7 Steps to Programmatic Employer Brand Advertising
Rally Recruitment Marketing
FEBRUARY 5, 2020
We’ve all heard the expression by now that candidates are also consumers, which means they have the same expectations of their job hunt experience that consumers have when shopping online. You may have heard about programmatic before in relation to programmatic job advertising, which is a great start. In this blog post though, I’m going to share another use of programmatic and retargeting ads which is to market employer brand content rather than jobs.