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3 Trends in Employer Branding and Job Advertising Strategy

Rally Recruitment Marketing

At Rally, we’ve observed this first-hand: In the past, most Recruitment Marketing teams have kept their employer brand and job advertising strategies separate. When companies plan out a media strategy with an integrated employer brand and job advertising lens, they can see the bigger picture and optimize their overall campaign results.

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Top 5 Recruitment Software Tools To Improve the Candidate Experience

Hireserve

Why is candidate experience so important and what are the tools you need to ensure it? A candidate’s experience throughout the hiring process can make or break their decision to accept a job offer from your company. Here’s our top 5 recruitment software tools to ensure and improve your candidate experience. #1:

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Job Advertising 101

Social Talent

Before you set about writing the most amazing job advertisement that was ever written you must take some time to consider what you applicants actually want. According to The Candidate Experience Awards , 48% of applicants have no previous relationship with your company. Job Specifications ≠ Job Advertisements.

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Solve These 7 Tough Social Media Ad Challenges

Rally Recruitment Marketing

But we all know social media advertising can be super challenging! There are a lot of barriers that can get in the way of launching a recruitment advertising campaign successfully and seeing the results you need to support your recruiting plan. Challenge #2: Managing ad hoc urgent requests to advertise a job.

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Why the Work Anywhere Workforce Has Changed Recruiting For Good

Rally Recruitment Marketing

Recruiting has gone digital, the candidate experience has gone virtual and the employee experience has become a remote experience for many people. But looking ahead, the changes that have been forced onto talent acquisition, Recruitment Marketing, candidate experience and employee engagement have been a catalyst for good.

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Video and Job Advertising: The Perfect Marriage

Social Talent

There have been big changes in the way companies attract talent and connect with candidates over the years and video represents a fantastic opportunity for recruiters to get more eyeballs on their job ads. According to a study by Unruly, an advertising technology company, the average length for the 10 most-shared global video ads was 4.11

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Candidate Experience & the Application Process: 4 Things You’re Doing Wrong

Social Talent

The core component of a strong employer brand is a positive candidate experience which really defines how current and potential employees perceive you as a company. The importance of optimising the candidate experience cannot go understated. This starts with the title of the job that you are advertising.