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Q&A With Whitney Wallace, Recruitment Marketing Rising Star

Rally Recruitment Marketing

Each April, the Rally Awards honors a shortlist of practitioners who have been in a full-time Recruitment Marketing role for 1-3 years and have made an impact helping to transform the talent acquisition strategy at their company to one that’s brand-led and marketing-driven. So let’s meet our Rising Star!

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4 More Ways to Break Through In Your Employer Branding from RallyFwd

Rally Recruitment Marketing

Last week, we were thrilled to offer the top takeaways from 4 of our expert presenters at last month’s RallyFwd Virtual Conference. Check them out below, and be sure to access the full RallyFwd Virtual Conference on demand at your convenience for even more ways to upgrade your Recruitment Marketing and employer branding toolkit.

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5 Ways Data is Advancing Recruitment Marketing Strategy

Rally Recruitment Marketing

Recruitment Marketing strategy is becoming more and more data driven, not only to make decisions about what content, campaigns and channels to use, but also to defend recommendations made to business partners. Getting leaders behind Recruitment Marketing initiatives is still a challenge for many practitioners.

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7 Steps to Programmatic Employer Brand Advertising

Rally Recruitment Marketing

So, if that holds true, then something we need to talk about more in Recruitment Marketing is the fact that to meet candidate expectations, we need to start adopting more consumer marketing approaches! Let’s say you’re shopping online at Macy’s. You look at a blue shirt on the site.

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UTMs: What are They Good for in Recruitment Marketing (and Best Practices for Using Them)

Rally Recruitment Marketing

I can’t tell you how exciting it is to see how engaged practitioners are getting about how to track and measure their Recruitment Marketing efforts , especially using the variety of tools available today, but there is one relic from the past that many recruitment marketers aren’t taking advantage of: UTMs. What are UTMs?

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3 Trends in Employer Branding and Job Advertising Strategy

Rally Recruitment Marketing

Did you know a major shift is happening in Recruitment Marketing? At Rally, we’ve observed this first-hand: In the past, most Recruitment Marketing teams have kept their employer brand and job advertising strategies separate. Trend one: Sharing employer brand-led content to attract talent to jobs.

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Free and Low-Cost Recruitment Marketing Strategies that Work

Rally Recruitment Marketing

January is usually a time for planning our Recruitment Marketing strategies to support hiring goals for the year ahead. But one thing we learned after 2020 is that we need to build much more flexibility into our recruiting plans so that we’re ready to adapt our strategy and our budget to changing business and market conditions.