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5 Ways to Build a Strong Employer Brand | ClearCompany

ClearCompany Recruiting

What followed was the Great Resignation and increased scrutiny of the employer brand in candidates’ job searches. In the wake of these tumultuous years, job seekers’ priorities have shifted. In this post, we’ll share what your employer brand could be saying about your company and why it’s so important.

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Why You Should Infuse your Employer Brand in the Candidate Experience

Rally Recruitment Marketing

Because of this, it’s so important to infuse your candidate experience with your employer brand. The candidate experience should validate the tone set by all your other employer branding work and materials. Remember, your employer brand is the value proposition that you offer employees and candidates.

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7 Steps to Programmatic Employer Brand Advertising

Rally Recruitment Marketing

In this blog post though, I’m going to share another use of programmatic and retargeting ads which is to market employer brand content rather than jobs. These job ads are distributed to a range of job boards and other websites where your target candidates may be browsing. Step 1 – Identify your goal.

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How to Build an Employer Brand Budget

Proactive Talent

In my opinion, there are two groups of companies out there who have yet to put together a formal budget for employer branding: 1. Those that do not understand the importance of employer branding , and therefore don’t prioritize or fund it at all. For this blog post, we’re going to focus on the latter.

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Recruitment Marketing: Communicating Your Employer Brand

ApplicantStack

Employees can serve as brand ambassadors, sharing their experiences with the organization to encourage others to apply for open positions. You can also request feedback and insights from employees, using this information to market the employer brand more effectively.

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4 Places Candidates Go to Research Your Employer Brand

Rally Recruitment Marketing

This is why candidates today check multiple sources to research your company before deciding whether or not to apply for your job or accept your offer. 2: Your Employer Profile on Job Boards & Talent Communities. Pin key employer branding posts to the top of your feed, where applicable.

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An Interview with Lori Sylvia: The importance of a Recruitment Marketing content strategy

Rally Recruitment Marketing

In today’s market, all talent acquisition, HR, Recruitment Marketing and employer branding practitioners need to be focused on how they’re going to gain a competitive advantage over other employers. labor force are not actively looking for a job, making them passive job seekers. 85% of people in the U.S.