Rally Recruitment Marketing

JANUARY 30, 2023

Whether you’re getting started in a new Recruitment Marketing or employer branding role this year, or continuing to build out the strategy at your current employer, here’s how you can be sure you’ve got your priorities straight. Start by looking in your job postings. How do they describe job responsibilities?

Employer Branding 419

Employer Branding Recruitment Marketing Social Media CRM 419

Rally Recruitment Marketing

APRIL 8, 2021

We sat down with Chris Forman, the CEO and Founder of Appcast, to understand the latest trends in recruitment advertising and what you can expect in 2021. More views but fewer applications means a lower conversion rate of your job ads, which means a higher per-applicant cost. online benchmark average.

Advertising 419

Advertising Trends Mobile Applicant Tracking Systems 419

Rally Recruitment Marketing

JUNE 20, 2022

Every year, the Rally Awards celebrate excellence in Recruitment Marketing and employer branding practices that attract and recruit talent through social and digital channels, as well as practitioners who have demonstrated how they’ve moved the needle to make a difference in their organization.

Recruitment Marketing 419

Recruitment Marketing Employer Branding Media Talent Acquisition 419

Rally Recruitment Marketing

JANUARY 3, 2021

Getting buy-in for your Recruitment Marketing campaign ideas can be challenging — even for seasoned practitioners. You might be proposing a new Recruitment Marketing strategy that your company hasn’t tried before, maybe that you haven’t tried before! Setting and Managing Expectations.

Recruitment Marketing 418

Recruitment Marketing How To Social Media Advertising 418

Rally Recruitment Marketing

JUNE 12, 2023

Among all your strategies, recruitment advertising continues to play a vital role in bringing in candidates. You see this in the data: 10% of jobs receive about 85% of all the applies. Some jobs are receiving way too many applicants while some jobs aren’t receiving enough to make a hire.

Job Boards 419

Job Boards Advertising Conference Strategy 419

Rally Recruitment Marketing

MARCH 14, 2022

If this sounds familiar, you’re not alone; Recruitment Marketing as a field continues to gain traction among employers but the support and resources available to many of us are still nowhere near where they need to be. . Check out our download our free 2022 Recruitment Marketing Planning Guide and Template.

Recruitment Marketing 417

Recruitment Marketing Social Media Strategy Employer Branding 417

Rally Recruitment Marketing

AUGUST 30, 2020

More and more organizations are hiring Recruitment Marketing professionals and launching employer brand programs. One way to think outside the box and develop fresh recruiting content is by drawing inspiration from industries outside of the Recruitment Marketing space. Honest Communication.

Recruitment Marketing 417

Recruitment Marketing Industry Sports Employer Branding 417

Rally Recruitment Marketing

JUNE 3, 2020

While the pandemic’s impact on the labor market is disheartening (to say the least), we can try to make the best of a bad situation by tackling some high-value Recruitment Marketing projects this summer that we otherwise we may not have the capacity for. Why this project will benefit your talent strategy long term.

Recruitment Marketing 383

Recruitment Marketing Employer Branding Social Media Talent Acquisition 383

Rally Recruitment Marketing

DECEMBER 12, 2021

As we approach 2022, we’ve heard loud and clear from the Rally community that recruitment technology is something people are looking to explore and invest in. If you haven’t yet dipped your toes into the world of programmatic recruitment advertising, you’re likely losing talent to organizations that are using such technology. .

Social Media 419

Social Media Advertising Job Boards Employer Branding 419

Rally Recruitment Marketing

AUGUST 10, 2019

The best job listing in the world isn’t worth a thing if you can’t get it in front of the right candidates. That’s why Recruitment Marketing has become so crucial in recruiting, yet many practitioners aren’t confident about which talent attraction strategies really work. What is a Recruitment Marketing Platform? .

Recruitment Marketing 309

Recruitment Marketing CRM JobVite Social Media 309

SmartRecruiters

NOVEMBER 7, 2022

Today, less than 10% of job advertising is managed programmatically, while well over 80% of brand advertising is managed through programmatic means. Brands’ shift to programmatic advertising over the last decade has been for one simple reason: it saves money. The Barriers to Efficient Job Advertising Spending.

Advertising 99

Advertising How To Job Boards Talent Acquisition 99

ApplicantStack

OCTOBER 10, 2023

Find out more about the role of recruitment marketing in building a strong and happy workforce. What is Recruitment Marketing? Recruitment marketing refers to the efforts made to promote a brand as an appealing place to work. Improve candidate quality Candidate quality is a key factor in hiring top talent.

Employer Branding 77

Employer Branding Recruitment Marketing ApplicantStack Social Media 77

Rally Recruitment Marketing

JANUARY 10, 2019

In traditional marketing, we sometimes talk about hard versus soft marketing techniques. This article will explain what hard and soft marketing approaches are, and how to make a business case to advance soft marketing techniques within your Recruitment Marketing plan. Leveraging programmatic job ads.

Recruitment Marketing 300

Recruitment Marketing Employer Branding Job Descriptions Social Media 300

Rally Recruitment Marketing

JUNE 3, 2020

So this summer could be an ideal time to redirect that energy on Recruitment Marketing projects that benefit your longer term talent acquisition strategy. Some elements, such as the way teams work or your benefits, may no longer apply (either temporarily or long term). What benefits and perks do you offer?

Recruitment Marketing 221

Recruitment Marketing Social Media Employer Branding Talent Acquisition 221

Rally Recruitment Marketing

JANUARY 23, 2023

Whatever your company’s policy decision is, it will impact your Recruitment Marketing approach. Appcast research shows that if you talk about benefits in your job ads, you can materially improve the percentage of people who apply for your jobs. It will be a super interesting year for job advertising.”

Recruiting Trends 419

Recruiting Trends Trends Strategy Advertising 419

PandoLogic

MAY 12, 2023

What is Recruitment Marketing? Recruiting marketing involves promoting a company’s employer brand and attracting potential employees. Companies frequently promote the company’s culture, work environment, and employee benefits to appeal to top talent and encourage them to apply for open positions.

Recruitment Marketing 81

Recruitment Marketing How To Employer Branding Social Media 81

Jobvite

DECEMBER 3, 2021

The rise of programmatic advertising has been at the center of revolutionizing the online advertising space. Now programmatic technology is doing the same in the recruitment industry. Finding the best candidates takes research, time, and effort – often making the management of multiple job advertising campaigns difficult.

Advertising 98

Advertising JobVite Job Boards Data 98

JazzHR

FEBRUARY 10, 2020

They put on the marketer’s thinking cap and harness tactical marketing initiatives to attract, engage and eventually convert top talent. As a holistic approach , recruitment marketing touches every aspect of your outreach, according to the Society for Human Resource Management (SHRM). Content marketing.

Benefits 194

Benefits JazzHR Strategy Applicant Tracking Systems 194

4 Corner Resources Staffing Blog

DECEMBER 18, 2023

With the unemployment rate continuing to linger near 50-year lows, recruiters who want to stand out in a sea of open positions have to think outside the box to capture candidates’ attention. Supplement your traditional job board posts with these creative ways to advertise job openings.

Advertising 59

Advertising Social Media Media Job Descriptions 59

Rally Recruitment Marketing

AUGUST 29, 2020

In Recruitment Marketing, getting qualified candidates to apply to your roles is the name of the game. This is why having a recruitment marketer on your team is so important, because this is the stuff we can focus on! However, none of them is a Recruitment Marketing channel that you have complete control over.

SEO 505

SEO Social Media Engineering Recruitment Marketing 505

Proactive Talent

JANUARY 8, 2019

You can apply the same thought to recruitment advertising. Employers have vastly varying recruitment needs from the hard-to-fill nature of high-tech and medical science to the high volume hiring of retail, service workers and warehouse employees. That is the power of programmatic advertising.

Recruitment Marketing 139

Recruitment Marketing Advertising Job Boards Monster 139

Hiretual

APRIL 25, 2023

Here are some key metrics to measure the success of recruitment marketing: Cost per hire This metric measures the total cost of your recruitment marketing efforts, including advertising costs, job board fees, recruitment agency fees, and salaries of recruitment staff, divided by the number of hires made.

Recruitment Marketing 62

Recruitment Marketing eBook How To Social Media 62

Rally Recruitment Marketing

SEPTEMBER 10, 2023

With social media becoming a bigger and bigger part of Recruitment Marketing strategy, talent acquisition teams are devoting more time and resources into building a social recruiting presence to attract talent by showcasing their company culture and career opportunities.

Social Media 251

Social Media Media How To Employer Branding 251

Hireology

DECEMBER 20, 2018

Due to the limited interest in careers in retail automotive, dealers often end up paying a steep “brand tax” by overspending on job boards. Unfortunately, while job boards can drive a high quantity of applicants, the quality of these applicants is often lacking. employees would be open to new job opportunities.

Job Boards 60

Job Boards Recruitment Marketing Automotive Strategy 60

Rally Recruitment Marketing

OCTOBER 30, 2019

For Recruitment Marketing and employer brand practitioners, this means that not only do you need to create a compelling content strategy to capture the attention of veterans entering the civilian workforce, but you also need to reach them on the right channels! Veteran job boards and websites. Department of Labor.

Strategy 247

Strategy Job Boards Recruitment Marketing Groups 247

Rally Recruitment Marketing

SEPTEMBER 20, 2021

Since entering the Recruitment Marketing space, I’ve always used the analogy of a great band or restaurant to remind me of the importance of employer branding. The pair must be synchronized through marketing and sales tactics. Infusing our employer brand across employee and candidate touchpoints.

Employer Branding 419

Employer Branding How To Social Media Recruitment Marketing 419

Hireology

JUNE 7, 2019

Automotive dealers are seen as some of the most well-known local advertisers throughout the country. Most local dealership ads focus exclusively on selling cars and while this is effective for driving revenue, dealers are missing out on the opportunity to also sell local dealership talent on their job opportunities.

Advertising 60

Advertising Benefits Automotive Employer Branding 60

Recruitics

JANUARY 25, 2017

Recruitment advertising technology, also known as “recruitment ad tech,” is a relatively broad term that defines a number of analytics, automation and other digital tools used to promote open jobs on a variety of employment websites through a few key methods.

Advertising 100

Advertising Talent Acquisition Job Boards Dice 100

Rally Recruitment Marketing

MARCH 21, 2022

While your content and messaging are your most effective differentiators on the talent market, exploring channels new to your recruiting organization can open up the doors to more applications — and fast. . Offer the right salary and benefits. But don’t forget about updating your benefits packages , as well!

Mobile 419

Mobile Candidate Experience Examples Recruitment Marketing 419

Hireology

MARCH 1, 2019

And this can be made possible by implementing a multi-channel recruitment marketing strategy to retail your open roles, similar to a marketing strategy your team might put in place to retail your products and services. Many employers make the mistake of only relying on job boards to drive job seekers to their open roles.

Recruitment Marketing 90

Recruitment Marketing Job Boards Retail Advertising 90

Crelate

APRIL 5, 2021

And t o win that war, ever greater numbers of recruiters and staffing professionals are turning to the power of programmatic recruitment advertising. . And then imagine how many advertisements and “click here” or “read more” buttons exist on each of those sites. . And those numbers continue to grow. .

Advertising 71

Advertising Staffing Job Boards Talent Acquisition 71

Recruitics

OCTOBER 3, 2016

But for Recruitics, we’re still rolling full steam ahead. We’re excited to get out to these events, talk about recruitment marketing best practices, and participate in a number of educational sessions. But we haven’t forgotten about all of the HR and talent acquisition professionals out there who leverage job slots.

Recruitment Marketing 175

Recruitment Marketing Applicant Tracking Systems Talent Acquisition Conference 175

4 Corner Resources Staffing Blog

APRIL 20, 2022

Recruitment marketing is the process of using marketing techniques to promote the benefits of working for your company. It’s both a strategy employers can use to reach candidates and a means by which job seekers discover employers. . Recruitment Marketing Background. What is Recruitment Marketing?

Recruitment Marketing 81

Recruitment Marketing Employer Branding Real Estate Social Media 81

Rally Recruitment Marketing

SEPTEMBER 5, 2020

We found 9 recruitment automation tools that are helping employers to better manage their candidate experience and hiring process as applications surge. Programmatic Job Advertising. End-to-End Recruiting AI. 9 Recruitment Automation Tools. Programmatic Job Advertising. Talent Pipelining Automation.

Tools 545

Tools Candidate Experience Advertising Talent Acquisition 545

Beamery

SEPTEMBER 27, 2017

I think it’s safe to say that recruitment marketing is not a fad. Not only are businesses across the globe getting huge benefits from successful recruitment marketing, but it’s contributed to significant improvements for candidates, and their experience engaging with your company. Strategic Alignment.

Recruitment Marketing 64

Recruitment Marketing Benefits Diversity Employer Branding 64

Workable

SEPTEMBER 7, 2023

See what a branded job board can do Contact us to see more about our branded job board program and how your community can benefit. Since the launch, over 150 trade associations have joined the job board, with an increasing number of jobs being advertised and more and more candidates coming in every day.

Workable 127

Workable Job Boards Small Business Report 127

Hireology

NOVEMBER 20, 2019

Your team likely continuously tracks which advertising and other lead sources drive new business. Just as you would invest in several lead sources to bring in new business, it’s important to have a multichannel approach to recruitment marketing and ensure you’re only investing in applicant channels that drive results. .

Recruitment Marketing 68

Recruitment Marketing Data Job Boards Hiring 68