Optimize Your Recruitment Marketing Planning with 2020 Vision


Yes, planning for 2019 is important, but even more important is identifying the strategies, processes and technology that will allow you to achieve true recruitment marketing optimization and drive world-class results for the coming decade.

The Candidate Experience of Recruitment CRM


As recruitment marketers, we tend to split our disciplines into artificial segments like employer branding, candidate experience, recruitment CRM, candidate attraction, etc. CRM candidate experience

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Webinar Recap: Improving the Candidate Experience with Employee Stories


Telling stories is one of the best ways to share information with talent or to convey something new in a way that will capture the hearts and minds of your candidates. candidate experience employee stories employer brand recruitment marketing content‘Tell me a fact and I’ll learn. Tell me the truth and I’ll believe. Tell me a story and it will live in my heart forever.’ This Native American proverb captures the essence of the power of story.

Webinar Recap: Improving the Candidate Experience with Employee Stories


Telling stories is one of the best ways to share information with talent or to convey something new in a way that will capture the hearts and minds of your candidates. candidate experience employee stories employer brand recruitment marketing content‘Tell me a fact and I’ll learn. Tell me the truth and I’ll believe. Tell me a story and it will live in my heart forever.’ This Native American proverb captures the essence of the power of story.

Top UK Performance-Based Recruitment Marketing Channels


To succeed at recruitment marketing, HR and talent acquisition professionals need to find the right mix of job advertising methods such as free job postings, credits and performance-based advertising. This makes Adzuna one of our top performance-based recruitment marketing channels.

Measuring Recruitment Marketing ROI


In general terms, we write a lot about recruitment marketing ROI. recruitment marketing ROI

Candidate Experience Technology Tops the Shopping List for 2017


Organizations are taking candidate experience and candidate satisfaction seriously in 2017. candidate experience

5 Ways You May Be Damaging Your Candidate Experience

Recruiting Daily

As a hiring professional, you have a lot of responsibilities, and fostering a better candidate experience is one of them. Your job is to find the best fitting, most suitable candidate, but you are not completely sure that the candidate for the job you really want also wants you.

Candidates “Ghosting” Job Interviews? Just More Proof of a Bad Candidate Experience.

Fistful of Talent

Here’s a hiring trend we could live without – job candidates who are “ ghosting ” ( aka , blowing off ) scheduled job interviews, or, failing to show up to work for new positions they had accepted. Last week, USA Today published a story that indicated that this new phenomenon was due to the strength of the job market and our near-record low unemployment. Maybe it’s payback for a bad candidate experience.

The First Step in Recruitment Marketing

Fistful of Talent

One of the hottest topics in Talent Acquisition is around the concept of Recruitment Marketing. The biggest problem most TA shops and leaders have with recruitment marketing is flat out, how do we get started? Most of this confusion comes from the theory that as recruiters we now need to start thinking like marketers. It used to be we needed to think like sales people, but no one likes salespeople, so now it marketers! Candidates another.

Candidate Experience Mapping


Recruitment marketing is, in a way, designed to hold the candidate’s hand and lead them right to your company. A great recruitment marketing campaign is one that finds its way to the most appropriate candidates. Why map the candidate journey?

33 Candidate Experience Lessons Shared by RallyFwd™ Speakers

Rally Recruitment Marketing

At our first virtual conference, Let’s RallyFwd to Humanize the Candidate Experience , the Rally community was fortunate to have amazing speakers share their hard-earned candidate experience lessons with us. Treat candidates like you would treat your mother.

4 Secrets to Improve the Candidate Experience with Digital Tactics

Spark Hire

The candidate experience is one of the most important and overlooked aspects of your hiring process. To deliver an excellent candidate experience, consider all of the aspects involved. It starts with the first interaction candidates have with your company.

Candidate Experience & the Application Process: 4 Things You’re Doing Wrong

Social Talent

The core component of a strong employer brand is a positive candidate experience which really defines how current and potential employees perceive you as a company. The importance of optimising the candidate experience cannot go understated.

Foggy Brands, Black Holes & More: The Horrors of Today’s Candidate Experience


It seems everywhere I turn lately (and let’s be real, for a long lately), the talk track focuses on the mysterious “candidate experience.” The post Foggy Brands, Black Holes & More: The Horrors of Today’s Candidate Experience appeared first on SmashFly Blog. Candidate Experience black hole in recruiting candidate experience recruitment marketing

How Improving The Candidate Experience Will Supercharge Your Pipeline


Recruitment Industry Trends candidate experience recruitment marketingAs a leader of your company’s HR department, you’re responsible for ensuring that your team consistently hits its key performance benchmarks—which can sometimes be a daunting task. One inevitable metric that you’re certainly held accountable for is making sure that you’re attracting and sourcing the best available talent for open positions in your organization—which means.

Is Recruitment Marketing Only for Large Companies?

Undercover Recruiter

Most people think in order to have things in place like recruitment marketing, or a D&I specialist you need to be part of a large company or have an abundance of staff. Is Recruitment Marketing Only for Large Companies?

Candidate Experience Goes Beyond the Right Hire


Candidate experience is not only about the right search, assessment and interview to secure your perfect hire. Download the white paper: The far-reaching impact of candidate experience. Here are the key findings: Candidate experience begins before application.

Recruiting Hacks: Improve Candidate Experience in 10 Simple Steps


Improving candidate experience is a must if you want to win in a war for talent. The current job market is candidate-driven, which means you don’t pick talent anymore. That’s why it is absolutely necessary for your company to start improving candidate experience right now.

WEBINAR: How the CandE Winners Improve Candidate Experience


A great candidate experience can be the key difference between making a life-long advocate for your organization―or your competitor’s next best hire. Do you truly know if you’re creating a positive, memorable experience for qualified candidates?

The New Candidate Experience Journey [INFOGRAPHIC]


It’s no secret that talent acquisition is evolving faster than it ever has and much of it has been due to candidate expectations of employers what we like to call the “consumerization of the candidate experience.”

ROI of the Candidate Experience -- Highlights from Talent Board and Talemetry Webinar


Yesterday we had the great benefit of hearing from Jade Bourelle, CEO of Talemetry and recruitment marketing industry leader, and Kevin Grossman, President of the Talent Board, discuss the real return on investment (ROI) of the candidate experience and how companies can improve upon it. candidate experience

Top 10 Recruitment Marketing Blogs of 2018

Rally Recruitment Marketing

In 2018, we created a ton of Recruitment Marketing content. 10: Checklist: 11 Improvements to Humanize Your Candidate Experience. 9: How to Build a Recruitment Marketing Event Plan (Example Included!). 8: What is a Recruitment Marketing Content Playbook?

How Australia Post are personalizing the candidate experience with video.


Employer Branding Manager Quila Israelson talks to VideoMyJob about delighting candidates with video and her experience of introducing new technology to the team at Australia Post. Recruitment Marketing Talent Acquisition Video Marketing

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Should Recruitment Marketing Sit Under Marketing or Talent Acquisition?

Rally Recruitment Marketing

Who owns Recruitment Marketing? Where should it sit within your organization to be most effective: under Marketing or under Talent Acquisition? My Career Path: From HR to TA to Marketing. Recruitment Marketing under Talent Acquisition. Recruitment Marketing

Glassdoor + SmashFly Candidate Experience Webinar


SmashFly + Glassdoor: 5 Stages of the Candidate Experience from SmashFly Technologies SmashFly’s Chris Brablc and Glassdoor’s Kira Federer reveal an ugly truth: Candidates don’t need you as much as you need them!

Gerry Crispin, Kevin Grossman Answer Questions from Candidate Experience Webinar


We promised to answer the questions we didn’t get to from our latest webinar “What the CandE Winners Teach Us About Candidate Experience”―and here they are. Gerry Crispin of The Talent Board, Kevin Grossman of PeopleFluent and I all chime in on some interesting questions about starting, improving and measuring the candidate experience.

Candidate Experience: A Crash Course for Modern Recruiters


Due to an unprecedented demand for more foundational candidate experience content, we’ve created the first-ever candidate experience crash course. Candidate Experience Definition. Improving Candidate Experience: Why You Should Care.

Career Sites Must Provide a Positive Candidate Experience


While candidates may interact with your company across many channels, recruitment marketers know that a company’s career site is where the majority of the action is happening.

A Guide to the Ultimate Candidate Experience

Glassdoor for Employers

Today’s candidates require a more proactive, engaging, multi-touch approach in order to truly convert them into applicants and great hires. For years, marketers have used nurturing to communicate with top talent to build better relationships, influence them through the buyer’s journey and convert them into customers. Inserting a talent network form in the front-end of the apply process provides an option for candidates to opt in if they don’t complete the application.

3 Integral Ways to Better Personalize the Candidate Experience


For years, recruiting organizations have used candidate data (resumes, profiles, assessments, etc.) Candidates applied, recruiters evaluated and decisions were made. Continue Reading → The post 3 Integral Ways to Better Personalize the Candidate Experience appeared first on SmashFly Blog. This post was inspired by SmashFly’s latest release, SmashFly15. Register for our webinar on 6/25 with our early adopter customer Bright House networks here.

5 Key Steps Of Your “Digital” Candidate Experience

The Magnet: Attract Candidates To You

When you think candidate experience, I bet you think “post-apply” process like interviews and follow-ups. But what about the “digital” or “pre-apply” candidate experience?

5 Candidate Experience Mistakes You’re Making at Recruiting Events – and How to Fix Them!

Rally Recruitment Marketing

Choosing the right Recruitment Marketing strategy and tech tools for your recruiting events is critical in today’s competitive hiring market. As you likely know though, getting recruiting events right isn’t easy. How do you enable your recruiting team?

Candidate Experience by Design: Applying UX to Recruiting & Hiring.

Recruiting Daily

We must accept that today’s job search and recruiting process happens exclusively online, for every position, for every candidate, for every sector (save the oddest of outliers). UX & Candidate Experience: 9 Key Design Principles Every Employer Should Know.

10 (One-Sentence) Examples of Exceptional Candidate Experience


What separates an average candidate experience from an exceptional one? Gerry Crispin of The Talent Board, creator of the Candidate Experience Awards, outlined a few key characteristics in a recent webinar we hosted: Seek Feedback & Actually Listen Set Expectations & Stick to Them Allow Everyone a Chance at Bat Be Accountable They seem straightforward―so why.

The State of Candidate Experience in 10 Statistics

Recruiting Daily

With hundreds of employers voluntarily subjecting their hiring process to the intense scrutiny involved in being adjudicated by nearly 95,000 applicant responses, the 2014 Candidate Experience Awards did more than just open the recruiting books up at some of the world’s biggest brands.

How to Build an Award-Winning Candidate Experience


The Talent Board , a non-profit organization whose mission is to build quality candidate experiences, started the CandE Awards in 2010 to recognize and celebrate companies that go above and beyond to ensure candidates are treated well throughout the recruitment process.

7 Big Impact Recruitment Marketing Ideas We Learned at RallyFwd

Rally Recruitment Marketing

At RallyFwd , we heard from a number of outstanding Recruitment Marketing practitioners from companies of all sizes and industries. They also created local interview guides to customize the experience further. Text recruiting was their team’s answer to this issue.

The Buyer / Seller dynamic and how it affects Candidate Experience


And the most important part is that we trust this content more than marketing messages. And the same is true in the candidate experience. Candidates are becoming increasingly savvy in understanding their skills and value in the marketplace.

Soft Marketing for Recruitment Marketers: What is it and What’s the ROI?

Rally Recruitment Marketing

In traditional marketing, we sometimes talk about hard versus soft marketing techniques. This article will explain what hard and soft marketing approaches are, and how to make a business case to advance soft marketing techniques within your Recruitment Marketing plan.