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What is an Employer Value Proposition (EVP) and How To Get Started

Proactive Talent

An employee value proposition (EVP) is a statement that outlines the unique benefits and opportunities a company offers its employees in return for their skills, knowledge, and dedication. EVPs are important for companies because they can help attract and retain top talent.

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Top 10 Rally Resources for Creating a Stand-Out Employer Brand

Rally Recruitment Marketing

Employer branding is one of the most important strategies in recruiting today. Done right, and your employer brand can attract your ideal candidate personas and differentiate your employee value proposition from your talent competitors. Building an Employer Brand 1.

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6 Pro Tips for Ensuring a Lasting Employer Brand

Rally Recruitment Marketing

Developing and activating an authentic, dynamic and beneficial employer brand takes time, work and support from stakeholder and cross-departmental collaboration. With so much effort to get it “right”, your employer brand needs to be useful for years to come, through potential (and unknown) company, job market and world changes.

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Q&A With Liz Gelb-O’Connor, Recruitment Marketer of the Year

Rally Recruitment Marketing

This award is presented to a practitioner who serves as a role model for raising up the entire profession, distinguishing themselves through extraordinary leadership, business impact and pioneering work in Recruitment Marketing and employer branding. What can’t this woman do? I love how the EVP was infused across the company.”

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5 Employer Brand Launch Lessons from Rally Award Winners

Rally Recruitment Marketing

What makes a candidate choose your company over a competitor? More than ever before, it comes down to your employer brand. But if you’re creating your employer brand for the first time, or you’re revamping it, it’s easy to get bogged down in all of the moving pieces. how well you adjust to changing candidate priorities.

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An Expert Methodology for Defining (or Refining!) Your EVP

Rally Recruitment Marketing

Defining an employee value proposition (EVP) is an important first phase in building out your employer brand and understanding who you are as an organization. Your EVP communicates to candidates what they get out of the experience if they come to work specifically with you.

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5 Ways to Build a Strong Employer Brand | ClearCompany

ClearCompany Recruiting

People learned how their employers responded to uncertainty; where they stood on social, political, and economic issues; and how highly they valued employee wellbeing. No matter what a company said about its values, the events of 2020 revealed whether or not they would stand by them.