Rally Recruitment Marketing

MARCH 21, 2022

The idea of the “untapped channel” is exciting to us recruitment marketers, especially in today’s noisy, competitive talent market. But in my experience, while new channels can certainly play a part in differentiating you as an employer, the effect always wears off as everyone inevitably comes to know the same channels.

Employer Branding 450

Employer Branding Recruitment Marketing Social Media Survey 450

Rally Recruitment Marketing

JANUARY 10, 2019

In traditional marketing, we sometimes talk about hard versus soft marketing techniques. This article will explain what hard and soft marketing approaches are, and how to make a business case to advance soft marketing techniques within your Recruitment Marketing plan. Improves the candidate experience.

Recruitment Marketing 300

Recruitment Marketing Employer Branding Job Descriptions Social Media 300

Rally Recruitment Marketing

JANUARY 6, 2024

Launched in 2020, the Rally® Awards are now in their fifth year and have come to set the gold standard in recognizing the outstanding achievements in Recruitment Marketing and employer branding by professionals who work in-house for employers. This research included focus groups, surveys and interviews with senior stakeholders.

Employer Branding 221

Employer Branding Social Media Advertising Video 221

Rally Recruitment Marketing

JANUARY 17, 2019

The start of a new year brings new hiring goals, a new Recruitment Marketing budget and a fresh outlook on all the ways we aspire to move our talent acquisition strategies (and our own careers) forward. To help you shape your focus for 2019, I’m sharing the top 5 priorities for Recruitment Marketing this year.

Recruitment Marketing 309

Recruitment Marketing Resources Employer Branding CRM 309

Rally Recruitment Marketing

SEPTEMBER 4, 2023

And while we might be just another voice in this cacophony of people and companies extolling how important DEI is, today we’re going to approach it from our unique perspective: Recruitment Marketing! We’ve also included ways to align your Recruitment Marketing strategy with your diversity recruitment goals.

Recruitment Marketing 419

Recruitment Marketing Diversity Social Media Employer Branding 419

Rally Recruitment Marketing

SEPTEMBER 13, 2020

Reach out your employee resource groups (ERGs), company leaders and current employees and ask them to participate in a discussion on representation and inclusion in the workplace. Rally note: this is also great content that can be repurposed into an FAQ page, careers blog or Recruitment Marketing campaign on social media.

Diversity 466

Diversity Employer Branding Recruitment Marketing Groups 466

Recruiting Daily

MAY 4, 2023

That’s the reason inclusive recruitment marketing has become the ultimate tool for reaching the best candidates out there and offering them a strong employee value proposition. But let’s see what exactly inclusive recruitment is and the benefits it brings to the table. Social media don’t end with LinkedIn, though.

Recruitment Marketing 74

Recruitment Marketing Diversity Hiring Social Media 74

Rally Recruitment Marketing

JUNE 13, 2022

Check them out below, and be sure to access the full RallyFwd Virtual Conference on demand at your convenience for even more ways to upgrade your Recruitment Marketing and employer branding toolkit. Session: Aligning Your Candidate Experience and Employer Value Proposition. Fortunately, the fix to this is simple: listen!

Employer Branding 419

Employer Branding Advertising Conference Diversity 419

Rally Recruitment Marketing

FEBRUARY 12, 2020

Marketing is all about conversions — that is, getting your target audience to take a desired action. And digital marketing is all about using channels like email, social media, email, text and chat to achieve that conversion. Top digital marketing tactics for recruiting. CVR is short for Conversion Rate.

Social Media 294

Social Media Recruitment Marketing Employer Branding Advertising 294

Rally Recruitment Marketing

JUNE 5, 2021

Coming of age in a social media-filled world and entering the workforce post-pandemic, Gen Z’s wants and desires look very different from previous generations. . You can then begin to put together a targeted Recruitment Marketing strategy that actually works to attract Gen Z talent. Digital savviness.

Social Media 275

Social Media Media Video Education 275

Rally Recruitment Marketing

JANUARY 17, 2019

Is it just me, or as Recruitment Marketers have we become pretty comfortable with being torn in ten different directions at once? Often, we have multiple internal stakeholders wanting our “marketing magic” at the same time to improve the way their group attracts, hires and communicates with talent.

Recruitment Marketing 170

Recruitment Marketing Resources Employer Branding CRM 170

Rally Recruitment Marketing

JULY 18, 2021

The better you can fill in these blanks for candidates, the more motivated they’ll be to hit that “apply” button, and one of the best ways to do that is through a dedicated careers blog. While this information provided some of what candidates were looking for, it was lacking in the most important areas.

Employer Branding 419

Employer Branding JobVite Social Media Media 419

Rally Recruitment Marketing

FEBRUARY 12, 2020

Marketing is all about conversions — that is, getting your target audience to take a desired action. And digital marketing is all about using channels like email, social media, email, text and chat to achieve that conversion. 3 – Conduct user experience testing to streamline your careers site experience.

Social Media 251

Social Media Recruitment Marketing CRM Advertising 251

Rally Recruitment Marketing

MAY 31, 2021

We learned that Gen Z are using new social media platforms and paying attention to different content, requiring a fresh look at talent acquisition and Recruitment Marketing strategy. Read on to see if you’re ready to recruit Gen Z talent! Join as a guest on another group. So what does all of this mean?

Social Media 474

Social Media Video Diversity Examples 474

Rally Recruitment Marketing

SEPTEMBER 20, 2021

I’ve also included examples from 4 different organizations that are leading the way in Recruitment Marketing content strategy. You can check out the full presentation: Understand your candidate journey. social media, career site, career blog, talent newsletter, etc.). . Rally note: Want to learn more?

Recruitment Marketing 419

Recruitment Marketing Examples Conference Video 419

Spark Hire

APRIL 9, 2018

The candidate experience is one of the most important and overlooked aspects of your hiring process. To deliver an excellent candidate experience, consider all of the aspects involved. It starts with the first interaction candidates have with your company. Don’t Let Social Media Ruin Your Candidate Experience.

Candidate Experience 107

Candidate Experience Social Media Media Job Boards 107

Rally Recruitment Marketing

APRIL 15, 2020

In many ways, our roles in Recruitment Marketing and employer branding are more imperative than ever before. There is so much visibility around how employers are responding to the COVID-19 crisis, and we need to help manage our company’s reputation and candidate experience so that we can thrive long term as employers and businesses.

Employer Branding 340

Employer Branding How To Recruitment Marketing Applicant Tracking Systems 340

Rally Recruitment Marketing

SEPTEMBER 27, 2021

Social media. Jobvite found that 33% of job seekers get their information about an employer’s company culture from social media. To help you keep this strategy targeted, here are 8 places to promote your employer awards to reach talent and strengthen your employer brand. . View this post on Instagram.

Employer Branding 419

Employer Branding Pharmaceuticals Social Media ADP 419

Workable

APRIL 20, 2018

Recruitment marketing is how your company tells its culture story through content and messaging to reach top talent. It can include blogs, video messages, social media, images—any public-facing content that builds your brand among candidates. The same is true for recruitment marketing.

Recruitment Marketing 123

Recruitment Marketing Strategy Social Media Employer Branding 123

Rally Recruitment Marketing

JANUARY 31, 2019

Because as John Farelli, Product Manager at Symphony Talent , shared with us in a recent webinar on 2019 Job Advertising Trends Not to Miss (you can still listen on demand if you didn’t catch it live), Media is the vehicle that brings talent to your candidate experience. 4) Use the data to test and adjust your approach.

Advertising 170

Advertising Strategy Job Boards Employer Branding 170

Yello

JULY 19, 2018

07/19/2018 // RECRUITMENT MARKETING. If you want to establish a new veteran hiring program or boost the results of your current military recruitment efforts, you need to market your company to military candidates. This content can be shared in a variety of formats, including video, text and social media posts.

Recruitment Marketing 40

Recruitment Marketing Social Media Recruitment CRM Recruiting CRM 40

Rally Recruitment Marketing

APRIL 6, 2024

Companies face the dual challenge of not only reaching potential candidates through crowded job boards and noisy social media channels, but then compelling candidates to consider changing jobs. This is where the power of effective Recruitment Marketing comes into play.

Recruitment Marketing 251

Recruitment Marketing Social Media Film Employer Branding 251

Rally Recruitment Marketing

JULY 19, 2018

Kelly is responsible for recruitment, retention and employer branding at Northside Hospital , where she manages a team of 40. Jessica Summerfield, Social Media Specialist. Social Recruiting & Content . For social posts, it’s typically a verbal agreement, especially for large-group shots.

Social Media 238

Social Media Facebook Employer Branding Twitter 238

Rally Recruitment Marketing

AUGUST 9, 2020

Attracting and recruiting talent requires well-crafted Recruitment Marketing content that provides candidates with an authentic window into your company culture and answers important questions that keep them moving along their candidate journey. Core Recruitment Marketing Content. Let’s dive in.

Recruitment Marketing 419

Recruitment Marketing Diversity Employer Branding Onboarding 419

Yello

MARCH 8, 2018

The primary goal of any inbound recruitment marketing strategy is to attract the attention of top talent and convert these job seekers into talent community members. Read on to learn the components of a successful inbound recruitment marketing program. Building candidate personas. Creating relevant content.

Recruitment Marketing 40

Recruitment Marketing Social Media Job Descriptions Twitter 40

Rally Recruitment Marketing

JUNE 3, 2020

While the pandemic’s impact on the labor market is disheartening (to say the least), we can try to make the best of a bad situation by tackling some high-value Recruitment Marketing projects this summer that we otherwise we may not have the capacity for. What does the company stand for?

Recruitment Marketing 383

Recruitment Marketing Employer Branding Social Media Talent Acquisition 383

Jobvite

JANUARY 13, 2022

They’re losing top talent to competitors because of things like poor candidate experience or lack of benefits like remote work flexibility. Agile recruiters have invested in technology to improve candidate, recruiter, and employee experience in a hybrid workplace. Recruitment Marketing.

Applicant Tracking Systems 98

Applicant Tracking Systems CRM Onboarding Mobile 98

Arya Recruiting Robotics

JANUARY 18, 2016

million Americans on Facebook, 66 million on Twitter, and 122 million on LinkedIn, social media is no longer an area that recruiters can afford to ignore. Recruiting Trends Report indicated that LinkedIn has surpassed online job boards, corporate career websites and referrals as the best place to find quality hires.

Mobile Recruiting 100

Mobile Recruiting Social Media Employer Branding Mobile 100

Hireserve

JANUARY 31, 2023

Check out our three-part guide to graduate recruitment for SMEs, focusing on how to attract recently graduated applicants , providing a great candidate experience in the application process , and boosting retention of these candidates. Want to learn more about graduate sourcing using your applicant tracking system?

Sourcing 78

Sourcing Strategy Social Media Job Descriptions 78

Rally Recruitment Marketing

DECEMBER 29, 2023

Practitioners across recruiting, HR, Recruitment Marketing and employer branding came together at RallyFwd to hear innovative strategies from expert speakers while also voicing their own experiences, concerns and predictions for how their jobs could change in the coming year.

Talent Acquisition 275

Talent Acquisition Trends Employer Branding Social Media 275

Recruiting Daily

AUGUST 8, 2022

In fact , 60% of logistics recruiters surveyed said that candidates do not possess the required skills/knowledge, among other challenges. Interestingly, a separate survey by Manpower Group suggests that operations and logistics are among the five most sought-after jobs globally. . Enhance the Candidate Experience.

Strategy 89

Strategy How To Advertising Talent Acquisition 89

4 Corner Resources Staffing Blog

DECEMBER 12, 2022

When you have a pool of top-tier candidates at the ready, you can hire faster and with less effort than when you have to go out and source a group of candidates from scratch. Recruitment marketing campaigns. Social media. Making strategic posts on social media . Simplifies hiring.

How To 81

How To Social Media Applicant Tracking Systems Conference 81

Rally Recruitment Marketing

JUNE 3, 2020

So this summer could be an ideal time to redirect that energy on Recruitment Marketing projects that benefit your longer term talent acquisition strategy. What does your employee experience/culture look like, especially since COVID-19? The Thrivenet Careers site helps candidates find purpose and meaning in their career.

Recruitment Marketing 221

Recruitment Marketing Social Media Employer Branding Talent Acquisition 221

Rally Recruitment Marketing

SEPTEMBER 25, 2023

Recently we hosted a webinar, How to Build a Strong Employer Brand that Lasts , featuring 2 experienced, Rally Award-winning employer brand experts: Susie Billingsley, Director of Candidate Experience and Early Talent at Bright Horizons, and Liz Kempinski, Director of Global Employer Brand and Marketing at ADP.

Employer Branding 369

Employer Branding ADP B2B Recruitment Marketing 369

Rally Recruitment Marketing

NOVEMBER 7, 2019

Even better, conferences often provide the chance to network with other Talent Acquisition and Recruitment Marketing professionals to learn how they’re solving the same sorts of challenges you might be facing. . Rally Recruitment Marketing hosts a RallyFwd Virtual Conference two times a year, in May and December.

Talent Acquisition 320

Talent Acquisition Conference Recruitment Marketing Employer Branding 320

Jobvite

DECEMBER 21, 2021

In the Tools for Improving Candidate Communication Today session , Keirsten Greggs , Founder and CEO of TRAP Recruiter, LLC and Ashley Snider , Director of Talent Strategy at TMX Finance Family of Companies discussed the importance of communication in candidate engagement. – Keirsten Greggs. – Ginny Clarke.

Employer Branding 45

Employer Branding Social Media Talent Acquisition Candidate Experience 45

Recruiting Blogs

APRIL 17, 2023

Track and Refine Content Marketing on Social Media 4. Why Employer Branding Matters Employer branding is the process of promoting a company, or an organization, as the employer of choice to a desired target group. Specifically, this target group is the talent pool from which you’d ideally like to recruit.

Employer Branding 52

Employer Branding Social Media Video Education 52