Rally Recruitment Marketing

MAY 21, 2020

Or maybe this reflection has led us to realize we want to switch into a new line of work altogether — perhaps you’re considering making the career move from marketing to Recruitment Marketing or from recruiting to employer branding! Lesson #3: Speak up for yourself and for your employer brand.

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Rally Recruitment Marketing

JANUARY 2, 2023

Whatever the case, in this blog post I’ll help you make the most of your Recruitment Marketing budget in 2023, whether you’re a solo practitioner or part of a team. In this blog post, you’ll learn: Benchmarks for the average Recruitment Marketing budget, based on company size. Perhaps you’re still negotiating what your budget will be.

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Recruiter Flow

JANUARY 2, 2024

Are the two words recruitment and talent acquisition synonyms or is it recruitment vs talent acquisition? In the talent landscape, two terms frequently echo through hiring halls: recruitment and talent acquisition. What is Talent Acquisition? Let’s find out.

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Proactive Talent

SEPTEMBER 5, 2018

In my opinion, there are two groups of companies out there who have yet to put together a formal budget for employer branding: 1. Those that do not understand the importance of employer branding , and therefore don’t prioritize or fund it at all. For this blog post, we’re going to focus on the latter.

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Rally Recruitment Marketing

SEPTEMBER 6, 2022

One of the most important Recruitment Marketing tactics that’s often overlooked by talent acquisition teams is building a talent network. The key point is that these job seekers have “opted in” by either submitting a job application or completing the talent network sign-up form on your careers site. Read the blog > 4.

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Contract Recruiter

JULY 21, 2023

“A robust employer brand can decrease your cost-per-hire by up to 50% and increase the quality of candidates by 50%. What’s more, an impressive 75% of job seekers will consider an employer’s brand before even applying for a job.“ Strong employer branding is a powerful tool in the arsenal of talent acquisition.

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SmartRecruiters

OCTOBER 5, 2022

Today’s talent acquisition teams must do everything they can to attract candidates, convince them to apply, and keep them engaged until they show up on the job. In a competitive marketplace for talent, a strong employer brand is an essential component in your talent acquisition strategy – and that includes your career site.

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Rally Recruitment Marketing

APRIL 10, 2021

Now in its second year running, the Rally Awards competition recognizes and celebrates excellence in Recruitment Marketing and employer branding practices by individuals and teams who work in-house at employers. Rose Marques, Global Talent Brand Lead at Squarespace (2020 Rally Awards winner). Best Careers Blog.

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Rally Recruitment Marketing

FEBRUARY 5, 2021

At the recent Talent Acquisition Week virtual conference, Rally hosted a panel discussing strategies for the best Recruitment Marketing content to attract and recruit talent in 2021. That’s a lot of pressure to create employee stories, videos, blogs and social media posts — week after week!

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Hireserve

JUNE 30, 2022

Whether your business is aware of it or not, it has an employer brand. There’s a war for talent , and businesses looking to recruit are doing so in a candidate-led market. Attracting and retaining the best talent is going to be a challenge, requiring businesses to understand and communicate their employer brand more effectively.

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Rally Recruitment Marketing

JANUARY 23, 2022

Our latest Rally community survey revealed that 34% of recruitment marketers work for someone who knows nothing about Recruitment Marketing and employer branding; 56% are working for someone who is learning about RM/EB at the same time they are; and only 10% are learning about RM/EB from their manager. . So come prepared!

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Rally Recruitment Marketing

JANUARY 3, 2021

The secret to winning the support of talent acquisition leadership and hiring managers is in how you present your plan. In this blog post, we’ll show you how to create and present a campaign using a professional Recruitment Marketing Campaign Template and a data-driven approach.

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Rally Recruitment Marketing

OCTOBER 3, 2022

The Fall season is a busy time of year for Recruitment Marketing and talent acquisition professionals. With a little advanced planning and coordination, you can encourage employee engagement in the upcoming holidays and showcase your company’s celebrations through social media to help boost your talent attraction efforts.

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Rally Recruitment Marketing

FEBRUARY 17, 2024

In this blog post, we dive into the Rally Award-winning strategies of Nestlé USA , Dell Technologies , Kyndryl , ChenMed and Booz Allen. You’ll see that with the right approach, content can do more than attract talent — it can inspire, connect and even transform perceptions. Learn more on the Rally Awards website. The takeaway?

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Rally Recruitment Marketing

MAY 9, 2021

At RallyFwd on May 5, 2021, we heard from an outstanding group of practitioners who persevered through adversity to come out the other side with better employer branding, candidate experiences, technology, DEI, workforce communication, Recruitment Marketing content and so much more. . Recruiters: will it save recruiters time? .

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Rally Recruitment Marketing

APRIL 25, 2022

In its third year, the Rally Awards is a global competition that recognizes and celebrates excellence in Recruitment Marketing and employer branding practices by individuals and teams who work in-house at employers. Adam Glassman, Director of Employment Brand & Marketing, Cox Enterprises. Best Careers Blog.

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Undercover Recruiter

AUGUST 12, 2018

How to Humanize Your Employer Branding through Storytelling Undercover Recruiter - Recruiting & Talent Acquisition Blog. Listen on Apple Podcasts, Stitcher Radio, Google Play or SoundCloud. Why stories? View Article.

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Undercover Recruiter

OCTOBER 22, 2017

Imagine trying to strategically plan and execute an employer brand for the world’s largest travel and tourism company with 67,000 employees and 1,600 travel agencies around the world. How do you. How to Activate a Global Employer Brand Strategy. View Article.

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Undercover Recruiter

AUGUST 30, 2017

So it’s no wonder more and more companies are tapping in with employer branding videos to enhance their profile and attract top talent. Employer brand videos are a great way to engage prospecting applicants and communicate your company’s story, View Article. How to Create an Employer Brand Video that Stands Out.

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Rally Recruitment Marketing

OCTOBER 8, 2023

Each April, the Rally Awards honors a shortlist of practitioners who have been in a full-time Recruitment Marketing role for 1-3 years and have made an impact helping to transform the talent acquisition strategy at their company to one that’s brand-led and marketing-driven. This year the Rally Awards recognized 2 Rising Stars!

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Undercover Recruiter

JUNE 2, 2018

Employer brand is a powerful tool in shaping corporate culture and helping employees to internalize corporate values; and is invaluable in engaging employees and aligning talent management with business strategy. A number of academic studies have recognized the positive correlation between employer brand and employee engagement.

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Undercover Recruiter

AUGUST 26, 2018

Want to know how to apply effective storytelling to employer branding and/or recruitment marketing? How to Apply Storytelling to Employer Branding Undercover Recruiter - Recruiting & Talent Acquisition Blog. Well, then you won’t want to miss this episode! View Article.

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SmartRecruiters

JUNE 18, 2018

In response, businesses are moving away from traditional methods of candidate attraction (public job boards, cold outreach) in favor of more employer brand-focused efforts that target talent before they apply. What is Employer Branding? What is Recruitment Marketing?

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Undercover Recruiter

FEBRUARY 25, 2018

Quila Israelson is the Employer Branding. How to Deliver First Class Employer Branding. Undercover Recruiter - Recruiting & Talent Acquisition Blog. We speak to an organization down under dating back over 200 years with very specific job roles across a huge country. View Article.

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Beamery

JUNE 13, 2018

Imagine if employer branding was kind of like sticking a pin on a map. One of the most powerful tools in branding is the perceptual map, or the positioning map. It is called perceptual because it is built using the perception of users or customers, and places all the brands in a particular space on the same map.

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Rally Recruitment Marketing

MAY 15, 2020

To address all the changes that this has caused in our remote hiring process, our talent acquisition team created a Virtual Interview Guide to help candidates prepare for their virtual job interview. Read more about three ways your employer brand can re-recruit employees during the COVID-19 crisis and beyond.

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Undercover Recruiter

FEBRUARY 6, 2018

Calculating the return on investment of your employer brand has notoriously been very tricky. Therefore justifying investing your company’s time, money and resources on your employer brand to your boss becomes a real issue. As employer branding experts, we know that investing in your employer.

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Change State Blog

SEPTEMBER 22, 2020

With the unexpected acceleration of remote work in the wake of the COVID-19 pandemic, talent acquisition teams are rightly focused on new ways of using technology to promote their employer brands and enhance the candidate experience.

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Undercover Recruiter

MAY 6, 2018

This week, we’re speaking to a pharma giant has a strong human focus in its employer brand activation. is the Global Talent Acquisition Social & Digital Strategy Lead at Merck. How to Use People to Activate Your Employer Brand Undercover Recruiter - Recruiting & Talent Acquisition Blog.

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Firmplay

MAY 19, 2016

Early in 2016, FirmPlay launched a free service that provides you with a score and detailed breakdown of your employer brand. Ingeniously, we named it Employer Brand Score Report (who’s the marketing wizard at FirmPlay?!). The response has been amazing.

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Rally Recruitment Marketing

DECEMBER 29, 2023

As we kick off 2024, the world of talent acquisition is buzzing with new challenges and emerging trends, and there’s no better barometer for this than the insights gathered from our recent RallyFwd Virtual Conference. However, the 13% who expect a decrease in their budget are facing a more challenging scenario.

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Recruiting Blogs

APRIL 17, 2023

If there's one thing I love the most in the world, it's strong employer branding. Unlike other industries, marketing an employer value proposition lets one create, curate, and collaborate on stories with teammates across multiple locations and departments. Don't Keep Employer Branding Efforts a Secret 2.

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Undercover Recruiter

MAY 13, 2018

How do you communicate an employer brand from the inside out? In this episode, we’ll learn what impact employee stories have on talent attraction, how to go. Employer Branding: An Inside Out Approach Undercover Recruiter - Recruiting & Talent Acquisition Blog.

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Stories Incorporated

MARCH 26, 2021

Here’s how to communicate the impact of talent branding problems, get leadership on board with employer branding, and achieve buy-in for your projects. Your organization will eventually learn what it needs to develop a strong employer branding and recruitment marketing function.

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Beamery

NOVEMBER 18, 2016

A strong Employer Brand is worth it’s weight in gold when it comes to application numbers and quality, so it’s no wonder that it’s been fast rising up the list of recruiting priorities. An Employer Branding team’s work begins far before the application though. So who’s on our expert panel?

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JazzHR

APRIL 17, 2020

Most talent acquisition professionals are familiar with the concept of the candidate experience. Consider these seven suggestions for how to improve the candidate experience your organization delivers: 1. Invest in Your Employer Brand. Take Stock of Your Current Candidate Experience.

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The Hire Talent

MAY 19, 2021

Some companies hire the best talent on the market, while others struggle to attract qualified candidates. The former do at least one thing right: top-notch employer branding and an ongoing employer branding strategy. Those conversations amount to your employer branding. What Is Employer Branding?

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