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Offboarding: The Best Last Impression of Your Employer Brand

Rally Recruitment Marketing

My name is Carrie Corcoran, and I’m a strategic talent attraction, Recruitment Marketing and employer branding leader experienced in driving organizational transformations and championing alignment between talent, leadership development and operations. Hi, Rally community!

How to Weave Your Employer Brand into Your Candidate and Employee Journey

Rally Recruitment Marketing

Since entering the Recruitment Marketing space, I’ve always used the analogy of a great band or restaurant to remind me of the importance of employer branding. The same can be said for employers. Building our employer brand from the ground up. Onboarding.

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What Makes the Cisco Employer Brand Team So Successful?

Rally Recruitment Marketing

The Employer Brand team at Cisco is doing something very right when it comes to their Recruitment Marketing strategy! Best Employer Brand Video. Best Use of Organic Social Media. A series of new employer brand videos featuring 120(!!!)

4 Reasons You Should Focus On Your Employer Branding | ClearCompany

ClearCompany Recruiting

Your employer branding is a culmination of how you market your company to potential job seekers and how your employees review your company as a workplace. Check out these four reasons why you should be focusing on your employer brand in 2021. Hiring Employer Branding

5 Ways PR Can Advance Your Employer Brand

Rally Recruitment Marketing

Additionally, it’s common for people to confuse PR with traditional crisis communications or media relations. However, PR is a field separate from digital marketing, and bigger than either crisis comms or media relations on their own. Why is PR useful for advancing your employer brand?

Building a Strong Employer Brand From the Inside Out

Rally Recruitment Marketing

In this second post, I’m going to change gears a bit and talk about where my attention has been focused during the first six months or so of my role as Employer Brand & Social Media Specialist for Indellient. New hire/onboarding survey results.

6 Ways to Tie Employer Branding to the Hiring Experience

Glassdoor for Employers

In this post, we explore methods to tie employer branding into the hiring experience; e.g., sourcing, recruiting, interviewing and onboarding top talent. Read more: 10 Ways to Get Started with Employer Branding ]. Eight Ways to Bring Your Employer Brand to Life.

9 Best Employer Branding Examples That Are Unique & Inspiring

CuteHR

A company needs to create a powerful employer brand for attracting and retaining top talent. But how much time do you need to spend incentivizing the brand and its products/services? Why Is Employer Branding Important? Employer Branding Strategy.

Why Your Company Needs Employer Branding & How To Get Started

Proactive Talent

There is no company on the planet that shouldn’t use employer branding to help them attract and hire the best talent. That was my response when I was recently asked by John Sumser, Principal Analyst at HRExaminer , to share my thoughts on whether there are companies out there that don’t or shouldn’t need to focus on employer branding in The Definitive Guide To Employment Branding by Dice. So just how much can a poor employer brand cost you?

3 Features of Digital Onboarding Software that will Elevate your Employer Brand

MyRecruitmentPlus

If so, you need to implement digital onboarding software. Here at MyRecruitment+ , we believe that the onboarding process can determine whether a new employee feels displaced in their new role, or feels a sense of belonging from their first day. What is an employer brand?

How To Solve The Employer Brand Strategy Ownership Debate

Proactive Talent

There is a reason that the employer brand ownership is a never-ending debate that has been a topic of concern. This has a lot to do to the lack of understanding behind who controls the brand of a company, both internal and external. For many organizations, employer branding is a shared responsibility managed between HR, Recruiting, Marketing and Internal Communications with an ultimate ownership by the CEO, who sets the tone for the company’s mission and values.

3 Features of Digital Onboarding Software that will Elevate your Employer Brand

MyRecruitmentPlus

If so, you need to implement digital onboarding software. Here at MyRecruitment+ , we believe that the onboarding process can determine whether a new employee feels displaced in their new role, or feels a sense of belonging from their first day. What is an employer brand?

Employer Brand: It’s Yours to Manage

Valuehire

What exactly is your employer brand? To put it as plainly as possible, your employer brand is your reputation. A strong employer brand is achieved if it is managed well. WestJet is known for its well-managed brand. While it is commonly understood that the airline’s pay rates are low, the company continues to attract top talent through their ability to showcase a strong company culture. Manage your social media presence.

Hiring Staff Virtually? 4 Ways To Showcase Your Employer Brand

The Execu|Search Group

One such tool is a strong employer brand and knowing how to showcase it in a way that makes job seekers want to work for your company! By presenting an attractive employer brand, you increase your chances of being able to successfully onboard new talent. .

How To Attract Top Talent With An Unknown Or Misunderstood Employer Brand

Proactive Talent

Are you a startup or a small and medium-sized business with an unknown brand? Or even if you’re a big and established corporation, perhaps you have a misunderstood brand where the market perception is different from your actual company culture and employee experience? Having an unknown or misunderstood brand actually presents both an interesting challenge and advantage for your company. You want show it through authentic employer brand storytelling.

Employer Branding On A Budget

ClearCompany Recruiting

Brushing up our employer branding is the top initiative of our recruiting team while we pause hiring to evaluate market conditions during the COVID-19 outbreak. My goal in this post is to help you develop an employer brand using your existing team and resources.

6 Reasons Your Employer Brand Is Struggling

McQuiag

A strong employer brand is viewed as a necessity for attracting, recruiting, and retaining good people in a competitive market. All those factors boil down to how a brand is perceived in terms of a potential place of employment to candidates. Recruitment Employer Brand

What is Employment Branding?

Jobvite

One of the most powerful tools in your recruiting toolbox is your company’s employment brand, the impression that employees and potential new hires have of your organization. In fact, more than 75% of job seekers consider an employer’s brand before even filling out an application. “A company’s branding should be an identifier to the company’s culture. They’re applying to become a part of the culture.”. The post What is Employment Branding?

Social media vs. job boards: which is right for you?

ViziRecruiter

Job board and social media recruitment provide advantages to hiring managers when seeking talent. Employer Branding. Creating interest in your brand should be an ongoing priority for your company to actively engage both active and passive candidates.

How Marketing Your Onboarding Process Attracts Talent

Rally Recruitment Marketing

Raise your hand if you, as a practitioner, spend time marketing your company, your employees, your teams, your culture and everything else in between. I’m talking about your onboarding process. Why is onboarding so important? Research from the Brandon Hall Group found that a comprehensive and solid onboarding process can improve new employee retention by as much as 82% ! On top of that, onboarding also helps improve their productivity by 70%.

The value of employee stories for your employer brand

Stories Incorporated

We break down the value of employee stories for your employer brand and why you should champion an employee story project in your organization. Employee stories are essential for recruitment marketing and employer branding. You’ll need it for your employer brand journey.

Remote Onboarding FAQs

Workable

Table of contents: How can a company adopt a virtual onboarding approach when it is not tech-savvy or/and doesn’t embody a learning culture? Can you share a sample agenda for a new hire for the first week of onboarding remotely? explaining company culture.

Hiring Staff Virtually? 4 Ways To Showcase Your Employer Brand

The Execu|Search Group

One such tool is a strong employer brand and knowing how to showcase it in a way that makes job seekers want to work for your company! By presenting an attractive employer brand, you increase your chances of being able to successfully onboard new talent. .

Why Instagram is a Great Platform to Display Your Employer Brand

4 Corner Resources Staffing Blog

Instagram is a red-hot social media platform used by one billion people around the world. The platform turns ten years old this year and it has evolved from a fun outlet for sharing selfies into a full-fledged marketing and branding tool (though the selfies persist!). . Social Media

Employer Branding Strategies from Working at Uber, WeWork and Autodesk

Ongig

If you’re into employer branding, you’re in for a treat. Since then, Andrew has worked on the talent branding teams at WeWork, Uber and Autodesk. He’s got a unique background and he shares a bunch of useful employer branding nuggets. Does every company need an employer branding lead? Too many companies let their corporate brand stand on their own. That’s your person to run employment brand.”

What Your Employer Brand Really Says To Candidates

Recruiting Daily

candidate vs. employer) and how each stacks up to the competition across the full spectrum of hiring, from sourcing to onboarding and beyond. I mean, sure, people may really love brands to the point of forming an emotional attachment to them, but most of the people I know and interact with daily would really rather get paid. Speaking of trades, sacrificing income for brand affiliation seems like a dud of a deal. Employer Branding Gone Bad.

What Is Employment Branding?

Jobvite

One of the most powerful tools in your recruiting toolbox is your company’s employment brand, the impression that employees and potential new hires have of your organization. In fact, more than 75% of job seekers consider an employer’s brand before even filling out an application. “A company’s branding should be an identifier to the company’s culture. They’re applying to become a part of the culture.”. 7 Sins of Employment Branding.

How to communicate company culture changes: Recruitment marketing tips

Workable

Since the COVID-19 pandemic began, loads of businesses have experienced a culture shift. Transition to remote operations, forced layoffs, new health regulations and company policies – all these events have caused changes in company culture in a flash. Revisit your employer brand.

3 New (And More Accurate) Ways to Calculate the ROI of Employer Branding

Beamery

How do you know your new Employer Brand program is working? How can you actually calculate the ROI of Employer Branding and share it with your team? The value of branding will always be hard to track, but in the long run, creating a brand that candidates remember and identify with will be hugely valuable to your company. Application number is the standard metric by which many Employer Branding programs are judged. Employer Branding

How to do a developer-friendly employer brand overhaul for 2020

Stack Overflow

In order to win tech talent over from your competitors, you need to focus on revamping your employer brand to make sure it holds strong appeal to the software engineers you’re hoping to recruit. Here are some key elements of building a developer-friendly employer brand.

How to Measure the Effectiveness of your Employer Brand

Hundred5

We’ve talked quite a lot about employer brand and employee value propositions lately at Hundred5, and for a good reason. If we’ve convinced you to pay more attention to your employer brand, it’s time to move on to the next step. Now that you’re working hard to become a more desirable employer, you should measure how well you’re performing. Why you should measure the effectiveness of your employer brand. Employer Branding

5 Ways You Can Use PR to Advance Your Employer Brand

Rally Recruitment Marketing

Additionally, it’s common for people to confuse PR with traditional crisis communications or media relations. However, PR is a field separate from digital marketing, and bigger than either crisis comms or media relations on their own. Why is PR useful for advancing your employer brand?

To Create or Curate? Five Employer Branding Experts Reveal Their Content Best Practices

Indeed

Employer branding is a relatively new discipline within talent attraction. As Director of Employer Brand at Indeed I’m lucky enough that I get to think about these possibilities every day and call it work. But I’m also lucky enough to know some recruitment marketers and employer brand storytellers at other firms who are tackling the same questions. When it comes to employer brand, we can all learn from one another in this relatively tiny ecosystem.

Employer Branding to Attract Talent

BirdDogHR - Recruitment

Employer Branding to Attract Talent. Branding for customers is common sense, but branding for applicants? Employer branding is the process of promoting a company or organization as the employer of choice to a desired target group they need to recruit and retain. Here are a few tips and tricks to make an employer brand stronger and attract desired talent. Employee happiness and employer branding strongly correlate.

ATS As An Important Part Of Your Employer Brand

Newton Software

To attract top talent to your company, you need a strong employer brand. selling the perks, benefits, and company culture you have with as job seekers as possible. One tool that can drastically improve your employer branding is an Applicant Tracking System (ATS). But the right ATS can help alleviate common pain points in employer branding too. Fully utilizing your ATS has become crucial in building your brand and presence online.

How To Use Social Media for Employee Onboarding

Recruiting Daily

A full 54% of employers recently reported that they currently had open positions for which they have been unable to fill due to their inability to find qualified candidates, according to a recent Harris Poll conducted for CareerBuilder. These aren’t innovative, these aren’t new, but if every employer were doing just the basics of online recruiting, no way would more than half of them still be having a hard time finding candidates.

How to Measure the Effectiveness of your Employer Brand

Hundred5

Why you should measure the effectiveness of your employer brand Even though many business owners think that employer brand is difficult to measure, it’s far from impossible. The main reason for measuring is to establish what is working and what is not and how much the employer brand has an effect on the most important hiring metrics. Third, look around for mentions of your company on social media and the kind of comments that people are posting.

8 Employer Brand Tips To Spice Up Candidate Experience

SmartRecruiters

5) Your Employer Brand Matters. Every employer has a different perceptible brand, but awareness of it starts well before the hiring process. 6) Brand R eally Matters. There’s employer brand, and company brand. percent of candidates said they had a previous relationship with the company — as a customer, consumer, a friend or relative of an employee, or an advocate of the brand. Secret Sauce. Special recipe.

The Surprising Way to Increase Careers Site Traffic

Rally Recruitment Marketing

What about social media? When creating the content strategy for the Life at Capital One Blog, the team and I wanted to tell authentic stories of associates, showcase our incredible benefits and highlight our inclusive culture, using an Employee Value Proposition (EVP) and data-backed approach.

SEO 321

6 Points to Consider for Your 2017 Employer Branding Strategy

Jibe

In response to a disproportionate interest in our content on employer branding strategies and best practices, my team and I at Jibe launched our inaugural State of Employer Branding survey in Q3 2016. The survey inspected recruiters’ and marketers’ thoughts on employer branding as a business function and its interconnectedness with candidate experience. No Surprise: Employee Happiness and Employer Branding Are Closely Connected.