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Q&A With Liz Gelb-O’Connor, Recruitment Marketer of the Year

Rally Recruitment Marketing

Each year, to round out the annual Rally Awards competition, one person is named Recruitment Marketer of the Year. This year, the title was bestowed upon Liz Gelb-O’Connor, VP, Global Employer Brand & Marketing at ADP. Rally: How did you get started in Recruitment Marketing? Now, let’s meet Liz!

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Why You Should Infuse your Employer Brand in the Candidate Experience

Rally Recruitment Marketing

Your candidate experience is a vital part of the recruiting and talent attraction process. It gives your talent audience and candidates a taste of what it’s like to be a part of your company. Because of this, it’s so important to infuse your candidate experience with your employer brand.

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Mastering Programmatic Job Advertising: Strategies to Enhance Job Descriptions

Recruitics

Key Takeaways: Programmatic job advertising has revolutionized the recruitment process by harnessing data-driven insights to optimize job ad placement. Programmatic advertising ensures job descriptions align with potential candidates' search queries, maximizing visibility and engagement.

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How to Spend Your Recruitment Marketing Budget in 2023

Rally Recruitment Marketing

The start of a new year brings a new Recruitment Marketing budget for 2023. You may be excited that your Recruitment Marketing budget has been increased this year, or you may be feeling disappointed that you didn’t get approval for the budget you requested. Industry Benchmarks for Recruitment Marketing Budgets.

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Recruitment Marketing: More Than Revamping Your Career Sites

Speaker: Matt Alder, Host & Producer, The Recruiting Future Podcast.

When it comes to attracting candidates, you need to have targeted recruitment content at every stage of the candidate journey where they may interact with your company - your careers page, job descriptions, and social media. You need to completely revamp how your company is viewed.

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3 Concrete Ways Recruitment Marketers Can Improve the Job Application Process

Rally Recruitment Marketing

You can see below how our new shorter process has fewer fields of required information and is far less overwhelming and time consuming: Recruitment Marketers can eliminate unnecessary fields and questions to shorten the application process and attract more candidates. Improve job search on mobile to boost conversion.

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3 Ways You Can Use Video Job Descriptions

Rally Recruitment Marketing

And video has also been a welcome addition to the toolkit of many Recruitment Marketing practitioners. One area that may be missing some of that video magic is your job descriptions. This is why video job descriptions are becoming more important — and more common.