Offboarding: The Best Last Impression of Your Employer Brand

Rally Recruitment Marketing

My name is Carrie Corcoran, and I’m a strategic talent attraction, Recruitment Marketing and employer branding leader experienced in driving organizational transformations and championing alignment between talent, leadership development and operations. Hi, Rally community!

How Employer Branding Can Help Manage Risk During a Crisis

Rally Recruitment Marketing

As an employer brand professional, you can protect your company’s overall brand reputation and help to manage risk during this crisis. This can only happen though when we shift our mindset and think about employer branding beyond just a recruitment nice-to-have.

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5 Ways PR Can Advance Your Employer Brand

Rally Recruitment Marketing

Additionally, it’s common for people to confuse PR with traditional crisis communications or media relations. However, PR is a field separate from digital marketing, and bigger than either crisis comms or media relations on their own. Why is PR useful for advancing your employer brand?

How to Build an Employer Brand KPI Dashboard

Rally Recruitment Marketing

In many ways, our roles in Recruitment Marketing and employer branding are more imperative than ever before. How to start measuring your employer brand. Employer review sites, like Glassdoor , kununu , etc. Employer Branding Recruitment Marketing

The Talent War: Are You In It to Win It?

Speaker: Caroline Vernon, Director of Sales, CareerArc

With the labor market growing more competitive, and a global skills shortage looming ahead, candidate experience is, and will continue to be, a key battleground for top talent. For the past decade, social media and employer review sites have granted the workforce unprecedented influence in shaping employment brand, with the ability to change brand sentiment in real-time. As the labor market tightened, employer reputation became more critical to recruiting and retaining the best employees, and naturally the candidate experience companies delivered had come under more scrutiny from discerning applicants.

Good on Paper: Employer Brand & The Candidate Experience

Employment Metrix

That’s what happens when your employer brand doesn’t match up with your candidate experience. Your brand is the date who’s good on paper. The experience you offer your candidate will decide if you’re going to get dumped.

Managing the Candidate Experience During the COVID-19 Crisis

Rally Recruitment Marketing

I believe that empathy is essential as we go through this stressful experience together. As HR and employer brand professionals, our job is to always “think like a candidate” or “think like an employee.” A focus on candidate communications.

16 Employer Branding Statistics We Learned at RallyFwd

Rally Recruitment Marketing

Recruitment marketers, talent acquisition practitioners and employer branding specialists from around the world gathered virtually on May 6, 2020, for the RallyFwd Virtual Conference. RallyFwd attendees think candidates will choose stable companies over a higher paycheck.

Spring Cleaning Your Employer Brand

ERE

So why not add your employer branding to the list of things to make sure are at their finest? Candidate Experience Employee Branding Social Media Management FeaturedSpring has sprung. There are flowers in the air, a new crop of graduates preparing to enter the workforce, and spring cleaning everywhere. At home and at work, people are tidying up their places and spaces.

Tips for Creating a Positive Candidate Experience

JazzHR

A good candidate experience doesn’t just benefit the candidate — it can also be advantageous for recruiting teams and companies in the long run. . Candidates who have had positive experiences may send you referrals or contribute to your bottom line as clients or customers.

Recruitment Marketing: More Than Revamping Your Career Sites

Speaker: Matt Alder, Host & Producer, The Recruiting Future Podcast.

Talent acquisition functions are fixated on developing an authentic employer brand. However, that's not the be-all and end-all. When it comes to attracting candidates, you need to have targeted recruitment content at every stage of the candidate journey where they may interact with your company - your careers page, job descriptions, and social media.Join Matt Alder, Producer and Host of The Recruiting Future Podcast, to learn how to refresh your recruitment marketing efforts and set yourself apart from competitors.

Amp up your Workday Recruiting Candidate Experience

InFlight

Your employer brand is more important than ever for your candidates and employees. Candidate and employee expectations have shifted in light of everything that has happened in 2020. Qualified Candidates rarely finish the application process.

3 Trends in Employer Branding and Job Advertising Strategy

Rally Recruitment Marketing

At Rally, we’ve observed this first-hand: In the past, most Recruitment Marketing teams have kept their employer brand and job advertising strategies separate. Over the past year, however, we’ve noticed that more and more leading practitioners are starting to combine their employer brand and job advertising approach to see better overall results. We’ve collected real-life examples for you in our latest Rally Ideabook, 6 Content Examples That Rethink Media Strategy.

Amp up your Workday Recruiting Candidate Experience

InFlight

Your employer brand is more important than ever for your candidates and employees. Candidate and employee expectations have shifted in light of everything that has happened in 2020. Qualified Candidates rarely finish the application process.

How to Improve the Candidate Experience: 7 Strategies

JazzHR

Most talent acquisition professionals are familiar with the concept of the candidate experience. It’s a holistic view of all the feelings, interactions and impressions a job seeker goes through at every step of their candidate lifecycle. . Invest in Your Employer Brand.

Building a Great Candidate Experience in Hospitality

Hireology

At your hotel, you’re used to putting a great deal of thought into your guest experience, because it’s essential to your business operations. The candidate experience is more than just an easy application process. Employment in leisure and hospitality is down by 2.2

33 Candidate Experience Lessons Shared by RallyFwd™ Speakers

Rally Recruitment Marketing

At our first virtual conference, Let’s RallyFwd to Humanize the Candidate Experience , the Rally community was fortunate to have amazing speakers share their hard-earned candidate experience lessons with us. I hope their lessons provide you with the inspiration to continue improving the candidate experience at your organization! Treat candidates like you would treat your mother. Remove what makes it hard to be a candidate.

4 Reasons to Care About Your Candidate's Experience

ClearCompany Recruiting

The importance of the candidate experience is a trending focus among businesses today. Yet, nearly 60% of candidates have had a poor candidate experience when applying for jobs. Courting candidates is not easy, but it certainly becomes even more challenging if candidates are having poor experiences. Here’s how to audit your candidate experience. Measuring the candidate experience goes beyond analyzing the interviews.

Talent Attraction: What it is and Things to Think About

Proactive Talent

Talent attraction is a term used in the Human Resources and Talent Acquisition field to describe luring the most desirable of passive candidates to a specific employer and incentivizing them to apply for work with implied and envisioned benefits.

4 Things That Are Hurting Your Employer Brand (+ Solutions)

Brazen Recruiting

You have what you believe to be a top-notch employer brand and an awesome open position that job seekers will surely flock to. Unfortunately, your employer branding efforts and creative job posts aren’t having the effect you thought (and hoped) they would. Employer brand plays a huge role in attracting top talent — but it can play an equally huge role in driving that talent away from your company. Is your employer brand in jeopardy?

7 of the Best Places to Promote Your Employer Brand

Social Talent

It’s official, 2017 will be the year of the employer brand. A whopping 80% of talent leaders agree that their organisation’s employer brand has a “significant” impact on its ability to attract and hire great talent. So, as the war for talent intensifies, employers need to do everything they can to create a differentiation and preference in the minds of both future and current employees. Therefore, it is just as critical to brand internally as externally.

Why Your Company Needs Employer Branding & How To Get Started

Proactive Talent

There is no company on the planet that shouldn’t use employer branding to help them attract and hire the best talent. That was my response when I was recently asked by John Sumser, Principal Analyst at HRExaminer , to share my thoughts on whether there are companies out there that don’t or shouldn’t need to focus on employer branding in The Definitive Guide To Employment Branding by Dice. So just how much can a poor employer brand cost you?

Managing the Candidate Experience During the COVID-19 Crisis

Rally Recruitment Marketing

I believe that empathy is essential as we go through this stressful experience together. As HR and employer brand professionals, our job is to always “think like a candidate” or “think like an employee.” A focus on candidate communications.

RallyFwd Recap: 5 Ways You Can Provide a Future-Forward Candidate Experience

Rally Recruitment Marketing

We were blown away by the calibre of candidate experience insights our world-class speakers covered at RallyFwd Virtual Conference, See the Future of Candidate Experience. Commit to authentic, transparent and frequent candidate communications.

What Is Candidate Experience, and How Does It Show up Throughout the Recruitment Process?

JazzHR

Throughout the strong market, recruiting professionals have had to focus on approaching the most qualified job candidates as consumers with plenty of opportunities to choose from. Emphasis has been placed on delivering the best possible candidate experience. .

Employer Branding On A Budget

ClearCompany Recruiting

Brushing up our employer branding is the top initiative of our recruiting team while we pause hiring to evaluate market conditions during the COVID-19 outbreak. My goal in this post is to help you develop an employer brand using your existing team and resources.

How To: Create An Excellent Candidate Experience

Social Talent

By now we should all be well aware that creating a positive candidate experience is an integral part of the role of a recruiter. Without having an open line of communication with potential candidates, you run the risk of them walking away from the process with a negative opinion of your organisation. And you know what they say – have a good experience and you’ll tell one person about it; have a bad experience and you’ll tell ten.

Fuzzy Math: What Employer Brand Metrics Should You Be Measuring?

Recruiting Daily

Brand is one of those business concepts that is difficult to define, much less measure. Employer brand is no different. Blog Posts News Recruitment Marketing advocacy candidate experience employer branding EVP guest post Recruiting Industry referrals Social Media social recruiting Tips tom laine

How to: Drastically Improve Your Candidate Experience

Social Talent

Because, in essence, candidates are our customers and if we fail to provide them with the hiring experience they expect, they will find someone else who can give it to them, just as Blockbuster’s customers did. And a staggering 18% of in-house recruiters admitted that there was no clear owner of the candidate experience in their organisation. What are the effects of a bad candidate experience? How to: Improve Your Candidate Experience.

Employer Branding Strategies for the COVID Era

Recruiting Daily Advisor

The employer brand is an essential component of your recruiting and talent acquisition process. A company’s brand helps define the type of culture that’s in place and showcases what it’s like to work there. 70% of jobseekers value a commitment to diversity in potential employers.

5 Soft Costs of a Poor Candidate Experience

JazzHR

Candidate experience describes how a job seeker perceives an employer’s hiring process. A poor candidate experience, for example, can leave job seekers feeling ignored, annoyed and frustrated. Things that can lead to a negative experience include: Complicated, lengthy applications. Long gaps between communications with candidates. Consider these five soft costs of neglecting your candidate experience: 1. Damage to employer brand.

Candidate Experience for Dummies.

Recruiting Daily

Everyone seems to be talking about candidate experience these days, and the noise surrounding this perennial talent trending topic has become deafening, even though most of that banter ultimately falls on deaf ears throughout the recruiting universe. After all, I’m not sure anyone’s really an “expert” on candidate experience, but I’m damn sure that I’m by no means any sort of definitive authority on this subject.

How to Repair the Candidate Experience Gone Bad

Proactive Talent

We in the recruiting space all talk about the importance of the candidate experience and how companies of all sizes are implementing technologies, best practices, and other measures to improve their existing experience, but what about those companies who already have a bad candidate experience perception? How do they repair their company's candidate experience when it's already gone bad? Candidate Experience

The Cost of an Employer Brand

Glassdoor for Employers

As candidates gain more insight into what it’s like to work at an organization through reviews and ratings and sites like Glassdoor , employers have started to put a larger emphasis on employer branding strategies. The old days of marketing your brand with internally driven messages and hoping they resonate with your dream candidates are over. Who owns this area when you don’t have a designated headcount for employer brand?

3 Features of Digital Onboarding Software that will Elevate your Employer Brand

MyRecruitmentPlus

Do you want your new employees to rave about their recruitment experience? Just so we’re all on the same page, our definition of onboarding is the ‘ chain of events that occur in between the verbal job offer, up until the conclusion of the candidate’s first day ’.

What’s Your Dealership Employment Brand Story?

Hireology

When you think about your dealership employment brand , what story is your career site telling potential candidates about joining your team? If you don’t have a strong story, chances are you’re missing out on star candidates, who instead choose to work for competitors with more compelling stories to tell. A strong dealership employment brand story can help your dealership stand out from the competition and attract top candidates in today’s competitive job market.

1:1 Recruiting: The Secret to a Great Candidate Experience

Social Talent

Candidate experience isn’t just a buzzword. Having a great candidate experience can seriously affect the number (and quality) of applications that you receive. Candidates are influenced in exactly the same way as online customers. Their decisions are based on anonymous employee reviews of your company left on Glassdoor, conversations with friends, rumours on social media. The 2014 Candidate Experience Report shows that 64.3%

3 Features of Digital Onboarding Software that will Elevate your Employer Brand

MyRecruitmentPlus

Do you want your new employees to rave about their recruitment experience? Just so we’re all on the same page, our definition of onboarding is the ‘ chain of events that occur in between the verbal job offer, up until the conclusion of the candidate’s first day ’.

Attract the Best Candidates with Employer Branding

ViziRecruiter

In a candidate-driven market , it’s extremely important to hone in on your employer brand to attract the best talent. Quality candidates seek out employers and organizations that fit their skill set and also their values. Companies with a strong employer brand often attract the best and brightest talent because they clearly communicate who they are, and what they stand for. Do you often find you’re losing candidates to other companies?

Solve These 7 Tough Social Media Ad Challenges

Rally Recruitment Marketing

Paid social media ads can be a great opportunity for recruitment marketers to increase employer brand awareness and build qualified talent pipelines. But we all know social media advertising can be super challenging! Candidate Experience Recruitment Marketing