Remove 2018 Remove Employer Branding Remove Hiring Remove Talent Acquisition

What Makes the Cisco Employer Brand Team So Successful?

Rally Recruitment Marketing

The Employer Brand team at Cisco is doing something very right when it comes to their Recruitment Marketing strategy! Best Employer Brand Video. Carmen Collins is the Employer Brand & Social Media Lead for Cisco’s Talent Brand team and the WeAreCisco social channels.

How to Build an Employer Brand Budget

Proactive Talent

In my opinion, there are two groups of companies out there who have yet to put together a formal budget for employer branding: 1. Those that do not understand the importance of employer branding , and therefore don’t prioritize or fund it at all. Those that understand the importance of employer branding , but don’t know how to prioritize or build it into their budget. The bigger the company, the bigger the employer brand budget.


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Should Recruitment Marketing Sit Under Marketing or Talent Acquisition?

Rally Recruitment Marketing

Where should it sit within your organization to be most effective: under Marketing or under Talent Acquisition? There is no one right or wrong answer here: every company has a unique set of hiring goals, budget, hierarchies, culture and internal processes that will contribute to what works best for your Recruitment Marketing function. In 2015, I transitioned into a role as Program Manager for a brand-new onboarding program that focused on the new hire employee experience.

The Core of a Strong Employer Brand

Proactive Talent

We’ve probably spilled a gallon of digital ink talking about where your employer brand comes from (spoiler: it already exists - it’s the perception prospects put together about you based on all the interactions they have with your brand). Obviously, when they engage at a hiring event or with a recruiter over InMail or the phone, they are interacting with your talent team. First, let’s remember that the brand isn’t created.

Dice 2018 Recruitment Automation Report

REPORT AI and Hiring: How today’s recruiters are bracing. for tomorrow’s tech tools DICE 2018 Dice Recruitment Automation Report 2 Contents Most Recruiters See AI Not as a Job Replacer, but as a Valuable Helper The Positive Impacts of Automation What Recruiters Want — and Don’t.

FBI: Hollywood & Employer Brand

Undercover Recruiter

How do you attract talent to an organization that everyone thinks they know thanks to Hollywood? Peter Sursi is Senior Executive, Recruitment, and Hiring; Human Resources Division at the FBI and is responsible for everyone coming into the bureau. FBI: Hollywood & Employer Brand Undercover Recruiter - Recruiting & Talent Acquisition Blog. Employer Employer Brand Employer Branding Employer Branding Podcast EVP fbi

9 Best Employer Branding Examples That Are Unique & Inspiring


A company needs to create a powerful employer brand for attracting and retaining top talent. But how much time do you need to spend incentivizing the brand and its products/services? Why Is Employer Branding Important? Employer Branding Strategy.

What Constitutes Employer Branding?

NextWave Hire

There are so many different avenues to spend time and resources on when it comes to “employer branding.” ” To make matters worse, many talent acquisition offerings have some sort of “employer branding” angle to them that is designed to get HR to buy. However, the vast majority of these offerings are more about traffic than they are about your over all employer brand. The post What Constitutes Employer Branding?

Examining the Interview Process to Improve Candidate Experience and Employer Brand

ERE SourceCon

I came across an old SHRM article yesterday titled, “Why Hiring Is Taking So Long—and What HR Can Do About It?” , As I made my way through the article, I almost cried tears of validation. As the SHRM article points out, “The most common impasse occurs when candidates’ resumes sit untouched in a hiring manager’s inbox.” This is the topic of this blog post, removing the massive kink in the funnel that resides at the hiring manager.

7 Ways Proactive Talent Can Help Build Your Employer Brand Strategy

Proactive Talent

Having an established employer brand is crucial to your talent acquisition efforts, especially if your company is interested in top-tiered candidates who can add value real value. While most employers who are considering choosing an employer branding strategy as a process to recruit candidates, they often fall short due to lack of expertise on this subject.

4 Departments Talent Acquisition Should Partner With


All this said, what other departments should talent acquisition be working with the most? Marketing typically owns the brand of a given company. While that brand is important in terms of acquiring customers and generating revenue, said brand is also important in how candidates view the company. That’s often called employer branding , and it’s fairly strategic in terms of the type of talent you can attract. Optimize Your Hiring Using AI.

How to Map your Employer Brand


Imagine if employer branding was kind of like sticking a pin on a map. One of the most powerful tools in branding is the perceptual map, or the positioning map. It is called perceptual because it is built using the perception of users or customers, and places all the brands in a particular space on the same map. In-house marketing teams use them to figure out how they compare to the competition, and agencies use them to help companies build a new brand.



It’s hard to believe 2018 is almost over! As the year winds down, we want to reflect on the content we’ve shared this year to help you achieve your employer brand goals. From the candidate experience to shifting perceptions in employer brand, here are the top 10 insights from #teamexaqueo to bring with you into the new year: 1) THIS WALMART EMPLOYER BRAND VIDEO GETS EVERYTHING RIGHT Retail shopping preferences aside. 2) YOU’RE HIRING?

The SME Guide to Employer Branding

Undercover Recruiter

For over a decade, Brad Owens helped Fortune 500 companies (including Coca-Cola, Home Depot, Nationwide and many others) attract and hire talent at all levels of their organizations. In this episode, we’ll learn how Brad Owens uses his experience to make an impact on smaller and medium-sized companies as the “Robin Hood of Hiring”. The SME Guide to Employer Branding Undercover Recruiter - Recruiting & Talent Acquisition Blog.

The Top 7 Fall 2018 Conferences & Workshops for Recruitment Marketers

Rally Recruitment Marketing

Here’s the Rally-curated list of the best Fall 2018 Recruitment Marketing and Employer Branding conferences and workshops for you to consider this year: The Best Fall 2018 Conferences & Workshops. 5, 2018 – Washington, DC (Sold out). 24, 2018 – San Jose, CA. 4, 2018 – Boston, MA. 22, 2018 – New York, NY . 27, 2018, in Chicago, IL. 1 – 3, 2018, in San Francisco, CA. 4 – LinkedIn Talent Connect.

How to Deliver First Class Employer Branding

Undercover Recruiter

Real talent is getting harder and harder to find, especially as hiring those with exceptional digital abilities becomes more important to many and most companies around the world. Quila Israelson is the Employer Branding. How to Deliver First Class Employer Branding. Undercover Recruiter - Recruiting & Talent Acquisition Blog. Employer Recruiting Australia Post Employer Branding Link Humans Podcast

How to Engage Developers With Simpler Employer Branding Ads

Stack Overflow

Talent acquisition leaders understand the value that a strong employer brand can deliver, especially when you need to hire technical talent. Since it’s such a critical component of a developer hiring strategy, there’s also a great deal of pressure to get your employer branding strategy right. Employer Branding

Four Big Barriers That Will Impede Talent Acquisition This Year

Recruiting Daily

Given that 2017 marked a 17-year low for unemployment, there will be a big battle for talent this year – especially in technology, health care and professional services. With the rapidly changing career climate and low unemployment, recruiters and hiring professionals must do everything they can to find and retain talent. Candidate Sourcing News Trends Aman Brar candidate experience employer branding employment branding Recruiting talent acquisition

What Is Employer Branding ?


Simply put your employer brand is your companies reputation as a great place to work. An employer brand provides candidates with a glass window into your companies culture showing candidates what it is like to work there and allowing them to see themselves as a fit. Just like any other brand a company must provide unique selling point and differentiate themselves from the competition. Company Brand vs. Employer Brand.

How Philips Built an Employer Brand from Scratch

Undercover Recruiter

When Lisa Chartier started the employer branding team at Philips she was flying solo. She’s the Global Employer Brand and Recruitment Marketing Lead at Philips, and we sit down with her to learn how she established the capability, justified budgets, hired a. How Philips Built an Employer Brand from Scratch Undercover Recruiter - Recruiting & Talent Acquisition Blog.

The Two Most Important Employer Branding Metrics For Your Talent Acquisition Team

NextWave Hire

By looking at metrics related to these two themes, you’ll be able to quickly understand where you should be spending your time to get more quality job seekers into your hiring funnel. First, here’s how we define these metric categories: Traffic relates to anyone who’s interacted with your employer brand. Another scenario could be a career site where 50% of traffic applies into the ATS/Talent Community – but there are still very few applicants.

The Power of Year-Round Employer Branding for Developers

Stack Overflow

Although it was first explored in an academic setting back in the mid-1990s, the term “employer brand” is often (and mistakenly) viewed as a buzzword in HR circles today. This is especially the case when it comes to hiring developers, many of whom aren’t eager to switch jobs. In recent years, we’ve seen plenty of examples of compelling employer branding materials that have helped talent acquisition teams engage and connect with passive tech candidates.

Get The Inside Scoop to Create Cracking Employer Branding Candidates Will Love

Social Talent

Strong employer branding is one of the most effective ways of attracting excellent candidates. In fact, 83% of talent acquisition leaders say that employer branding significantly impacts their ability to hire great candidates according to the LinkedIn Employer Branding Playbook. Great employer branding starts from within. Employer Branding Blueprint. Recruiters say it again and again.

How Workplace Giving Impacts Talent Acquisition Professionals

Recruiting Daily Advisor

Yesterday , Rachel Hutchisson discussed the role that corporate social responsibility (CSR) programs play on attracting talent, and how Blackbaud, Inc.’s Today, Peggy Anderson—Blackbaud’s vice president of Talent Acquisition—explores a few of the findings of the new Workplace Giving Report , commissioned by the Giving USA Foundation and supported by Deloitte, in the following Q&A: Source: lamnee / shutterstock.

3 Recruitment Marketing Trends From 2018 That Are Here to Stay in 2019?

Rally Recruitment Marketing

These three trends are the clear standouts from 2018 – and they aren’t likely to go anywhere anytime soon! As you likely already know, candidates today expect a similar type of experience during a company’s attraction and hiring process to what they’ve grown accustomed to as a consumer – and Talent Acquisition functions are shifting to reflect that. This type of transparent communications will keep your employer (and consumer!)

Why Global Mobility Management is Vital for Talent Acquisition


Anyone who works in recruitment truly understands that the war for talent is the single greatest challenge facing any organization today. In fact, we are in the full throws of the worst talent shortage since the recession in 2007 according to […]. Building Culture Employer branding Employment Market Hiring Talent Skills shortage Top TalentEditor’s Note: This is a guest post by Ruby Sharma. Her opinions are her own.

Weekly Roundup: Top Headlines in Talent Acquisition, Feb. 2, 2018


Smile when you meet the hiring manager, check. How Do You Define Employer Branding? A strong employer brand is one of the best ways to attract and engage with candidates during your recruiting process. Undercover Recruiter consulted it’s expert team to learn what employer brand really means and how to best leverage it in the recruiting process. Finding the Balance Between High-Tech and High-Touch in Hiring.

3 Recruitment Marketing Trends Here to Stay in 2019?

Rally Recruitment Marketing

These three trends are the clear standouts from 2018 – and they aren’t likely to go anywhere anytime soon! As you likely already know, candidates today expect a similar type of experience during a company’s attraction and hiring process to what they’ve grown accustomed to as a consumer – and Talent Acquisition functions are shifting to reflect that. This type of transparent communications will keep your employer (and consumer!)

A Q&A with Hireology’s Talent Acquisition Manager: How We Hire in Today’s Competitive Market


Hireology has seen significant growth throughout 2018 – we’ve received nearly 13,000 applicants, 7,000 quality candidates and hired more than 100 new employees. Leading up to the New Year, we wanted to sit down with our Manager of Talent Acquisition, Rachel Wilhelm, to discuss our hiring efforts in more detail, and how we continue to attract top talent in today’s competitive market. What are some of the biggest challenges you face with hiring?

How to Tell the Difference Between Employer Branding and Recruitment Marketing


Both concepts are candidate-facing, but your company won’t reach top talent unless you integrate them with your overall TA strategy. Today’s job seekers have more employment options that ever before, empowering them to choose the right company based on fit. In response, businesses are moving away from traditional methods of candidate attraction (public job boards, cold outreach) in favor of more employer brand-focused efforts that target talent before they apply.

Why you need an Employer Brand now

With national unemployment rates below 4%, the war for talent is fierce and to get the right candidates in the right positions, your recruiting strategy can no longer be passive. To stay ahead of your competition, your organization needs to invest in building an authentic and compelling employer brand. Building an effective employer brand and communicating your employee value proposition (EVP) doesn’t happen overnight. Need help creating your employer brand?



Unfortunately, activating a new employer brand strategy is not immune to these possibilities. So what can you do to avoid an employer brand breakdown and #EmployerBrandFail ? Over the years and after working with many clients (including large, mid-size, global, domestic, Fortune 500, and privately-held), we have observed that employer brand failures most often stem from one or a mix of these five reasons. The employer brand is inauthentic.

Employer Brand Pros: Stop Worrying About Glassdoor


When it comes to your reputation as an employer, it can be hard to keep up with all of the online review sites. And, some ratings and reviews can negatively impact your company’s reputation, your employer brand, and your ability to hire new employees and even retain customers. On the other hand, candidates posting a positive experience strengthens the organization’s employer brand in the marketplace and enhances the organization’s recruitment efforts.”

Turning Distrust in Big Business Into a Big Talent Acquisition Opportunity

Spark Hire

These shockingly low numbers have the potential to negatively affect both talent acquisition and retention strategies. As a hiring pro, it’s important for you to understand the impacts of distrust in the workplace as well as how you can effectively build trust with candidates and your team. With a critical eye on your own brand and a focus on employees, your talent acquisition strategy will rise to the top.

5 Questions to Ask About Your Talent Acquisition Strategy


Every company strives to hire the best and the brightest. But thanks to a booming economy with record low unemployment, today’s hiring market is driven by the candidates themselves, making it critical for your organization to find ways of enticing top talent into joining your team. What is talent acquisition? Is your talent acquisition strategy sound? What is your employer brand? To attract talent, your company needs to be attractive.

Using Webinars to Drive Awareness of Your Employer Brand

NextWave Hire

Talent acquisition teams are continually forced to re-think what they’re doing in order to get in front of the top talent that drives business outcomes for employers. One HR team told us how they’d used webinars to drive awareness or their employer brand, and actual hires. This tactic is free, fairly easy to execute on, and can directly go after hard to find talent.

15 Resources to Help Your Talent Acquisition Career this #GlobalTADay


Emily started her career as an HR intern at a government contractor and was working remotely for the organization by her senior year of college, and then hired as a new grad on their university relations and recruiting team. Recruiting can sometimes feel like a thankless job—and we know all about the time, effort, and heart that goes on behind the scenes into finding and keeping talent.

10 Expert Tips for Building out Your 2019 Recruitment Marketing Plan

Rally Recruitment Marketing

As Recruitment Marketers, how do we establish the right goals and priorities for the upcoming year when some hiring needs and issues can come up seemingly out of the blue? Holland McCue is the Head of Global Employer Branding and Recruitment Marketing Programs at Delta Air Lines and our newest RallyRM Mentor. Prior to Delta, Holland was an Employer Brand Manager at Cox Enterprises and provided Recruitment Marketing services for an RPO.

Talent Analytics 101: How to Interpret Your Data in 2018

Glassdoor for Employers

What’s your cost-per-hire? As of 2015, the average cost-per-hire for American employers was $4,000. Employee Engagement Employer Branding Featured Talent Acquisition Candidate Experience Employer Brand Glassdoor Reviews Recruiting talent analyticsIf your company isn’t keeping track of data.

#RedBranchWeekly: A Glimpse into the Future of Talent Acquisition


It has been a sort of big bang for the talent acquisition world and we are sure to see more revolutionary technology that will completely change our processes. Our partners have done the research, have the experience and are here to help prepare you for the future of talent acquisition. From diversity , employer branding, data-driven results and automation – this article is sure to help you transition into 2019 and beyond.