6 of the Best Employer Brands on Snapchat Right Now!

Social Talent

Not only that, but also by 2020 at least a quarter of the entire mobile population in the United States is projected to be using Snapchat. As such it is now the perfect medium on which to promote your employer brand and have it seen by thousands of people. Yes, Aer Lingus (the budget airline) is (in my opinion) one of the best companies for showcasing the people behind their brand on Snapchat. Hubspot’s Snapchat employer branding philosophy?

Why Your Company Needs Employer Branding & How To Get Started

Proactive Talent

There is no company on the planet that shouldn’t use employer branding to help them attract and hire the best talent. That was my response when I was recently asked by John Sumser, Principal Analyst at HRExaminer , to share my thoughts on whether there are companies out there that don’t or shouldn’t need to focus on employer branding in The Definitive Guide To Employment Branding by Dice. So just how much can a poor employer brand cost you?


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Why Everyone Owns the Employer Brand

Undercover Recruiter

Bottle Rocket is one of the world’s premier mobile development firms, responsible for designing and building apps. Why Everyone Owns the Employer Brand Undercover Recruiter - Recruiting & Talent Acquisition Blog. Employer Recruiting Bottle Rocket Employer Brand Employer Branding Podcast Julian PlacinoSome of its clients include National Geographic, BET, A&E and is also a multiple Apple Hall of Fame award winner.

How to Build an Employer Brand

Glassdoor for Employers

How you’re viewed as an employer—by past, present, and future employees—is what is called an “employer brand,” and Glassdoor’s research shows it’s worth its weight in gold. But what exactly is an employer brand? This guide walks you through everything you need to know to build the best brand. . What Is an Employer Brand? Why Is Employer Branding Important? How to Build an Employer Brand.

Internal Mobility: A Talent Management Strategy You Can’t Afford to Overlook

Speaker: Caroline Vernon, Director of Sales and Client Success Leader, CareerArc

Building and supporting a culture where people at all levels are encouraged to—and even expected to—look internally for personal growth and new challenges improves the employer brand and becomes a powerful magnet for the talent market. This focus on career mobility and employee development often results in improved talent attraction and retention, not to mention how it positively affects the bottom line. Join Caroline Vernon, CareerArc Director of Sales and Client Success Leader, to learn her tips to cultivate internal mobility practices with your current workforce and potential new hires.


CKR Interactive

Our unified platform, augmented by rich data and deep industry expertise, is revolutionizing how employers attract and hire the talent they need. See how we created a rich, branded experience through integrated content and a job search customized to meet Sony’s needs.

Social Media For Employer Branding: 7 Facebook Hacks You Need To Know

Proactive Talent

On Facebook, your employer brand starts with your Facebook page. If you’re just getting started with your Facebook Page, here are 7 hacks you’ll want to know to effectively build and promote your employer brand, so you can attract the best (and right) talent to join your company. If video isn’t a part of your employer brand strategy yet, it’s time to invest in it so you can better connect and engage your target candidates on Facebook. With over 1.8

5 Creative Ways You Can Use Virtual Reality & Augmented Reality For Employer Branding

Proactive Talent

Let’s take a look at a few stats and you’ll see why VR and AR are here to stay: The AR mobile game “Pokémon Go,” which layers virtual Pokémon characters on top of a player’s real-world surroundings, has an estimated 7.5 Here are some out-of-box ideas you can use to deliver unique, memorable experiences to your candidates and bring your employer brand to life through augmented and virtual reality: 1. Employer Branding Recruiting

#WorkTrends: The Journey to a Great Employer Brand

TalentCulture - Recruiting

Biro sat down with employer brand expert Susan LaMotte to talk about the power of great employer brands — and why every organization needs to assess whether their own employer brand conveys the essence or the eh of the company. Susan, the Founder and CEO of exaqueo, has worked with an incredible range of organizations, from chicken dinners (Boston Market) to communications (T-Mobile) to education (Princeton University) to the empire-sized CVS […].

3 Features of Digital Onboarding Software that will Elevate your Employer Brand


This includes: Employment contracts and documents, such as government forms and company-specific requirements. What is an employer brand? Employer brand is a term that describes a company’s reputation or image among candidates in the job market.

How Anyone Can Create A Great Employer Branding Video

Spark Hire

Yet many hiring professionals are still not including videos in their employer branding efforts. This is unfortunate considering how much video can improve your employer brand. Moreover, great branding videos are easy to make — even if you’re not a filmography expert. If you’re wary about recording employer branding videos, we’ve put together a guide that will help you create great content. Mobile devices make recording videos easy.

3 Features of Digital Onboarding Software that will Elevate your Employer Brand


This includes: Employment contracts and documents, such as government forms and company-specific requirements. What is an employer brand? Employer brand is a term that describes a company’s reputation or image among candidates in the job market.

How To Know If Your Employer Brand Is In Trouble


Today, business reputation and precise brand voice are critical for a company to engage top talents. At a time when people are highly mobile and lean toward remote work or freelance over the office job, your strong employer brand is what helps to recruit better candidates and retain stellar employees. While a brand voice and […] The post How To Know If Your Employer Brand Is In Trouble appeared first on Jobsoid. Employer Brand

Unlikely Employer Brand winner + Career aspirations from a 9 year old + The working parent COVID life + Instagram recruiting + Employee models


Last week, I got the scoop on where everyone’s head was at in terms of cost for a headline employer brand video. READ THIS (EMPLOYER BRAND VIDEO): One of my favorite trends is the movement of consumer brands to utilize employees as part of their marketing efforts.

Busting the 7 Biggest Employer Branding Myths of All Time.

Recruiting Daily

Based on Google Trends data and anecdotal evidence in the form of podcast topics in the HR, this is the year of Employer Brand (at least in the talent acquisition community). I say this like people who say this is the year of women in Hollywood or the year of mobile in tech, that is […]. Blog Posts News Recruitment Marketing Trends bex consultants brand marketing EB employee referrals employer branding glassdoor hr technology james ellis Recruiting Industry Tips

33 Companies define their promise to employees + Spotify’s remote work plan + Employee wellbeing + Being an ally + Improve your employer brand


Soon, they’ll be savvy enough to avoid employers that put on a good show, but don’t mean it (like this company ). Last week I asked about this new mobile first webinar / interactive podcast app called Clubhouse. Employer Branding & DE&I.

DIY Employer Branding…Where Do I Begin?


This week, we’re excited to have Ben Gledhill , Employer Brand Manager at Manchester Metropolitan University, sharing his thoughts on how to do employer branding on a shoestring… Think of the term “Employer Branding”; what springs to mind? Employer Branding is something that has been around for ages however over the past couple of years it has really risen to the top of the Talent Acquisition agenda. Your mobile phone.

6 Myths About Employer Brand Dispelled


No longer the new fad or trend, employer brand is quickly becoming a strategic staple for organizations hungry to solve talent challenges. Debunking the most common employer brand myths can be the first step in educating new professionals in the space or internal stakeholders and colleagues you need to help support your mission. Myth: Creating an employer brand is an initiative or project within HR that has a start and a finish.

The 5 Pillars of Employer Branding

Glassdoor for Employers

In my role as a Content Marketing Manager at Glassdoor, I was tasked with creating an asset to help recruiters and marketers alike develop a compelling employer brand. We not only help employees find companies they love by publishing reviews and salary information from people “on the inside,” but we also help employers join the conversation and highlight the benefits of working at their companies. In fact, it’s hard to find any literature that simplifies Employer Branding.

4 Ways to Humanize Your Employer Brand

JWT Inside

With all of these technology advancements, it’s easy to get caught up in the automation of things, but we can’t lose sight of what employer brands need now more than ever—humanization. Humanization is what makes your employer brand approachable, reachable and relatable. What are some ways that you can humanize your employer brand? Craft a compelling narrative around what your employees do and how they connect to your company’s brand purpose.

Leveraging User-Generated Video Content for Employer Branding

Undercover Recruiter

Creating employer brand films is costly and the lifespan of videos are not what they used to be. Alykhan Rehmatullah is the CEO & Co-Founder of Altru, a mobile-first platform that allows candidates to engage directly with a company’s employees, allowing employees to share their. Leveraging User-Generated Video Content for Employer Branding Undercover Recruiter - Recruiting & Talent Acquisition Blog.

How to Use Analytics for Employer Branding

Glassdoor for Employers

How do you measure employer branding success? Whether your company is just getting started or has a well-defined employer branding program, measurement is critical to monitor the success of your activities. The insights gained from employer branding efforts can help you negotiate lower advertising rates, allocate budget toward new programs, and most importantly, engage more current and prospective employees with your company’s unique message.

The Ultimate Guide to Employer Branding


Instead of reading reviews online, job candidates are looking into what their potential employers have to offer and what makes a company stand out. As a secret weapon for hiring better quality candidates, innovative companies are dedicating time and resources to building a great employer branding strategy. What is employer branding? Does your company have an employer brand? All of these issues can be solved with great employer branding.

How to Build Your Small Business Employment Brand


Do you know what your employment brand is? Most companies are aware of their consumer brand – that is, the reputation they have among customers as a product or a service provider; however, far fewer know what their employment brand is – that is, the reputation they have among employees as a place to work. And yet, every company has an employment brand. Small businesses that pay attention to their employment brands reap big benefits.

Employer Branding Videos & Why They Work


In today’s candidate-driven market, a positive, definite employer brand is important for attracting and retaining top talent. With an employer profile, you have numerous opportunities to showcase your companies’ unique brand and culture. Including online videos in your profile is a brilliant way to communicate your employer brand to candidates due to the rise in video. How exactly can an employer branding video support a company in the recruiting process?

Do You Have a Strong Employer Branding Strategy?


According to the Society for Human Resource Management (SHRM), an employer brand is one of the most important parts of the employee value proposition. It’s what the core of your company communicates as its identity to both potential and current employees, and includes your brand’s mission, culture, values and brand personality. A strong employer branding strategy can greatly impact recruiting efforts to attract high-level candidates to your organization.

Brandon Hall: Understanding the Impact of Employer Brand

Glassdoor for Employers

Understanding your employer brand. Unsurprisingly, 62% of companies say strengthening their employer brand is their top priority. According to a new Brandon Hall report , organizations that choose to prioritize their employer brand and focus on managing it are 250% more likely to rate their overall talent acquisition efforts as “highly effective.” In other words, focusing on your employer brand can lead to an exceptionally effective hiring process.

Audit Your Employer Brand Now to Get Ahead in 2020


To stand out and attract top talent in today’s competitive hiring market, you need a strong employer brand. In fact, recent data found that 69 percent of job seekers would reject a job offer from a company with a bad employer brand. Hireology data also found that a strong employer brand can boost applicant-to-hire conversion tenfold, compared to organizations that don’t have an employer brand strategy in place. .

4 Ways to Humanize Your Employer Brand

JWT Inside

With all of these technology advancements, it’s easy to get caught up in the automation of things, but we can’t lose sight of what employer brands need now more than ever—humanization. Humanization is what makes your employer brand approachable, reachable and relatable. What are some ways that you can humanize your employer brand? Craft a compelling narrative around what your employees do and how they connect to your company’s brand purpose.

3 Steps to a Powerful Employer Branding Strategy


Whether it’s sharing about your values, your accomplishments or what life is like for employees, storytelling is at the heart of many businesses’ employer branding strategy. Employer branding is the process of promoting your company as a great place to work. Here’s how employer branding can help strengthen your recruiting efforts: Your brand is your reputation . Through their strong employer branding efforts.

A Complete List of Employer Branding Strategies for Job Descriptions


Today I’m going to show you a VERY effective list of employer branding strategies for your job descriptions. Employer Branding on Job Descriptions vs Company Career Page. Companies tend to focus the bulk of their employer branding efforts on their careers page. Why Is Employer Branding Important on Job Descriptions? A List Employer Branding Strategies for Job Descriptions: 1. Job Page Branding.

Recruitment Marketing in APAC: What’s Different and What’s the Same?

Rally Recruitment Marketing

Hi Rally community, my name is Joyce Chan, and I’m a Recruitment Marketing & employer branding practitioner for 10+ markets in the Asia Pacific (APAC) region. 5 – Many APAC organizations are heavily focused on creating a stand-out candidate experience on mobile.

Employer Branding Hashtags that are #KillingIt at Social Recruiting

Stories Incorporated

Adroit use of branded hashtags in your social media recruitment content also turns passive browsers and scrollers into active customers and candidates. team find ourselves personally connecting with brands using employer branding and social recruiting hashtags. Some companies are taking their hashtags beyond the #lifeat formula and are promoting unique hashtags in their employer branding.

Even Iconic Four Seasons Needs a Good Employer Brand

Recruiting Daily

In this podcast… If *anyone* understands the iconic Four Seasons brand, it’s Michael Peterman. Michael, the Vice President of Employer Brand and Insights, has spent over 18 years with Four Seasons, where he recently led a massive HR Transformation process that included consolidating HR processes across 94 hotels in 38 countries. More recently, Michael has taken on defining the Four Seasons Employer Branding initiative.

4 Tips To improving Your Employer Branding


Ok, there are tons of stuff you can do when it comes to employer branding because it’s simply a marketing exercise and no marketer in the world will ever tell you (they shouldn’t either) that they’re doing enough nor they would say they have enough budget to do enough. So in this blog, I decided to focus on the 4 items that I consider as quick wins and if done well, they could put your employer brand in the top 10%.

Employer Branding: Five Experts Explain How to Stand Out From the Competition


If you look at the array of solutions available to employers today, then it would seem that it’s never been easier for employee-experience storytellers to get your employer brand out there. And sometimes employers can put tools in front of strategy and just start shoving content out there on the interwebs in the hope that something — anything — will stick. Holland McCue , Head of Global Employer Branding at Delta Air Lines. Employer Branding General

20 Employer Branding Experts You Should Add to Your LinkedIn Network


Employer branding can be confusing for human resources professionals and hiring managers who are new to the topic. LinkedIn is full of employer branding professionals who share their wisdom with the world online. Currently the global employment brand and recruitment marketing director at KRT Marketing, Derina Adamczak has spent nearly 20 years focused on how companies find and acquire new talent.

Summer Brand Camp: When Consumer And Employer Brands Collide.

Recruiting Daily

I’m a conference skeptic, but in the first 15 minutes of Summer Brand Camp , they had me convinced this was going to be different — and it definitely delivered. The event is focused on the intersection of consumer and employer brands — which is already unique — but the main focus of the content is purpose. Summer Brand Camp: Top 6 Takeaways. Your Culture Is Your Brand. Put Summer Brand Camp on your list of events to attend next year — you won’t regret it.

To Create or Curate? Five Employer Branding Experts Reveal Their Content Best Practices


Employer branding is a relatively new discipline within talent attraction. As Director of Employer Brand at Indeed I’m lucky enough that I get to think about these possibilities every day and call it work. But I’m also lucky enough to know some recruitment marketers and employer brand storytellers at other firms who are tackling the same questions. When it comes to employer brand, we can all learn from one another in this relatively tiny ecosystem.



It can only happen when there is an exquisite alignment of the moon and the sun in our sky." ( Space.com ) Here at exaqueo , we believe strong employer brands also happen when there is alignment. Employer brand is no longer something that one team does. It’s vital that there be alignment and partnership between these functions and stakeholders because employer branding affects and influences so many areas.