What B2B Can Learn from B2C: Optimizing Data for a Better Customer Journey
Lusha
JUNE 16, 2021
Well, for one, we’re starting to see B2B and B2C sales tactics merge. It all starts with the customer journey – knowing how your buyer flows in and out of your business, how they feel at every touchpoint, and how to improve the experience so they can make a purchasing decision faster. How do you do that?
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