Making Job Descriptions Part of Your Recruitment Marketing Plan

Rally Recruitment Marketing

When you think of Recruitment Marketing, a variety of tactics might come to mind: Posting engaging content on social media, sending company information and job alerts via email, using automation tools like chatbots and text recruiting to better engage with candidates, and a whole lot more.

3 Ways You Can Use Video Job Descriptions

Rally Recruitment Marketing

And video has also been a welcome addition to the toolkit of many Recruitment Marketing practitioners. One area that may be missing some of that video magic is your job descriptions. This is why video job descriptions are becoming more important — and more common.

How to Write a Job Description for Generation Z

Yello

A well-crafted job description is the key to attracting top talent. Think of it as your company’s resume—it’s a first impression for candidates, and serves as an overview of what they should expect when they come to work. What do Generation Z job seekers care about most?

8 Key Steps of a Job Description Text Analyzer

The Magnet: Attract Candidates To You

Are you shopping for job description text analysis software? Some recruiting leaders want this augmented writing tool because of the ROI they enable on hiring quality/diverse applicants (e.g. First, you need to get your jobs into the software.

5 Key Steps Of Your “Digital” Candidate Experience

The Magnet: Attract Candidates To You

When you think candidate experience, I bet you think “post-apply” process like interviews and follow-ups. But what about the “digital” or “pre-apply” candidate experience? Can job seekers find your career page from your homepage?

Recruitment Marketing Platforms 101: What you need to know

Rally Recruitment Marketing

The best job listing in the world isn’t worth a thing if you can’t get it in front of the right candidates. That’s why Recruitment Marketing has become so crucial in recruiting, yet many practitioners aren’t confident about which talent attraction strategies really work.

5 Best Recruitment Marketing Articles of the Week 5.11.15 to 5.15.15

SmashFly

It’s that time again: Our weekly feature on the best articles in recruitment marketing and other talent acquisition trends. Continue Reading → The post 5 Best Recruitment Marketing Articles of the Week 5.11.15

Candidate Experience & the Application Process: 4 Things You’re Doing Wrong

Social Talent

The core component of a strong employer brand is a positive candidate experience which really defines how current and potential employees perceive you as a company. The importance of optimising the candidate experience cannot go understated.

Candidate Experience: A Crash Course for Modern Recruiters

Jibe

Due to an unprecedented demand for more foundational candidate experience content, we’ve created the first-ever candidate experience crash course. Candidate Experience Definition. Improving Candidate Experience: Why You Should Care.

The State of Candidate Experience in 10 Statistics

Recruiting Daily

With hundreds of employers voluntarily subjecting their hiring process to the intense scrutiny involved in being adjudicated by nearly 95,000 applicant responses, the 2014 Candidate Experience Awards did more than just open the recruiting books up at some of the world’s biggest brands.

Cell Counts: Why Mobile Recruiting Matters for Candidate Experience

Recruiting Daily

The concept of candidate experience has become so ubiquitous to the recruiting conversation it’s become something of a cliché, a commoditized, catch all catch-phrase that’s grist for the content marketing and consulting mill. Mobile Recruiting & Candidate Experience.

Do You Have this Massive “Drop-Off” From Career Site to Job Descriptions?

The Magnet: Attract Candidates To You

You’ve got a solid-looking company career site page like this: The “Hotel Lobby Theory” …yet your job description pages look something more like this JD below. ATS’s Were Designed to “Track” (not “Attract”) Candidates.

Candidate Experience: The Curious Case of the Missing Metrics

Recruiting Daily

Every time I hear someone talk about anything involving stupid, specious concepts in recruiting, which is to say pretty much the entire response to that “join the conversation” cliché in our little industry, I get a little nauseous. Come on, recruiters.

Top 10 Recruitment Marketing Blogs of 2018

Rally Recruitment Marketing

In 2018, we created a ton of Recruitment Marketing content. 10: Checklist: 11 Improvements to Humanize Your Candidate Experience. 9: How to Build a Recruitment Marketing Event Plan (Example Included!). 8: What is a Recruitment Marketing Content Playbook?

Be Here Now: Making Candidate Experience Live Forever.

Recruiting Daily

Being a recruiter isn’t always easy. We talk a ton about “candidate experience,” but the truth is having a good experience works both ways, really, and most of the time, it’s the candidate treating the recruiter like s**t, not the other way around.

Here’s Where You Need Recruitment Marketing Content — Outside of Your Careers Site

Rally Recruitment Marketing

Your careers site is certainly one of the biggest and most effective tools in your Recruitment Marketing toolkit. But what if I told you that not every candidate actually looks at the pages of your carefully constructed and well-maintained careers site? .

Cell Counts: Why Mobile Recruiting Matters for Candidate Experience

Recruiting Daily

The concept of candidate experience has become so ubiquitous to the recruiting conversation it’s become something of a cliché, a commoditized, catch all catch-phrase that’s grist for the content marketing and consulting mill. Mobile Recruiting & Candidate Experience.

The 4 C’s of Recruitment Marketing, Part 3: Taking Action Through Job Content

Recruitics

So far in this blog series, we’ve shown you how to orient yourself to think of recruitment as marketing and we’ve shown you how the marketing basics can best be applied to talent acquisition. Applying the 4 C’s to Job Content.

How to Create a Recruitment Marketing Role at Your Organization

Rally Recruitment Marketing

My name’s Tricia, and I’ll be sharing insight into my journey as a new full-time Recruitment Marketer. Fun fact: This is my company’s very first Recruitment Marketing function! My dream job. Glassdoor , careers site, job descriptions).

No Quick Fix: Why HR Technology Can’t Fix A Broken Candidate Experience.

Recruiting Daily

There are a ton of tools out there that purport to be some kind of silver bullet for candidate experience. If you can’t get these aligned, then there’s no tech on earth that can fix what’s really broken with your candidate experience.

Soft Marketing for Recruitment Marketers: What is it and What’s the ROI?

Rally Recruitment Marketing

In traditional marketing, we sometimes talk about hard versus soft marketing techniques. This article will explain what hard and soft marketing approaches are, and how to make a business case to advance soft marketing techniques within your Recruitment Marketing plan.

What Recruiters and Marketers Need to Know to Land a Recruitment Marketing Job

Rally Recruitment Marketing

If you’re reading this, you likely know that Recruitment Marketing is an exciting space to work in for a number of reasons: Recruitment Marketing is still relatively new for most organizations, which means that many functions, programs and strategies are being built from the ground up.

5 Best Recruitment Marketing Articles of the Week 3.14.15 to 3.20.15

SmashFly

Here is our weekly feature in which we share the top articles we enjoyed from the past week about recruitment marketing and other recruitment trends. Continue Reading → The post 5 Best Recruitment Marketing Articles of the Week 3.14.15

The 5 Pillars of Recruitment Marketing

Beamery

The hiring market is embroiled in a vicious battle for the best talent – there’s an increasing need for new techniques to connect with the very best talent. Today’s candidates want to understand what it’s actually like to work at your company.

How to Tell the Difference Between Employer Branding and Recruitment Marketing

SmartRecruiters

Both concepts are candidate-facing, but your company won’t reach top talent unless you integrate them with your overall TA strategy. Today’s job seekers have more employment options that ever before, empowering them to choose the right company based on fit. In response, businesses are moving away from traditional methods of candidate attraction (public job boards, cold outreach) in favor of more employer brand-focused efforts that target talent before they apply.

The Ultimate Inbound Recruitment Marketing Guide

Yello

Instead of chasing candidates and scrambling to fill requisitions, imagine having a steady influx of top talent, eager to work at your company. Take a page out of your marketing colleagues’ playbook and apply the principles of inbound marketing to your recruiting efforts, to build the candidate pipeline your talent acquisition team needs to quickly fill open roles. Read on to learn the components of a successful inbound recruitment marketing program.

What Brandon Hall Group’s new report tells us about high-performance Recruitment Marketing

SmashFly

Last week, we shared a new report from Brandon Hall Group’s Kyle Lagunas on “ Key Components of High-Performance Recruitment Marketing,” available for complimentary download here. The report is packed with best practices that modern recruiting organizations can learn from.

Groups 104

Tap into the Power of Recruitment Marketing, Part 3

Avature

The success of your recruitment marketing strategy hangs on your ability to deliver a relevant and personalized experience at every stage of the hiring process. As a result, the channels you use to engage with a candidate are going to depend greatly on factors such as demographics and location. In our previous blog, we considered the tools that recruiters should be using to attract high-potential candidates. Measuring recruiting success.

10 Recruitment Marketing Content Ideas for Targeting Veterans

Yello

07/19/2018 // RECRUITMENT MARKETING. If you want to establish a new veteran hiring program or boost the results of your current military recruitment efforts, you need to market your company to military candidates. Job descriptions.

Building a Stand-out Careers Site Experience Using Candidate Behavior Data

Rally Recruitment Marketing

Do you know what candidates think about your careers site? If hard-pressed, could you find definitive answers to any of these questions: What brand perceptions do candidates form after browsing your careers site? How do candidates navigate your careers site? Candidate surveys.

Data 118

Candidate Experience: The Curious Case of the Missing Metrics

Recruiting Daily

Every time I hear someone talk about anything involving stupid, specious concepts in recruiting, which is to say pretty much the entire response to that “join the conversation” cliché in our little industry, I get a little nauseous. Come on, recruiters.

The 5 Best Recruitment Marketing Techniques That You’re (Probably) Not Using

JazzHR

Sourcing and hiring great candidates for a position is a competitive business. These days, job seekers behave like consumers: they’re thorough and have high expectations. They do their research, take time to evaluate what you’re like as an employer, and expect nothing less than a streamlined and personalized recruiting process. That means using recruitment marketing to help bring the best candidates possible in your front door. Recruiting

Rally Round-up: Our Top 10 Recruitment Marketing Blogs of 2018!

Rally Recruitment Marketing

In 2018, we created a ton of Recruitment Marketing content. 10: Checklist: 11 Improvements to Humanize Your Candidate Experience. Humanizing the candidate experience was a major theme we observed in 2018, and this blog comes with a checklist that helps you identify if your organization is on track to provide this ideal experience to candidates. 9: How to Build a Recruitment Marketing Event Plan (Example Included!).

Recruitment marketing: fad or future? The expert review

Beamery

‘Treat your candidates like your customers’ Recruitment marketing is a multi-faceted approach with huge potential to transform the recruitment process. Today’s candidates are far more subjective. “Often said, recruiters are sales people.

Why the Best Recruitment Marketers Don’t Stop at ‘Apply Here’

Recruiting Daily Advisor

Never before have recruiters focused so much of their energy on keeping good candidates engaged in the hiring process. The best recruiters are using recruitment marketing at every stage of hiring to drive and sustain higher candidate engagement.

B2B 64

Why Your Job Postings Suck (And What You Can Do About It).

Recruiting Daily

See, recently, my role has focused more on sourcing than recruiting, which has been a recurring theme throughout my career, with the line between these two continuously shifting from req to req, client to client. “Job Description” Doesn’t Have To Be An Oxymoron.

Careers Site FAQs: How They Help Candidates — and You

Rally Recruitment Marketing

Candidates need more than a job description and a ready-to-go resume to submit an application. Sure, those are important components, but job seekers want more than that. How else can a FAQ page help candidates and your recruiting efforts, and just what should it include?