The 3 Most Effective Ways to Differentiate Your Employer Brand

Rally Recruitment Marketing

But in my experience, while new channels can certainly play a part in differentiating you as an employer, the effect always wears off as everyone inevitably comes to know the same channels. Human-sounding messaging that conveys your employee experience. External brand surveys.

How Workplace Classism is Damaging Your Employer Brand

Proactive Talent

Well, I think we will see a rise in classism and that will mean that companies will have to be ever more vigilant in how they protect their employer brand. The world is changing right before our very eyes.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

4 More Ways to Break Through In Your Employer Branding from RallyFwd

Rally Recruitment Marketing

Check them out below, and be sure to access the full RallyFwd Virtual Conference on demand at your convenience for even more ways to upgrade your Recruitment Marketing and employer branding toolkit. Session: Aligning Your Candidate Experience and Employer Value Proposition.

5 Considerations for When Hiring your First Employer Brand Leader

Rally Recruitment Marketing

More companies are realizing the value of having a team member dedicated to employer branding, and I’m seeing so many job postings that are searching for unicorns. . I recently started as the Manager of Employer Brand at 1Password. Employer Branding Recruitment Marketing

The Talent War: Are You In It to Win It?

Speaker: Caroline Vernon, Director of Sales, CareerArc

With the labor market growing more competitive, and a global skills shortage looming ahead, candidate experience is, and will continue to be, a key battleground for top talent. For the past decade, social media and employer review sites have granted the workforce unprecedented influence in shaping employment brand, with the ability to change brand sentiment in real-time. As the labor market tightened, employer reputation became more critical to recruiting and retaining the best employees, and naturally the candidate experience companies delivered had come under more scrutiny from discerning applicants.

Stop Bragging About Your Employer Brand

Rally Recruitment Marketing

That strategy is your employer brand. However, even with best of intentions, there’s a very clear and present danger of failing to fully capitalize on the opportunities a newly refreshed employer brand and EVPs can bring. Define a fully authentic employee experience.

Why candidate experience is your employer brand

Recruitee

The post Why candidate experience is your employer brand appeared first on Recruitee. Talent acquisition

3 Touchpoints That Can Elevate Your Employer Brand

Proactive Talent

Excuse me Mr. / Mrs. / Mrs. / Pronoun of your choice, can I talk to you about Employer brand? From what I can tell, you have a defined Employer Value Proposition (EVP), you know who you are and what you have to offer.

Offboarding: The Best Last Impression of Your Employer Brand

Rally Recruitment Marketing

My name is Carrie Corcoran, and I’m a strategic talent attraction, Recruitment Marketing and employer branding leader experienced in driving organizational transformations and championing alignment between talent, leadership development and operations. Hi, Rally community!

8 Workplace Awards to Strengthen Your Employer Brand

Rally Recruitment Marketing

With 82% of today’s candidates considering employer brand and company reputation before applying for a job, your candidates are looking for trustworthy proof of your company culture before they click “apply.” . Here’s a list of the 8 employer awards to apply to in 2022.

Living Your Brand Promise in Your Employee Experience

Speaker: Kathy Steele, CEO, Red Caffeine

Unemployment is low, competition for talent is high and losing a good employee is very costly. So what makes employees stay? Most organizations focus their branding campaigns and budgets on prospects and customers, but neglect to invest in communications that align and engage their workforce. According to a 2018 Retention report released by Work Institute, an estimated one in four employees voluntarily left jobs in 2018, but 75% of that turnover could be prevented by employers. What does it take to design an effective internal brand campaign that resonates with your employees and helps reduce flight risk? Kathy Steele, CEO of Red Caffeine, will discuss how to create an employer brand that positions you as an employer of choice, drives loyalty, and encourages engagement.

Using Video for Recruitment Marketing & Employer Branding

Recruitics

Capturing the attention of candidates is an ongoing necessity for companies looking to hire. If a video is well-made, a candidate can much more easily see themselves in the workers’ shoes. Candidate Experience Video Featured Post

Why Candidate Experience is Your Employer Branding Weapon

Lever

In more recent times, organizations have shifted their focus to creating better candidate experiences. Candidate experienceThis is a guest post by Ken Kwan, Founder of Career Prophets, a Global Talent Management Consultancy. One of the key components to organizational prosperity is the ability to attract and engage talent on a consistent basis.

How To Boost Your Employer Brand By Rejecting Candidates

Proactive Talent

It also brings to light the opportunity that companies have to bolster their employer brand. Take for example Virgin Media, which made millions by improving their candidate experience. employee reviews employer brand Employer Branding

How to Weave Your Employer Brand into Your Candidate and Employee Journey

Rally Recruitment Marketing

Since entering the Recruitment Marketing space, I’ve always used the analogy of a great band or restaurant to remind me of the importance of employer branding. The same can be said for employers. Realizing the employee story and candidate touchpoint gap.

How to Use Sourcing to Improve Your Candidate Experience

Speaker: Shally Steckerl, President, The Sourcing Institute

Current HR models cannot handle modern “candidate experience” expectations. From outdated SLAs and SOPs to insufficient personnel, lack of alignment and inadequately trained staff, recruiters are all too often overwhelmed with applicants, hard-pressed to find enough time to provide an excellent experience to every candidate. Enter "The Sourcing Method" - the solution to the dehumanizing of modern recruitment practices. By reaching out to fewer and more accurately matched candidates, recruiters can spend quality time delivering the full candidate experience and selling the “employer brand” instead of rushing through piles of unqualified applicants in order to be compliant with candidate tracking, disposition, and regulation. Top talent wants to be pursued not spammed, and certainly not ignored by the same “HR Black Hole” that has plagued our industry since the resume became the prevailing way to screen out candidates in the 1950s. Sourcing is not only the first step towards improving candidate experience, but also the most critical. Feed faulty input into any process and, as you might expect, the outcome will inevitably be flawed. This generally accepted principle called GIGO or “Garbage in, garbage out” is just as at home in HR as it is in computer science. By blindly accepting high volumes of unqualified incoming candidates, you limit your ability to be selective. Without infinite applicant pools and with practical constraints, your recruiters and hiring managers have a limited amount of time to spend judging the relative quality of each applicant. Some talent sources are deeper, offering a broader choice than others, while some offer a limited choice yet yield a dramatically higher applicant quality. Join President of the Sourcing Institute and author of “The Sourcing Method” Shally Steckerl as he explains how to effectively utilize sourcing to improve your candidate experience.

3 Ways to Step Up Your Candidate Experience from RallyFwd Speakers

Rally Recruitment Marketing

One common theme through the December 2021 RallyFwd conference was creative ways to improve your candidate experience. . Now into the start of 2022, it’s a great time to reflect on your own company’s candidate journey and make some changes. .

3 Easy Ways to Boost Your Employer Brand

JazzHR

Employer branding represents an organization’s reputation as a place of work, as well as its value proposition to its employees. In a crowded job market, your company’s employer brand is more important than ever. It’s what makes candidates choose your organization over the competition. Building a positive employer brand is a worthwhile effort, but it can be resource-intensive. Audit your candidate experience.

Which Comes First: Employment Brand or Candidate Experience?

ERE

Is a strong employment brand important? Is candidate experience important? Branding Candidate Experience FeaturedYes, it can be. Yes, it can be.

3 Proven Tactics to Create a Digital Candidate Experience

Rally Recruitment Marketing

As a leading RPO and staffing agency, we rely on having a comprehensive recruitment technology stack to provide the best service to our clients and the candidates we’re recruiting. Through our new system, we were able to hire over 1,000 candidates in just 7 months! Hey Rally readers!

Blending Tech & Personalization into the Candidate Experience

Speaker: Tasha Altorfer, Talent Acquisition Manager, Ceridian

For candidates, getting an automated email to confirm you have received their application is no longer cutting it. Why would candidates want to work for a company where they are just Applicant No. 16478? Which is why the candidate experience is so essential. Join Ceridian Talent Acquisition Manager Tasha Altorfer to learn how you can create a personalized candidate experience from beginning to end.

How Employer Branding Can Help Manage Risk During a Crisis

Rally Recruitment Marketing

As an employer brand professional, you can protect your company’s overall brand reputation and help to manage risk during this crisis. This can only happen though when we shift our mindset and think about employer branding beyond just a recruitment nice-to-have.

5 Ways PR Can Advance Your Employer Brand

Rally Recruitment Marketing

These stories can be communicated through various strategies and channels including media and influencer placements, social media and content marketing, branded events and more. Why is PR useful for advancing your employer brand? Place these stories in front of candidates.

HR Tech to Elevate Your Virtual Candidate Experience

Rally Recruitment Marketing

We’ve always been a tech-focused team, but this year, we’ve learned even more about how technology can help elevate the virtual employee and candidate experience. How talent acquisition and the candidate experience have changed because of the pandemic. Hi Rally community!

The Placebo Employment Brand

Fistful of Talent

Organizations are spending millions of dollars creating employment brands that are virtually the same as everyone else’s. “We deliver an authentic, nurturing employee experience that puts you and our customers first. ” The one thing we are constantly warned against is to not have a fake employment brand! Well, Tim (you idiot) if you have a fake employment brand your employees will know and that will cause turnover, immediately, and cancer!

A Walk In Their Shoes

Speaker: Angie Verros, Founder, Vaia Talent

In today's competitive job market, how candidates perceive your firm impacts who you attract and hire. Guess what? If your candidate experience rocks, you'll be able to attract top talent! Have you ever considered what it's like to be on the other side? How great would it be if we took their bad experiences and turned them around by using our instincts? Today you will learn how to use simple human elements in order to showcase your employer brand and convert more applicants to amazing hires.

Measuring ROI Candidate Experience

JazzHR

Every piece of your company’s recruiting process informs the candidate experience. A great candidate experience starts from the moment a job seeker comes across your brand—and encompasses everything up to the final job offer or rejection letter. With so many moving pieces involved in the hiring process, candidate experience can be difficult to effectively measure. Here’s how you can meaningfully assess your candidate experience: 1.

Employer Branding Strategy: Why You Need One

Rally Recruitment Marketing

What candidates see, think and feel about your company as a potential place to work is more important than ever before in this age of information. And while it can be hard to have full control over this reputation, you can better frame the narrative by creating an employer branding strategy. . What exactly is employer branding? In other words, it’s how you market your company as a great place to work and what makes you unique as an employer of choice. .

The Importance of an Employer Branding Strategy

Hireserve

Whether your business is aware of it or not, it has an employer brand. There’s a war for talent , and businesses looking to recruit are doing so in a candidate-led market. Branding is not just a tool for attracting consumers – it is also essential for talent acquisition. .

16 Employer Branding Statistics We Learned at RallyFwd

Rally Recruitment Marketing

Recruitment marketers, talent acquisition practitioners and employer branding specialists from around the world gathered virtually on May 6, 2020, for the RallyFwd Virtual Conference. RallyFwd attendees think candidates will choose stable companies over a higher paycheck.

Recruitment Marketing: More Than Revamping Your Career Sites

Speaker: Matt Alder, Host & Producer, The Recruiting Future Podcast.

Talent acquisition functions are fixated on developing an authentic employer brand. However, that's not the be-all and end-all. When it comes to attracting candidates, you need to have targeted recruitment content at every stage of the candidate journey where they may interact with your company - your careers page, job descriptions, and social media.Join Matt Alder, Producer and Host of The Recruiting Future Podcast, to learn how to refresh your recruitment marketing efforts and set yourself apart from competitors.

How to Build an Employer Brand KPI Dashboard

Rally Recruitment Marketing

In many ways, our roles in Recruitment Marketing and employer branding are more imperative than ever before. How to start measuring your employer brand. Employer review sites, like Glassdoor , kununu , etc. Employer Branding Recruitment Marketing

Good on Paper: Employer Brand & The Candidate Experience

Employment Metrix

That’s what happens when your employer brand doesn’t match up with your candidate experience. Your brand is the date who’s good on paper. The experience you offer your candidate will decide if you’re going to get dumped.

3 Sources of Data You Need For A Successful Employer Brand Launch

Rally Recruitment Marketing

My name is Chris Fitzner, I’m the Recruitment Marketing Manager at Appian where under the Employer Brand Team I lead the Recruitment Marketing efforts to attract top talent using a multi channel data driven approach. Candidate personas. Candidate Experience RallyFwd

Managing the Candidate Experience During the COVID-19 Crisis

Rally Recruitment Marketing

I believe that empathy is essential as we go through this stressful experience together. As HR and employer brand professionals, our job is to always “think like a candidate” or “think like an employee.” A focus on candidate communications.

Dice 2018 Recruitment Automation Report

interact with candidates to the predictive analytics that identify professionals’. experiment with these technologies, with a large. company money 19% Poor candidate. experience 17% Negative employer brand/reputation 16% Led to. of candidates Created a.

Employer Branding in 2020: Ask the Experts

VideoMyJob

How will Employer Branding evolve in 2020? Talent Attraction Employee Engagement Candidate Experience Employer Brand

5 Pain Points In Your Candidate Experience (And How To Improve Them!)

Rally Recruitment Marketing

Did you know that only one-third of candidates report a positive candidate experience? This means that the majority of candidates are likely experiencing pain points somewhere along their candidate experience (CX) with your organization.

#WorkTrends HR + Marketing: Employer Brand Superteam

TalentCulture - Recruiting

Biro brought not one but two guests to the #WorkTrends podcast this week: Diane Adams, Sprinklr’s Chief Culture and Talent Officer, and Grad Conn, Sprinklr’s Chief Experience and Marketing Officer. Meghan M.

New Candidate Experience Research Highlights the Current Candidate Experience Trends Among the Fortune 500 

InFlight

The importance of providing a high-quality candidate experience. As recruiting and talent acquisition evolve and adapt, candidate experience continues to be at the center of conversation for HR professionals. 51 clicks in 4:52 means that candidates only take 5.7