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3 Trends in Employer Branding and Job Advertising Strategy

Rally Recruitment Marketing

At Rally, we’ve observed this first-hand: In the past, most Recruitment Marketing teams have kept their employer brand and job advertising strategies separate. Below are the top trends that we’re seeing companies moving towards today when it comes to building out a combined employer brand and job ad strategy.

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The perfect combo: Recruitment Marketing and Job Boards | SmartDreamers

Smartdreamers

Every dollar spent in the hiring process should ideally lead to a quantifiable return, whether in the form of a top-tier hire, reduced time-to-fill, or enhanced employer branding. This article delves into the synergy between recruitment marketing and job boards, and how they can be harnessed to maximize ROI.

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9 Winning Employer Brand Marketing Strategies

Ongig

Today I’m going to show some awesome employer brand marketing strategies. These are the same strategies our top clients use to get (and stay) in the minds of job seekers. Job Boards. Company Job Pages. Employer Review Sites. This is who candidates and job seekers want to hear from.

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8 Tips for Creating a Winning Recruitment Marketing Content Strategy

Rally Recruitment Marketing

From connecting the dots between great healthcare and great careers, to igniting LinkedIn with the childhood dreams of their employees, these content marketing campaigns didn’t just fill positions — they built communities and showcased company cultures in ways that text on a job board never could. The takeaway?

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6 Steps to Nurturing Partnerships with Recruitment Marketing Suppliers

Rally Recruitment Marketing

Imagine tapping into a vast pool of expertise and insights from marketing suppliers, including CRM providers, marketing agencies, niche job boards, and more. Charlotte Jones, Global Recruitment Marketing & Employer Brand Leader, shares these 6 steps to nurturing partnerships with your Recruitment Marketing vendors and agencies.

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Your Employer Brand: Is Employee Referrals a “Litmus Test”?

SmartRecruiters

How do you measure the power of your employer brand? As it turns out, you can evaluate your employer brand by taking a close look at how your employee referral program is performing. There is no better employer branding channel than employee stories, word of mouth and reviews. Absolutely!

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How to Make Your Job Descriptions Google and Job Board-Friendly

Hireology

Between job boards, social media sites, referrals and reading job descriptions on individual company career sites, it can be difficult for employers to break through the noise and reach top job seekers where they’re searching in today’s competitive market. Google Entered the Job Board Market.