How To Attract Top Talent With An Unknown Or Misunderstood Employer Brand

Proactive Talent

Are you a startup or a small and medium-sized business with an unknown brand? Or even if you’re a big and established corporation, perhaps you have a misunderstood brand where the market perception is different from your actual company culture and employee experience? Having an unknown or misunderstood brand actually presents both an interesting challenge and advantage for your company. You want show it through authentic employer brand storytelling.

5 Creative Ways to Tell Your Employer Brand Story


It’s an exercise in alternative methods of reaching top candidates. This means employers can attract top talent through strong employer branding and compelling job content that showcases the things that make a position impactful and rewarding. As employers, we have to see ourselves as selling career opportunities. Great storytelling separates your employer brand. 5 creative ways to tell your employer brand story. Podcasts.


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4 Tips To improving Your Employer Branding


Ok, there are tons of stuff you can do when it comes to employer branding because it’s simply a marketing exercise and no marketer in the world will ever tell you (they shouldn’t either) that they’re doing enough nor they would say they have enough budget to do enough. So in this blog, I decided to focus on the 4 items that I consider as quick wins and if done well, they could put your employer brand in the top 10%.

5 Creative Ways to Tell Your Employer Brand Story


It’s an exercise in alternative methods of reaching top candidates. This means employers can attract top talent through strong employer branding and compelling job content that showcases the things that make a position impactful and rewarding. As employers, we have to see ourselves as selling career opportunities. Great storytelling separates your employer brand. 5 creative ways to tell your employer brand story. Podcasts.

15 Common Phone Interview Questions to Screen Candidates Fast

The Hire Talent

Let’s see today X common phone interview questions for fast screening, so we can make better decisions regarding the ones we schedule next for pre-employment assessments, in-person interviews, simulations, etc. Phone interviews are nothing new in the recruitment process.

Remote Onboarding FAQs


There’s more room for flexibility, which even though it is worth savoring, it can also impact the employers’ – and employees’ – ability to set clear expectations and boundaries. Normally, employers should examine and verify I-9 forms only in the physical presence of the new hires*.

5 HUGE Lessons Recruiters Must Learn from 2014’s Biggest Outcomes

Social Talent

40% of candidates said they would abandon a non-mobile application process, and employers who accepted mobile applications were twice as likely to receive as many quality applicants. The perfect 2015 mobile careers site will ensure 2 things: that candidates are easily able to navigate your site on a smaller screen. MRINetwork’s most recent Recruiter Sentiment Study says 83% of the 333 responding recruiters describe the current employment market as candidate-driven.

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The problem with employee wellness programs


Eighty-one percent of large employers (with 200 or more workers) and 49 percent of small employers offer some type of wellness promotion programs. Biometric screenings (health screenings that measure blood pressure, weight, height, body mass index). Employers often promote these programs and their financial incentives as optional, but in some workplaces, there’s a non-participation fee: higher health premiums. Standing desks and exercise balls.

Five Things to Learn About Recruitment From Some Of The Biggest Global Companies

BroadBean Technology

Max Rosset, an American developer, searched for a Python (programming language) query in Google, The results were displayed as normal but then, in the middle of the screen was the message “You’re speaking our language. By employing the Japanese principle of Omotenashi, the Japanese way of hospitality of understanding, warmth, and respect, providing this hospitable service without expectation of reward. Hiring is no longer only about the CV.

Responding to Reviews: 5 Stages of Grief

Glassdoor for Employers

I spent my first year and a half in sales, working with companies to promote their employer brand and recruit using Glassdoor. In the 18 months I’ve spent building our SDR team, I’ve averaged about five to six phone screens and four on-site visits each week. We tell employers every day to handle these reviews professionally, but that’s harder than you think. The post Responding to Reviews: 5 Stages of Grief appeared first on Glassdoor for Employers.

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Screening Out the Takers from the Candidate Pool

Recruiting Blogs

The goal is to eliminate Takers from the work environment through effective hiring and screening. So if agreeableness and disagreeableness has no correlation with Givers and Takers, how do we screen out the Takers? A word of caution when trying to screen out Takers, some Takers are previous Matchers or Givers who have been burned one too many times by Takers and decided they needed to protect themselves in the dog-eat-dog world. This makes the above exercise very valuable.

Evolution of a company retreat: from product updates to breaking bread


This time, “we had fewer presentations and more socializing activities,” Nikos says, going into detail about a team-building exercise where they split the company into 10 teams and each team was given materials to build a raft, which they’d take to the ocean for a test run and a race. “As We are looking at the person sitting in a computer screen. Backstage at Workable Life & Culture Culture Employee retention Employer branding Management & Organization

Candidate Experience: What’s In It For Recruiters?

Recruiting Daily

If you’ve done this, you already know what a maddening exercise that ultimately turned out to be; it’s as eye-opening as it is frustrating. This is the stuff that actually impacts your employer brand, not some company blog or employer Facebook page. The culprit in most cases is pretty obvious: employers are asking applicants for entirely too much information up front, way more than anyone reasonably needs. Why do so many employers ask so much?

Candidate Experience: A Crash Course for Modern Recruiters


Candidate experience refers to how job seekers perceive and react to employers’ sourcing, recruiting, interviewing, hiring, and onboarding processes. Some employers have gone so far as to appoint professionals to lead the charge on measuring and improving candidate experience. That all still happens today, although social media as well as employer review sites have dramatically expanded the dynamic and size of our inner circles.

The digital revolution and your candidate as customer


Now, a competitive job market and underlying social and workforce trends have given employers another royal to consider: candidates. The ability to look at things like buying patterns, social activities, online interests, and searches has made it possible for companies to engage with, and target, their customers in ways that elicit brand loyalty, trust, and future purchases. Many organizations we work with find the results of this exercise surprising and enlightening.

The Fit Bit: Does Hiring For Culture Fit Matter More Than Recruiting For Skills?

Recruiting Daily

That same study found employees who gave their overall company low marks for culture were 15 times more likely to look for a job than those who gave their current employer flying colors. Much fewer, however, turn these culture branding efforts towards targeting their current employees, too. Blog Posts News Recruitment Marketing Trends company culture culture fit employee retention employer branding hiring for culture HR matt charney Recruiting Industry

Expert Ed Nathanson’s 8 Tips for Building Your Employer Brand — Without Investing Big Bucks

Linkedin Talent Blog

He doesn’t outfit his clients with slingshots to battle corporate Goliaths, but he does provide them with small-budget tactics to elevate their employer brand. And when it comes to a powerful employer brand, Ed says, “You don’t need to be Google, okay?”. “It’s It’s not about size,” Ed told a Talent Connect 2018 breakout entitled “Build a Compelling Employer Brand Without the Big Bucks.” “It’s It’s not about consumer brand. Employer Brand

No Further Questions: Interview Hacks for Hiring Success

Recruiting Daily

At its core, recruiting is more or less an exercise in making a good first impression; from the 6-8 seconds the average recruiter (if such a thing exists) spends reviewing a resume to the reported 35 seconds job seekers spend, on average, reading an online job description , making an immediate impact is imperative for both employers and job seekers.

4 Best Practices For Diversity Sourcing | ClearCompany

ClearCompany Recruiting

Higher revenue, better job performance, a more trusted employer brand, and an increased customer base are just a few of the benefits of a diverse workforce. Embrace Diversity in Your Culture and Brand. Employers now need to back up their words with actionable efforts.

Born Into This: Recruiting Isn’t Always What You Think.

Recruiting Daily

He didn’t expect me to do any better, or even make a placement; instead, it was the type of character building exercise designed to help the untested recruiter “cut his teeth,” which is agency-speak for new hire hazing. Blog Posts Hiring Recruiting Recruiting News Recruiting Tips Resources Sourcing and Screening derek zeller Job Market Motivation Recruiting Industry Staffing Tips Work/Life Balance

Black Hole Sun: Experiencing The Candidate Experience

Recruiting Daily

I write a lot about candidate experience, because employers can’t get enough of this stuff. It’s all technology , and it’s not the fault of recruiters or employers – it’s the fault of the same technology vendors who are cutting fat checks so they can publicly show their support for candidate experience. By providing such number, you authorize PeopleAnswers and the Client-Employer to call you and/or send you text messages.

RallyFwd Recap: 5 Ways You Can Provide a Future-Forward Candidate Experience

Rally Recruitment Marketing

Shavonne Thomas, North America Employer Brand & Recruitment Marketing Partner at AstraZeneca, shared her approach to crafting communications that tap into candidate emotions during this critical stage.

Looking Ahead: 6 Talent Predictions For 2021


It will be hard to convince employees, and in many cases employers, to go back to a work model that doesn't include a remote element of some kind, even if it's one day a week. Some companies traded in gym memberships for home exercise equipment, for example.

What Recruiters and Marketers Need to Know to Land a Recruitment Marketing Job

Rally Recruitment Marketing

After some time, I was promoted into an Employer Brand Manager role at Calendly, which combined my experience from Recruiting and Marketing together. What about the pre-screen and interview processes? Defining candidate personas is a great first exercise to do to gain some familiarity and effectiveness here. Most organizations need to find a way to keep silver medallists and other candidates in their database thinking of their brand, so they’ll apply again in future.



In this month’s roundup, #teamexaqueo has curated 5 articles to get your nurturing wheels turning: HOW TO CREATE A WORKPLACE CULTURE OF WELLNESS FROM THE BALANCE CAREERS Employers are under intense pressure to rein in costs and increase profitability. This is particularly true when it comes to developing employer-sponsored wellness programs. Each year, more and more companies begin to offer wellness services including onsite flu clinics, biometric screenings and online platforms.

6 talent assessment methods to use for recruiting in your company


By using pre-employment assessment tools, you’ll be able to reduce the number of candidates to a small, super-qualified group. They usually include numerical and verbal reasoning, as well as logic exercises, but they can also branch out to memory, problem-solving, attention to detail and more.

Integrating Candidate Assessments to Your Recruitment System


According to Fortune Insiders , such an employment mistake is very costly (about 30% of an employee’s potential first-year earnings!) You get to go beyond resumes and phone screenings and place emphasis on tests that will let you identify qualified ones easier.

Hiring Employees while Your Business is Working Remotely In 2020


Forecast of employment trends of the World Economic Forum refers to remote working as "one of the biggest drivers of transformation" Click To Tweet. Build Powerful Online Brand Presence. It is advantageous for the recruiters to build a strong online brand presence.

HR Trends in the New Normal


Manually screening resumes is still the most time-consuming part of recruiting, and with around 80% of the resumes received being unqualified, some might feel a lot of time is wasted. Employer branding is nothing new, every company has an employer brand.

Voice technology is set to revolutionise candidate experience

BroadBean Technology

Now is the time to exercise out-of-the-box thinking; stand out from competitors and respond to the needs of the candidate. In a world becoming increasingly reliant on screens, voice is a welcomed detox. Suddenly, businesses have a completely new platform to grow their candidate pool whilst strengthening their employer brand by positioning themselves as forward thinking and innovative. Candidate experience continues to top the recruitment agenda.

We asked recruiters to give their biggest pains in tech recruitment


The exercise stage. Employer marketing. screening. Technical screening. Form of employment. Employee brand. Candidates failing to provide proper information during screening. They don’t complete the tech hiring exercise. Employer Branding.

How the right metrics help you achieve your tech recruiting goals

Stack Overflow

For this one, you will probably need to drill down into which open roles you are looking to fill, then repeat the exercise for all of them. At the very least, ask all candidates who make it to the screening interview stage, where they have seen your ads.

15 tips and sourcing strategies in recruitment


Pre-screen candidates with skills that match the roles they’re recruiting for. The process of recruiting kicks in after and includes the HR duties of screening, interviewing, and evaluating applicants. Build a strong employer brand to attract strong candidates .

Will 2021 Be Known as the Great Rehiring?

Recruiting Daily Advisor

Onboarding will make the jump from being viewed as an IT and paperwork exercise to a strategic function that plays a critical role in helping integrate new hires into a remote community. DE&I] in the workplace will become a real driver of employment decisions.

Applicant tracking system guide: From A to Z


The first applicant tracking systems (ATS) evolved to help employers take that old standby, the paper resume, and scan it into a database. Do you use pre-screening questions or job-related assignments? Try this simple exercise. Phone screen. Showcase your brand.



Print out coloring exercises or purchase coloring books for employees. Have prompted journaling exercises over coffee, lunch, or after work for employees to start their days with intention or reflection at the end of the day. Develop a rewards program where employees can earn points towards an adjustable desk, exercise ball chairs, or other healthy office gear for completing wellness challenges. Offer branded water bottles as company swag to reduce bottled beverage costs.

New Survey: Company Mission & Culture Matter More Than Compensation

Glassdoor for Employers

Culture is on employees’ minds, and it drives their relationships with their employers. Collaboration: When companies exercise this value, their employees are cohesive and productive, within their group and across teams. Respect: Employees, managers and leaders exercise consideration and courtesy for each other. What is Employer Branding.

The Real Cost of Employee Turnover—and How to Prevent It


This includes expenses related to advertising, interviewing, screening, and travel reimbursement. In fact, a study by the Work Institute found that more than three-quarters of employees who left a job voluntarily could have been retained by employers. Employer brand.

4 Truths About Moving From Agency Recruitment to In-House

Social Talent

Screening CVs, interviewing candidates, participating in assessment centres. Understanding all of these components will help you build strong recruitment forecasts and employer branding strategies. This can be a great exercise and the opportunity to present yourself. This time of the year can be one of the most popular times to change jobs. Perhaps you are enjoying working in the recruitment industry but are still looking for a change?

Talent Management Models for HR in 2020


Consequently, matters related to hiring, development, employer branding, talent integration, etc, are overlooked. HRs should employ a strategic approach for screening and scrutinizing candidates. A good mix of orientation and onboarding exercises is apposite.