How to Build an Employer Brand

Glassdoor for Employers

How you’re viewed as an employer—by past, present, and future employees—is what is called an “employer brand,” and Glassdoor’s research shows it’s worth its weight in gold. But what exactly is an employer brand? What Is an Employer Brand?

6 of the Best Employer Brands on Snapchat Right Now!

Social Talent

Not only that, but also by 2020 at least a quarter of the entire mobile population in the United States is projected to be using Snapchat. As such it is now the perfect medium on which to promote your employer brand and have it seen by thousands of people.

Why Everyone Owns the Employer Brand

Undercover Recruiter

Bottle Rocket is one of the world’s premier mobile development firms, responsible for designing and building apps. Why Everyone Owns the Employer Brand Undercover Recruiter - Recruiting & Talent Acquisition Blog.

Social Media For Employer Branding: 7 Facebook Hacks You Need To Know

Proactive Talent

On Facebook, your employer brand starts with your Facebook page. If you’re just getting started with your Facebook Page, here are 7 hacks you’ll want to know to effectively build and promote your employer brand, so you can attract the best (and right) talent to join your company.

Internal Mobility: A Talent Management Strategy You Can’t Afford to Overlook

Speaker: Caroline Vernon, Director of Sales and Client Success Leader, CareerArc

Why Your Company Needs Employer Branding & How To Get Started

Proactive Talent

There is no company on the planet that shouldn’t use employer branding to help them attract and hire the best talent. That was my response when I was recently asked by John Sumser, Principal Analyst at HRExaminer , to share my thoughts on whether there are companies out there that don’t or shouldn’t need to focus on employer branding in The Definitive Guide To Employment Branding by Dice. So just how much can a poor employer brand cost you?

How to Use Analytics for Employer Branding

Glassdoor for Employers

How do you measure employer branding success? Whether your company is just getting started or has a well-defined employer branding program, measurement is critical to monitor the success of your activities. Employer Branding analytics Brand measurement

5 Creative Ways You Can Use Virtual Reality & Augmented Reality For Employer Branding

Proactive Talent

Let’s take a look at a few stats and you’ll see why VR and AR are here to stay: The AR mobile game “Pokémon Go,” which layers virtual Pokémon characters on top of a player’s real-world surroundings, has an estimated 7.5 Employer Branding Recruiting

The Employer Brand of Macy’s

Undercover Recruiter

is a premier omnichannel retailer with iconic brands that serve customers through outstanding stores, dynamic online sites and mobile apps. How does an iconic brand deal with employer branding? The Employer Brand of Macy’s Undercover Recruiter - Recruiting & Talent Acquisition Blog. Employer Recruiting Employer Brand Employer Branding Podcast Macy's

Employer Branding: Definition, Process, Strategy and Resources

Beamery

Companies that consistently attract the best talent get one thing right: Employer branding. This is where a carefully planned employer branding strategy becomes critical. So, what is an Employer Brand? Why does employer branding matter?

Brandon Hall: Understanding the Impact of Employer Brand

Glassdoor for Employers

Understanding your employer brand. Unsurprisingly, 62% of companies say strengthening their employer brand is their top priority. In other words, focusing on your employer brand can lead to an exceptionally effective hiring process.

6 Myths About Employer Brand Dispelled

exaqueo

No longer the new fad or trend, employer brand is quickly becoming a strategic staple for organizations hungry to solve talent challenges. Myth: Creating an employer brand is an initiative or project within HR that has a start and a finish.

Audit Your Employer Brand Now to Get Ahead in 2020

Hireology

To stand out and attract top talent in today’s competitive hiring market, you need a strong employer brand. In fact, recent data found that 69 percent of job seekers would reject a job offer from a company with a bad employer brand.

DIY Employer Branding…Where Do I Begin?

Beamery

This week, we’re excited to have Ben Gledhill , Employer Brand Manager at Manchester Metropolitan University, sharing his thoughts on how to do employer branding on a shoestring… Think of the term “Employer Branding”; what springs to mind?

4 Ways to Humanize Your Employer Brand

JWT Inside

With all of these technology advancements, it’s easy to get caught up in the automation of things, but we can’t lose sight of what employer brands need now more than ever—humanization. Humanization is what makes your employer brand approachable, reachable and relatable.

Busting the 7 Biggest Employer Branding Myths of All Time.

Recruiting Daily

Based on Google Trends data and anecdotal evidence in the form of podcast topics in the HR, this is the year of Employer Brand (at least in the talent acquisition community).

Employer Branding Videos & Why They Work

Rezoomo

In today’s candidate-driven market, a positive, definite employer brand is important for attracting and retaining top talent. With an employer profile, you have numerous opportunities to showcase your companies’ unique brand and culture.

How Anyone Can Create A Great Employer Branding Video

Spark Hire

Yet many hiring professionals are still not including videos in their employer branding efforts. This is unfortunate considering how much video can improve your employer brand. Moreover, great branding videos are easy to make — even if you’re not a filmography expert. If you’re wary about recording employer branding videos, we’ve put together a guide that will help you create great content. Mobile devices make recording videos easy.

The Ultimate Guide to Employer Branding

Hundred5

Instead of reading reviews online, job candidates are looking into what their potential employers have to offer and what makes a company stand out. What is employer branding? Does your company have an employer brand? Who is in charge of employer branding?

Leveraging User-Generated Video Content for Employer Branding

Undercover Recruiter

Creating employer brand films is costly and the lifespan of videos are not what they used to be. Leveraging User-Generated Video Content for Employer Branding Undercover Recruiter - Recruiting & Talent Acquisition Blog.

A Complete List of Employer Branding Strategies for Job Descriptions

Ongig

Today I’m going to show you a VERY effective list of employer branding strategies for your job descriptions. Employer Branding on Job Descriptions vs Company Career Page. Companies tend to focus the bulk of their employer branding efforts on their careers page.

4 Ways to Humanize Your Employer Brand

JWT Inside

With all of these technology advancements, it’s easy to get caught up in the automation of things, but we can’t lose sight of what employer brands need now more than ever—humanization. Humanization is what makes your employer brand approachable, reachable and relatable.

How to Build Your Small Business Employment Brand

CareerBuilder

Do you know what your employment brand is? And yet, every company has an employment brand. Small businesses that pay attention to their employment brands reap big benefits. Present your brand.

Employer Branding: Five Experts Explain How to Stand Out From the Competition

Indeed

If you look at the array of solutions available to employers today, then it would seem that it’s never been easier for employee-experience storytellers to get your employer brand out there. Holland McCue , Head of Global Employer Branding at Delta Air Lines.

To Create or Curate? Five Employer Branding Experts Reveal Their Content Best Practices

Indeed

Employer branding is a relatively new discipline within talent attraction. As Director of Employer Brand at Indeed I’m lucky enough that I get to think about these possibilities every day and call it work. Noelle Holdsworth , Employer Brand Manager at T-Mobile.

Do You Have a Strong Employer Branding Strategy?

ViziRecruiter

According to the Society for Human Resource Management (SHRM), an employer brand is one of the most important parts of the employee value proposition. A strong employer branding strategy can greatly impact recruiting efforts to attract high-level candidates to your organization.

4 Tips To improving Your Employer Branding

MyRecruitmentPlus

Ok, there are tons of stuff you can do when it comes to employer branding because it’s simply a marketing exercise and no marketer in the world will ever tell you (they shouldn’t either) that they’re doing enough nor they would say they have enough budget to do enough.

Even Iconic Four Seasons Needs a Good Employer Brand

Recruiting Daily

In this podcast… If *anyone* understands the iconic Four Seasons brand, it’s Michael Peterman. More recently, Michael has taken on defining the Four Seasons Employer Branding initiative. Heard in this podcast: Jason Seiden, CEO & Cofounder, Brand Amper.

20 Employer Branding Experts You Should Add to Your LinkedIn Network

Eightfold

Employer branding can be confusing for human resources professionals and hiring managers who are new to the topic. LinkedIn is full of employer branding professionals who share their wisdom with the world online.

Summer Brand Camp: When Consumer And Employer Brands Collide.

Recruiting Daily

I’m a conference skeptic, but in the first 15 minutes of Summer Brand Camp , they had me convinced this was going to be different — and it definitely delivered. Summer Brand Camp: Top 6 Takeaways. Your Culture Is Your Brand.

How to Develop a Winning Employer Branding Strategy

Transformify - Recruiting

SpdLoad is a startup development company focused on web and mobile development of Minimum Viable Products( MVP) for early-stage startups. Anastasiia, what goals are you looking to achieve by leveraging Employer Branding ? These sub-goals differentiated our employer brand.

Employer Brand: A Weapon in the Recruitment Arsenal

Advance Human Capital

But investing in your Employer Brand makes it so much easier. That’s why no company who wants to hire quality talent can go without a strong Employer Brand. To win the war for talent, organizations must hone a type of weapon – their employer brand.

Boost Applicant-to-Hire Conversion 10x with a Strong Employment Brand

Hireology

A strong employment brand can help your company stand out from the competition and attract top candidates in today’s competitive job market. And if you don’t have a compelling employment brand in place, you’ll likely face challenges securing qualified talent.

Employer Branding to Attract Talent

BirdDogHR - Recruitment

Employer Branding to Attract Talent. Branding for customers is common sense, but branding for applicants? Employer branding is the process of promoting a company or organization as the employer of choice to a desired target group they need to recruit and retain.

Inbound and Down: How Hubspot Hacked Employer Branding.

Recruiting Daily

Both professions play out largely in the shadows and in siloes, which might be the reason that in spite of their obvious congruence, there’s really limited mobility between the HR and PR functions, particularly in recruiting. Our Brand Is Crisis.

Employer Branding Strategies Conference 2018: Most Valuable Tweets

Ongig

The Employer Branding Strategies Conference (Ebrandcon) just wrapped up its 2018 session. Ebrandcon took a deep dive into employer branding including: Using technology to drive employer brand. Content strategy for your employer brand.

Upgrading Your Employment Brand—and Your Technology

CareerBuilder

Megan Elmore is an expert at employment branding and has been at GDH Consulting for eight years. As Elmore says, “Our perception and brand online didn’t match who we were. And as job seekers are doing more research online, as well as employers, we needed to update our look.