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Why You Should Infuse your Employer Brand in the Candidate Experience

Rally Recruitment Marketing

Because of this, it’s so important to infuse your candidate experience with your employer brand. The candidate experience should validate the tone set by all your other employer branding work and materials. Remember, your employer brand is the value proposition that you offer employees and candidates.

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The New Way to Measure Recruitment Marketing

Rally Recruitment Marketing

Together with Jessie Summerfield, Recruitment Marketing Specialist at Advocate Aurora Health , we presented how to track, measure and report on what’s working in Recruitment Marketing and employer branding through data. Talent network, job alerts, events: sign-ups (opt-in). Engagement. Email: opens, clicks and replies.

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2023 Social Recruiting Benchmarks to Improve Your Strategy

Rally Recruitment Marketing

It’s becoming harder and more expensive to recruit candidates through traditional job boards when practically everyone that a company wants to hire is already employed and therefore not looking for job ads. Nearly 500 practitioners signed up for the rally, representing employers across all industries and company sizes. 23-27, 2023.

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10 employer branding mistakes (and solutions) for 2024

PowerToFly

To start us off with an employer branding definition, your employer brand is the impression you’ve put (intentionally or inadvertently) out in the job market of what working at your organization is actually like. Because employer branding directly affects the quality of talent you attract. The solution.

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Women’s History Month: How to Make Your Social Strategy a Success

Rally Recruitment Marketing

Here’s why: the less engagement your content gets, the fewer followers the social media’s algorithm will show your content to, which ultimately means fewer candidates discovering your employer brand and wanting to learn more about your company. .

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4 Talent Nurture Campaigns to Start Right Now

Rally Recruitment Marketing

While a candidate might not respond to a recruiter’s initial outreach message, over time and multiple messages, the likelihood of a response becomes higher. . Take LinkedIn, for example. One message in a candidate’s inbox can easily get overlooked, especially if that candidate is in high demand.

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6 Ways to Celebrate National Nurses Week as a Recruitment Marketer

Rally Recruitment Marketing

This type of content is receiving 70% more candidate engagement than individuals jobs content, so if you want to stand out to nursing candidates, make it a priority! This is exactly the kind of content that candidates care about — and that’s worth sharing across as many touchpoints as possible. . Host events or giveaways.