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5 Tips for Prioritizing Your Recruitment Marketing and Employer Branding Initiatives

Rally Recruitment Marketing

Whether you’re getting started in a new Recruitment Marketing or employer branding role this year, or continuing to build out the strategy at your current employer, here’s how you can be sure you’ve got your priorities straight. Look for touchpoints that may be negatively impacting conversion and employer brand perception.

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Candidate Experience & The Hidden Costs of Cheap Job Traffic

Change State Blog

Since the introduction of Google for Jobs and programmatic advertising engines, the way job postings are distributed across the Internet has changed fundamentally. Gone are the days when a few prominent job boards were “destination” sites from which the vast majority of candidates launched their job searches.

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Why Your Company Needs Employer Branding & How To Get Started

Proactive Talent

There is no company on the planet that shouldn’t use employer branding to help them attract and hire the best talent. Having worked on and led employer branding at various companies ranging from startups to large international organizations, I can confidently say that every company, even a Google or Facebook, needs employer branding.

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5 Careers Blog Tips from Rally Award Winners

Rally Recruitment Marketing

In fact, this year’s Jobvite Job Seeker Nation Report found that 86% of job seekers say company culture is important in their decision to apply for a job. . This reflects in the kinds of content that candidates are now interested in as well. Diversity, equity and inclusion messages. Employee day-in-the-life videos.

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Recruitment vs Talent Acquisition: Explained

Recruiter Flow

Tasks Recruitment Talent Acquisition Focus Immediate job requirements Building a long-term talent pipeline Approach Reactive Proactive Time Frame Immediate and task-oriented, focused on prompt role filling Building relationships, creating employer brand, addressing long-term needs.

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March into Spring with a Strong Talent Acquisition Strategy

Contract Recruiter

This will help you attract candidates who are a good fit for your organization. Develop a strong employer brand A strong employer brand is a vital part of any successful talent acquisition strategy. Use social media, your company website, and other marketing channels to promote your employer brand.

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Case Study: Kocourek Automotive Cuts Hiring Time to 21 Days with Hireology

Hireology

Prior to partnering with Hireology, Kocourek’s job applications were mostly paper-based, creating a headache for hiring managers and slowing down the overall time to hire. And at the time, Kocourek’s candidate experience had room for improvement, as its paper application was eight pages long, leading to drop off by quality candidates.