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Q&A With Liz Gelb-O’Connor, Recruitment Marketer of the Year

Rally Recruitment Marketing

Each year, to round out the annual Rally Awards competition, one person is named Recruitment Marketer of the Year. This year, the title was bestowed upon Liz Gelb-O’Connor, VP, Global Employer Brand & Marketing at ADP. The ADP team also received a 2021 Rally Award for Best Careers Social Media. Now, let’s meet Liz!

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5 Data Points that Prove Recruitment Marketing is Growing

Rally Recruitment Marketing

What Recruitment Marketing budget do practitioners need to do their best work and enable their companies to compete for top talent? What salary do recruitment marketers make and how is the effectiveness of their efforts measured? Advertising: Recruitment advertising, job boards and events. What this means.

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Top 5 Recruitment Marketing Priorities for 2019 (Plus, Resources to Turn Your Priorities into Action!)

Rally Recruitment Marketing

The start of a new year brings new hiring goals, a new Recruitment Marketing budget and a fresh outlook on all the ways we aspire to move our talent acquisition strategies (and our own careers) forward. To help you shape your focus for 2019, I’m sharing the top 5 priorities for Recruitment Marketing this year.

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5 Steps to a Better Recruitment Marketing Content Calendar

Rally Recruitment Marketing

Content marketing is a core component of Recruitment Marketing — and it’s not going anywhere anytime soon! If upgrading your Recruitment Marketing content strategy is on your to-do list for this year, I hope my approach and the info in this blog post will prove helpful for you! Job family spotlights on Thursdays.

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Take Our Survey: Paid Social Media Advertising in Recruitment

Rally Recruitment Marketing

Marketers spend hundreds of billions of dollars on digital advertising each year, with social media platforms taking a huge share of the revenue. The largest by far is Facebook, which generated $70 billion from ads in 2019. Some companies are also pausing their spending on Instagram as well as across social media channels.

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Top Recruitment Marketing Priorities for 2019 (Plus, Resources to Turn Your Priorities into Plans!)

Rally Recruitment Marketing

Is it just me, or as Recruitment Marketers have we become pretty comfortable with being torn in ten different directions at once? Often, we have multiple internal stakeholders wanting our “marketing magic” at the same time to improve the way their group attracts, hires and communicates with talent.

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Modern Recruitment Marketing Strategies

Proactive Talent

As 2019 propels forward, recruiting leaders and talent acquisition teams have much to consider and prioritize when it comes to recruitment marketing. Questions about budgeting, candidate channels, and media can be overwhelming, especially when trying to track all this activity. media with best-in-class tools.