article thumbnail

5 Tips for Prioritizing Your Recruitment Marketing and Employer Branding Initiatives

Rally Recruitment Marketing

Whether you’re getting started in a new Recruitment Marketing or employer branding role this year, or continuing to build out the strategy at your current employer, here’s how you can be sure you’ve got your priorities straight. Look for touchpoints that may be negatively impacting conversion and employer brand perception.

article thumbnail

Why You Should Infuse your Employer Brand in the Candidate Experience

Rally Recruitment Marketing

Because of this, it’s so important to infuse your candidate experience with your employer brand. The candidate experience should validate the tone set by all your other employer branding work and materials. Remember, your employer brand is the value proposition that you offer employees and candidates.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How to Weave Your Employer Brand into Your Candidate and Employee Journey

Rally Recruitment Marketing

Since entering the Recruitment Marketing space, I’ve always used the analogy of a great band or restaurant to remind me of the importance of employer branding. Building our employer brand from the ground up. Building our employer brand from the ground up.

article thumbnail

Surefire Employer Branding Strategies for Talent Attraction

Recruiting Daily

In today’s tight labor market, employers must develop solid employer brand strategies to attract and retain the best employees. According to a survey by LinkedIn, companies with a strong employer brand receive 50% more qualified applicants and are 1.5 But how do you develop a strong employer brand?

article thumbnail

How to Build an Employer Brand Budget

Proactive Talent

In my opinion, there are two groups of companies out there who have yet to put together a formal budget for employer branding: 1. Those that do not understand the importance of employer branding , and therefore don’t prioritize or fund it at all. For this blog post, we’re going to focus on the latter.

article thumbnail

The Insider’s Guide to Job Boards

Recruiting Daily

Regardless of whether you’re looking to hire a single person, build a new team or plan your organization’s talent pipeline, job boards are the place you’d most likely start. . Despite talk of their irrelevance, there are more job boards today than ever before. Understanding Job Boards. And for good reason.

article thumbnail

7 Steps to Programmatic Employer Brand Advertising

Rally Recruitment Marketing

In this blog post though, I’m going to share another use of programmatic and retargeting ads which is to market employer brand content rather than jobs. These job ads are distributed to a range of job boards and other websites where your target candidates may be browsing. Step 1 – Identify your goal.