Remove tag social-media-strategy
article thumbnail

Celebrate Employees to Create a Magnetic Employer Brand on Social Media

Rally Recruitment Marketing

Social media is an essential part of every talent acquisition team’s recruiting strategy. So, what’s the most effective type of social recruiting content to grab a candidate’s attention and lead them to your employer brand? Why Celebrate Employees on Social Media? Let’s dive in!

article thumbnail

Social Recruiting Strategy: Create Your Fall Calendar

Rally Recruitment Marketing

To help you plan your Fall social media content calendar, we’ve provided a list of holidays coming up over the next couple of months that your company may want to celebrate, as well as best practices in how to create social recruiting content that will attract and engage candidates to your employer brand and open jobs.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Measuring Employer Branding and Recruitment Marketing: Essentials to Tracking

Rally Recruitment Marketing

Because of this, many practitioners are attempting to stand up programs at their organizations with little-to-no knowledge or guidance on how to do it, making it impossible to know which strategies, channels and messaging to use in their content to attract and engage talent. Fortunately, leading us out of this information dead zone is data!

article thumbnail

How to Create a Better Candidate Journey from your LinkedIn Posts

Rally Recruitment Marketing

The analysis is summarized in our latest benchmark report on social recruiting , which is packed with lots of data on how employers are using social media to attract talent. But when it comes to creating our social media calendar for LinkedIn, shouldn’t we be promoting our open jobs?

Linkedin 419
article thumbnail

UTMs: What are They Good for in Recruitment Marketing (and Best Practices for Using Them)

Rally Recruitment Marketing

While they don’t provide the most complete Recruitment Marketing tracking insights (something we’ll show you how to overcome below), they’re free to use, allow you to track many aspects of your strategy and deserve to be a part of every practitioner’s toolkit. . What are UTMs? Different people call UTMs by different names.

article thumbnail

Why You Need a Recruitment Marketing Measurement Plan (And How to Make One)

Rally Recruitment Marketing

A Recruitment Marketing Measurement Plan is a document that outlines the metrics that are important to track so that you can monitor, measure and analyze the effectiveness of your Recruitment Marketing strategy over time. You’ve gotten the go ahead and support to start measuring your Recruitment Marketing strategy — congrats!

article thumbnail

5 Steps to a Better Recruitment Marketing Content Calendar

Rally Recruitment Marketing

Over the past 7 years that I’ve been working in the Recruitment Marketing space, I’ve developed a tried-and-tested approach for improving our recruiting content on an ongoing basis and building a content calendar that supports our Recruitment Marketing strategy. Tip #1: Review past content performance.