Dropbox’s Brand Strategist Explains How to Find Your Company’s “Edge” and Attract the Right People
Linkedin Talent Blog
JUNE 10, 2019
It might sound something like, ‘Well, everyone loves our benefits’ or ‘Oh, people love our offices.’ Ultimately, neither the office nor the benefits were Dropbox’s universal truth or its particular edge. Armed with this edge, next Eddie had to find a way to share and leverage its benefits with potential candidates.
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