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Q&A With Liz Gelb-O’Connor, Recruitment Marketer of the Year

Rally Recruitment Marketing

Each year, to round out the annual Rally Awards competition, one person is named Recruitment Marketer of the Year. This year, the title was bestowed upon Liz Gelb-O’Connor, VP, Global Employer Brand & Marketing at ADP. Rally: How did you get started in Recruitment Marketing? Now, let’s meet Liz!

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7 Data Points on the State of Recruitment Marketing for 2023

Rally Recruitment Marketing

2023 will be another competitive year in recruiting, and the employers that have an advantage will be those that invest in developing their employer brand and know how to tap into new Recruitment Marketing strategies. The data we collected reveals some interesting information about the state of Recruitment Marketing in 2023.

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How to Spend Your Recruitment Marketing Budget in 2023

Rally Recruitment Marketing

The start of a new year brings a new Recruitment Marketing budget for 2023. You may be excited that your Recruitment Marketing budget has been increased this year, or you may be feeling disappointed that you didn’t get approval for the budget you requested. Industry Benchmarks for Recruitment Marketing Budgets.

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3 Ways You Can Use Video Job Descriptions

Rally Recruitment Marketing

And video has also been a welcome addition to the toolkit of many Recruitment Marketing practitioners. One area that may be missing some of that video magic is your job descriptions. This is why video job descriptions are becoming more important — and more common.

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How to Write Job Descriptions to Attract High Performers and Diverse Talent

Rally Recruitment Marketing

Used strategically, a job description can be much more than a list of duties and qualifications. With some small but significant changes to your template, you can use job descriptions to attract higher quality and more diverse applicants. So, what does this mean for your job descriptions? The solution?

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Recruitment Marketing Analytics: What Data to Measure

Rally Recruitment Marketing

With all of the time and effort you put into creating and maintaining your Recruitment Marketing campaigns, are able to tell what’s really working to attract and engage candidates? It’s your Recruitment Marketing analytics data! The report revealed that their measurement abilities are not as strong as they hope for.

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5 Considerations for When Hiring your First Employer Brand Leader

Rally Recruitment Marketing

Here are 5 considerations to make and questions to ask the hiring manager and key stakeholders before posting the job description for your first employer brand professional. . This role has historically sat on either the marketing or people operations team, and often acts as a liaison between the two. What team will they be on?