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21 Ways to Lead With Your Employer Brand Now (RallyFwd Recap)

Rally Recruitment Marketing

But another reason, we believe, is that the conference theme — Lead With Employer Brand — is on the minds of a lot of HR, talent acquisition and Recruitment Marketing professionals right now. Debbie Celado , Head of Employer Brand & Recruitment Marketing for The Americas at Philips.

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Employer Brand Is About the Business (Not Just Recruiting)

Proactive Talent

Think about the Compensation Specialist who approved the leveling and salary band. Think about the department head, who made a special effort to place a five-minute call with the candidate to hammer home how much that candidate was valued. Those things happen because a company knows how to leverage its employer brand.

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What Will Matter to Candidates in a Post-COVID World

Rally Recruitment Marketing

I know this because I’ve already experienced it first hand—I was working as an agency recruiter when the financial collapse happened back in 2008. Stability may even be prioritized over other important factors like career growth and compensation. so you don’t hurt your employer brand.

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Can’t afford to pay more? Be radically transparent with candidates

Workable

All this changed with the explosion of the Internet and the 2008 global financial crisis. How do you do that? Unlike products, which have a tangible list of features, selling your values, mission, culture, team and manager (employment brand) is much more experiential and personally different for each candidate.

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15 Examples of an Awesome “About Us” Statement

Ongig

Copywriting tips on how to write your About Us section. Let’s start with some tips: Tips on How to Write an Effective “About Us” Statement. About Us Tip #6: Employer Awards and # of Customers = Social Proof. If you’ve won employer branding awards, the About Us statement is a great place to put it.

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Is salary transparency key to a Gen Z friendly Employer Brand?

Hireserve

Over on TikTok there a whole genre of videos with millions of total views where creators interview passersby in public about what they do for a living, what they earn, and if they feel they are compensated fairly. Many of them remember how the 2008 global recession impacted their parents and the world around them.

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Can’t afford to pay more? Be radically transparent with candidates

Workable

All this changed with the explosion of the Internet and the 2008 global financial crisis. How do you do that? Unlike products, which have a tangible list of features, selling your values, mission, culture, team and manager (employment brand) is much more experiential and personally different for each candidate.