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Why You Should Infuse your Employer Brand in the Candidate Experience

Rally Recruitment Marketing

Because of this, it’s so important to infuse your candidate experience with your employer brand. The candidate experience should validate the tone set by all your other employer branding work and materials. Remember, your employer brand is the value proposition that you offer employees and candidates.

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How to Build Your Social Media Plan

Glassdoor for Employers

If you’ve been avoiding putting together a formal social media and blog editorial calendar, now is the time to stop procrastinating! Why is it so important to plan your social media efforts in advance? Additionally, nearly three in four say their employer does not promote their employer brand well on social media.

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2014 PR + Social Media Summit: 5 Reasons You Need LinkedIn

Recruitalicious

The 6th annual PR + Social Media Summit , hosted by The Diederich College of Communication at Marquette University in Milwaukee, was held on Tuesday, October 7. She gave an insightful presentation centered on how to best leverage LinkedIn for the purpose of engaging people and representing the company brand.

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6 of the Best Employer Brands on Snapchat Right Now!

Social Talent

In short, Snapchat has already established itself as one of the major social networks in a short period of time, and it’s expected to continue to grow rapidly for quite some time. As such it is now the perfect medium on which to promote your employer brand and have it seen by thousands of people.

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A Summary of 2014 and 8 Recruiting Predictions for 2015

Prominence

In 2014 recruiters have still been heavily reliant on LinkedIn but moving into 2015 the industry is going to be forced to look beyond this platform for sourcing. It is useful to be able to search Facebook but the reality is most people had an account prior to 2014, so they don’t have a profession or employer listed. Precedent

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Why Glassdoor Matters in the Recruitment Process

Glassdoor for Employers

Just like in consumer marketing, employment branding (a crucial part of the recruitment process) is built on many moving parts that make up the overall image. And just like in consumer branding, employers need to constantly identify the parts in motion, including the ones that aren’t fully in the marketing team’s control.

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Tips to Finding Better Candidates: Part Two

Glassdoor for Employers

Meanwhile, your employer brand and reputation are greatly influenced by how employees view your organization and express their opinions on social media. Public disconnects and discrepancies on either your EVP or employer brand can lead to disengagement and dissatisfaction. Based on a U.S.