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Get Ready, Gen Z Candidates Are Coming in 2020

JazzHR

Recruiters must offer more than a competitive salary and benefits package if they really want to win over Generation Z. . Be Strategic about Social Media. To attract these purely digital natives, recruiters should hang out where they hang out. Prioritize video in your recruitment marketing efforts.

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Guest Blog: How to Think Like a Marketer When Recruiting Top Talent

JazzHR

If you cannot, consider getting more creative with benefits. The best marketers are great storytellers. Post it across job boards, feature it on your website, and invest in paid social media advertising. When you know who your audience is, paid social media advertising can be a very effective tool to reach that audience.

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5 Benefits of Taking a Marketer’s Approach to Your Recruiting Strategy

JazzHR

Best-in-class recruiters know that the talent acquisition process starts long before a candidate lands on the job listing on their website. They put on the marketer’s thinking cap and harness tactical marketing initiatives to attract, engage and eventually convert top talent. Content marketing. SMS and social recruiting.

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Recruitment marketing: Building automated workflows

JazzHR

Recruitment marketing has come a long way since newspaper “Help Wanted” ads were the height of candidate outreach. Digital recruitment marketing strategies take a multichannel approach to find, attract, engage and nurture candidates. How recruitment marketing supports candidate engagement.

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10 Expert Talent Attraction Tips for Today’s Recruiters

JazzHR

An important facet of employer branding is recruitment marketing. So, feature these testimonials across your social media channels to act as compelling social proof of your company’s culture. To attract (and retain) top talent, it’s essential to find ways to implement these benefits at your SMB.

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12 Recruitment Marketing Mistakes You Should Avoid

JazzHR

HR has come a long way in the digital era, forcing recruiters to spend much more time engaging with potential employees and to continuously invest in brand promotion. Bearing in mind that top talents get hired within 10 days , recruitment marketing becomes a mandatory precondition for the long-term sustainability of your business.

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What the Best Small Business Hiring Strategies Look Like

JazzHR

At the macro level, a strong (read: well-coordinated and -executed) hiring strategy offers two benefits for SMBs: Well-designed hiring strategies help increase brand visibility, showcase one’s company culture, and create an attractive employer brand that draws in top-tier, active job seekers. The good news?