Free and Low-Cost Recruitment Marketing Strategies that Work

Rally Recruitment Marketing

January is usually a time for planning our Recruitment Marketing strategies to support hiring goals for the year ahead. That’s the rollercoaster of a start-up, but it’s also typical of marketing, which always seems to get cut when times are tough.

Free and Low-Cost Recruitment Marketing Strategies that Work

Rally Recruitment Marketing

January is usually a time for planning our Recruitment Marketing strategies to support hiring goals for the year ahead. That’s the rollercoaster of a start-up, but it’s also typical of marketing, which always seems to get cut when times are tough.

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How to: Use Recruitment Marketing like a Fortune 500 Company

Social Talent

You are going to be hearing a lot about recruitment marketing in 2016. In fact, they are technically a recruiter’s consumers. And the only way you’re going to convince them of all that, is with recruitment marketing. What is Recruitment Marketing? A recruiter’s job is to convert applicants into hires. Recruitment marketing is what helps you do that by enabling you to build pipelines of interested and qualified candidates.

6 Free Tools to Help With Your Recruitment Marketing

Avionte

Love it or hate it, marketing is one of th e core functions of every staffing and recruitment firm but it ’s often the department with the least amount of dedicated resources, especially with the planetary crisis of COVID-19.

6 Free Tools to Help With Your Recruitment Marketing

Avionte

Love it or hate it, marketing is one of th e core functions of every staffing and recruitment firm but it ’s often the department with the least amount of dedicated resources. . When you’re short on budget, staff or resources, your options for expensive marketing tools are thin. There are quite a bit of awesome and free marketing tools. . Google Analytics – This website analytics power tool is one of your best friends in recruitment marketing.

Source Smarter Not Harder With Marketing

Fistful of Talent

I know what you’re thinking – “Another Recruiting and Marketing article.” I get it, we’re all aware of the relationship and similarities between Marketing and Recruiting. Most commonly, we hear about employer branding and how marketing can elevate those efforts. Put employer branding aside for a moment and start thinking about the lead generation expertise of your marketing department as a sourcing opportunity for you, if done correctly.

The Surprising Way to Increase Careers Site Traffic

Rally Recruitment Marketing

In Recruitment Marketing, getting qualified candidates to apply to your roles is the name of the game. This is why having a recruitment marketer on your team is so important, because this is the stuff we can focus on! Employer Branding Recruitment Marketing

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How to Tell the Difference Between Employer Branding and Recruitment Marketing

SmartRecruiters

With this shift, two key elements—employer branding and recruitment marketing—work to achieve a common goal: attract and hire the best possible candidates. Companies that don’t understand the difference between employer branding and recruitment marketing risk misrepresentation and brand inconsistency, which in turn creates a poor candidate experience. What is Recruitment Marketing? Know the Difference and How to Use Both When Recruiting.

10 Actionable Takeaways from the 2020 Job Seeker Nation Report

Rally Recruitment Marketing

But this doesn’t necessarily mean that it’s become an employer’s job market. That’s why it’s important for us to stay informed on the latest industry data and recruiting trends so that we can stay ahead and communicate with candidates in an engaging and appropriate way.

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Recruitment Marketing – Social Media Stats that will drive your strategy in 2020

NPA Worldwide

Today’s guest contribution is from Amanda Davies, a marketing consultant and business coach with Green Umbrella Marketing – a recognized brand known within the recruitment industry for providing social media management services, coaching, design and online marketing strategies.

Tap into the Power of Recruitment Marketing, Part 2

Avature

Implementing a holistic recruitment marketing strategy makes business sense for many reasons, as we highlighted in our last blog. This week we’re exploring the specific tools you can use to attract top talent based on the insight shared by recruitment marketing expert Kirsten Tolfree-Dart of Rethink Group and our very own Lina Höelker in our recent webinar. By comparison, when sourcing senior talent for an executive position, SMS is likely to be considered intrusive.

How to Know When Your Recruitment Marketing Needs an Overhaul

marenated

Perhaps one of the biggest areas of change with business growth is in recruitment marketing , which is a relatively new concept in and of itself. Small businesses don’t usually have the means or choose not to spend a chunk of the budget on recruitment marketing and why should they? Here at Red Branch Media, candidates are sourced a few ways: through local university career boards, employee referrals and relationships with local universities.

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How Your Dealership Can Improve Your Recruitment Marketing Strategy to Avoid Overspending on Job Boards

Hireology

With the unemployment rate at a record-low, the hiring market is more competitive than ever before for employers across industries. Many dealers spend a significant amount of their recruiting budget on costly job boards in the hopes of driving more applicants to their job openings, especially for difficult to fill roles, such as service technicians. Below, we’ve pulled together some tips to improve your recruitment marketing strategy.

Oldie but Goodie: Source of Hire & Candidate Touchpoints

SmashFly

On occasion we will share these posts to show how far we’ve come and how far we still have to go with recruitment marketing as an industry. Two weeks ago (2011) I wrote a post on accurately measuring “Source to Hire” through your ATS & job distribution technology and received the following interesting comment from Master Burnett: There is rarely a single source of hire in today’s hyper connected reality. Single source of application maybe.

Recruitment marketing: fad or future? The expert review

Beamery

‘Treat your candidates like your customers’ Recruitment marketing is a multi-faceted approach with huge potential to transform the recruitment process. We’re beginning to mimic the personalised experience our marketing department gives potential customers. Marketing techniques also make it easier for recruiters to build relationships with candidates. “Often said, recruiters are sales people. The best marketers know this.

The Recruiter’s Guide to Digital Marketing.

Recruiting Daily

This, if anything, should be good news for recruiters and the talent acquisition industry. But if the Royals can turn it around, even after 30 years of futility, trust me: there’s still hope for recruiters. The Farm System: Minor League Recruitment Marketing. But instead of making it happen, recruiters, it seems, would prefer to watch, and wonder, instead. And like batting in baseball, making contact is everything in recruiting.

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How to Know When Your Recruitment Marketing Needs an Overhaul

marenated

Perhaps one of the biggest areas of change with business growth is in recruitment marketing , which is a relatively new concept in and of itself. Small businesses don’t usually have the means or choose not to spend a chunk of the budget on recruitment marketing and why should they? Here at Red Branch Media, candidates are sourced a few ways: through local university career boards, employee referrals and relationships with local universities.

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Recruitment Marketing: Important or Illusion? The Complete Expert Review

Beamery

They care about what they hear about your company from friends, they listen to the twittering of social networks, they’re interested in intangibles like ‘culture’ and ‘brand’ Recruitment marketing has emerged as a multi-faceted approach to attract, convert and engage candidates. Marketing strategies can help recruiters improve the way they measure the hiring process, rethink their social recruitment strategies and rewrite their job descriptions.

SEO Doesn’t Matter for Talent Acquisition

Recruiting Blogs

TLDR: SEO doesn’t drive applicants in a significant way, even for Fortune 500 companies who have invested in SEO, because it’s impossible to beat job boards for the vast majority of queries. Ok, so Indeed is a multi billion dollar enterprise value company that specializes in SEO and capturing high intent job seeker traffic. So, how does an individual company compete with them on SEO (and all the other job boards, who also focus on SEO)?

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Sourcing marketing candidates email

Workable

Marketers increase brand awareness and boost sales through effective advertising campaigns. Use targeted Boolean search strings to source qualified candidates for specific marketing roles, like SEO Managers and Social Media Specialists. Once you’ve found good potential marketing candidates, send them recruiting emails to let them know about your job opening. Personalize your recruiting emails to increase response rates. Sourcing candidates?

7 Essential Recruitment Marketing Tools (and How to Use Them)

Linkedin Talent Blog

That’s because I work in the world of recruitment marketing where my goal is to help companies use marketing strategies—think job ads, paid media, social media, etc.—to It’s only by looking at data and results from each marketing activity that I can understand candidate behaviors and make decisions that will optimize what companies are investing in. At KRT Marketing, we think Google Analytics is one of the best tools out there for recruitment marketing (and more).

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HR Tech Vendors Offering Discounts to Support Employers

Rally Recruitment Marketing

To support Talent Acquisition professionals during this challenging time, many vendors and agencies in the Recruitment Marketing space have stepped up to offer free or discounted services. To sign up for our next COVID-19 recruiting webinar, you can reserve your seat here.

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What Brandon Hall Group’s new report tells us about high-performance Recruitment Marketing

SmashFly

Last week, we shared a new report from Brandon Hall Group’s Kyle Lagunas on “ Key Components of High-Performance Recruitment Marketing,” available for complimentary download here. The report has been very popular with our community, I think, because talent acquisition leaders are ready to take their Recruitment Marketing strategies to the next level. The report is packed with best practices that modern recruiting organizations can learn from.

Smart Ways to Beat the Pressure of Seasonal Hiring

Rally Recruitment Marketing

Attracting, recruiting and onboarding sometimes tens of thousands of employees in a matter of months takes smart recruiting strategies and disciplined recruiting operations. Job advertising, recruiting events, social media — all of your recruiting strategies need to be laser focused and need to work together. After all, you don’t have much time to test your employer brand messaging or experiment with new recruiting channels when seasonal recruiting begins.

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How to Strengthen Your Seasonal Hiring Initiatives

Rally Recruitment Marketing

Successful seasonal recruiting doesn’t require a complete overhaul. Target removes that source of friction with their dedicated careers page that displays only seasonal roles. Hiring events are a fantastic way to recruit seasonal talent, as interviews can be conducted and offers extended on the spot to help organizations meet their large-volume hiring goals. . Employer Branding Recruitment Marketing

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Inbound and Down: How Hubspot Hacked Employer Branding.

Recruiting Daily

If you work in recruiting, there’s probably a good chance that while you’ve felt the effects of public relations (which is almost always collateral damage), you don’t have any real insight into what PR does on a day to day basis. Both professions play out largely in the shadows and in siloes, which might be the reason that in spite of their obvious congruence, there’s really limited mobility between the HR and PR functions, particularly in recruiting.

Which HR tool to invest in? ATS or Recruitment Marketing platform?

Recruiting Blogs

Talking with business owners, recruiters and other HR professionals, we have realized that many of them have the same two questions: “ Which recruiting tool should I buy? Recruitment Marketing software or ATS? ” Types of recruiting tools. Not every recruiting software is the same. Moreover, same types of recruiting software differ in their features and capabilities. Recruitment Marketing Software. Recruitment marketing is! .

How to Apply Marketing Best Practices to Recruitment

Recruitics

In a candidate-driven jobs market, HR and talent acquisition professionals no longer have the upper-hand and therefore need to start selling their jobs to the best candidates. Thinking more like marketers, then, can greatly help HR and talent acquisition professionals in their efforts to attract the kinds of top talent that help organizations drive business. Once your description is fleshed out, that’s when you can go back and edit for SEO best practices, if needed.

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Oldie but Goodie: The Future of Corporate Career Sites

SmashFly

On occasion we will share these posts to show how far we’ve come and how far we still have to go with recruitment marketing as an industry. Career Sites are no longer (or should no longer) be static job pages linked together by a single homepage but really act as your recruiting hub for engaging and interfacing with candidates about your company and employment opportunities. Every job should have it’s own page that is SEO optimized.

Do We Lose the Human Element with Recruitment Automation?

SmashFly

The other day I read an interesting post by Ken Forrester on LinkedIn, “Recruitment Automation Is The New Headhunting” It elicited a lot of great comments, some positive and some skeptical, on the use of marketing automation tactics in recruiting. One belief that I want to address is the thought that recruitment automation would take the “human element” out of recruiting. How Has Automation Affected Sales and Marketing?

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Recruit Forward: Why Landing Pages Are A Huge Missed Opportunity In Recruiting

Jibe

The source of that disconnect is search engine optimization, or SEO. The idea behind SEO is to connect users with what their searching for as efficiently as possible. While the web has matured on a whole in this area over the years, most of recruiting seems to have been left behind. In this episode of Recruit Forward, we’re going to talk about how you can get past that and modernize your presence on the web as an employer.

Traffic, Transparency & Talent Technology: The Future of Online Recruiting

Recruiting Daily

Innovation and competition have always gone hand in hand, and the recruiting technology industry has historically been no exception to this rule. And during the dot com days, when job boards were still in their infancy, online recruitment was more or less dominated by three major players. In 2004, Monster (8.6%), CareerBuilder (8.1%) and HotJobs (6.1%) were responsible for approximately 22% of all external hires , according to that year’s Career XRoads Source of Hire Report.

You’d Better Ask Somebody: Why Employee Referrals (Still) Matter in Hiring.

Recruiting Daily

In an age where the only encyclopedia or reference source anyone consults is Wikipedia, this tendency to place absolute trust in others’ references or opinions without questioning their expertise or experience (or lack thereof, more often) has skewed the way we look for, consume and act on information, opting for the recommendations of others over our own research; it’s easier to do due diligence when it’s done for you, after all. Problem is, too few recruiters do.

The Ultimate Recruiters Guide to Using Social Media to Source Candidates in 2019

Recruiterly Blog

When it comes to sourcing candidates and finding the best fit for your business, there’s one place you can’t ignore: social media. That said, using social media to source candidates is no easy task, and – like with any recruitment strategy – it can be easy to get off course. A great place to involve employees: Most people today don’t trust advertisements or “official” sources to tell the truth. Downside: Not a direct recruiting tool.

Oldie but Goodie: The Time for Talent Analytics in Recruitment is NOW

SmashFly

On occasion we will share these posts to show how far we’ve come and how far we still have to go with recruitment marketing as an industry. And while a lot of the focus is on current employees or core HR (and should be), recruitment marketing and how you effectively and efficiently find your employees is just as critical. This article will focus on where Talent Analytics fits in your recruiting strategy and some insights into what you should be looking for.

What Google Hire Means For Your Recruitment Strategy

Recruitics

As you might have noticed, Google is making quite the stir in the online recruitment space lately. But last month that all changed with the launch of the Google Hire website , and now many are wondering what this might mean for their recruitment strategy? Before we can get to what this means for your recruitment strategy, it’s important to understand what we’re dealing with–as there seems to be some confusion among HR and talent acquisition professionals.

10 Awesome Video Job Description Creation Tools

Ongig

A recruitment video production app that allows companies to make video in-house. VideoMyJob has 5 great recruitment video case studies published on their website that show off the results they’ve got for their clients. The digital recruitment technology that utilizes video to candidate volume and quality. Social, mobile and boost SEO rankings! Tracked in real-time offering real-time metrics on views and applies by source.

10 Awesome Video Job Description Creation Tools

Ongig

A recruitment video production app that allows companies to make video in-house. VideoMyJob has 5 great recruitment video case studies published on their website that show off the results they’ve got for their clients. The digital recruitment technology that utilizes video to candidate volume and quality. Social, mobile and boost SEO rankings! Tracked in real-time offering real-time metrics on views and applies by source.

Employer Branding Strategies from Working at Uber, WeWork and Autodesk

Ongig

Talent Acquisition, Marketing? I think it’s a type of role that sits in between, as you rightly note, a whole bunch of different departments: marketing communications, internal communications, branding, talent acquisition, so it doesn’t really belong anywhere. Who’s doing your recruitment marketing? How did these events for engineer recruiting work? So it’s the recruitment process on steroids contained in a very short period of time.

Link Up! Creating a Link Building Strategy for Recruitment

Harger Howe Recruitment

In the recruitment marketing industry, it seems like we are always promoting link building strategies and there’s a definite reason. According to Moz , internal links are, “ hyperlinks that point at (target) the same domain as the domain that the link exists on (source). SEO and Analytics recruitingHowever, before I get into that, I’d like to cover what link building is (and the two types of links) as well as the difference between quality and quantity linking.