How Workplace Classism is Damaging Your Employer Brand

Proactive Talent

Well, I think we will see a rise in classism and that will mean that companies will have to be ever more vigilant in how they protect their employer brand. The world is changing right before our very eyes.

Stop Bragging About Your Employer Brand

Rally Recruitment Marketing

That strategy is your employer brand. However, even with best of intentions, there’s a very clear and present danger of failing to fully capitalize on the opportunities a newly refreshed employer brand and EVPs can bring. Define a fully authentic employee experience.

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Offboarding: The Best Last Impression of Your Employer Brand

Rally Recruitment Marketing

My name is Carrie Corcoran, and I’m a strategic talent attraction, Recruitment Marketing and employer branding leader experienced in driving organizational transformations and championing alignment between talent, leadership development and operations. Hi, Rally community!

3 Proven Tactics to Create a Digital Candidate Experience

Rally Recruitment Marketing

As a leading RPO and staffing agency, we rely on having a comprehensive recruitment technology stack to provide the best service to our clients and the candidates we’re recruiting. Through our new system, we were able to hire over 1,000 candidates in just 7 months! Hey Rally readers!

The Talent War: Are You In It to Win It?

Speaker: Caroline Vernon, Director of Sales, CareerArc

With the labor market growing more competitive, and a global skills shortage looming ahead, candidate experience is, and will continue to be, a key battleground for top talent. For the past decade, social media and employer review sites have granted the workforce unprecedented influence in shaping employment brand, with the ability to change brand sentiment in real-time. As the labor market tightened, employer reputation became more critical to recruiting and retaining the best employees, and naturally the candidate experience companies delivered had come under more scrutiny from discerning applicants.

Why candidate experience is your employer brand

Recruitee

The post Why candidate experience is your employer brand appeared first on Recruitee. Talent acquisition

How Employer Branding Can Help Manage Risk During a Crisis

Rally Recruitment Marketing

As an employer brand professional, you can protect your company’s overall brand reputation and help to manage risk during this crisis. This can only happen though when we shift our mindset and think about employer branding beyond just a recruitment nice-to-have.

3 Sources of Data You Need For A Successful Employer Brand Launch

Rally Recruitment Marketing

My name is Chris Fitzner, I’m the Recruitment Marketing Manager at Appian where under the Employer Brand Team I lead the Recruitment Marketing efforts to attract top talent using a multi channel data driven approach. Candidate personas. Candidate Experience RallyFwd

5 Ways PR Can Advance Your Employer Brand

Rally Recruitment Marketing

These stories can be communicated through various strategies and channels including media and influencer placements, social media and content marketing, branded events and more. Why is PR useful for advancing your employer brand? Place these stories in front of candidates.

How to Build an Employer Brand KPI Dashboard

Rally Recruitment Marketing

In many ways, our roles in Recruitment Marketing and employer branding are more imperative than ever before. How to start measuring your employer brand. Employer review sites, like Glassdoor , kununu , etc. Employer Branding Recruitment Marketing

How to Use Sourcing to Improve Your Candidate Experience

Speaker: Shally Steckerl, President, The Sourcing Institute

Current HR models cannot handle modern “candidate experience” expectations. From outdated SLAs and SOPs to insufficient personnel, lack of alignment and inadequately trained staff, recruiters are all too often overwhelmed with applicants, hard-pressed to find enough time to provide an excellent experience to every candidate. Enter "The Sourcing Method" - the solution to the dehumanizing of modern recruitment practices. By reaching out to fewer and more accurately matched candidates, recruiters can spend quality time delivering the full candidate experience and selling the “employer brand” instead of rushing through piles of unqualified applicants in order to be compliant with candidate tracking, disposition, and regulation. Top talent wants to be pursued not spammed, and certainly not ignored by the same “HR Black Hole” that has plagued our industry since the resume became the prevailing way to screen out candidates in the 1950s. Sourcing is not only the first step towards improving candidate experience, but also the most critical. Feed faulty input into any process and, as you might expect, the outcome will inevitably be flawed. This generally accepted principle called GIGO or “Garbage in, garbage out” is just as at home in HR as it is in computer science. By blindly accepting high volumes of unqualified incoming candidates, you limit your ability to be selective. Without infinite applicant pools and with practical constraints, your recruiters and hiring managers have a limited amount of time to spend judging the relative quality of each applicant. Some talent sources are deeper, offering a broader choice than others, while some offer a limited choice yet yield a dramatically higher applicant quality. Join President of the Sourcing Institute and author of “The Sourcing Method” Shally Steckerl as he explains how to effectively utilize sourcing to improve your candidate experience.

5 Pain Points In Your Candidate Experience (And How To Improve Them!)

Rally Recruitment Marketing

Did you know that only one-third of candidates report a positive candidate experience? This means that the majority of candidates are likely experiencing pain points somewhere along their candidate experience (CX) with your organization.

Employer Branding Strategy: Why You Need One

Rally Recruitment Marketing

What candidates see, think and feel about your company as a potential place to work is more important than ever before in this age of information. And while it can be hard to have full control over this reputation, you can better frame the narrative by creating an employer branding strategy. . What exactly is employer branding? In other words, it’s how you market your company as a great place to work and what makes you unique as an employer of choice. .

Good on Paper: Employer Brand & The Candidate Experience

Employment Metrix

That’s what happens when your employer brand doesn’t match up with your candidate experience. Your brand is the date who’s good on paper. The experience you offer your candidate will decide if you’re going to get dumped.

The Placebo Employment Brand

Fistful of Talent

Organizations are spending millions of dollars creating employment brands that are virtually the same as everyone else’s. “We deliver an authentic, nurturing employee experience that puts you and our customers first. ” The one thing we are constantly warned against is to not have a fake employment brand! Well, Tim (you idiot) if you have a fake employment brand your employees will know and that will cause turnover, immediately, and cancer!

Blending Tech & Personalization into the Candidate Experience

Speaker: Tasha Altorfer, Talent Acquisition Manager, Ceridian

For candidates, getting an automated email to confirm you have received their application is no longer cutting it. Why would candidates want to work for a company where they are just Applicant No. 16478? Which is why the candidate experience is so essential. Join Ceridian Talent Acquisition Manager Tasha Altorfer to learn how you can create a personalized candidate experience from beginning to end.

Managing the Candidate Experience During the COVID-19 Crisis

Rally Recruitment Marketing

I believe that empathy is essential as we go through this stressful experience together. As HR and employer brand professionals, our job is to always “think like a candidate” or “think like an employee.” A focus on candidate communications.

HR Tech to Elevate Your Virtual Candidate Experience

Rally Recruitment Marketing

We’ve always been a tech-focused team, but this year, we’ve learned even more about how technology can help elevate the virtual employee and candidate experience. How talent acquisition and the candidate experience have changed because of the pandemic. Hi Rally community!

3 Easy Ways to Boost Your Employer Brand

JazzHR

Employer branding represents an organization’s reputation as a place of work, as well as its value proposition to its employees. In a crowded job market, your company’s employer brand is more important than ever. It’s what makes candidates choose your organization over the competition. Building a positive employer brand is a worthwhile effort, but it can be resource-intensive. Audit your candidate experience.

Which Comes First: Employment Brand or Candidate Experience?

ERE

Is a strong employment brand important? Is candidate experience important? Branding Candidate Experience FeaturedYes, it can be. Yes, it can be.

A Walk In Their Shoes

Speaker: Angie Verros, Founder, Vaia Talent

In today's competitive job market, how candidates perceive your firm impacts who you attract and hire. Guess what? If your candidate experience rocks, you'll be able to attract top talent! Have you ever considered what it's like to be on the other side? How great would it be if we took their bad experiences and turned them around by using our instincts? Today you will learn how to use simple human elements in order to showcase your employer brand and convert more applicants to amazing hires.

Measuring ROI Candidate Experience

JazzHR

Every piece of your company’s recruiting process informs the candidate experience. A great candidate experience starts from the moment a job seeker comes across your brand—and encompasses everything up to the final job offer or rejection letter. With so many moving pieces involved in the hiring process, candidate experience can be difficult to effectively measure. Here’s how you can meaningfully assess your candidate experience: 1.

16 Employer Branding Statistics We Learned at RallyFwd

Rally Recruitment Marketing

Recruitment marketers, talent acquisition practitioners and employer branding specialists from around the world gathered virtually on May 6, 2020, for the RallyFwd Virtual Conference. RallyFwd attendees think candidates will choose stable companies over a higher paycheck.

Amp up your Workday Recruiting Candidate Experience

InFlight

Your employer brand is more important than ever for your candidates and employees. Candidate and employee expectations have shifted in light of everything that has happened in 2020. Qualified Candidates rarely finish the application process.

Engage Talent at Events by Creating a Consistent Candidate Experience

Rally Recruitment Marketing

Candidates can now complete every step of their journey digitally. But even though job seekers are relying so heavily on the internet to find the next step in their careers, there is still one offline element of the candidate experience that can’t be replicated online. You’re able to appeal to and capture those more “intangible” elements that help build connections that candidates want – and that they can’t always get online.

Recruitment Marketing: More Than Revamping Your Career Sites

Speaker: Matt Alder, Host & Producer, The Recruiting Future Podcast.

Talent acquisition functions are fixated on developing an authentic employer brand. However, that's not the be-all and end-all. When it comes to attracting candidates, you need to have targeted recruitment content at every stage of the candidate journey where they may interact with your company - your careers page, job descriptions, and social media.Join Matt Alder, Producer and Host of The Recruiting Future Podcast, to learn how to refresh your recruitment marketing efforts and set yourself apart from competitors.

Employer Branding in 2020: Ask the Experts

VideoMyJob

How will Employer Branding evolve in 2020? Talent Attraction Employee Engagement Candidate Experience Employer Brand

Does Employer Brand Affect Diversity?

Survale

Does Employer Brand Affect Diversity? Do you know if your employer brand affect diversity levels in your talent pool and, therefore, your employee population? But could the brand itself be a problem? Brand affinity by recruiting stage.

Amp up your Workday Recruiting Candidate Experience

InFlight

Your employer brand is more important than ever for your candidates and employees. Candidate and employee expectations have shifted in light of everything that has happened in 2020. Qualified Candidates rarely finish the application process.

The Business Impact of a Poor Candidate Experience, and What You Can Do About It

Rally Recruitment Marketing

Like it or not, the candidate experience you provide plays a major role in the success of your organization’s recruiting function. It will also impact whether candidates recommend that their friends or professional network consider going through your process in the future.

Dice 2018 Recruitment Automation Report

interact with candidates to the predictive analytics that identify professionals’. experiment with these technologies, with a large. company money 19% Poor candidate. experience 17% Negative employer brand/reputation 16% Led to. of candidates Created a.

Tips for Creating a Positive Candidate Experience

JazzHR

A good candidate experience doesn’t just benefit the candidate — it can also be advantageous for recruiting teams and companies in the long run. . Candidates who have had positive experiences may send you referrals or contribute to your bottom line as clients or customers.

Examining the Interview Process to Improve Candidate Experience and Employer Brand

ERE SourceCon

As the SHRM article points out, “The most common impasse occurs when candidates’ resumes sit untouched in a hiring manager’s inbox.” Advertising & Marketing Branding Candidate Experience Employee Branding Hiring Process Human Resources Interviewing Recruiting Recruiting & Sourcing Types Source the Web Sourcing Talent Acquisition Talent Management Featured

How to Streamline Your Application Process to Improve Your Candidate Experience

Rally Recruitment Marketing

But no matter how compelling your site and content is, there’s a key moment where you might lose a candidate. It’s a good idea to put yourself in the candidate’s shoes here: Imagine how frustrating it would be to get excited about a potential employer and opportunity, only to find you have to jump through a range of hoops to submit an application or go through a process that feels disconnected from the company you’re applying to. Candidate Experience Employer Branding

The Employer Brand Infinity Loop: How Employee & Candidate Experience are Connected

SmashFly

The post The Employer Brand Infinity Loop: How Employee & Candidate Experience are Connected appeared first on SmashFly Blog. Employee Engagement Employer Brand candidate experience cox enterprises employer brand infinity loop transform 2019As a history buff, I appreciate the context and life lessons we can learn from past stories. You can look back and see how the way things unfolded.

5 Truths About the Future of Candidate Experience

Rally Recruitment Marketing

Candidates, employees, customers — we now understand that these labels are fluid. What moves them from one relationship with our brand to another, if we do it right, is their experience with us. prioritizing resources on the moments that matter in the candidate journey.

Is Your Talent Welcome Experience a Candidate Experience Blind Spot?

Rally Recruitment Marketing

Blind spots are in your candidate experience right now. Even though you try to design an ideal candidate experience for your company, the integration of people and technology isn’t always perfect, and you can be sure there are problems that are out of view.

Guide to Employer Branding

Recruiterly Blog

Attracting and retaining top talent in an increasingly competitive landscape hinges on the perception that potential candidates and existing employees Read More. The post Guide to Employer Branding appeared first on Recruiterly.com - A Recruitment Revolution. Blog Employer Branding Employers candidate experience candidate experiences Candidates company branding employer brand employer branding Hiring off-boarding onboarding Recruiting Talent talent branding

Spring Cleaning Your Employer Brand

ERE

So why not add your employer branding to the list of things to make sure are at their finest? Candidate Experience Employee Branding Social Media Management FeaturedSpring has sprung. There are flowers in the air, a new crop of graduates preparing to enter the workforce, and spring cleaning everywhere. At home and at work, people are tidying up their places and spaces.

3 Trends in Employer Branding and Job Advertising Strategy

Rally Recruitment Marketing

At Rally, we’ve observed this first-hand: In the past, most Recruitment Marketing teams have kept their employer brand and job advertising strategies separate. Over the past year, however, we’ve noticed that more and more leading practitioners are starting to combine their employer brand and job advertising approach to see better overall results. Trend one: Sharing employer brand-led content to attract talent to jobs.