Proactive Talent

MAY 26, 2021

A conversation about the recent controversy over at Basecamp morphed into an intense debate over employer brand and what makes for a unique work culture in this post pandemic world? Eventually, we ran on a tangent of diversity as we asked ourselves, "Do companies really care about diversity or is it all an exercise in virtue signaling?"

Diversity 231

Diversity Exercises Employer Branding Culture 231

Valuehire

NOVEMBER 21, 2019

What exactly is your employer brand? To put it as plainly as possible, your employer brand is your reputation. A strong employer brand is achieved if it is managed well. WestJet is known for its well-managed brand. What can you do to take command and improve your employer brand?

Employer Branding 53

Employer Branding Social Media Media Exercises 53

Beamery

JUNE 13, 2018

Imagine if employer branding was kind of like sticking a pin on a map. One of the most powerful tools in branding is the perceptual map, or the positioning map. It is called perceptual because it is built using the perception of users or customers, and places all the brands in a particular space on the same map.

Employer Branding 74

Employer Branding How To Automotive Sports 74

Rally Recruitment Marketing

MAY 18, 2023

By involving suppliers in design thinking exercises, gap analysis, and brainstorming sessions, you gain access to a wealth of expertise. Charlotte Jones, Global Recruitment Marketing & Employer Brand Leader, shares these 6 steps to nurturing partnerships with your Recruitment Marketing vendors and agencies.

Recruitment Marketing 419

Recruitment Marketing CRM Exercises Social Media 419

4 Corner Resources Staffing Blog

AUGUST 6, 2020

use Instagram, making it a valuable outlet to include in your portfolio of employer branding strategies. Here, we’ll cover what employers can gain by using Instagram for branding and share some tips for executing strong employer branding on Instagram. . Why Should Employers Use Instagram for Branding ?

Employer Branding 79

Employer Branding Social Media Media Healthcare 79

Indeed

SEPTEMBER 16, 2016

It’s an exercise in alternative methods of reaching top candidates. This means employers can attract top talent through strong employer branding and compelling job content that showcases the things that make a position impactful and rewarding. Great storytelling separates your employer brand.

Employer Branding 91

Employer Branding Social Media Job Descriptions Video 91

Rally Recruitment Marketing

JANUARY 16, 2021

While you can create local versions of your EVP to achieve this, that approach can be a time-consuming and costly process if you have a presence in a significant number of markets, and it may create a disconnect with your global employer brand. Create regional personas. Develop your localized content. Looking to learn more?

Strategy 377

Strategy Employer Branding Video Film 377

Rally Recruitment Marketing

APRIL 22, 2020

I’ll also share what we’ve seen Talent Acquisition teams focus on most when it comes to responding to the crisis from a Recruitment Marketing and employer brand perspective. These stories will have a long term impact on the way people think about your employer brand (and corporate brand!)

Survey 360

Survey Hiring Talent Acquisition Employer Branding 360

Symphony Talent

AUGUST 9, 2016

Employer branding is not a one-size-fits-all exercise— your employer brand is unique to your organization and something that can be molded and shaped to attract ideal candidates. The post How to Attract Soon-to-Be Grads With Your Employer Brand appeared first on SmashFly Blog.

Employer Branding 48

Employer Branding Smashfly Exercises How To 48

Rally Recruitment Marketing

DECEMBER 5, 2019

By putting the answers to these types of emotional question marks front and center in your Recruitment Marketing collateral, you can attract candidates’ attention to your employer brand and help to move them forward through your recruiting funnel. This doesn’t need to be a formal or lengthy exercise though!

Recruitment Marketing 365

Recruitment Marketing Social Media Exercises Conference 365

Social Talent

APRIL 15, 2024

It’s about creating pull through compelling employer branding and outreach, making your organization the center that talented individuals gravitate towards. DEI: Beyond the Checkbox We’re getting a bit tired of this lingering narrative around Diversity, Equity, and Inclusion being a ‘tick-box’ exercise.

Talent Acquisition 200

Talent Acquisition Diversity Candidate Experience Training 200

JazzHR

DECEMBER 23, 2019

This week, let’s talk about best practices for bulking up your employer brand muscle. . Candidates Consider Brand Health and Fitness . Jobseekers take employer brands seriously, and the numbers prove it. . About 70% of candidates report that employer branding is essential when considering a job offer.

JazzHR 156

JazzHR Employer Branding Social Media Exercises 156

Indeed

SEPTEMBER 16, 2016

It’s an exercise in alternative methods of reaching top candidates. This means employers can attract top talent through strong employer branding and compelling job content that showcases the things that make a position impactful and rewarding. Great storytelling separates your employer brand.

Employer Branding 48

Employer Branding Social Media Job Descriptions Video 48

TalentCulture - Recruiting

FEBRUARY 28, 2020

Nowhere is that more crucial than in the sphere of employer brands. We’re in an era now where companies don’t have full control over their brand: no matter how they present or package it, the outside world may have a wholly different take that outweighs the best intentions.

Employer Branding 106

Employer Branding Exercises Candidate Experience Culture 106

Recruiting Daily

MARCH 16, 2023

But, one thing remains blatantly clear: a strong employer brand is a deciding factor for prospective employees. Defining and building an employer brand is not a task that should be taken lightly – it’s a meaningful way to showcase what your brand stands for, and can impact many facets of the business.

Employer Branding 79

Employer Branding Talent Acquisition Job Boards Exercises 79

Rally Recruitment Marketing

JULY 17, 2023

Having a social recruiting strategy (both for your company’s social pages and your own personal channels) is an opportunity to showcase your employer brand, highlight employees and bring attention to your company culture and values. It’s not about promoting jobs but getting the attention of passive talent to your company.

Social Media 419

Social Media Media Linkedin Diversity 419

Rally Recruitment Marketing

SEPTEMBER 20, 2018

Lori Sylvia , Rally’s Founder & CEO, led the workshop and our own Lauryn Sargent presented to the room of Talent Acquisition, Recruitment Marketing, and Employment Brand professionals. Lori guided the group through an exercise where we took one piece of content and repackaged it 20 ways. This September, Stories Inc.

Recruitment Marketing 238

Recruitment Marketing Employer Branding Exercises Talent Acquisition 238

Indeed

FEBRUARY 5, 2019

To find out how industry leaders tackle this problem, I recently chatted with employer brand leaders at Delta Air Lines, T-Mobile, Banfield Pet Hospital and the consulting firm Proactive Talent to get their take. James Ellis , Podcaster and Lead Employer Brand Consultant, Proactive Talent. Here are a few of their secrets.

Recruitment Marketing 111

Recruitment Marketing Employer Branding Wireless Facebook 111

Hireserve

APRIL 5, 2023

Improve Your Employer Brand We’ve spoken before about the importance of building an employer brand and creating an employee value proposition. As a quick refresher, your employer brand encompasses your reputation and the way you are perceived by potential candidates and the public at large.

Hiring 78

Hiring Applicant Tracking Systems Employer Branding Screening 78

HIRED

MARCH 8, 2023

In the wake of the economic downturn and slow labor market, companies are focusing on talent engagement and outreach by developing talent pipelines and employer branding. According to Gem’s survey , anticipating the challenge of ‘uncompetitive offers,’ 71% of talent leaders plan to invest in employer brands.

Strategy 52

Strategy Talent Acquisition Employer Branding CRM 52

CuteHR

JULY 30, 2021

A company needs to create a powerful employer brand for attracting and retaining top talent. But how much time do you need to spend incentivizing the brand and its products/services? Why Is Employer Branding Important? Employer branding plays a huge role in a company’s net profit.

Employer Branding 110

Employer Branding Examples Social Media Video 110

Contract Recruiter

MARCH 29, 2023

This exercise can help you create a comprehensive skills matrix that serves as the foundation for your cross-industry recruiting strategy. Building an Inclusive Employer Brand Communicating your organization’s openness to diverse talent A strong employer brand is essential for attracting cross-industry talent.

Industry 98

Industry Social Media Job Descriptions Diversity 98

Recruiting Blogs

JANUARY 24, 2017

This is where employer branding comes into play. Employer branding (or EB, for short) is how prospective and current employees view a company as an employer of choice. Employer branding is becoming an important part of recruiting strategy. So it is no secret that employer branding is gaining steam.

Employer Branding 28

Employer Branding Social Media Video Media 28

Rally Recruitment Marketing

FEBRUARY 7, 2019

So, to help inspire your copywriting approach, here are a few lessons we can take away from some of the world’s most effective Employer Brands: 1) Get familiar with your target candidates, then write with their interests in mind. This is one of the first (and most important) rules of good writing.

Employer Branding 235

Employer Branding Social Media Recruitment Marketing Job Descriptions 235

ClearCompany Recruiting

MAY 12, 2021

Higher revenue, better job performance, a more trusted employer brand, and an increased customer base are just a few of the benefits of a diverse workforce. Ways to enhance your workplace culture include: Diversity training and team-building exercises. All copy and relevant statistics have been updated as of April 2021.

ClearCompany 267

ClearCompany Diversity Sourcing Culture 267

Change State Blog

DECEMBER 4, 2019

As we go through the exercise with clients around 2020 planning, I couldn’t help but think about the parallels between consumer marketing and what our clients are working towards when it comes to their recruitment goals, and this exploration of Trust and Attention from five years ago. So what does this all mean?

Recruitment Marketing 59

Recruitment Marketing Employer Branding Strategy Exercises 59

Social Talent

JUNE 13, 2019

These can include case studies, coding exercises, blog writing, and so on. It has the potential to negatively impact your employer branding, and your overall company brand. These questions can lead to embellished and exaggerated answers. Important – this isn’t a test of high pressure capabilities!).

Candidate Experience 139

Candidate Experience Exercises Construction Assessment 139

Hundred5

JANUARY 4, 2023

#1 – Work on Your Employer Brand. Employer branding is perhaps the most important element in attracting, hiring, and retaining great talent. Put simply, your employer brand is what makes people want to work with you and for you. Learn more about the difference between employer branding and EVP.

Strategy 98

Strategy Job Boards Employer Branding Talent Acquisition 98

exaqueo

JUNE 24, 2019

It’s always a great exercise to dig in to potential points of influence, especially on the product side,” adds Susan LaMotte , CEO and founder of exaqueo, “there’s a direct correlation between employees being purchasers and the dissatisfaction of the candidate experience process leading to declines in sales.”

Video 68

Video Employer Branding Exercises Candidate Experience 68

Recruiters Lineup

JUNE 6, 2023

By establishing a presence on TikTok, recruiters can connect with this diverse talent pool and showcase their employer brand in a creative and engaging manner. The format of the assessment can vary, but it may include coding exercises, algorithmic problem-solving, or data analysis tasks.

Assessment 77

Assessment Trends Video Employer Branding 77

Rally Recruitment Marketing

JANUARY 24, 2019

After some time, I was promoted into an Employer Brand Manager role at Calendly, which combined my experience from Recruiting and Marketing together. Defining candidate personas is a great first exercise to do to gain some familiarity and effectiveness here. Candidates will likely be a new audience group for you.

Recruitment Marketing 249

Recruitment Marketing Social Media Employer Branding Tools 249

Recruiting Daily

AUGUST 9, 2023

Define Your Employee Value Proposition (EVP) Your employer brand is how people outside your organization perceive what it’s like to work there, and will be at the heart of every communication you have with prospects and candidates. The most effective EVPs are shaped by direct feedback from current, past, and prospective employees.

Strategy 70

Strategy CRM Employer Branding Recruitment Marketing 70

Hireserve

NOVEMBER 2, 2023

It’s easy to be hesitant about making changes or experimenting with your hiring process, but by conducting these tests in the sandbox before a change goes live to ensure it has the desired effect on candidate experience, your employer brand, or whichever aspect of your hiring process you were looking to improve.

ATS 78

ATS Recruitment Software Recruiting Software Talent Acquisition 78

Rally Recruitment Marketing

DECEMBER 6, 2019

Shavonne Thomas, North America Employer Brand & Recruitment Marketing Partner at AstraZeneca, shared her approach to crafting communications that tap into candidate emotions during this critical stage.

Candidate Experience 354

Candidate Experience Conference Video Recruitment Marketing 354

Rally Recruitment Marketing

SEPTEMBER 13, 2021

We’re seeing job openings for Recruitment Marketing and employer branding professionals more than ever and that means people are growing their teams. . Tricia Day, Manager, Global Employer Brand, Appian. Chloé Rada is the Director of Global Recruitment Marketing and Branding at Syneos Health. Meet the experts.

Recruitment Marketing 450

Recruitment Marketing Employer Branding Talent Acquisition Exercises 450

Hireserve

OCTOBER 4, 2023

Enhanced employer branding Internal recruiters play a pivotal role in shaping the company’s employer brand. Greater control over the hiring process In-house recruiters exercise complete control over the recruitment process, from crafting job descriptions to executing onboarding strategies.

Hiring 78

Hiring Job Descriptions Culture Employer Branding 78

SmartSearch

JULY 11, 2018

The SHRM article makes me think about how organizations manage their brand, the employees , and what processes they use when someone chooses to discontinue his/her employment. So why do companies partake in this exit interview exercise?

Employer Branding 80

Employer Branding Exercises Interviews Culture 80