Stop Bragging About Your Employer Brand

Rally Recruitment Marketing

That strategy is your employer brand. However, even with best of intentions, there’s a very clear and present danger of failing to fully capitalize on the opportunities a newly refreshed employer brand and EVPs can bring. Define a fully authentic employee experience.

How Workplace Classism is Damaging Your Employer Brand

Proactive Talent

Well, I think we will see a rise in classism and that will mean that companies will have to be ever more vigilant in how they protect their employer brand. hiring candidates experience employee referral employee reviews employer brand Employer Branding talent acquisition recruiting philosophy covid19 corona coronavirus covid-19 requisitions consultation tribe tv tribetv remote work evp employee value proposition

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Why Candidate Experience is Your Employer Branding Weapon

Lever

In more recent times, organizations have shifted their focus to creating better candidate experiences. Candidate experienceThis is a guest post by Ken Kwan, Founder of Career Prophets, a Global Talent Management Consultancy. One of the key components to organizational prosperity is the ability to attract and engage talent on a consistent basis.

Good on Paper: Employer Brand & The Candidate Experience

Employment Metrix

That’s what happens when your employer brand doesn’t match up with your candidate experience. Your brand is the date who’s good on paper. The experience you offer your candidate will decide if you’re going to get dumped.

The Talent War: Are You In It to Win It?

Speaker: Caroline Vernon, Director of Sales, CareerArc

With the labor market growing more competitive, and a global skills shortage looming ahead, candidate experience is, and will continue to be, a key battleground for top talent. For the past decade, social media and employer review sites have granted the workforce unprecedented influence in shaping employment brand, with the ability to change brand sentiment in real-time. As the labor market tightened, employer reputation became more critical to recruiting and retaining the best employees, and naturally the candidate experience companies delivered had come under more scrutiny from discerning applicants.

HR Tech to Elevate Your Virtual Candidate Experience

Rally Recruitment Marketing

We’ve always been a tech-focused team, but this year, we’ve learned even more about how technology can help elevate the virtual employee and candidate experience. How talent acquisition and the candidate experience have changed because of the pandemic. Hi Rally community!

The Placebo Employment Brand

Fistful of Talent

Organizations are spending millions of dollars creating employment brands that are virtually the same as everyone else’s. “We deliver an authentic, nurturing employee experience that puts you and our customers first. ” The one thing we are constantly warned against is to not have a fake employment brand! Well, Tim (you idiot) if you have a fake employment brand your employees will know and that will cause turnover, immediately, and cancer!

3 Easy Ways to Boost Your Employer Brand

JazzHR

Employer branding represents an organization’s reputation as a place of work, as well as its value proposition to its employees. In a crowded job market, your company’s employer brand is more important than ever. It’s what makes candidates choose your organization over the competition. Building a positive employer brand is a worthwhile effort, but it can be resource-intensive. Audit your candidate experience.

How Employer Branding Can Help Manage Risk During a Crisis

Rally Recruitment Marketing

As an employer brand professional, you can protect your company’s overall brand reputation and help to manage risk during this crisis. This can only happen though when we shift our mindset and think about employer branding beyond just a recruitment nice-to-have. Employer brand teams can help during a crisis because we are uniquely positioned between the internal and external realms of the company. How your employer brand team can help manage risk.

Which Comes First: Employment Brand or Candidate Experience?

ERE

Is a strong employment brand important? Is candidate experience important? Branding Candidate Experience FeaturedYes, it can be. Yes, it can be.

How to Use Sourcing to Improve Your Candidate Experience

Speaker: Shally Steckerl, President, The Sourcing Institute

Current HR models cannot handle modern “candidate experience” expectations. From outdated SLAs and SOPs to insufficient personnel, lack of alignment and inadequately trained staff, recruiters are all too often overwhelmed with applicants, hard-pressed to find enough time to provide an excellent experience to every candidate. Enter "The Sourcing Method" - the solution to the dehumanizing of modern recruitment practices. By reaching out to fewer and more accurately matched candidates, recruiters can spend quality time delivering the full candidate experience and selling the “employer brand” instead of rushing through piles of unqualified applicants in order to be compliant with candidate tracking, disposition, and regulation. Top talent wants to be pursued not spammed, and certainly not ignored by the same “HR Black Hole” that has plagued our industry since the resume became the prevailing way to screen out candidates in the 1950s. Sourcing is not only the first step towards improving candidate experience, but also the most critical. Feed faulty input into any process and, as you might expect, the outcome will inevitably be flawed. This generally accepted principle called GIGO or “Garbage in, garbage out” is just as at home in HR as it is in computer science. By blindly accepting high volumes of unqualified incoming candidates, you limit your ability to be selective. Without infinite applicant pools and with practical constraints, your recruiters and hiring managers have a limited amount of time to spend judging the relative quality of each applicant. Some talent sources are deeper, offering a broader choice than others, while some offer a limited choice yet yield a dramatically higher applicant quality. Join President of the Sourcing Institute and author of “The Sourcing Method” Shally Steckerl as he explains how to effectively utilize sourcing to improve your candidate experience.

5 Ways PR Can Advance Your Employer Brand

Rally Recruitment Marketing

These stories can be communicated through various strategies and channels including media and influencer placements, social media and content marketing, branded events and more. Why is PR useful for advancing your employer brand? PR is useful to consider from an employer brand perspective because of what PR professionals are looking to achieve. As a result, if you’re looking to build more employer brand awareness, PR might be a great way to do so.

Measuring ROI Candidate Experience

JazzHR

Every piece of your company’s recruiting process informs the candidate experience. A great candidate experience starts from the moment a job seeker comes across your brand—and encompasses everything up to the final job offer or rejection letter. With so many moving pieces involved in the hiring process, candidate experience can be difficult to effectively measure. Here’s how you can meaningfully assess your candidate experience: 1.

How to Build an Employer Brand KPI Dashboard

Rally Recruitment Marketing

In many ways, our roles in Recruitment Marketing and employer branding are more imperative than ever before. There is so much visibility around how employers are responding to the COVID-19 crisis, and we need to help manage our company’s reputation and candidate experience so that we can thrive long term as employers and businesses. How to start measuring your employer brand. Employer review sites, like Glassdoor , kununu , etc.

Managing the Candidate Experience During the COVID-19 Crisis

Rally Recruitment Marketing

I believe that empathy is essential as we go through this stressful experience together. As HR and employer brand professionals, our job is to always “think like a candidate” or “think like an employee.” We have to take on their unique perspectives and anticipate their questions in order to deliver what they need, when they need it, which ultimately creates positive experiences with your brand. A focus on candidate communications.

Blending Tech & Personalization into the Candidate Experience

Speaker: Tasha Altorfer, Talent Acquisition Manager, Ceridian

For candidates, getting an automated email to confirm you have received their application is no longer cutting it. Why would candidates want to work for a company where they are just Applicant No. 16478? Which is why the candidate experience is so essential. Join Ceridian Talent Acquisition Manager Tasha Altorfer to learn how you can create a personalized candidate experience from beginning to end.

Engage Talent at Events by Creating a Consistent Candidate Experience

Rally Recruitment Marketing

Candidates can now complete every step of their journey digitally. But even though job seekers are relying so heavily on the internet to find the next step in their careers, there is still one offline element of the candidate experience that can’t be replicated online. You’re able to appeal to and capture those more “intangible” elements that help build connections that candidates want – and that they can’t always get online.

16 Employer Branding Statistics We Learned at RallyFwd

Rally Recruitment Marketing

Recruitment marketers, talent acquisition practitioners and employer branding specialists from around the world gathered virtually on May 6, 2020, for the RallyFwd Virtual Conference. Together, we learned from industry thought leaders and employer brand mentors on how to navigate uncertainty during the COVID-19 crisis and still thrive. Let us know if these statistics come as a surprise or if they align with your own experiences and expectations.

Examining the Interview Process to Improve Candidate Experience and Employer Brand

ERE SourceCon

As the SHRM article points out, “The most common impasse occurs when candidates’ resumes sit untouched in a hiring manager’s inbox.” Advertising & Marketing Branding Candidate Experience Employee Branding Hiring Process Human Resources Interviewing Recruiting Recruiting & Sourcing Types Source the Web Sourcing Talent Acquisition Talent Management Featured

The Employer Brand Infinity Loop: How Employee & Candidate Experience are Connected

SmashFly

The post The Employer Brand Infinity Loop: How Employee & Candidate Experience are Connected appeared first on SmashFly Blog. Employee Engagement Employer Brand candidate experience cox enterprises employer brand infinity loop transform 2019As a history buff, I appreciate the context and life lessons we can learn from past stories. You can look back and see how the way things unfolded.

A Walk In Their Shoes

Speaker: Angie Verros, Founder, Vaia Talent

In today's competitive job market, how candidates perceive your firm impacts who you attract and hire. Guess what? If your candidate experience rocks, you'll be able to attract top talent! Have you ever considered what it's like to be on the other side? How great would it be if we took their bad experiences and turned them around by using our instincts? Today you will learn how to use simple human elements in order to showcase your employer brand and convert more applicants to amazing hires.

Employer Branding in 2020: Ask the Experts

VideoMyJob

How will Employer Branding evolve in 2020? Talent Attraction Employee Engagement Candidate Experience Employer BrandIt feels like the last few years have been a love parade of glittering tech floats, so many amazing shiny tools to choose from; chatbots, programmatic ads, video, augmented writing … what could possibly be next?

Candidate Experience Benchmarking vs. Management

Survale

Candidate Experience Benchmarking vs. Management. When it comes to candidate experience benchmarking, theTalent Board’s CandE Research Program is the Gold Standard. It’s really about continuous candidate experience management. Candidate Experience

Guide to Employer Branding

Recruiterly Blog

Attracting and retaining top talent in an increasingly competitive landscape hinges on the perception that potential candidates and existing employees Read More. The post Guide to Employer Branding appeared first on Recruiterly.com - A Recruitment Revolution. Blog Employer Branding Employers candidate experience candidate experiences Candidates company branding employer brand employer branding Hiring off-boarding onboarding Recruiting Talent talent branding

How to Streamline Your Application Process to Improve Your Candidate Experience

Rally Recruitment Marketing

But no matter how compelling your site and content is, there’s a key moment where you might lose a candidate. It’s a good idea to put yourself in the candidate’s shoes here: Imagine how frustrating it would be to get excited about a potential employer and opportunity, only to find you have to jump through a range of hoops to submit an application or go through a process that feels disconnected from the company you’re applying to. Candidate Experience Employer Branding

Recruitment Marketing: More Than Revamping Your Career Sites

Speaker: Matt Alder, Host & Producer, The Recruiting Future Podcast.

Talent acquisition functions are fixated on developing an authentic employer brand. However, that's not the be-all and end-all. When it comes to attracting candidates, you need to have targeted recruitment content at every stage of the candidate journey where they may interact with your company - your careers page, job descriptions, and social media.Join Matt Alder, Producer and Host of The Recruiting Future Podcast, to learn how to refresh your recruitment marketing efforts and set yourself apart from competitors.

Does Employer Brand Affect Diversity?

Survale

Does Employer Brand Affect Diversity? Do you know if your employer brand affect diversity levels in your talent pool and, therefore, your employee population? Of course, most organizations who focus on such things spend a fair amount of time trying to amplify ways in which their commitment to diversity can strengthen their employer brand. But could the brand itself be a problem? Brand affinity by recruiting stage.

Is Candidate Ghosting Damaging Your Candidate Experience?

NPA Worldwide

You might be doing your candidates, your clients, and your recruiting firm a disservice by ghosting job applicants. For the candidate, ghosting is stressful and frustrating. In fact, ghosting is one of the most common reasons job seekers report having a negative experience.

Spring Cleaning Your Employer Brand

ERE

So why not add your employer branding to the list of things to make sure are at their finest? Candidate Experience Employee Branding Social Media Management FeaturedSpring has sprung. There are flowers in the air, a new crop of graduates preparing to enter the workforce, and spring cleaning everywhere. At home and at work, people are tidying up their places and spaces.

The Business Impact of a Poor Candidate Experience, and What You Can Do About It

Rally Recruitment Marketing

Like it or not, the candidate experience you provide plays a major role in the success of your organization’s recruiting function. The quality of your candidate experience influences whether a candidate will decide to apply to your organization or accept an offer at the end of your process. It will also impact whether candidates recommend that their friends or professional network consider going through your process in the future.

Dice 2018 Recruitment Automation Report

interact with candidates to the predictive analytics that identify professionals’. experiment with these technologies, with a large. company money 19% Poor candidate. experience 17% Negative employer brand/reputation 16% Led to. improvements in the quality of their candidates. of candidates Created a. better candidate. experience Reduced cost. LEAST IMPORTANT Sourcing Candidate outreach /. checks Candidate.

3 Trends in Employer Branding and Job Advertising Strategy

Rally Recruitment Marketing

At Rally, we’ve observed this first-hand: In the past, most Recruitment Marketing teams have kept their employer brand and job advertising strategies separate. Over the past year, however, we’ve noticed that more and more leading practitioners are starting to combine their employer brand and job advertising approach to see better overall results. Trend one: Sharing employer brand-led content to attract talent to jobs.

Employer Brand Or Candidate Experience?

SmartRecruiters

What’s the difference between a great candidate experience and a deep, cohesive employer brand? One of the most powerful indicators is a stat from the latest Candidate Experience report , an annual pulse-taking on talent acquisition. Whatever they encounter on their own is what’s driving more than three-fourths of your candidates. The equation, extrapolated: your brand influences talent acquisition. Again, it all comes down to brand.

BRINGING THE SONY PICTURES EMPLOYER BRAND TO SCREENS EVERYWHERE

CKR Interactive

Our unified platform, augmented by rich data and deep industry expertise, is revolutionizing how employers attract and hire the talent they need. See how we created a rich, branded experience through integrated content and a job search customized to meet Sony’s needs.

Tips for Creating a Positive Candidate Experience

JazzHR

A good candidate experience doesn’t just benefit the candidate — it can also be advantageous for recruiting teams and companies in the long run. . Here is what can happen when you follow a winning recruitment process that results in a positive experience for the applicants you attract: A positive candidate experience can evolve into a positive employee experience, improving company culture while decreasing churn.

Treat Your Candidates Like Customers for a Better Candidate Experience

ClearCompany Recruiting

Candidates are the customers of your recruitment department; recruiters have to fundamentally sell the role to acquire their desired talent pool… their target market. In order to build a better candidate experience, think about the candidates as customers. Recruiting Interviews Employment Employer Branding Workplace Candidate Experience HRJob seekers essentially “shop” around for the right job.

How UCSF Created a Candidate Experience that Feels Like the Ritz

Lever

What do stellar candidate experiences and seamless implementations have in common with the Ritz Carlton? To find out, we sat down with Jay Budner, Executive Director of Strategic Talent Development at UCSF, to discuss why a white glove approach makes or breaks these two important critical components to your hiring experience. Employer brand Candidate experience

4 Reasons to Care About Your Candidate's Experience

ClearCompany Recruiting

The importance of the candidate experience is a trending focus among businesses today. Yet, nearly 60% of candidates have had a poor candidate experience when applying for jobs. Courting candidates is not easy, but it certainly becomes even more challenging if candidates are having poor experiences. Here’s how to audit your candidate experience. Measuring the candidate experience goes beyond analyzing the interviews.

A Lesson on How the Candidate Experience is Tied to Business Revenue

Rally Recruitment Marketing

The candidate experience that your company provides has quite the impact on a variety of factors. First, it affects how a candidate perceives your company and can also influence whether or not they apply for one of your open roles. The candidate experience can even be the jumping off point or foundation for the employee experience when they join your organization. Candidate experience is tied to many things — and is more important than ever before! —

3 Reasons Why Candidate Experience is Important During a Pandemic

RChilli

In the middle of a pandemic, candidate experience likely isn’t at the top of the list for talent acquisition professionals. Candidate experience Employer Brand Resume Parser COVID-19