organization before they’re even being considered for a role. Tips for Improving Talent Pool Engagement.

The digital revolution and your candidate as customer


Now, a competitive job market and underlying social and workforce trends have given employers another royal to consider: candidates. How is your Talent Acquisition organization taking advantage of digital capabilities to treat candidates like customers?

Keep The Employees You Already Have—Create A Great Experience For Candidates


You employ “Meredith” as a valet parking attendant. Sydney has a streamlined and engaging experience as a candidate. Developing a positive candidate experience not only helps turn good applicants into hires, it also helps you retain your existing workforce.

The Candidate Outreach Experiment that Got Us an Incredible 26% Response Rate From Software Engineering Candidates in San Francisco


The best people were gainfully employed, paid well, and overwhelmed by a barrage of identical messages from recruiters. We brainstormed, wrote and sent out a series of five email messages to a pool of relevant (and highly qualified) candidates that I curated using 1-Page’s Source product.

Cracking the Boston Talent Market: Hiring Tips from HubSpot, Wayfair, and TripAdvisor


Just like many of our recruiting counterparts elsewhere, engaging with the local candidate market poses unique challenges. Candidates are often more familiar with companies as brands, not employers. There’s a big difference between employee brand and employer brand.

The 2013 Candidate Experience Awards Results: Our Perspective

Recruiting Toolbox

For over 3 years now, the Talent Board has brought considerable attention to the Candidate Experience and its impact on an organization’s recruiting success. As experts on recruiting process, technology, interviewing and selection, candidate engagement, we at Recruiting Toolbox certainly have had a very keen interest in this issue as we work with our clients on their candidate experience either directly or indirectly all of the time. By Ben Gotkin.

The Bad and The Not So Beautiful: Film School for Recruiters.

Recruiting Daily

Our goal on set: take a really boring subject matter and try to turn it into content that’s at least engaging and tolerable. ” Not only is that true, but that’s basically the core business case behind incorporating video into employer brand initiatives.

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Forget Perks. Here’s What the Best of the Best Really Look for in a Job Offer


Having great managers – Bad managers are often the #1 cause of turnover , and can be the main reason a candidate is looking for new opportunities, so it’s crucial you show off your best leaders. The best way to identify the factors for your targets involves “candidate research”.

3 Ways to Support a Simpler Application Process for Job Seekers


The tight labor market has created an Applicant Economy, meaning now more than ever, employers need to sell job seekers on the opportunity joining their team presents, rather than the other way around. This begins with a strong employer brand that excites top talent about joining your team.

When Recruiting Meets Marketing, and How We Slashed Our Time to Hire to Two Weeks


The best people were gainfully employed, paid well, and overwhelmed by a barrage of identical messages from recruiters. We brainstormed, wrote and sent out a series of five email messages to a pool of relevant (and highly qualified) candidates that I curated using 1-Page’s Source product.

The Current State of Talent Acquisition at ERE's Fall Conference

Proactive Talent

In the past decade or so, the role of a talent acquisition leader has evolved from your traditional butts-in-seats focus to someone now in charge of building an external employer brand and being a true business partner to business leaders. The Evolution of Candidate Expectations What used to be a world consumed by job boards, applications, automation, and job hunters is now a place of social recruiting – one where referrals, analytics and integrated recruiting strategies rule.

Evolving Your Social Recruitment Vocabulary


The marketing to get you to click on the initial link may be good, but if candidates are not clicking through, it could be due to your content. If you want Manager’s and employees to become brand ambassadors, they need to be equipped with EVP marketing messages to promote the company.

Three Challenges that Can Flatline Healthcare-Sector Recruiting


With increased competition for top talent, smart recruiters will need to take measures to stock their talent pipelines with plenty of engaged, qualified candidates to avoid compensation-and-benefits arms races and lengthy times to hire. Challenge #2: Weaker Employer Branding.

Career Sites are 7x More Cost-Effective Than Job Boards: How to Attract Top Talent with a Compelling Career Site


Make your careers link easy to find on your website or engaged candidates seeking out your brand might assume you don’t have any opportunities available. Engaging and Mobile-Friendly Content. An Option to Apply Via Mobile.

Practical Ways to Measure and Optimize Candidate Experience for the Long-Haul

ClearCompany Recruiting

Furthermore, candidates are more brave to share their experiences with a company online through career review sites like Indeed, Glassdoor and FairyGodboss, in addition to sharing experiences with friends and family through social media. Is Texting Candidates Right for Your Company?

Why an HRIS Alone Can’t Meet All Your Hiring Needs


But based on continuous improvement and addressing customer feedback, we’ve since expanded our offerings significantly and now offer a full-stack recruitment candidate relationship management (CRM) platform. Keep Candidates Engaged. Where are my best candidates coming from?

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The 5 Best Recruitment Marketing Techniques That You’re (Probably) Not Using


Sourcing and hiring great candidates for a position is a competitive business. They do their research, take time to evaluate what you’re like as an employer, and expect nothing less than a streamlined and personalized recruiting process. That means using recruitment marketing to help bring the best candidates possible in your front door. If a candidate comments on your blog or asks a question on a social channel you’re using, they are going to expect a response.

Why LAX TechRecruit 2019 is a recruiter’s paradise

Hacker Earth

In today’s candidate-driven market, recruiters and HRs across the world are facing a tough time in hiring and retaining top talent, and sometimes even both. Adler is one of the top bloggers on LinkedIn’s Influencer program writing about the latest trends in hiring, employment, and recruiting.

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Why We Can’t Ignore Our Talent Engagement Strategy

Rally Recruitment Marketing

Job advertising, employer branding, careers sites, social media, recruiting events—there’s a never-ending amount of Recruitment Marketing initiatives that we’re juggling. But let me put you on the spot: How much effort do you invest into talent engagement?