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Recruitment Marketing Audit: Attracting Diverse Talent 

Rally Recruitment Marketing

In fact, it’s very possible you found this article through a search like this! Strategy: Careers Site According to the Talent Board , a company’s careers site is the #1 resource found to be most valuable by candidates when researching potential employers. Did you build your careers website for accessibility?

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5 Employer Brand Launch Lessons from Rally Award Winners

Rally Recruitment Marketing

But if you’re creating your employer brand for the first time, or you’re revamping it, it’s easy to get bogged down in all of the moving pieces. In hearing their approach, we hope you’ll walk away with actionable strategies to create your most successful employer brand launch yet. how well you adjust to changing candidate priorities.

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Managing the Candidate Experience During the COVID-19 Crisis

Rally Recruitment Marketing

We have to take on their unique perspectives and anticipate their questions in order to deliver what they need, when they need it, which ultimately creates positive experiences with your brand. You can read more insights from the article, Coronavirus: Should Your Recruitment Marketing Change in a Crisis ? Partner with marketing.

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Where to Focus Your Company’s First Recruitment Marketing Strategy for Fast Results

Rally Recruitment Marketing

Career growth . This ad for an entry-level sales role from Bankers Life checks all the boxes above and provides the perfect WIIFM information for an ambitious person considering a career in sales, including salary potential, challenging and rewarding work, independence and flexibility, training and support and opportunities for advancement.

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Designing an Award-Winning Careers Blog that Attracts 200% More Talent

Rally Recruitment Marketing

Be UPMC” in 2021 in support of careers at UPMC , a leading health care provider and insurer pioneering groundbreaking research, treatments, and clinical care. Through 27 blog posts, the campaign generated 200% more traffic to our careers blog in 2021 compared to 2020, which landed us the Best Careers Blog award at this year’s Rally Awards !

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Measuring Employer Branding and Recruitment Marketing: Essentials to Tracking

Rally Recruitment Marketing

Most traditional link tracking is done with Urchin Tracking Modules (UTMs), created using a free tool like Google’s Campaign URL Builder , which append additional information to URLs, including source, medium, term, content, and campaign. Who created this piece of content? Now, how do you actually track clicks on your links?

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8 Opportunities to Promote Employer Awards That You’ve Won

Rally Recruitment Marketing

Rally note: Read our article How to Evolve Your Employee Generated Content Using Technology for more help in this area. . This is an easy one: place badges representing the awards you’ve won in high-traffic areas on your site. Careers blog. View this post on Instagram. A post shared by Bain & Company (@bainandcompany).