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Solve These 7 Tough Social Media Ad Challenges

Rally Recruitment Marketing

Paid social media ads can be a great opportunity for recruitment marketers to increase employer brand awareness and build qualified talent pipelines. But we all know social media advertising can be super challenging! How and why to A/B test your Twitter ads.

Social Media Recruitment Strategies That Work

Rally Recruitment Marketing

Social media has become an increasingly valuable tool for job seekers when they’re looking for their next career opportunity. And social media recruiting strategies have become a key way for companies to find and connect with right-fit talent. But it takes a lot more than a social media profile for employers to use these platforms to their full advantage. So why exactly should social media be such a crucial part of your Recruitment Marketing plan?


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Managing the Candidate Experience During the COVID-19 Crisis

Rally Recruitment Marketing

I believe that empathy is essential as we go through this stressful experience together. As HR and employer brand professionals, our job is to always “think like a candidate” or “think like an employee.” A focus on candidate communications.

33 Candidate Experience Lessons Shared by RallyFwd™ Speakers

Rally Recruitment Marketing

At our first virtual conference, Let’s RallyFwd to Humanize the Candidate Experience , the Rally community was fortunate to have amazing speakers share their hard-earned candidate experience lessons with us. I hope their lessons provide you with the inspiration to continue improving the candidate experience at your organization! Treat candidates like you would treat your mother. Remove what makes it hard to be a candidate.

4 Things That Are Hurting Your Employer Brand (+ Solutions)

Brazen Recruiting

You have what you believe to be a top-notch employer brand and an awesome open position that job seekers will surely flock to. Unfortunately, your employer branding efforts and creative job posts aren’t having the effect you thought (and hoped) they would. Employer brand plays a huge role in attracting top talent — but it can play an equally huge role in driving that talent away from your company. Is your employer brand in jeopardy?

Managing the Candidate Experience During the COVID-19 Crisis

Rally Recruitment Marketing

I believe that empathy is essential as we go through this stressful experience together. As HR and employer brand professionals, our job is to always “think like a candidate” or “think like an employee.” A focus on candidate communications.

How to win the war for tech talent with your employer branding


If you think job seekers aren’t doing their homework on your company’s employer branding. One in two candidates say that they wouldn’t work for a company with a bad reputation – even for a pay increase. With your employer branding.

How To: Create An Excellent Candidate Experience

Social Talent

By now we should all be well aware that creating a positive candidate experience is an integral part of the role of a recruiter. Without having an open line of communication with potential candidates, you run the risk of them walking away from the process with a negative opinion of your organisation. And you know what they say – have a good experience and you’ll tell one person about it; have a bad experience and you’ll tell ten.

1:1 Recruiting: The Secret to a Great Candidate Experience

Social Talent

Candidate experience isn’t just a buzzword. Having a great candidate experience can seriously affect the number (and quality) of applications that you receive. Candidates are influenced in exactly the same way as online customers. Their decisions are based on anonymous employee reviews of your company left on Glassdoor, conversations with friends, rumours on social media. The 2014 Candidate Experience Report shows that 64.3%

7 Twitter Accounts Every Recruiter Should Start Following in 2017

Social Talent

Start your 2017 the right way by following some great people on Twitter and adding their knowledge to your daily feed. Here’s our comprehensive list of the 7 Best Twitter Accounts Every Recruiter Should Start Following in 2017: 1. Michael Goldberg is the Executive Director for DirectEmployers Association and has over 25 years of human resources and recruiting experience. So, if it’s employer branding best practice tips that you’re after, Michael is the man to follow!

What Your Employer Brand Really Says To Candidates

Recruiting Daily

candidate vs. employer) and how each stacks up to the competition across the full spectrum of hiring, from sourcing to onboarding and beyond. I mean, sure, people may really love brands to the point of forming an emotional attachment to them, but most of the people I know and interact with daily would really rather get paid. Speaking of trades, sacrificing income for brand affiliation seems like a dud of a deal. Employer Branding Gone Bad.

Candidate Experience for Dummies.

Recruiting Daily

Everyone seems to be talking about candidate experience these days, and the noise surrounding this perennial talent trending topic has become deafening, even though most of that banter ultimately falls on deaf ears throughout the recruiting universe. After all, I’m not sure anyone’s really an “expert” on candidate experience, but I’m damn sure that I’m by no means any sort of definitive authority on this subject.

Social Media Screening: Pros, Cons, and Tips

Recruiters Lineup

billion social media users worldwide, which translates roughly into 42% of the world’s population. It is no wonder that there are more social media recruiting strategies now than ever before. It is a cost-effective way of encouraging job seekers to apply for vacancies, it can boost your employer branding and create a positive candidate experience. What is Social Media Screening? The Pros and Cons of Social Media Screening.

How to Use Social Media for Recruiting (Even When You Don’t Have the Time)


There’s no denying the power of social media as a recruitment marketing channel. With over 154 million American workers on LinkedIn and nearly two-thirds of job seekers using Twitter in their search, there’s a reason why 82% of organizations use social media recruiting to find passive candidates. Highlight your employer brand to build your reputation. Empower employees to share social content and job postings on your behalf.

Bootstrap your Employer Brand


Bootstrap your Employer Brand. The emphasis on employer brand is surging as companies realize that the candidate experience can make or break someone’s willingness to apply. Not long ago, employer branding may have been a fraction of a company’s marketing department, an afterthought of targeting buyers and clients. With or without knowing it, they are evaluating your employer brand. Creating the brand organically.

How to build a social media recruitment strategy: An FAQ guide


Social media sourcing involves using social networks to identify, attract, engage and hire potential candidates. Recruiters use social media sourcing to build talent pipelines for future roles and engage passive candidates who haven’t applied for current openings. Here’s everything you need to know about how to use social recruiting to build a strategy that meets your hiring needs: Intro to social media recruitment: Analyzing the data.

Glassdoor Employer Branding Summit 2015 Recap

Glassdoor for Employers

The second Glassdoor Employer Branding Summit gathered 200 attendees in San Francisco 2015 and over 7,000 live stream attendees from countries around the world on September 25, 2015. The day was filled with thought-provoking insights and compelling data points that left attendees with the inspiration and motivation to activate and improve employer branding efforts at their own companies. ” Jennifer Johnston , Head of Global Employer Branding at Salesforce.

How to Improve Your Candidate Experience If You’re Using Workday Recruiting


Your brand is more important than ever for your candidates and employees. Candidate and employee expectations have changed dramatically in light of everything that has happened in 2020. Before making a career move, candidates need to understand what a company stands for.

12 experts share their best candidate experience methods


According to IBM Analytics , nearly half (48 percent) of job candidates have some manner of a relationship with the potential employer before they even apply. What is candidate experience? Why is a positive candidate experience important?

The State of Candidate Experience in 10 Statistics

Recruiting Daily

With hundreds of employers voluntarily subjecting their hiring process to the intense scrutiny involved in being adjudicated by nearly 95,000 applicant responses, the 2014 Candidate Experience Awards did more than just open the recruiting books up at some of the world’s biggest brands. 10 Candidate Experience Statistics Every Recruiter Should Know. for Twitter, and the much vaunted talent communities at 5.9%). Your Values Are Your Employer Brand.

16 Greatest Examples of Employer Branding in Action


If you’ve read some of our previous articles on employer branding , you’re probably well aware of how great of a tool it is to attract high-quality employees and retain your existing ones. As we’ve mentioned, building an employer brand is not exactly something that can be done overnight, and there’s no one-size-fits-all solution. Employer branding on social media. What better way to show off your company than your own social media channels?

A Complete List of Employer Branding Strategies for Job Descriptions


Today I’m going to show you a VERY effective list of employer branding strategies for your job descriptions. Employer Branding on Job Descriptions vs Company Career Page. A lot of your candidates are coming from job boards like Indeed, Glassdoor and LinkedIn. Companies tend to focus the bulk of their employer branding efforts on their careers page. Why Is Employer Branding Important on Job Descriptions? Job Page Branding.

Glassdoor Employer Branding Summit: Top 10 Talent Takeaways.

Recruiting Daily

We’re gearing up for next week’s 2nd annual Glassdoor Employer Branding Summit and are so excited to spend the day learning from employer branding experts from companies including Zillow, Glassdoor, Salesforce, Dell and more! In today’s rapidly changing employment landscape, it’s important to keep yourself informed on what the pros and your peers are saying about the industry. 10 Things You’ll learn at the Glassdoor Employer Branding Summit.

This Job Crunch is our Least Favorite Form of Exercise

Fistful of Talent

While LinkedIn now boasts more than half of a billion users , recruiters are simply competing against each other for all the exact same candidates ( who probably already have a job anyway ). To combat this, recruiters have to get more creative with how they reach candidates online, including new strategies for engaging candidates where they actually are. Deploying “brand ambassadors” to websites where candidates hang out, and. Behold the brand ambassador.

Summer Brand Camp: When Consumer And Employer Brands Collide.

Recruiting Daily

I’m a conference skeptic, but in the first 15 minutes of Summer Brand Camp , they had me convinced this was going to be different — and it definitely delivered. The event is focused on the intersection of consumer and employer brands — which is already unique — but the main focus of the content is purpose. Summer Brand Camp: Top 6 Takeaways. You can also check the hashtag #SBrandCamp on Twitter to take a peek at what other attendees found valuable.

Employer Branding Nets Top Talent

Hospital Recruiting

Today’s buzzword for Human Resource professionals is “branding.” While the term branding brings to mind Mad Men-style marketers, effective recruitment branding is not fiction. A strong employer brand equates to a talent pipeline waiting for the chance to join your team. HR is learning more about branding from their marketing peers, and is quick on the uptake. Every communication you send, active or passive, tells a story about you and your brand.

The 10 Real Reasons Your Recruitment Strategy is Failing

Social Talent

For example, your recruitment marketing campaign could be fantastic at attracting candidates but when they arrive on the careers site, the application process is sh*t! For example, an objective for your recruitment strategy could be to increase employer brand awareness, while a specific goal relating to that objective could be to increase traffic to your careers site from social media by X%. Your Employer Brand. Using Social Like Job Boards.

The Power of Transparency: Employer Branding at Dell


This week we sat down with Jennifer Newbill, who leads the Global Employer Brand team at Dell , to talk about the way that her team approach talent attraction and brand building. How has your role as Director of Global Employment Brand changed over time? To begin with, I was the only person in a full time Employment Branding position. How is the Employer Branding team at Dell set up? How are you using Instagram for Employer Branding?

Recruitment Marketing in APAC: What’s Different and What’s the Same?

Rally Recruitment Marketing

Hi Rally community, my name is Joyce Chan, and I’m a Recruitment Marketing & employer branding practitioner for 10+ markets in the Asia Pacific (APAC) region. 4 – Most of the popular global social media platforms are effective for Recruitment Marketing in APAC.

Candidate Experience: A Crash Course for Modern Recruiters


Due to an unprecedented demand for more foundational candidate experience content, we’ve created the first-ever candidate experience crash course. This article is designed to help beginner recruiters better understand and utilize candidate experience best practices across the recruiting lifecycle. Candidate Experience Definition. Improving Candidate Experience: Why You Should Care. Always listen to your candidates first.

Interview with John Vlastelica on Using Social Media For Recruiting

Recruiting Toolbox

This interview/article originally appeared on , by Cheryl Morgan. As managing director of Recruiting Toolbox , John Vlastelica is an expert in streamlining and refining recruiting processes and changing them to fit how the best candidates look for the best jobs. He spoke with us about how to use social media to its maximum effect for your recruiting needs. What are some misconceptions recruiters have about social media?

Candidate Experience: What’s In It For Recruiters?

Recruiting Daily

We talk a lot about the concept of ‘auditing’ your own candidate experience; that is, taking a step back and actually seeing what it’s like to apply for a job at your own company. Auditing your current application process is important, because it forces recruiters to address the most fundamental question of candidate experience: how can we put the candidate at the center of the recruiting process?” Not All Candidates Are Created Equal.

Social Media Recruiting: 5 Aspects You Can No Longer Ignore


Whether talent acquisition likes it or not, social media has become a part of recruiting. During the job search process, candidates expect to find information about your organization as well as your employees on social media. Besides being a major factor in employer branding, social networks also have impacts on the candidate experience. Your LinkedIn Company Page Is One Of The First Stops On The Candidate Journey.

This is Why Job Candidates Hate Your Candidate Experience

Spark Hire

In fact, text-heavy job ads and unrelenting headhunters may do your brand more harm than good. . According to a recent study of more than 2,000 hiring decision makers by CareerBuilder, 82 percent of employers think there’s little to no negative impact on the company when a candidate has a less-than-stellar experience during the hiring process. The reality is that the majority of job candidates don’t take an outdated or poor experience lying down.

How to build your employer brand online and offline


Employer branding is not about advertising that you’re a good employer. Companies with strong employer brands recruit good employees faster and retain them in the long-run. Here are some strategies for building your employer brand, with examples from companies that do it well: How to build your employer brand online. Use the feedback you receive from Glassdoor or your own candidate experience survey to construct your employer brand.

The Rise and Rise of the “Glassdoor Generation”

Social Talent

Or when you were last searching for that big ticket item, did you check out which brands were most highly rated among your peers? In the past couple of years, we’ve become a nation of review-led consumers – we make our own purchasing decisions based on the experiences, opinions and thoughts of other consumers. And we’re adding rejected/unsuccessful candidates to that list too. Andrea Huckett collecting Saint-Gobain’s award for TOP EMPLOYER 2015.

3 Ways to Measure Your Employer Brand


Your employer brand: What people say about working for your company when the boss is not in the room. Surveying your employees—both by asking formal questions and observing them in the wild—is a step in the right direction to understand your culture and reveal your employer brand. If you’re using social media to amplify your employer brand and trying to track the return on your investment, here are three types of conversion that I’ve learned to measure over time.

1:1 Recruiting: The Secret to a Great Candidate Experience


Candidate experience isn’t just a buzzword. Having a great candidate experience can seriously affect the number (and quality) of applications that you receive. Candidates are influenced in exactly the same way as online customers. Their decisions are based on anonymous employee reviews of your company left on Glassdoor, conversations with friends, rumours on social media. The 2014 Candidate Experience Report shows that 64.3%

The Golden Rule of Recruiting: Are you losing out by lacking a strong employer brand strategy?


Having a strong employer brand is an essential part of your organization’s strategy but can often be overlooked. LinkedIn recently published a survey on employer branding for small-to-medium sized businesses (SMBs) which found that only 55 percent of recruiting leaders worldwide have a proactive employer brand strategy. This is due to the fact that employer branding is often confused with a company’s overall consumer branding.

Employer Branding: Why The Voice of the Employee Matters Most.

Recruiting Daily

Every employee at every level is increasingly expecting their voices to be heard – and are taking to channels like social media as an outlet to share stuff like labor practices, the candidate experience or company culture, and as every talent pro knows, when it comes to recruiting, word of mouth matters most. Brands, and featured panelists Michael Vandervort , Executive Director for CUE, Inc.; Make A Run for the Twitters.