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5 Tips for Prioritizing Your Recruitment Marketing and Employer Branding Initiatives

Rally Recruitment Marketing

Whether you’re getting started in a new Recruitment Marketing or employer branding role this year, or continuing to build out the strategy at your current employer, here’s how you can be sure you’ve got your priorities straight. You can’t take on everything at once, so how do you prioritize?

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Why You Should Infuse your Employer Brand in the Candidate Experience

Rally Recruitment Marketing

Because of this, it’s so important to infuse your candidate experience with your employer brand. The candidate experience should validate the tone set by all your other employer branding work and materials. Remember, your employer brand is the value proposition that you offer employees and candidates.

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Why You Need a Recruitment Marketing Measurement Plan (And How to Make One)

Rally Recruitment Marketing

Our latest Rally community survey revealed that 34% of recruitment marketers work for someone who knows nothing about Recruitment Marketing and employer branding; 56% are working for someone who is learning about RM/EB at the same time they are; and only 10% are learning about RM/EB from their manager. . So come prepared!

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The Importance of an Employer Branding Strategy

Hireserve

Whether your business is aware of it or not, it has an employer brand. Attracting and retaining the best talent is going to be a challenge, requiring businesses to understand and communicate their employer brand more effectively. What is an employer brand? .

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The New Way to Measure Recruitment Marketing

Rally Recruitment Marketing

Together with Jessie Summerfield, Recruitment Marketing Specialist at Advocate Aurora Health , we presented how to track, measure and report on what’s working in Recruitment Marketing and employer branding through data. Talent network, job alerts, events: sign-ups (opt-in). Job views per job. Engagement.

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3 Steps to Create a Digital Job Advertising Strategy

Rally Recruitment Marketing

Paid social media ads and programmatic job advertising can help you get in front of qualified candidates, build interest in passive talent and refine your messaging and content using insights from A/B testing. Leigha Wanczowski, Employer Brand Manager, Covance. Leigha Wanczowski is the Employer Brand Manager at Covance.

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Why Your Company Needs Employer Branding & How To Get Started

Proactive Talent

There is no company on the planet that shouldn’t use employer branding to help them attract and hire the best talent. Having worked on and led employer branding at various companies ranging from startups to large international organizations, I can confidently say that every company, even a Google or Facebook, needs employer branding.