Proactive Talent

SEPTEMBER 5, 2018

In my opinion, there are two groups of companies out there who have yet to put together a formal budget for employer branding: 1. Those that do not understand the importance of employer branding , and therefore don’t prioritize or fund it at all. For this blog post, we’re going to focus on the latter.

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Glassdoor for Employers

FEBRUARY 7, 2023

How to leverage Glassdoor reviews (and more) to improve your employer brand Employee feedback is one of the most valuable tools you can use to build a strong employer brand.

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Survale

JULY 12, 2021

If the pandemic has taught us anything, it’s that a static, unidimensional employer brand is no longer enough – we all need to more actively manage employer brands over time. Throughout 2020 and into 2021, changes that impact how you manage employer brand became apparent fast.

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Rally Recruitment Marketing

JANUARY 14, 2020

Did you watch our recent webinar, Employer Branding That Speaks Uniquely to Women in Technology? The team provided invaluable insights into how they developed a Recruitment Marketing campaign that attracts women in technology. How their Recruitment Marketing initiatives tie into the VMware Carbon Black vision.

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Rally Recruitment Marketing

JANUARY 2, 2023

How to align your Recruitment Marketing budget to your recruiting funnel and talent acquisition goals. Rally Note: For more guidance on how to develop your Recruitment Marketing budget, including how to gain budget approval for your Recruitment Marketing plan, watch our Rally Webinar: Building a Recruitment Marketing Budget for Any Size.

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Rally Recruitment Marketing

JANUARY 14, 2020

Did you watch our recent webinar, Employer Branding That Speaks Uniquely to Women in Technology? The team provided invaluable insights into how they developed a Recruitment Marketing campaign that attracts women in technology. How their Recruitment Marketing initiatives tie into the VMware Carbon Black vision.

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Achievers - Recruiting

APRIL 4, 2022

Your organization’s employer brand should always be top of mind. Let’s take a closer look at what employer branding is and what your company can do to organically build an employer brand that sets it up for success. What is employer branding? Factors that impact employer brand.

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Survale

MAY 1, 2023

Interview experience survey questions are all about the experience of being interviewed. These questions are designed to tell your talent acquisition team everything it needs to know about how candidates are being treated during interviews. Why are interview experience survey questions so important? So here are the questions.

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Rally Recruitment Marketing

SEPTEMBER 10, 2023

Another reason is that the corporate marketing team likely already has a social media presence, so you need to work out how to ‘share the real estate’, so to speak, on these social platforms. This information typically comes from surveys of your employees and conversations with your recruiters and hiring managers.

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Rally Recruitment Marketing

JANUARY 16, 2023

2023 will be another competitive year in recruiting, and the employers that have an advantage will be those that invest in developing their employer brand and know how to tap into new Recruitment Marketing strategies. 36% of practitioners surveyed said their 2023 budget was staying the same as 2022.

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Proactive Talent

SEPTEMBER 25, 2018

Embracing “employer brand thinking” is the next evolution to modern recruiting. Before you can build your employer brand and a strategy that supports it, you have to be able to define what your culture is , so start there! Glassdoor Glassdoor is a fantastic employer branding tool if used correctly.

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Hireserve

JUNE 30, 2022

Whether your business is aware of it or not, it has an employer brand. Attracting and retaining the best talent is going to be a challenge, requiring businesses to understand and communicate their employer brand more effectively. What is an employer brand? .

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Rally Recruitment Marketing

NOVEMBER 8, 2020

To learn more about how to execute on this new content approach, we chatted with talent acquisition leaders at Alation and experts at The Muse. Alation, a company in the data analytics space, partnered with The Muse to update and capture new employer brand stories through an organic video strategy. Add music where possible.

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Proactive Talent

JANUARY 9, 2023

In short, an EVP is a powerful tool for companies to attract and retain top talent, and is an important part of building a strong employer brand. As a company, it is important to regularly assess and understand your employer value proposition (EVP) in order to attract and retain top talent.

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Rally Recruitment Marketing

JANUARY 23, 2022

Our latest Rally community survey revealed that 34% of recruitment marketers work for someone who knows nothing about Recruitment Marketing and employer branding; 56% are working for someone who is learning about RM/EB at the same time they are; and only 10% are learning about RM/EB from their manager. . So come prepared!

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Contract Recruiter

FEBRUARY 27, 2023

Employer branding has become increasingly important in today’s competitive job market. A strong employer brand can help attract top talent, improve retention rates, and boost overall company performance. In this post, we’ll explore how to manage your online reputation and attract the right talent through social media.

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Survale

JANUARY 6, 2020

Does Employer Brand Affect Diversity? Do you know if your employer brand affect diversity levels in your talent pool and, therefore, your employee population? Are you measuring how your employer brand is perceived by various candidates that could be classified as “diverse?”. Do you really?

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Proactive Talent

APRIL 19, 2016

There is no company on the planet that shouldn’t use employer branding to help them attract and hire the best talent. Having worked on and led employer branding at various companies ranging from startups to large international organizations, I can confidently say that every company, even a Google or Facebook, needs employer branding.

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4 Corner Resources Staffing Blog

AUGUST 16, 2023

In today’s competitive market, a company’s reputation extends far beyond its products and services; it influences how potential employees view the organization as a workplace. As the competition for talent grows, a strong employer branding strategy becomes increasingly important.

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Beamery

JUNE 13, 2018

Imagine if employer branding was kind of like sticking a pin on a map. One of the most powerful tools in branding is the perceptual map, or the positioning map. It is called perceptual because it is built using the perception of users or customers, and places all the brands in a particular space on the same map.

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Rally Recruitment Marketing

JANUARY 10, 2019

If you want to take charge of your company’s Employer Brand, a good place to start is by defining your Employee Value Proposition (EVP). A clearly defined EVP serves as the basis for your Employer Brand strategy and gives you a framework for creating authentic, compelling Recruitment Marketing content.

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Contract Recruiter

JULY 21, 2023

“A robust employer brand can decrease your cost-per-hire by up to 50% and increase the quality of candidates by 50%. What’s more, an impressive 75% of job seekers will consider an employer’s brand before even applying for a job.“ Strong employer branding is a powerful tool in the arsenal of talent acquisition.

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HIRED

FEBRUARY 15, 2024

According to Gartner , 82% of employees surveyed say it’s important for their company to view them as a person – not just a worker. A PwC survey found that 58% of employees say encouraging managers to increase communications with remaining team members fosters trust during reorganization. Samantha Friedman, Hired SVP People Strategy.

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Valuehire

APRIL 29, 2020

on Twitter , you will have noticed one of our most recent tweets declares “organizations that invest in employer branding are three times more likely to make a quality hire”. Are you properly investing in employer branding? For more expert advice on how to grow your employer brand, contact Hire Value Inc.

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Workable

MAY 19, 2022

So we conducted a survey of our own on worker mental health, and 1,300 people responded – giving us multilateral insight into this crucial theme. Ensuring mental wellness in employees is crucial to your employer brand. Read more in our new Mental Health survey report. Learn about mental health at work.

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Rally Recruitment Marketing

SEPTEMBER 25, 2023

Developing and activating an authentic, dynamic and beneficial employer brand takes time, work and support from stakeholder and cross-departmental collaboration. With so much effort to get it “right”, your employer brand needs to be useful for years to come, through potential (and unknown) company, job market and world changes.

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Change State Blog

SEPTEMBER 23, 2020

With the unexpected acceleration of remote work in the wake of the COVID-19 pandemic, talent acquisition teams are rightly focused on new ways of using technology to promote their employer brands and enhance the candidate experience. Good employer brand content should showcase your organization’s employer brand value prop (a.k.a.

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Recruiting Blogs

APRIL 17, 2023

If there's one thing I love the most in the world, it's strong employer branding. Unlike other industries, marketing an employer value proposition lets one create, curate, and collaborate on stories with teammates across multiple locations and departments. Don't Keep Employer Branding Efforts a Secret 2.

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Rally Recruitment Marketing

MAY 23, 2022

In part 2 of our series looking at how to strengthen your employer brand by showcasing the people behind your products, we’re hearing from Ally Brown, RallyFwd presenter and Employer Brand Manager at VCA Animal Hospitals , a national leader in veterinary care with 35,000 associates across over 1,000 hospitals.

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Glassdoor for Employers

SEPTEMBER 24, 2014

In my role as a Content Marketing Manager at Glassdoor, I was tasked with creating an asset to help recruiters and marketers alike develop a compelling employer brand. In fact, it’s hard to find any literature that simplifies Employer Branding. So this is where the idea was born for Employer Branding For Dummies®.

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Transformify - Recruiting

OCTOBER 26, 2019

Anastasiia, what goals are you looking to achieve by leveraging Employer Branding ? The first one is establishing a sustainable image in the employment market. These sub-goals differentiated our employer brand. What was your Employer Branding strategy? Our company has set out two global objectives.

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Rally Recruitment Marketing

MAY 16, 2022

Highlighting your products as a selling point in your employer brand content can certainly be effective, but recent data suggests that candidates care just as much, if not more, about the people behind those products. In this sense, your corporate brand and employer brand aren’t necessarily separate, they can (and should!)

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Linkedin Talent Blog

JANUARY 29, 2023

Time to pull back on employer branding, right? During times of economic uncertainty, it might seem like investing in your employer brand is a luxury. Even during a hiring slowdown, you still need to maintain and reinforce your employer brand,” says Rachel Nevers , senior manager of talent attraction at LinkedIn. “It

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Contract Recruiter

APRIL 7, 2023

In this extensive guide, we’ll delve into the best practices for managing candidate rejection, providing negative feedback, and preserving your employer brand. Send follow-up surveys or request informal feedback to gain insights into how your rejection communications are perceived, and identify areas for improvement.

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Stack Overflow

AUGUST 2, 2018

Over the last few years, we’ve asked developers a lot of questions through our yearly survey. Each time, we’ve seen new programming languages emerge, changes in developer salaries, and increases in employment rates. But what if you’re still trying to figure out how to get transparency “right?”

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Glassdoor for Employers

FEBRUARY 1, 2016

A positive employer brand means your company is a best place to work for your target audience. Here are six steps to help you turn around a negative employer brand: Develop the message. Consider making a list of your company’s strengths and weaknesses as an employer. Address the culture.

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ViziRecruiter

APRIL 16, 2019

Employer branding has become an important area of focus for companies. Employer brand and EVP go hand in hand as quality candidates will be attracted to quality companies. Consider sending out a survey to employees, and always conduct exit interviews when employees resign.

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