Social Media For Employer Branding: 7 Tips To Promote Your Employer Brand On LinkedIn

Proactive Talent

So where do you start with your employer brand on LinkedIn? Encourage Employee To Update Their Profiles An employee’s LinkedIn profile is a great opportunity to promote your company’s employer brand. A strong employer brand is good for your business too.

The Cost of an Employer Brand

Glassdoor for Employers

As candidates gain more insight into what it’s like to work at an organization through reviews and ratings and sites like Glassdoor , employers have started to put a larger emphasis on employer branding strategies. And what strategies will help you launch your brand?

What is employer branding?

Workable

First, let’s define employer brand: it is a company’s reputation as a place to work. In other words, employer brand is how people perceive the company’s values and work environment. Therefore, employer branding is everything a company is doing – whether intentionally or not – to promote its unique identity as an employer among current and potential employees. Who’s responsible for employer branding? Employer brand vs. Company brand.

How to Use Company Reviews to Enhance Your Employer Brand

CakeHR

For example, would you prefer to join a company with a bad reputation among its employers? In this guide, I’m going to show how you can use company reviews to create and maintain an excellent employer brand. What are Employees looking for in Employers?

How to Use Sourcing to Improve Your Candidate Experience

Speaker: Shally Steckerl, President, The Sourcing Institute

Glassdoor Employer Branding Summit 2015 Recap

Glassdoor for Employers

The second Glassdoor Employer Branding Summit gathered 200 attendees in San Francisco 2015 and over 7,000 live stream attendees from countries around the world on September 25, 2015. ” Jennifer Johnston , Head of Global Employer Branding at Salesforce.

Social Media For Employer Branding: 7 Facebook Hacks You Need To Know

Proactive Talent

On Facebook, your employer brand starts with your Facebook page. If you’re just getting started with your Facebook Page, here are 7 hacks you’ll want to know to effectively build and promote your employer brand, so you can attract the best (and right) talent to join your company.

How To Solve The Employer Brand Strategy Ownership Debate

Proactive Talent

There is a reason that the employer brand ownership is a never-ending debate that has been a topic of concern. This has a lot to do to the lack of understanding behind who controls the brand of a company, both internal and external. For many organizations, employer branding is a shared responsibility managed between HR, Recruiting, Marketing and Internal Communications with an ultimate ownership by the CEO, who sets the tone for the company’s mission and values.

5 Creative Ways You Can Use Virtual Reality & Augmented Reality For Employer Branding

Proactive Talent

Here are some out-of-box ideas you can use to deliver unique, memorable experiences to your candidates and bring your employer brand to life through augmented and virtual reality: 1. When candidates complete the game, company branded swags can be given out as prizes.

What is Employment Branding?

Jobvite

One of the most powerful tools in your recruiting toolbox is your company’s employment brand, the impression that employees and potential new hires have of your organization. In fact, more than 75% of job seekers consider an employer’s brand before even filling out an application.

Don't Let Them Leave Mad - Offboarding with Empathy

Speaker: Caroline Vernon, Director of Sales, CareerArc

Employer Branding Budgets

NextWave Hire

If you’re asking yourself “How much should I budget for employer brand efforts”? ( And for the record, you should be budgeting for your employer brand efforts.) “What does a good employer branding strategy budget look like”? Or “How will my leadership even approve an employer branding budget”? The takeaway here is to tie your branding efforts to the metrics that define the success of your department.

Audit Your Employer Brand Now to Get Ahead in 2020

Hireology

To stand out and attract top talent in today’s competitive hiring market, you need a strong employer brand. In fact, recent data found that 69 percent of job seekers would reject a job offer from a company with a bad employer brand.

How to: Successfully Promote Your Employer Brand on Pinterest

Social Talent

But while some recruiters have discovered the power of Pinterest for sourcing candidates, there are still relatively few companies who are using Pinterest to boost their employer brand. Promoting your Employer Brand on Pinterest.

Elegant Experiences and Employer Branding

Recruiting Daily

From the hiring of staff, creating uniforms and even down to the menu design – this is their brand, their name and their experience on the line. In employer branding, it’s common to be considered an appetizer to marketing rather than actual recruiting.

7 Ways Proactive Talent Can Help Build Your Employer Brand Strategy

Proactive Talent

Having an established employer brand is crucial to your talent acquisition efforts, especially if your company is interested in top-tiered candidates who can add value real value.

What’s Your Dealership Employment Brand Story?

Hireology

When you think about your dealership employment brand , what story is your career site telling potential candidates about joining your team? If not, this presents an opportunity to train the employee on how to live up to your dealership’s core values and improve performance.

What is Employer Branding and Recruitment Marketing?

Stories Incorporated

As candidates are acting more and more like consumers, employers have had to adapt. And so employer branding and recruitment marketing were born. . Employer brand is your company’s identity as an employer. What is employer brand?

How a Strong Employment Brand Can Help You Attract Customers

Hireology

A strong, compelling employment brand can help your business stand out from the competition and attract top talent in today’s competitive job market with near record-low unemployment. Automotive Blog Education Fitness Franchise Home Health Professional Services Employment Brand

Employer Branding Strategies from Working at Uber, WeWork and Autodesk

Ongig

If you’re into employer branding, you’re in for a treat. Since then, Andrew has worked on the talent branding teams at WeWork, Uber and Autodesk. He’s got a unique background and he shares a bunch of useful employer branding nuggets.

4 Ways to Leverage Marketing for Employment Branding

Glassdoor for Employers

Employment branding has turned the industry upside down and dictates how companies are able to engage candidates and convert them into engaged new hires. Recruitment marketing and employment branding can be mesmerizing when done right but if you’re in the driver’s seat, it can also be terrifying. Sometimes finding a starting point can be the biggest challenge to getting your branding and marketing up and running.

How to improve your employer brand

Workable

Employer branding is important. Companies with strong brands (a good reputation among employees) attract high-quality candidates more easily, can hire more selectively and have a lower cost-per-hire than companies with blander brands. How companies build strong brands.

7 Employer Branding Questions to Ask Yourself

Glassdoor for Employers

You know you have a strong employer brand when candidates are empowered with information and you’re naturally attracting the best employees. To prospective employees, your employer brand delivers a powerful answer to the question “Why work here?” As you work to build your employer brand, reflect upon the following seven employer branding questions: 1. What does our current employer brand say about us?

What’s your Employer Brand? Part 1

Plum.io

Employer Brand” is not a new term by any stretch of the imagination, but it has become a bit buzzwordy in the last few years. First, what is employer brand? With a consumer brand, potential customers determine if the value proposition of the product meets their needs.

Your Dealership’s Checklist for Building a Strong Employment Brand

Hireology

A strong employment brand can help your dealership stand out from the competition and attract top candidates in today’s competitive job market. The checklist below includes a list of key elements to include in your dealership employment brand. A Consistent Brand Message.

The Power of Transparency: Employer Branding at Dell

Beamery

This week we sat down with Jennifer Newbill, who leads the Global Employer Brand team at Dell , to talk about the way that her team approach talent attraction and brand building. How has your role as Director of Global Employment Brand changed over time?

How to improve your employer brand

Workable

Employer branding is important. Companies with strong brands (a good reputation among employees) attract high-quality candidates more easily, can hire more selectively and have a lower cost-per-hire than companies with blander brands. See also: What is employer branding ?

Ethical Employer Branding: How to Attract Candidates With Shared Values

Eightfold

Sarah Clayton , EVP of employee engagement and change management at PR firm Weber Shandwick, says employer brands that succeed have clear corporate purpose and values. The Shared Characteristics of Ethical Employers. The Importance of Employer Brand .

6 Employer Branding Techniques You Need to Know About

Spark Hire

After all, you can’t tell a can of caviar from a can of cat food without some branding. This is what it’s like for job seekers researching your company, when you don’t have a clear employer brand. For those of you that have developed a strong brand, that’s music to your ears.

WORKING DOG MOM: MILLENNIALS, CULTURE + EMPLOYER BRANDING

exaqueo

Pets make perfect training wheels. So what does being a working dog mom have to do with employer branding? From shaping company cultures to shifting organizational values, this generation will continue to have a dramatic impact on the workforce and brands. Some organizations have more or less control over these, but at a minimum, employers should offer benefits that make sense for their employee population. Their soft cries wake me up.

20 Employer Branding Experts You Should Add to Your LinkedIn Network

Eightfold

Employer branding can be confusing for human resources professionals and hiring managers who are new to the topic. LinkedIn is full of employer branding professionals who share their wisdom with the world online.

Millennial Says Marketing Is the Path to a Career in Employer Branding

Recruiting Daily

In this podcast… Lane Sutton is a Marketing and Employer Branding consultant who has worked for HubSpot, Sprinklr and TripAdvisor. He stumbled on Employer Branding and immediately saw how transferable his marketing skills are to the field.

The Story Behind our Non-Traditional Employer Branding Videos That Worked

Social Talent

We wanted to take a step away from the norm (our norm), and do something a little different, something lighthearted and fun, (not that producing content for our wonderful online training platform isn’t fun!). Nicola McCarthy and George Bryan of the Digital Production team.

5 Signs Your Employer Brand Needs an Update

CKR Interactive

very clear signs that your employer brand may need a mild tuck, lift or refresh (not necessarily a Dolly Parton re-do, but we have that ability if that’s what you’re into). Your employer brand needs an update now more than ever. And this is for two reasons: you need to tell them the news so they can decide how to feel about you as a brand and an employer, but you also need to hire new and different talent (see point #5), like burrito chefs!

How Netflix and Starbucks Are Leading the Way with Employer Branding

Hireology

Job seekers today complete significant research when considering career moves, meaning any company’s employer branding is critical to hiring success. In fact, 69 percent of job candidates would reject a job offer from an organization with a bad employer brand. .

4 Places Candidates Go to Research Your Employer Brand

Rally Recruitment Marketing

These touchpoints along the modern candidate’s journey are important channels where you can: 1) share your employer brand messaging, and 2) provide candidates with the information they need to decide if your company is the right fit for them. Career change is a big decision.

5 Elements Candidates Want To See In Your Employer Brand

Rezoomo

Any good recruitment team knows employer branding is a key part to a strong hiring strategy. With that comes content marketing and trying to figure out what candidates want when they read about your brand can be difficult. Do you provide training for particular roles?

How to build your employer brand online and offline

Workable

Employer branding is not about advertising that you’re a good employer. Companies with strong employer brands recruit good employees faster and retain them in the long-run. Employees serve as ambassadors for your employer brand.

How Strong Employer Branding Makes Recruiting Easier

Entelo

Once you ask yourself these questions, you’re on your way to figuring out your employer brand. Employer brand is one of the most important, yet often slippery and intangible, ways a candidate will evaluate your organization. A strong employer brand makes your life as a recruiter much easier. The biggest mistake companies make when it comes to their employer brand is that they're not authentic enough. Tuning Up Your Employer Brand.

How to Develop a Winning Employer Branding Strategy

Transformify - Recruiting

Anastasiia, what goals are you looking to achieve by leveraging Employer Branding ? The first one is establishing a sustainable image in the employment market. The main task was to build both empathy, and confidence in the brand. What was your Employer Branding strategy?