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How to hire a marketing person: 8 skills that make killer marketers

Hundred5

There are many areas of specialty , such as social media marketing, paid advertising, product marketing, and even communications (who knew!). Tip : A clear job description can reduce confusion and speed up your marketing professional hunt. The field of marketing is broad. entertaining. convincing. 2 Research skills.

How To 52
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Unlocking the Secrets of Effective Marketing: The Ultimate Guide to Assessing Candidate Skills

Professional Alternatives

These include: Social media marketing : Social media platforms have become powerful marketing tools, and it is essential for marketers to have a solid understanding of how to leverage these platforms to reach and engage with their target audience.

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10 Actionable Takeaways from the 2020 Job Seeker Nation Report

Rally Recruitment Marketing

You can then share this content on social media, on your careers site and use it as the basis for an FAQ document that you share with your hiring team so they can comfortably answer candidate questions. Candidates are instead learning about your jobs through a range of sources, including: Online job boards (69%).

Report 391
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Savvy Jobseekers Jump Through Hoops to Stand Out in a Sea of Applications

Recruiting Daily Advisor

Jobseekers are also trying to improve their brand on social media. The Manifest finds that “almost all employers (90%) say social media is important when evaluating a candidate.” It helps to think of a personal website as serving a similar function to an appropriate social media account,” says McKeon.

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What is Inbound Recruitment? Why is it Effective?

4 Corner Resources Staffing Blog

Inbound recruitment involves attracting the interest of job seekers through insightful blog posts, effective search engine optimization (SEO), relevant social media outlets, and other types of content marketing. SEO allows you to accomplish these goals. Use targeted keywords to optimize your job content.

SEO 104
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Best interview questions to ask candidates (and how to evaluate answers)

Workable

Start with the job description (by the way, if you don’t know where to start writing your job ads, we have a vast library of job description templates to help you). For example, you could ask content writing candidates to submit their answers to an editing exercise. Social Media Specialist.

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Inbound and Down: How Hubspot Hacked Employer Branding.

Recruiting Daily

Between errors of inclusion and errors of omission lies the truth, and it’s their job to make sure no one from the outside ever comes close to finding it. Conversion Rates and Calls To Action: Why SEO Is Your Employer Brand. Talk about spin class. I’d imagine you’d also pony up for a paid Glassdoor membership, too.