Rally Recruitment Marketing

MARCH 21, 2022

With “not differentiating” recently being listed as one of the 3 key reasons that most Recruitment Marketing efforts miss the mark , I knew now was the perfect time to share what I’m seeing work for our community of 35,000 Recruitment Marketing and employer branding practitioners. Why do people love working for you?

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Employer Branding Recruitment Marketing Social Media Survey 450

Rally Recruitment Marketing

DECEMBER 20, 2020

So you know that if you want your content to stand out, then you need to continually test and optimize your Recruitment Marketing approach on social media. The Rally Awards exist to celebrate the best employer brand and Recruitment Marketing work in the world. Organic social media. Paid social media.

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Social Media Media Recruitment Marketing Linkedin 322

Rally Recruitment Marketing

NOVEMBER 13, 2020

That being said, since the platform is new and different from other channels in our typical Recruitment Marketing roster, some employers are still considering how to jump in. To help you get started, here are 3 ways that you can use TikTok to boost your employer brand. 3 ways to use TikTok to boost your employer brand.

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Employer Branding Social Media Recruitment Marketing Video 450

Rally Recruitment Marketing

JUNE 14, 2021

To help you out here, we gathered 6 ways to leverage EGC to influence the candidate journey and elevate your employer brand. Rally note: Want to learn even more about how to use EGC to support your talent acquisition and Recruitment Marketing strategy? Social media. Careers site. Reshare employee’s posts.

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Employer Branding Social Media Engineering Facebook 324

Rally Recruitment Marketing

MAY 2, 2022

Recruitment Marketing and employer branding work — and most work, in general — is often affected by this same line of thinking. Tony’s session at RallyFwd will be “ Listening: The Most Powerful Tool in Building Your Employer Brand ”. Jonna Sjövall, Global Head of Employer Branding and Recruitment Marketing, UBS.

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Employer Branding Recruitment Marketing Talent Acquisition Examples 419

Rally Recruitment Marketing

APRIL 15, 2020

In many ways, our roles in Recruitment Marketing and employer branding are more imperative than ever before. There is so much visibility around how employers are responding to the COVID-19 crisis, and we need to help manage our company’s reputation and candidate experience so that we can thrive long term as employers and businesses.

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Employer Branding How To Recruitment Marketing Applicant Tracking Systems 340

Rally Recruitment Marketing

MARCH 27, 2023

Because of this, it’s so important to infuse your candidate experience with your employer brand. The candidate experience should validate the tone set by all your other employer branding work and materials. The candidate journey is really an information journey. Do these sound familiar to you?

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Employer Branding Candidate Experience Recruitment Marketing Screening 251

Rally Recruitment Marketing

APRIL 11, 2022

But for practitioners with limited time, a full workload and little-to-no idea of where to go for the latest, trustworthy information in their field (sound familiar?), The Recruitment Marketing Benchmark Report from Appcast helps you understand where, when, and how to reach the candidates you seek. That’s why we created this list.

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Recruitment Marketing Resources Strategy Employer Branding 419

Proactive Talent

JANUARY 16, 2023

When it comes to employer branding, it's not always easy to see the direct impact of your efforts. Sure, you may have a great website, social media presence, and employee testimonials, but how do you know if it's actually helping you attract and retain top talent? Another important metric to track is cost per hire.

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Employer Branding Retention Social Media How To 199

Rally Recruitment Marketing

JANUARY 14, 2020

Did you watch our recent webinar, Employer Branding That Speaks Uniquely to Women in Technology? The team provided invaluable insights into how they developed a Recruitment Marketing campaign that attracts women in technology. How their Recruitment Marketing initiatives tie into the VMware Carbon Black vision.

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Employer Branding Social Media Recruitment Marketing Video 309

Proactive Talent

MAY 9, 2017

With more than 500 million members in over 200 countries and territories, LinkedIn is no doubt one of the world’s largest social and professional networking sites, making it a great talent attraction channel to add to your recruitment marketing machine. So where do you start with your employer brand on LinkedIn?

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Rally Recruitment Marketing

FEBRUARY 5, 2020

In this blog post though, I’m going to share another use of programmatic and retargeting ads which is to market employer brand content rather than jobs. But before I explain the outcomes and steps for building a programmatic campaign, let me break down how programmatic ads work in a bit more detail. What are retargeting ads?

Employer Branding 354

Employer Branding Advertising Software Recruitment Marketing 354

Rally Recruitment Marketing

AUGUST 8, 2022

The main purpose of job ads may be to drive applications, but did you know they can also be used to inform different aspects of your Recruitment Marketing strategy? To learn how to do this, keep reading below! Job ads can inform the messaging you use in your employer brand content.

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Recruitment Marketing Strategy Employer Branding Social Media 221

Rally Recruitment Marketing

JUNE 11, 2020

We learned a lot from these thought leaders, in particular our closing keynote speaker — Kathryn Minshew , CEO & Founder of The Muse — who gave us smart advice on how we can stay agile as both professionals and employer brands. How do people interact with each other? About Kathryn Minshew.

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Employer Branding Video Culture Conference 305

CareerArc

MARCH 27, 2024

You probably already know that promoting your employer brand is important in today’s job market. What you may not know is where you should actually be sharing your employer brand content. There are lots of options to consider, including dozens of popular social media platforms and job sites.

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Employer Branding Social Media Facebook Media 52

Contract Recruiter

FEBRUARY 27, 2023

Employer branding has become increasingly important in today’s competitive job market. A strong employer brand can help attract top talent, improve retention rates, and boost overall company performance. In this post, we’ll explore how to manage your online reputation and attract the right talent through social media.

Social Media 52

Social Media Employer Branding Media How To 52

Rally Recruitment Marketing

JANUARY 14, 2020

Did you watch our recent webinar, Employer Branding That Speaks Uniquely to Women in Technology? The team provided invaluable insights into how they developed a Recruitment Marketing campaign that attracts women in technology. How their Recruitment Marketing initiatives tie into the VMware Carbon Black vision.

Employer Branding 221

Employer Branding Social Media Recruitment Marketing Video 221

Rally Recruitment Marketing

AUGUST 9, 2018

These touchpoints along the modern candidate’s journey are important channels where you can: 1) share your employer brand messaging, and 2) provide candidates with the information they need to decide if your company is the right fit for them. 2: Your Employer Profile on Job Boards & Talent Communities.

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Employer Branding Social Media Job Descriptions Media 238

Rally Recruitment Marketing

OCTOBER 3, 2022

To help you plan your Fall social media content calendar, we’ve provided a list of holidays coming up over the next couple of months that your company may want to celebrate, as well as best practices in how to create social recruiting content that will attract and engage candidates to your employer brand and open jobs.

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Social Recruiting Strategy Social Media Employer Branding 419

Rally Recruitment Marketing

JUNE 17, 2020

We learned a lot from these thought leaders, especially our closing keynote speaker— Kathryn Minshew , CEO & Founder of The Muse—who gave us smart advice on how we can stay agile as both professionals and employer brands. But it will also have a big impact on our corporate culture, our employer brands and how we recruit.

Employer Branding 221

Employer Branding Video Culture Conference 221

ExactHire Recruiting

APRIL 4, 2023

“Don’t use social media to impress people. This quote by Dave Willis, an author, accentuates the power of social media in today’s society. To establish a competitive edge in recruitment and sales, companies seek to reach a global audience through their use of social platforms. billion social media users…4.74

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Social Media Employer Branding Media Applicant Tracking Systems 156

Rally Recruitment Marketing

JANUARY 16, 2023

2023 will be another competitive year in recruiting, and the employers that have an advantage will be those that invest in developing their employer brand and know how to tap into new Recruitment Marketing strategies. Dive into the poll results to see how your strategy compares. Empowering Your Employees .

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Recruitment Marketing Data Employer Branding Social Media 449

Rally Recruitment Marketing

JANUARY 2, 2023

How to align your Recruitment Marketing budget to your recruiting funnel and talent acquisition goals. Rally Note: For more guidance on how to develop your Recruitment Marketing budget, including how to gain budget approval for your Recruitment Marketing plan, watch our Rally Webinar: Building a Recruitment Marketing Budget for Any Size.

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Recruitment Marketing How To Talent Acquisition Advertising 419

Jobvite

FEBRUARY 22, 2022

Social media has become a favorite channel for recruiters to engage and hire qualified candidates. We’ve seen talent teams win by using social media in their recruitment marketing strategy. Here are the top four ways to use social media to screen, engage, and hire top candidates.

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Social Media Media How To Recruitment Marketing 94

Rally Recruitment Marketing

JANUARY 9, 2023

Women’s History Month: How to Make Your Social Strategy a Success. Holidays and special annual events are great opportunities to share your company culture, values and employees on social media, your careers blog and through email campaigns. How to Create a Recruitment Marketing Plan Leadership Will Love.

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Recruitment Marketing Employer Branding Social Media Strategy 448

CareerArc

AUGUST 25, 2022

Sometimes you want an example—a real-life story of someone who got a job on social media. To that end, we asked 10 different professionals to take off their work hats, get a little authentic with us, and share if they’d actually seen personal success with social media recruiting. I got hired through social media.

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Social Media Media Facebook Social Recruiting 98

Rally Recruitment Marketing

APRIL 10, 2021

Now in its second year running, the Rally Awards competition recognizes and celebrates excellence in Recruitment Marketing and employer branding practices by individuals and teams who work in-house at employers. Rose Marques, Global Talent Brand Lead at Squarespace (2020 Rally Awards winner). Best Careers Social Media.

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ADP Social Media Employer Branding Recruitment Marketing 413

Proactive Talent

OCTOBER 23, 2018

Are you having trouble convincing your C-Suite they should be prioritizing your company’s employer brand? This post will give you talking points and tools to leverage when going to leadership at your company in order to prove to them your employer brand is something worth investing in.

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Employer Branding Social Media How To JobVite 153

Rally Recruitment Marketing

JANUARY 23, 2022

Our latest Rally community survey revealed that 34% of recruitment marketers work for someone who knows nothing about Recruitment Marketing and employer branding; 56% are working for someone who is learning about RM/EB at the same time they are; and only 10% are learning about RM/EB from their manager. . So come prepared!

Recruitment Marketing 419

Recruitment Marketing How To Employer Branding Social Media 419

Rally Recruitment Marketing

MARCH 19, 2023

Social media is one of the most important talent attraction strategies that every employer can use today. This is why talent acquisition and Recruitment Marketing teams are investing more into using social media to get their employer brand and career opportunities in front of candidates where people already spend time online.

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Social Recruiting Strategy Social Media Twitter 414

Rally Recruitment Marketing

APRIL 9, 2023

The analysis is summarized in our latest benchmark report on social recruiting , which is packed with lots of data on how employers are using social media to attract talent. In Recruitment Marketing and employer branding, we all know the power of people stories to attract talent to our company culture and values.

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Linkedin How To Job Descriptions Social Media 419

Rally Recruitment Marketing

SEPTEMBER 6, 2022

To create an effective Recruitment Marketing strategy, you need a multi-channel approach, from social media to email outreach to digital advertising. Here’s the top 10 Rally Recruitment Marketing resources on how to build and engage your talent network: 1. How To Guide] The Essential Guide to Engaging Talent in Your CRM.

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Resources CRM How To Recruitment Marketing 417

Rally Recruitment Marketing

SEPTEMBER 26, 2020

Prospective talent clicks on the “join our talent community” button, fills out some information and then they may receive a job alert from time to time. Some Recruitment Marketing teams might send a careers newsletter or a branded email promoting new content personalized by role type. How did you build such a strong following?

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Linkedin How To Employer Branding Enterprise 490

JazzHR

NOVEMBER 18, 2019

A happy, healthy employer brand excites and engages jobseekers. But a bad brand? Your employer brand isn’t just your logo. It’s your reputation as a company and as a place to work; it should communicate your employer value proposition (EVP). . Candidates Take Employer Brands Seriously.

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Employer Branding JazzHR Applicant Tracking Systems Social Media 120

Hospital Recruiting

FEBRUARY 19, 2020

Some statistics put almost 80% of Americans with some form of social media presence, whether personal or professional. Smart utilization of social media may be of limited success in direct recruitment, but it could play a key role in capturing interest and establishing your institution’s brand.

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Social Media Healthcare Media How To 69

Proactive Talent

SEPTEMBER 25, 2018

Embracing “employer brand thinking” is the next evolution to modern recruiting. Before you can build your employer brand and a strategy that supports it, you have to be able to define what your culture is , so start there! Glassdoor Glassdoor is a fantastic employer branding tool if used correctly.

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Employer Branding Strategy Social Media Job Descriptions 150

The Staffing Stream

APRIL 21, 2023

In the first part of this article , I discussed the importance of social media for staffing firms and how to create an effective social media strategy. Let’s continue by exploring some more tips and mistakes to avoid when using social media.

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Social Media Media Staffing Twitter 71