Rally Recruitment Marketing

MARCH 21, 2022

The idea of the “untapped channel” is exciting to us recruitment marketers, especially in today’s noisy, competitive talent market. But in my experience, while new channels can certainly play a part in differentiating you as an employer, the effect always wears off as everyone inevitably comes to know the same channels.

Employer Branding 450

Employer Branding Recruitment Marketing Social Media Survey 450

Rally Recruitment Marketing

JANUARY 23, 2022

Our latest Rally community survey revealed that 34% of recruitment marketers work for someone who knows nothing about Recruitment Marketing and employer branding; 56% are working for someone who is learning about RM/EB at the same time they are; and only 10% are learning about RM/EB from their manager. .

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Recruitment Marketing How To Employer Branding Social Media 419

Rally Recruitment Marketing

JANUARY 3, 2021

Getting buy-in for your Recruitment Marketing campaign ideas can be challenging — even for seasoned practitioners. You might be proposing a new Recruitment Marketing strategy that your company hasn’t tried before, maybe that you haven’t tried before! Setting and Managing Expectations.

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Recruitment Marketing How To Social Media Advertising 418

Rally Recruitment Marketing

OCTOBER 11, 2021

Demonstrating the return on investment (ROI) of Recruitment Marketing strategy can be a bit tricky, as you’ve likely experienced yourself. . However, as you’ve also likely experienced, recruiting metrics alone don’t quite capture the full story of the work you do. Cost per click . Cost per applicant .

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Recruitment Marketing Employer Branding Healthcare Job Boards 491

Rally Recruitment Marketing

JUNE 20, 2022

Every year, the Rally Awards celebrate excellence in Recruitment Marketing and employer branding practices that attract and recruit talent through social and digital channels, as well as practitioners who have demonstrated how they’ve moved the needle to make a difference in their organization.

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Recruitment Marketing Employer Branding Media Talent Acquisition 419

Rally Recruitment Marketing

APRIL 11, 2022

As we’ve spoken a lot about at Rally recently, the right intel can provide so much to recruitment marketers: better, more proactive hiring; more support and respect from leadership; the confidence that what you’re doing is working — the list goes on. . Appcast Recruitment Marketing Benchmark Report. Happy reading!

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Recruitment Marketing Resources Strategy Employer Branding 419

Rally Recruitment Marketing

MARCH 28, 2021

Recruitment Marketing analytics can be intimidating — not just because we have to make sense of a lot of data from a lot of different sources, but also because the stakes to get it right are so high. Dana Meyer, Recruitment Marketing Director at ManpowerGroup; and Amy English, Customer Success Analytics Team Lead at PandoLogic. .;

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Recruitment Marketing Social Media Advertising Media 474

Rally Recruitment Marketing

OCTOBER 12, 2020

Not only that, but with the uncertainty of the global pandemic, your recruitment budget is going to be under more scrutiny than before. So, when it comes to digital job advertising, your strategy needs to be on point so that your recruiting budget can stretch further. Leigha Wanczowski, Employer Brand Manager, Covance.

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Advertising Strategy Social Media Job Boards 419

Rally Recruitment Marketing

JULY 11, 2022

Fortunately, we recently had the chance to sit down with Jim Levine, Franchise Owner, Express Employment Professionals in Mentor, OH, to learn how he and his team are using programmatic job ads and AI to fill more roles than ever without sacrificing candidate quality. The impact of switching to programmatic job advertising.

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Advertising How To Data Engineering 404

Rally Recruitment Marketing

SEPTEMBER 6, 2022

To create an effective Recruitment Marketing strategy, you need a multi-channel approach, from social media to email outreach to digital advertising. One of the most important Recruitment Marketing tactics that’s often overlooked by talent acquisition teams is building a talent network. Who doesn’t want that?!

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Resources CRM How To Recruitment Marketing 417

Rally Recruitment Marketing

AUGUST 8, 2022

The main purpose of job ads may be to drive applications, but did you know they can also be used to inform different aspects of your Recruitment Marketing strategy? To learn how to do this, keep reading below! Rally note: Check out our library of free Recruitment Marketing tools to take the tactics covered below even further. .

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Recruitment Marketing Strategy Employer Branding Social Media 221

Proactive Talent

SEPTEMBER 5, 2018

In my opinion, there are two groups of companies out there who have yet to put together a formal budget for employer branding: 1. Those that do not understand the importance of employer branding , and therefore don’t prioritize or fund it at all. For this blog post, we’re going to focus on the latter.

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Employer Branding How To Social Media Job Boards 215

Rally Recruitment Marketing

JANUARY 14, 2020

Did you watch our recent webinar, Employer Branding That Speaks Uniquely to Women in Technology? The team provided invaluable insights into how they developed a Recruitment Marketing campaign that attracts women in technology. How their Recruitment Marketing initiatives tie into the VMware Carbon Black vision.

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Employer Branding Social Media Recruitment Marketing Video 309

Rally Recruitment Marketing

FEBRUARY 21, 2021

Hi Rally community, my name is Joyce Chan, and I’m a Recruitment Marketing & employer branding practitioner for 10+ markets in the Asia Pacific (APAC) region. Employer branding and Recruitment Marketing jobs are relatively new in Asia and this has only recently become an emerging field here.

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Recruitment Marketing Social Media Employer Branding Mobile 362

Rally Recruitment Marketing

SEPTEMBER 10, 2023

With social media becoming a bigger and bigger part of Recruitment Marketing strategy, talent acquisition teams are devoting more time and resources into building a social recruiting presence to attract talent by showcasing their company culture and career opportunities.

Social Media 251

Social Media Media How To Employer Branding 251

Rally Recruitment Marketing

JULY 23, 2021

One of the challenges we hear from many Recruitment Marketing professionals in our community is that they’re a one-person team, working with many stakeholders across their organization and wearing many hats in their role and responsibilities. In fact, Tricia has spent the past year building a global employer brand team and strategy.

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Recruitment Marketing Employer Branding CRM Conference 221

Rally Recruitment Marketing

JANUARY 14, 2020

Did you watch our recent webinar, Employer Branding That Speaks Uniquely to Women in Technology? The team provided invaluable insights into how they developed a Recruitment Marketing campaign that attracts women in technology. How their Recruitment Marketing initiatives tie into the VMware Carbon Black vision.

Employer Branding 221

Employer Branding Social Media Recruitment Marketing Video 221

Rally Recruitment Marketing

AUGUST 9, 2018

One of my goals as a Recruitment Marketing professional is to make our recruiters’ jobs easier. One way to accomplish that is by running digital advertising campaigns to get our employer branding messages and jobs in front of the right candidates. Getting started. Next, determine why the spike occurred.

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Recruitment Marketing How To Advertising Social Media 313

Rally Recruitment Marketing

OCTOBER 25, 2018

My name’s Tricia, and I’ll be sharing insight into my journey as a new full-time Recruitment Marketer. Fun fact: This is my company’s very first Recruitment Marketing function! I landed my first recruiting gig at Appian and have been supporting our sales and marketing hiring efforts for the past 3 years.

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Rally Recruitment Marketing

JULY 18, 2022

Having so many channels to now connect with candidates is great news for recruitment marketers. That’s exactly why we created our How To Guide, How to Track Your Recruitment Marketing Strategy. The technology you’ll need to effectively measure the Recruitment Marketing metrics below.

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Recruitment Marketing Social Media Media Employer Branding 221

PandoLogic

MAY 12, 2023

What is Recruitment Marketing? Recruiting marketing involves promoting a company’s employer brand and attracting potential employees. Common recruitment marketing tactics include social media campaigns, job board advertisements, content marketing, and nurturing relationships with passive candidates.

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Recruitment Marketing How To Social Media Employer Branding 81

Rally Recruitment Marketing

APRIL 25, 2022

Nurses need help, and one of the best ways that employers can show their support is by hiring more nurses. . But before that can happen, you need to know how to attract today’s nursing talent, which requires a different strategy than even just a couple of years ago.

Recruitment Marketing 450

Recruitment Marketing Social Media Media Strategy 450

Rally Recruitment Marketing

JANUARY 10, 2019

This isn’t a topic I’ve seen explored much from a Recruitment Marketing perspective, but I think it’s worth talking about because it can be easy for organizations to prioritize hard marketing approaches at the expense of soft marketing – but both are really important! First off, what is hard and soft marketing?

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Recruitment Marketing Employer Branding Job Descriptions Social Media 300

Rally Recruitment Marketing

DECEMBER 20, 2021

If you’re like most Recruitment Marketing teams right now, you’re going over your performance in 2021 with a fine-toothed comb to help you plan better for the new year. . How Cisco Built a Champion Team to Conquer Employer Branding on TikTok. 14 Employer Brand Opportunities in the Candidate and Employee Journey.

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Rally Recruitment Marketing

AUGUST 9, 2018

These touchpoints along the modern candidate’s journey are important channels where you can: 1) share your employer brand messaging, and 2) provide candidates with the information they need to decide if your company is the right fit for them. This will also give you some inspiration on how to communicate your “why” to candidates! #2:

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Employer Branding Social Media Job Descriptions Media 238

SmartRecruiters

JUNE 18, 2018

In response, businesses are moving away from traditional methods of candidate attraction (public job boards, cold outreach) in favor of more employer brand-focused efforts that target talent before they apply. What is Employer Branding? What is Recruitment Marketing?

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Employer Branding Recruitment Marketing Social Media How To 93

Rally Recruitment Marketing

JANUARY 17, 2019

The start of a new year brings new hiring goals, a new Recruitment Marketing budget and a fresh outlook on all the ways we aspire to move our talent acquisition strategies (and our own careers) forward. To help you shape your focus for 2019, I’m sharing the top 5 priorities for Recruitment Marketing this year.

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Recruitment Marketing Resources Employer Branding CRM 309

Rally Recruitment Marketing

FEBRUARY 11, 2022

It’s pushed employers into a recruitment frenzy, with enormous sums being spent on job advertising. But we know that job advertising alone isn’t enough to recruit the talent we need. Your Recruitment Marketing and employer branding strategies are more important than ever!

Social Media 419

Social Media Employer Branding Recruitment Marketing Advertising 419

Hiretual

APRIL 25, 2023

Here are some key metrics to measure the success of recruitment marketing: Cost per hire This metric measures the total cost of your recruitment marketing efforts, including advertising costs, job board fees, recruitment agency fees, and salaries of recruitment staff, divided by the number of hires made.

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Recruitment Marketing eBook How To Social Media 62

Rally Recruitment Marketing

FEBRUARY 4, 2024

Yet it’s also one of the most difficult to get right in our Recruitment Marketing strategy. Each channel’s content style is different and there are differences among their audiences too, so it’s critical that we know how to build a social presence that’s channel-specific yet true to our employer brands.

Social Media 221

Social Media Media Employer Branding Social Recruiting 221

Rally Recruitment Marketing

DECEMBER 14, 2018

At RallyFwd , we heard from a number of outstanding Recruitment Marketing practitioners from companies of all sizes and industries. A common theme that came up is that many of us either only have a small amount of time to dedicate to Recruitment Marketing tasks or are working as a solo Recruitment Marketer without a team.

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Recruitment Marketing ATS Video Taleo 322

WizardSourcer

FEBRUARY 9, 2023

Recruitment marketing plays a crucial role in achieving your hiring objectives. To distinguish yourself from your competitors, it’s essential to allocate time and resources towards developing a strategic recruitment marketing plan. What is recruitment marketing?

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Recruitment Marketing Social Media Employer Branding Advertising 66

Rally Recruitment Marketing

JANUARY 17, 2019

Is it just me, or as Recruitment Marketers have we become pretty comfortable with being torn in ten different directions at once? Often, we have multiple internal stakeholders wanting our “marketing magic” at the same time to improve the way their group attracts, hires and communicates with talent.

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Recruitment Marketing Resources Employer Branding CRM 170

Rally Recruitment Marketing

SEPTEMBER 4, 2023

And while we might be just another voice in this cacophony of people and companies extolling how important DEI is, today we’re going to approach it from our unique perspective: Recruitment Marketing! We’ve also included ways to align your Recruitment Marketing strategy with your diversity recruitment goals.

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Recruitment Marketing Diversity Social Media Employer Branding 419

Rally Recruitment Marketing

MAY 31, 2022

That’s why, for this post, I asked a variety of people from the LGBTQ2+ community (some who I know and some who I don’t) to share what authentic support from brands during Pride means to them. Who knows how to address the real issues and show genuine support better than actual members of the community? Brian (He/Him). Craig (He/Him).

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Employer Branding Airlines Diversity Film 419

Recruiting Daily

NOVEMBER 4, 2022

Recruitment marketing, like client acquisition, requires brand strategy, a prospective database and nurturing relationships. Most businesses make the mistake of marketing their positions directly before a hiring need. If you don’t take the time to build a brand, talent will avoid you.

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Recruitment Marketing Talent Acquisition Study B2B 101

4 Corner Resources Staffing Blog

APRIL 20, 2022

Recruitment marketing is the process of using marketing techniques to promote the benefits of working for your company. It’s both a strategy employers can use to reach candidates and a means by which job seekers discover employers. . Recruitment Marketing Background. What is Recruitment Marketing?

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Recruitment Marketing Employer Branding Real Estate Social Media 84