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Employer Branding for Women in Technology Q&A

Rally Recruitment Marketing

Did you watch our recent webinar, Employer Branding That Speaks Uniquely to Women in Technology? Ashley and Maritza answer your questions about employer branding for women in technology, including: Partnership budgets. Check out Job Grader for this.

Employer Branding for Women in Technology Q&A

Rally Recruitment Marketing

Did you watch our recent webinar, Employer Branding That Speaks Uniquely to Women in Technology? Ashley and Maritza answer your questions about employer branding for women in technology, including: Partnership budgets. Check out Job Grader for this.

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3 Easy Ways to Boost Your Employer Brand

JazzHR

Employer branding represents an organization’s reputation as a place of work, as well as its value proposition to its employees. In a crowded job market, your company’s employer brand is more important than ever. Building a positive employer brand is a worthwhile effort, but it can be resource-intensive. Create a culture of inclusivity. Also consider the type of benefits you highlight in job listings.

A Complete List of Employer Branding Strategies for Job Descriptions

Ongig

Today I’m going to show you a VERY effective list of employer branding strategies for your job descriptions. So if you’re looking to build powerful, converting job postings you’ll really enjoy this list. Employer Branding on Job Descriptions vs Company Career Page. A lot of your candidates are coming from job boards like Indeed, Glassdoor and LinkedIn. Why Is Employer Branding Important on Job Descriptions?

Making Job Descriptions Part of Your Recruitment Marketing Plan

Rally Recruitment Marketing

When you think of Recruitment Marketing, a variety of tactics might come to mind: Posting engaging content on social media, sending company information and job alerts via email, using automation tools like chatbots and text recruiting to better engage with candidates, and a whole lot more. However, there’s one important element that many practitioners may not think is a huge piece of the Recruitment Marketing puzzle: Job descriptions. Think of the person, not the job.

Employer Brand Optimization: How HR Can Help

JazzHR

Branding has many uses beyond marketing. A strong employer brand attracts quality talent, thus reducing the resources necessary to source candidates in the marketplace. HR leaders should take an active role in employer branding management to optimize the recruitment pipeline. Your employer value proposition should form the basis of all employer branding efforts. The description of benefits is often lackluster. Hire for culture.

Why Your Company Needs Employer Branding & How To Get Started

Proactive Talent

There is no company on the planet that shouldn’t use employer branding to help them attract and hire the best talent. That was my response when I was recently asked by John Sumser, Principal Analyst at HRExaminer , to share my thoughts on whether there are companies out there that don’t or shouldn’t need to focus on employer branding in The Definitive Guide To Employment Branding by Dice. So just how much can a poor employer brand cost you?

Writing Your Certified Nursing Assistant Job Descriptions

Hireology

And while it’s important to have a standout recruitment process, the hiring process begins with your job descriptions. . Here are some general guidelines to follow when creating an attention grabbing, search-friendly CNA job description. And for more home care and long-term care job description assistance, check out this resource. . CNA Job Requirements . CNA Job Description Outline and Best Practices.

4 Places Candidates Go to Research Your Employer Brand

Rally Recruitment Marketing

This is why candidates today check multiple sources to research your company before deciding whether or not to apply for your job or accept your offer. These touchpoints along the modern candidate’s journey are important channels where you can: 1) share your employer brand messaging, and 2) provide candidates with the information they need to decide if your company is the right fit for them. 2: Your Employer Profile on Job Boards & Talent Communities.

How to Write a Job Description — Best Practices & Examples

Ongig

Writing Job Descriptions Best Practices. If you want to know how to write a job description, our report below is the most comprehensive one on the Internet (we know because we checked!). Writing job descriptions is clearly a skill talent leaders want to know about.

Employer Branding On A Budget

ClearCompany Recruiting

Brushing up our employer branding is the top initiative of our recruiting team while we pause hiring to evaluate market conditions during the COVID-19 outbreak. My goal in this post is to help you develop an employer brand using your existing team and resources.

5 Free Employer Branding Strategies You Can Utilize Right Now

Proactive Talent

Embracing “employer brand thinking” is the next evolution to modern recruiting. It helps candidates understand not only what the job and the company is all about, it helps them see the likelihood that they will fit in and be a match to the company’s DNA. Before you can build your employer brand and a strategy that supports it, you have to be able to define what your culture is , so start there! They should be your “go-tos” as brand ambassadors.

It’s Time for an Employer Brand Audit in 2020

JazzHR

A happy, healthy employer brand excites and engages jobseekers. But a bad brand? Your employer brand isn’t just your logo. It’s your reputation as a company and as a place to work; it should communicate your employer value proposition (EVP). . Here’s what to look out for and how to realign your brand messaging — and why it matters in 2020. Candidates Take Employer Brands Seriously. Auditing Your Employer Brand.

How to Build an Employer Brand Ambassadorship Program at Your Company

Fistful of Talent

If it’s been said once, it’s been said a million times: there is no better resource to build your employer brand and show candidates what life is like in your company than the talent you currently have working for you. A few of the ways you can leverage this goldmine of a resource: Getting your talent on camera, talking about life inside the company. What is any employer brand ambassador?

6 Reasons Your Employer Brand Is Struggling

McQuiag

A strong employer brand is viewed as a necessity for attracting, recruiting, and retaining good people in a competitive market. All those factors boil down to how a brand is perceived in terms of a potential place of employment to candidates. Recruitment Employer Brand

3 Ways Hiring Managers Can Amplify Your Employer Brand

Social Talent

Employer brand has to be a part of your overall recruiting efforts in order to stay competitive in the war for talent. Harvard thinks CEOs should own the brand. And, even if your C-suite is engaged in your employer branding efforts, it’s doubtful they are going to take time to help actually execute a plan. Your hiring managers are the sleeping giants you’ve been hoping would wake up and help you build your brand.

4 SEO Best Practices for Your Job Descriptions

Hireology

Given the record-low unemployment rate and competitive job market, today’s job seekers are doing extensive research and are highly selective when it comes to making career moves. In fact, 75 percent of job seekers research and take a company’s employment brand into consideration before applying to open roles. One of the most critical aspects of your employment brand is your job descriptions.

5 Tips on Writing Great Job Descriptions

Glassdoor for Employers

Today’s job seekers have a lot of choice for jobs. If your organization has open positions, your job descriptions (and job titles) need to be on point, easy to digest and sell not only your open positions but your organization and employer brand, too. That can be a tall order for equally busy hiring managers, who may default to simple cookie-cutter job descriptions that, unfortunately, undersell what makes their company and positions unique.

The Death of the Common Job Description

Glassdoor for Employers

The way people consume content has changed dramatically and it’s not stopping with job descriptions. The hot talent you’ve been hunting for isn’t going to read a boring, long job description and actually decide to apply. If people are actually clicking on your jobs, that’s awesome. Here are a few ways to tweak your job descriptions, put your creative thinking cap on and update your job descriptions: Think like a search engine.

The Essential Guide to Employer Branding in 2020

SmartRecruiters

What Is Employer Branding? Employer branding is the act of cultivating an employer brand, which is essentially an identity or persona cultivated by an organization that is presented to the public. How Do You Develop a Strong Brand?

How to write a good job description

Workable

Your job description is your chance to connect with potential candidates. Effective job descriptions are engaging and inclusive, prompt the right people to apply and help you trim down your time-to-fill. To write a good job description, keep these pointers in mind: Use a clear job title. Non-traditional job titles (like “Rockstar Engineer” or “Unicorn Designer”) are unrealistic and potentially discriminatory. Sell your job.

New Report: The State of Employer Branding and Recruitment Advertising

JazzHR

JazzHR partnered with HR.com’s HR Research Institute to produce the “The State of Employer Branding and Recruitment Advertising.” Less than half of survey respondents said their employer brand does a good or excellent job of attracting qualified candidates.

Guest Blog – How Your Recruiting Strategy Influences Employer Branding

Ideal

Is it really possible for your recruiting strategy to impact your brand? Employer branding is a vital piece of the hiring puzzle when it comes to organically attracting talent. Targeted recruiting tactics can tap into pools of talent that best align with an organization’s culture and values. Your employer branding can make or break your ability to pick up the right people. Challenges are a given in any job, so don’t be hesitant to lay some of them out.

Audit Your Employer Brand Now to Get Ahead in 2020

Hireology

To stand out and attract top talent in today’s competitive hiring market, you need a strong employer brand. In fact, recent data found that 69 percent of job seekers would reject a job offer from a company with a bad employer brand. Hireology data also found that a strong employer brand can boost applicant-to-hire conversion tenfold, compared to organizations that don’t have an employer brand strategy in place. .

5 Creative Job Description Examples From Top Companies

ConveyIQ

Putting together requirements, facts and perks for a job description takes creativity and attention to detail. If you need a little motivation, take a look at how these top companies are taking their job reqs to the next level, serving up their employer brand with engaging titles, attention-grabbing career pages, videos and more. . What’s My Job Title, Again? Want an eye-catching job description? Conveying Company Culture.

Employer Branding: Fad or Future? The Expert Review

Beamery

Branding building has been part and parcel of the marketing process for years. Job applications are starting to receive the same scrutiny as any other purchasing decision. Everyone wants to know what your company culture is like and how happy your employees are – it’s up to recruiting departments to use employer branding to make sure candidates like what they see. Is employer branding important? Employer Branding is nothing new.

Nothing Else Matters: Why Your Job Postings Are Your Employer Brand.

Recruiting Daily

While the whole job search is like dating metaphor has decidedly jumped the shark , the fact is that while this aphorism used to be something of a stretch, now, they’re pretty much the same exact exercise, albeit with a distinctly different call to action. Compare this to the 47% of job seekers who agree with the statement , “I can’t trust most of the job postings or advertisements I find listed online,” and you’ll see that both categories face a decidedly uphill battle.

How to communicate company culture changes: Recruitment marketing tips

Workable

Since the COVID-19 pandemic began, loads of businesses have experienced a culture shift. Transition to remote operations, forced layoffs, new health regulations and company policies – all these events have caused changes in company culture in a flash. Revisit your employer brand.

How Employer Branding Can Solve Your Recruiting Challenges

Glassdoor for Employers

It’s better to be a job seeker right now than an employer looking to fill a job opening. At least that’s what any reasonable person would surmise from the Bureau of Labor Statistics ’ report that the number of unemployed persons per job opening was 0.9 Recruiters are struggling with everything from shrinking candidate pools to candidates ghosting during the interview process to candidates accepting job offers and then just never showing up.

Employer branding: important or illusion? The expert review

Beamery

Branding building has been part and parcel of the marketing process for years. Job applications are starting to receive the same scrutiny as any other purchasing decision. Everyone wants to know what your company culture is like and how happy your employees are – it’s up to recruiting departments to use employer branding to make sure candidates like what they see. Is employer branding important? “Employer Branding is nothing new.

How to Write a Job Description

Vervoe

But, on the other side of the hiring equation, job seekers are scrolling through dozens of job descriptions at lightning speed. On average, a job seeker spends 11 hours a week looking for a new job: reading career sites, clicking on open positions, and evaluating job descriptions. Formulaic job descriptions cause companies to miss out on top talent. Job descriptions aren’t generating excitement about the open roles.

5 Paths to Better Job Descriptions

Recruiterbox

Your job descriptions should really be treated like marketing copy. It’s not easy to craft the perfect job description, but here are 5 tips that can certainly help! If you think you’ve already boiled your job descriptions down enough, think again. David Martin , CTO and founder of Three Spark Global, said in an ERE article : “The job description is too long. Let’s can the canned job descriptions already.

10 of the Best Job Descriptions in 2019

Ongig

If you look at the best job descriptions (below) you’ll notice a pattern. Good Employer Branding — Consistent color, font and perhaps even corporate messaging (especially helpful if a candidate comes from a job board and hasn’t seen the rest of your career site yet!). Extra relevant Content (beyond the job description text) — Do you really want to bet the farm on just your JD text? Related Jobs.

Inbound and Down: How Hubspot Hacked Employer Branding.

Recruiting Daily

While there might be overt overlaps with talent management, I’ve found that PR and talent acquisition generally have little to nothing in common, either in terms of the core competencies and professional characteristics required or the job duties themselves. Our Brand Is Crisis. Between errors of inclusion and errors of omission lies the truth, and it’s their job to make sure no one from the outside ever comes close to finding it. Job titles evolve and change.

Employer Branding: Definition, Process, Strategy and Resources

Beamery

Companies that consistently attract the best talent get one thing right: Employer branding. Job applications are starting to receive the same scrutiny as any other purchasing decision. This is where a carefully planned employer branding strategy becomes critical. We’ve tried to create a single guide that tells you everything you need to know about building your employer brand. So, what is an Employer Brand? Employer Branding

Boost Applicant-to-Hire Conversion 10x with a Strong Employment Brand

Hireology

A strong employment brand can help your company stand out from the competition and attract top candidates in today’s competitive job market. And if you don’t have a compelling employment brand in place, you’ll likely face challenges securing qualified talent. In fact, recent data found that 69 percent of job seekers would reject a job offer from a company with a bad employer brand. Effective Job Descriptions.

Why Employment Branding Is Essential for Job Recruitment

ApplicantStack Applicant Tracking

While marketing, human resources, and job recruitment play different roles, their overall goals are the same. The job market is tight. In fact, the United States is currently enjoying “ full employment ,” as defined by the Federal Reserve. Forbes predicts that wages will increase to encourage comfortable employees to job-hop. All of this is good news for job-seekers, but poses a real challenge for job recruitment.

7 Ways to Build Your Employer Brand on Campus

Yello

A study by the National Association of Colleges and Employers found employers consider branding the most important part of their university recruiting programs. These employers know that if students don’t recognize the company at a career fair or aren’t excited by the brand, they are less likely to apply for a job or seek an internship with the organization. Here are the top ways to build your brand on college campuses, to stand out to soon-to-be grads.

How to Make Your Job Descriptions Google and Job Board-Friendly

Hireology

Today’s job seekers have countless options at the tips of their fingers when it comes to researching and applying to new roles. Between job boards, social media sites, referrals and reading job descriptions on individual company career sites, it can be difficult for employers to break through the noise and reach top job seekers where they’re searching in today’s competitive market. Google Entered the Job Board Market. question for job seekers.

Building a career in Employer Branding: Q&A with Jason Jones of LogMeIn

NextWave Hire

There was so much to learn about the life of Jason Jones and how he is leading recruitment marketing efforts at LogMeIn as their Employer Branding Specialist. We were fortunate enough to dig into the ins and outs of a day in the life of an All-Star Employer Brander and how much passion there is for ensuring people love their jobs! He works tirelessly to improve LogMeIn’s culture for current employees and to attract future talent to the company.