3 Ways to Use TikTok to Boost Your Employer Brand

Rally Recruitment Marketing

TikTok has taken off like wildfire, and many companies have taken notice and have started creating Recruitment Marketing content for the platform. To help you get started, here are 3 ways that you can use TikTok to boost your employer brand.

Offboarding: The Best Last Impression of Your Employer Brand

Rally Recruitment Marketing

My name is Carrie Corcoran, and I’m a strategic talent attraction, Recruitment Marketing and employer branding leader experienced in driving organizational transformations and championing alignment between talent, leadership development and operations. Hi, Rally community!

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

7 Steps to Programmatic Employer Brand Advertising

Rally Recruitment Marketing

So, if that holds true, then something we need to talk about more in Recruitment Marketing is the fact that to meet candidate expectations, we need to start adopting more consumer marketing approaches! Building out a branded programmatic campaign.

What Makes the Cisco Employer Brand Team So Successful?

Rally Recruitment Marketing

The Employer Brand team at Cisco is doing something very right when it comes to their Recruitment Marketing strategy! Best Employer Brand Video. Best Recruitment Marketing Campaign. A series of new employer brand videos featuring 120(!!!)

Employer Branding for Women in Technology Q&A

Rally Recruitment Marketing

Did you watch our recent webinar, Employer Branding That Speaks Uniquely to Women in Technology? The team provided invaluable insights into how they developed a Recruitment Marketing campaign that attracts women in technology. Recruitment Marketing tips and more.

5 Ways PR Can Advance Your Employer Brand

Rally Recruitment Marketing

Is public relations part of your overall Recruitment Marketing strategy? However, it’s worth getting familiar with a few common PR approaches since they could benefit your overall Recruitment Marketing strategy as your team develops. .

Employer Branding for Women in Technology Q&A

Rally Recruitment Marketing

Did you watch our recent webinar, Employer Branding That Speaks Uniquely to Women in Technology? The team provided invaluable insights into how they developed a Recruitment Marketing campaign that attracts women in technology. Recruitment Marketing tips and more.

3 Sources of Data You Need For A Successful Employer Brand Launch

Rally Recruitment Marketing

Chris Fitzner, Recruitment Marketing Manager, Appian. My name is Chris Fitzner, I’m the Recruitment Marketing Manager at Appian where under the Employer Brand Team I lead the Recruitment Marketing efforts to attract top talent using a multi channel data driven approach.

4 Expert Takes on Employer Branding for Executive Recruiting

Rally Recruitment Marketing

You may think that employer branding only influences candidates in mid-level or entry-level roles, but it also highly affects your ability to attract and recruit executives. Rally: How much do you think a company’s employer brand influences an executive’s decision to join?

The #1 Priority for Recruitment Marketing in 2021

Rally Recruitment Marketing

As you prepare your talent acquisition and Recruitment Marketing strategy to remain agile for the future, it’s also an important time to ask where you should focus your own professional development to make an impact on your company and your career. Source: Chiefmartech.com.

3 Experts Help You Master Recruitment Marketing Analytics

Rally Recruitment Marketing

Recruitment Marketing analytics can be intimidating — not just because we have to make sense of a lot of data from a lot of different sources, but also because the stakes to get it right are so high. Dana Meyer, Director of Recruitment Marketing, ManpowerGroup.

How to Build an Employer Brand Budget

Proactive Talent

In my opinion, there are two groups of companies out there who have yet to put together a formal budget for employer branding: 1. Those that do not understand the importance of employer branding , and therefore don’t prioritize or fund it at all. Those that understand the importance of employer branding , but don’t know how to prioritize or build it into their budget. The bigger the company, the bigger the employer brand budget.

The Complete List of 2021 Recruiting and Recruitment Marketing Conferences

Rally Recruitment Marketing

2021 brings an opportunity to help our companies grow again by embracing the latest talent acquisition, Recruitment Marketing and employer branding strategies. TalentNet is an annual conference that focuses on HR, recruitment and employer brand best practices.

Changing Careers from Recruiting to Recruitment Marketing

Rally Recruitment Marketing

My name is Natasha Makovora, and I am a Social Media & Employer Brand Specialist at Indellient. . I am thrilled for you to follow along on my journey as I continue to learn and grow as a recruitment marketer! My first foray into Recruitment Marketing.

How to Present Your Recruitment Marketing Campaign (Template Included!)

Rally Recruitment Marketing

Getting buy-in for your Recruitment Marketing campaign ideas can be challenging — even for seasoned practitioners. You might be proposing a new Recruitment Marketing strategy that your company hasn’t tried before, maybe that you haven’t tried before! Recruitment Marketin

Social Media For Employer Branding: 7 Tips To Promote Your Employer Brand On LinkedIn

Proactive Talent

With more than 500 million members in over 200 countries and territories, LinkedIn is no doubt one of the world’s largest social and professional networking sites, making it a great talent attraction channel to add to your recruitment marketing machine. So where do you start with your employer brand on LinkedIn? Encourage Employee To Update Their Profiles An employee’s LinkedIn profile is a great opportunity to promote your company’s employer brand.

What is the difference between Employer Branding and Recruitment Marketing?

Stories Incorporated

Reading Time: 7 minutes The way to attract talent has changed, and the key lies in understanding what is employer branding. And so, employer branding and recruitment marketing were born. . What is an employer brand? What is employer branding?

Free and Low-Cost Recruitment Marketing Strategies that Work

Rally Recruitment Marketing

January is usually a time for planning our Recruitment Marketing strategies to support hiring goals for the year ahead. That’s the rollercoaster of a start-up, but it’s also typical of marketing, which always seems to get cut when times are tough.

6 Takeaways From RallyFwd to Evolve Your Recruiting and Recruiting Marketing Strategy

Rally Recruitment Marketing

However, we took it as an opportunity to reinvent recruiting and blaze a new trail for our careers. Each presentation is jam packed with actionable tips to help you upgrade your skills as a practitioner and gain a recruiting advantage for your company. RallyFwd™ Recruitment Marketing

Modern Recruitment Marketing Strategies

Proactive Talent

As 2019 propels forward, recruiting leaders and talent acquisition teams have much to consider and prioritize when it comes to recruitment marketing. These important questions can be a very daunting endeavor, especially with limited time, resources and recruiting tasks at hand. At Proactive Talent , so many of the companies we work with are asking the same questions so I thought I'd share a few key strategies that are helping employers today, accomplish those goals.

Employer Brand Optimization: How HR Can Help

JazzHR

Branding has many uses beyond marketing. A strong employer brand attracts quality talent, thus reducing the resources necessary to source candidates in the marketplace. HR leaders should take an active role in employer branding management to optimize the recruitment pipeline. Your employer value proposition should form the basis of all employer branding efforts.

4 Places Candidates Go to Research Your Employer Brand

Rally Recruitment Marketing

This is why candidates today check multiple sources to research your company before deciding whether or not to apply for your job or accept your offer. These touchpoints along the modern candidate’s journey are important channels where you can: 1) share your employer brand messaging, and 2) provide candidates with the information they need to decide if your company is the right fit for them. 2: Your Employer Profile on Job Boards & Talent Communities.

Free and Low-Cost Recruitment Marketing Strategies that Work

Rally Recruitment Marketing

January is usually a time for planning our Recruitment Marketing strategies to support hiring goals for the year ahead. That’s the rollercoaster of a start-up, but it’s also typical of marketing, which always seems to get cut when times are tough.

Expert Advice: How to Create Recruitment Marketing Content During Coronavirus

Rally Recruitment Marketing

The coronavirus crisis is necessitating that we take a step back and rethink our approach to creating and sharing Recruitment Marketing content. In other industries, like healthcare, now is not the time to be asking for help with recruiting.

7 Tactics to Include in Your 2020 Recruitment Marketing Budget 

Rally Recruitment Marketing

As you brainstorm talent acquisition strategies, prioritize hiring goals and create your annual Recruitment Marketing Plan for 2020, you’ll inevitably find yourself facing the big B word: Budget. Plan ahead for the recruiting events you’ll be attending or hosting.

4 Tips to Succeed in Your Recruitment Marketing Career

Rally Recruitment Marketing

My name is Georgia Smith and I’m a Recruitment Marketing Specialist at Delta Air Lines. I’ve been working in this industry for almost 5 years and today I’m going to share a little bit about my Recruitment Marketing career journey with you all. Recruitment Marketing

Results of our 2019 Recruitment Marketing Job and Salary Survey

Rally Recruitment Marketing

We’ve got the exclusive, initial results of the Rally 2019 Job and Salary Survey for Recruitment Marketing. Our first-of-its-kind survey of more than 400 in-house Recruitment Marketing practitioners has revealed valuable insights about this emerging strategy and exciting career. For the first time, we can quantify the job responsibilities of recruitment marketers, how much salary they earn and where they gained their experience. It’s here!

Survey 281

Talent Attraction: What it is and Things to Think About

Proactive Talent

Talent attraction is a term used in the Human Resources and Talent Acquisition field to describe luring the most desirable of passive candidates to a specific employer and incentivizing them to apply for work with implied and envisioned benefits.

Employer Branding and Recruitment Marketing in Crisis Mode with CVS Health’s Kerry Noone

Allegis Global Solutions

This means that now, more than ever, employers need to consider what their job ads and hiring process convey to candidates (not to mention customers and clients).

What’s the real difference between employer brand and recruitment marketing?

exaqueo

Is there a difference between product marketing and consumer brand? Is there a difference between recruitment marketing and employer brand? In fact, there’s still quite a bit of uncertainty between: Workplace Culture Employer Value Proposition (EVP) Employer Brand Recruitment Marketing At exaqueo , we believe there is a difference between all four. What is an employer brand? Employer brand is holistic.

Recruitment Marketing Platforms 101: What you need to know

Rally Recruitment Marketing

That’s why Recruitment Marketing has become so crucial in recruiting, yet many practitioners aren’t confident about which talent attraction strategies really work. In Rally’s 2019 Recruitment Marketing Job & Salary Survey results , we asked practitioners to tell us how well they can measure their Recruitment Marketing effectiveness. The result is a diverse marketplace where recruitment marketers can easily suffer from paralysis by analysis.

The Seven Dwarfs of Employer Branding Videos

Recruiting Daily

Every marketer dreams of going viral on social media. Blog Posts Candidate Sourcing News Recruitment Marketing employer branding employer branding videos viral emplyer videosWe’ve all seen it happen before. You know the ones – the videos that make everyone want to share, swear or care. They’re video you can’t help but to watch, even when you’re running late.

10 Expert Tips for Building out Your 2019 Recruitment Marketing Plan

Rally Recruitment Marketing

As Recruitment Marketers, how do we establish the right goals and priorities for the upcoming year when some hiring needs and issues can come up seemingly out of the blue? You can still access the Build Your 2019 Recruitment Marketing Plan, Build Your Future webinar on demand to get the full scoop on how to create your Recruitment Marketing Plan for 2019. 1) Base your 2019 Recruitment Marketing goals around your function’s current maturity level.

7 Types of Recruitment Marketing Content that Candidates Want to See

Rally Recruitment Marketing

Attracting and recruiting talent requires well-crafted Recruitment Marketing content that provides candidates with an authentic window into your company culture and answers important questions that keep them moving along their candidate journey.

Top UK Performance-Based Recruitment Marketing Channels

Recruitics

To succeed at recruitment marketing, HR and talent acquisition professionals need to find the right mix of job advertising methods such as free job postings, credits and performance-based advertising. As we’ve discussed in recent posts, performance-based job advertisements are adverts where recruiters pay by the click or application. This makes Adzuna one of our top performance-based recruitment marketing channels.

How to communicate company culture changes: Recruitment marketing tips

Workable

First step: update your recruitment marketing efforts – how you promote yourself as an employer to attract future candidates. Top recruitment marketing tips for company culture changes. Revisit your employer brand.

How To Solve The Employer Brand Strategy Ownership Debate

Proactive Talent

There is a reason that the employer brand ownership is a never-ending debate that has been a topic of concern. This has a lot to do to the lack of understanding behind who controls the brand of a company, both internal and external. For many organizations, employer branding is a shared responsibility managed between HR, Recruiting, Marketing and Internal Communications with an ultimate ownership by the CEO, who sets the tone for the company’s mission and values.

3 Ways to Supplement Recruitment Marketing With Social Media

Recruitics

In a recent post, we discussed why you should supplement recruitment marketing with social. While you can read that post in its entirety in the link above, the gist is this: Social media presents a powerful tool for recruiters, but it doesn’t necessarily deserve the lion’s share of your recruitment marketing budget. So then, how should recruiters leverage this recruitment marketing tool?

Here’s Where You Need Recruitment Marketing Content — Outside of Your Careers Site

Rally Recruitment Marketing

Your careers site is certainly one of the biggest and most effective tools in your Recruitment Marketing toolkit. With social media, paid ads and job boards becoming a larger part of the Recruitment Marketing mix, many job seekers are bypassing companies’ careers sites entirely during their search. They are still an incredibly vital part of any recruiting strategy. Including the name and contact info for the recruiter responsible for the individual job!

What is Employer Branding and Recruitment Marketing?

Stories Incorporated

As candidates are acting more and more like consumers, employers have had to adapt. And so employer branding and recruitment marketing were born. . Employer brand is your company’s identity as an employer. Recruitment marketing is the tactics and strategies associated with promoting that identity to candidates in order to attract talent. What is employer brand? Several factors go into your employer brand: .