Rally Recruitment Marketing

JUNE 14, 2021

To help you out here, we gathered 6 ways to leverage EGC to influence the candidate journey and elevate your employer brand. Rally note: Want to learn even more about how to use EGC to support your talent acquisition and Recruitment Marketing strategy? Check out our ideabook: The Future of Employee Generated Content. .

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Employer Branding Social Media Engineering Facebook 324

Rally Recruitment Marketing

JUNE 14, 2021

With all that in mind, it’s clear that video has to be a major part of your Recruitment Marketing strategy. Fortunately, with a little guidance and inspiration, you can successfully incorporate video into your Recruitment Marketing strategy. Take a look below! Dell Technologies: Our Women in Action by Dell Technologies.

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Recruitment Marketing Video Examples Strategy 251

Rally Recruitment Marketing

JULY 1, 2020

The Employer Brand team at Cisco is doing something very right when it comes to their Recruitment Marketing strategy! Best Employer Brand Video. Best Recruitment Marketing Campaign. Best Recruitment Marketing Campaign. A series of new employer brand videos featuring 120(!!!)

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Employer Branding Social Media Video Media 419

Rally Recruitment Marketing

JUNE 20, 2022

Every year, the Rally Awards celebrate excellence in Recruitment Marketing and employer branding practices that attract and recruit talent through social and digital channels, as well as practitioners who have demonstrated how they’ve moved the needle to make a difference in their organization.

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Recruitment Marketing Employer Branding Media Talent Acquisition 419

Rally Recruitment Marketing

JUNE 20, 2022

I can’t tell you how exciting it is to see how engaged practitioners are getting about how to track and measure their Recruitment Marketing efforts , especially using the variety of tools available today, but there is one relic from the past that many recruitment marketers aren’t taking advantage of: UTMs. What are UTMs?

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Rally Recruitment Marketing

FEBRUARY 27, 2020

Hi Rally Readers, You may remember me from a couple of years ago, when I first contributed a 3-part “New to Recruitment Marketing” blog series: My First 30 Days as a Recruitment Marketer. New to Recruitment Marketing, Part II: First Projects and Building Relationships. Embrace the unknown.

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Employer Branding Recruitment Marketing Social Media Enterprise 294

Rally Recruitment Marketing

APRIL 29, 2020

As such, investing in an employer brand (EB) function to nurture candidates and drive brand awareness could be a strong value add now more than ever before. . In addition to that, some of you may be on teams that are urgently recruiting for frontline and essential workers. Here’s how I did it: 1. Yes, yes it did!

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Rally Recruitment Marketing

FEBRUARY 5, 2020

So, if that holds true, then something we need to talk about more in Recruitment Marketing is the fact that to meet candidate expectations, we need to start adopting more consumer marketing approaches! The easiest way to explain retargeting advertising is through a concrete example. What are retargeting ads?

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Employer Branding Advertising Software Recruitment Marketing 354

Rally Recruitment Marketing

AUGUST 14, 2020

Great Recruitment Marketing campaigns show, rather than tell. They give candidates a picture of what it’s like on the inside of a company, and allow you to define and share your brand story, while supporting your business and hiring goals. This has helped us build brand awareness and support our ongoing recruitment goals.

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Recruitment Marketing Diversity Employer Branding Video 419

Rally Recruitment Marketing

FEBRUARY 21, 2021

Hi Rally community, my name is Joyce Chan, and I’m a Recruitment Marketing & employer branding practitioner for 10+ markets in the Asia Pacific (APAC) region. Employer branding and Recruitment Marketing jobs are relatively new in Asia and this has only recently become an emerging field here.

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Recruitment Marketing Social Media Employer Branding Mobile 362

Rally Recruitment Marketing

JANUARY 3, 2021

Getting buy-in for your Recruitment Marketing campaign ideas can be challenging — even for seasoned practitioners. You might be proposing a new Recruitment Marketing strategy that your company hasn’t tried before, maybe that you haven’t tried before! Setting and Managing Expectations.

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Recruitment Marketing How To Social Media Advertising 418

Rally Recruitment Marketing

JANUARY 14, 2020

Did you watch our recent webinar, Employer Branding That Speaks Uniquely to Women in Technology? The team provided invaluable insights into how they developed a Recruitment Marketing campaign that attracts women in technology. How their Recruitment Marketing initiatives tie into the VMware Carbon Black vision.

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Employer Branding Social Media Recruitment Marketing Video 309

Rally Recruitment Marketing

MARCH 6, 2019

Did you know a major shift is happening in Recruitment Marketing? At Rally, we’ve observed this first-hand: In the past, most Recruitment Marketing teams have kept their employer brand and job advertising strategies separate. Trend one: Sharing employer brand-led content to attract talent to jobs.

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Employer Branding Advertising Trends Strategy 304

Rally Recruitment Marketing

JUNE 19, 2019

Do you know how important an employer brand is? But did you know there’s one element that you can use to support that employer brand and help make your company an employer of choice? It’s your own personal brand! So why should you create and cultivate a personal brand? Of course you do!

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Rally Recruitment Marketing

AUGUST 9, 2020

Attracting and recruiting talent requires well-crafted Recruitment Marketing content that provides candidates with an authentic window into your company culture and answers important questions that keep them moving along their candidate journey. Core Recruitment Marketing Content. Let’s dive in.

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Recruitment Marketing Diversity Employer Branding Onboarding 419

Rally Recruitment Marketing

AUGUST 14, 2023

Social media recruiting is one of the most important strategies in Recruitment Marketing. billion people using social media , and with the average person spending 2-3 hours each day checking their social accounts , practically everyone that an employer wants to hire is using social media today. With an estimated 4.9

Social Media 419

Social Media Media Resources Social Recruiting 419

Rally Recruitment Marketing

JANUARY 14, 2020

Did you watch our recent webinar, Employer Branding That Speaks Uniquely to Women in Technology? The team provided invaluable insights into how they developed a Recruitment Marketing campaign that attracts women in technology. How their Recruitment Marketing initiatives tie into the VMware Carbon Black vision.

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Employer Branding Social Media Recruitment Marketing Video 221

Rally Recruitment Marketing

JANUARY 24, 2021

My name is Lauren Murray and I’m an Employer Brand Specialist with HubSpot , specializing in content strategy for our HubSpot Life social media channels. I’ve been in my role for a little under 4 months now and this is my first official foray into employer branding and Recruitment Marketing.

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Recruitment Marketing ATS Social Media Employer Branding 275

Rally Recruitment Marketing

FEBRUARY 27, 2020

Hi Rally Readers, You may remember me from a couple of years ago, when I first contributed a 3-part “New to Recruitment Marketing” blog series: My First 30 Days as a Recruitment Marketer. New to Recruitment Marketing, Part II: First Projects and Building Relationships. Embrace the unknown.

Employer Branding 170

Employer Branding Recruitment Marketing Social Media Enterprise 170

Rally Recruitment Marketing

APRIL 25, 2022

For example, promoting a type of Nursing role rather than one individual role. A great example from Mercy Health of the kind of template you can create for and share with nurses on your team. With so many jobs being posted, engagement with this type of content is down by 35% comparing the same period.

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Recruitment Marketing Social Media Media Strategy 450

Rally Recruitment Marketing

NOVEMBER 7, 2019

Even better, conferences often provide the chance to network with other Talent Acquisition and Recruitment Marketing professionals to learn how they’re solving the same sorts of challenges you might be facing. . Rally Recruitment Marketing hosts a RallyFwd Virtual Conference two times a year, in May and December.

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Rally Recruitment Marketing

MARCH 6, 2023

Rebecca Brookson and Leesha Bush-Anderson at TTEC share how they collaborated with their interns to create a social recruiting campaign to celebrate National Intern Day. It’s clear that the best social recruiting content highlights your employer brand and features your culture, values and people.

Social Media 419

Social Media Media Facebook Recruitment Marketing 419

CareerArc

MARCH 27, 2024

You probably already know that promoting your employer brand is important in today’s job market. What you may not know is where you should actually be sharing your employer brand content. It’s a great way to grow your employer brand and reach passive candidates who may not be looking for your content.

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Rally Recruitment Marketing

MARCH 19, 2023

It’s becoming harder and more expensive to recruit candidates through traditional job boards when practically everyone that a company wants to hire is already employed and therefore not looking for job ads. But using social media for recruiting is challenging. 23-27, 2023.

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Social Recruiting Strategy Social Media Twitter 414

Rally Recruitment Marketing

FEBRUARY 27, 2023

Employee generated content (EGC) plays a powerful role in telling your employer brand story from the authentic, direct perspectives of the people who work at your company. Chris has honed his EGC program over the last several years, setting the example of how to develop his own social media persona.

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Social Media How To Employer Branding Guidelines 419

Rally Recruitment Marketing

OCTOBER 25, 2018

My name’s Tricia, and I’ll be sharing insight into my journey as a new full-time Recruitment Marketer. Fun fact: This is my company’s very first Recruitment Marketing function! I landed my first recruiting gig at Appian and have been supporting our sales and marketing hiring efforts for the past 3 years.

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Rally Recruitment Marketing

APRIL 10, 2021

Now in its second year running, the Rally Awards competition recognizes and celebrates excellence in Recruitment Marketing and employer branding practices by individuals and teams who work in-house at employers. Rose Marques, Global Talent Brand Lead at Squarespace (2020 Rally Awards winner). Innovation.

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Rally Recruitment Marketing

AUGUST 9, 2018

One of my goals as a Recruitment Marketing professional is to make our recruiters’ jobs easier. One way to accomplish that is by running digital advertising campaigns to get our employer branding messages and jobs in front of the right candidates. The best way to do so (and to see what’s working!) Getting started.

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Recruitment Marketing How To Advertising Social Media 313

Rally Recruitment Marketing

MAY 31, 2021

Based on answers from 1,158 respondents consisting of both HR and hiring professionals as well as job seekers, the study unveiled candidates’ opinions of current employers and employment prospects, companies’ top talent priorities and investments and the roles employer brand and social media play in the search for jobs and top talent.

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Study Social Media Employer Branding Social Recruiting 439

Rally Recruitment Marketing

JANUARY 4, 2022

For example, with today’s candidates caring so much about employer branding, CDW now doubles down on asking employees to leave reviews on Glassdoor about their experience working at the company. An example of the kind of content CDW produces on its blog and shares across its various channels. Andrew Flowers, Appcast.

Employer Branding 419

Employer Branding Recruitment Marketing Conference Examples 419

Proactive Talent

SEPTEMBER 5, 2018

In my opinion, there are two groups of companies out there who have yet to put together a formal budget for employer branding: 1. Those that do not understand the importance of employer branding , and therefore don’t prioritize or fund it at all. For this blog post, we’re going to focus on the latter.

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Employer Branding How To Social Media Job Boards 215

Proactive Talent

MAY 9, 2017

With more than 500 million members in over 200 countries and territories, LinkedIn is no doubt one of the world’s largest social and professional networking sites, making it a great talent attraction channel to add to your recruitment marketing machine. So where do you start with your employer brand on LinkedIn?

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Employer Branding Social Media Linkedin Media 208

Rally Recruitment Marketing

FEBRUARY 7, 2019

Okay, quick pop quiz for you: What is the most important skill that a successful Recruitment Marketer needs to have? Recruitment Marketing is a strange (and wonderful) beast that requires a whole slew of skills – and all of the above are perhaps equally important. Project management abilities.

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Employer Branding Social Media Recruitment Marketing Job Descriptions 235

Rally Recruitment Marketing

FEBRUARY 20, 2023

One of the most important aspects of any Recruitment Marketing strategy, no matter the channel, is content. Recruiting content could be employee stories, quotes or testimonials, company awards and examples of your company culture (to name a few) in written, video, audio or photo/graphic formats.

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Social Recruiting Strategy Social Media Recruitment Marketing 419

Rally Recruitment Marketing

AUGUST 7, 2019

Your careers site is certainly one of the biggest and most effective tools in your Recruitment Marketing toolkit. With social media, paid ads and job boards becoming a larger part of the Recruitment Marketing mix, many job seekers are bypassing companies’ careers sites entirely during their search. Social media.

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Recruitment Marketing Job Descriptions Social Media Job Boards 211

Proactive Talent

APRIL 17, 2019

As 2019 propels forward, recruiting leaders and talent acquisition teams have much to consider and prioritize when it comes to recruitment marketing. These important questions can be a very daunting endeavor, especially with limited time, resources and recruiting tasks at hand.

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Recruitment Marketing Strategy Advertising Social Media 185

Rally Recruitment Marketing

DECEMBER 14, 2018

At RallyFwd , we heard from a number of outstanding Recruitment Marketing practitioners from companies of all sizes and industries. A common theme that came up is that many of us either only have a small amount of time to dedicate to Recruitment Marketing tasks or are working as a solo Recruitment Marketer without a team.

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