Remove Culture Remove Diversity Remove Employer Branding Remove Resources

Employer Branding for Women in Technology Q&A

Rally Recruitment Marketing

Did you watch our recent webinar, Employer Branding That Speaks Uniquely to Women in Technology? Ashley and Maritza answer your questions about employer branding for women in technology, including: Partnership budgets. They still have a place in your employer branding.

Employer Branding for Women in Technology Q&A

Rally Recruitment Marketing

Did you watch our recent webinar, Employer Branding That Speaks Uniquely to Women in Technology? Ashley and Maritza answer your questions about employer branding for women in technology, including: Partnership budgets. They still have a place in your employer branding.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Get leadership on board with employer branding

Stories Incorporated

Here’s how to communicate the impact of talent branding problems, get leadership on board with employer branding, and achieve buy-in for your projects. Your organization will eventually learn what it needs to develop a strong employer branding and recruitment marketing function.

Winning Recruitment Marketing Campaign for Diversity, Inclusion & Belonging

Rally Recruitment Marketing

They give candidates a picture of what it’s like on the inside of a company, and allow you to define and share your brand story, while supporting your business and hiring goals. This has helped us build brand awareness and support our ongoing recruitment goals.

Employer Branding On A Budget

ClearCompany Recruiting

Brushing up our employer branding is the top initiative of our recruiting team while we pause hiring to evaluate market conditions during the COVID-19 outbreak. My goal in this post is to help you develop an employer brand using your existing team and resources.

The value of employee stories for your employer brand

Stories Incorporated

We break down the value of employee stories for your employer brand and why you should champion an employee story project in your organization. Employee stories are essential for recruitment marketing and employer branding. You’ll need it for your employer brand journey.

5 Ways To Make Your Employer Branding Video Shine

Social Talent

So, you’ve been tasked with creating an employer branding video and you don’t know where to start. at SocialTalent we love to create content based on our company culture (and how much we all like it here) so we’ve picked up a few tips and tricks along the way. Here are our top 5 tips for creating an employer branding video. Know your brand. Show your culture. Great culture starts with diversity.

Be Real About Diversity and Your Employer Brand

exaqueo

Diversity Noun | di·ver·si·ty | də-ˈvər-sə-tē, dī- The condition of having or being composed of differing elements and “the inclusion of different types of people (such as people of different races or cultures) in a group or organization.” As a woman of color, I’ll admit, I cringe whenever I hear the phrase “diversity initiative” -- and I’ve heard it a lot throughout my 20-year career in recruiting and employer branding.

Diversity & Inclusion is Not an Employer Brand Strategy

Change State Blog

For many good reasons, diversity and inclusion (D&I) has become one of the hottest topics in human resources in recent months, and is likely to remain so for the foreseeable future. Questions about how to define a strong employer brand value proposition?

How to improve your employer brand

Workable

Employer branding is important. Companies with strong brands (a good reputation among employees) attract high-quality candidates more easily, can hire more selectively and have a lower cost-per-hire than companies with blander brands. This is the single easiest way to improve your employer brand strategy: Don’t try to be cool. Building a good employer brand means learning what employees want. How companies build strong brands.

How to improve your employer brand

Workable

Employer branding is important. Companies with strong brands (a good reputation among employees) attract high-quality candidates more easily, can hire more selectively and have a lower cost-per-hire than companies with blander brands. This is the single easiest way to improve your employer brand strategy: Don’t try to be cool. Building a good employer brand means learning what employees want. See also: What is employer branding ?

Employer Branding: Fad or Future? The Expert Review

Beamery

Branding building has been part and parcel of the marketing process for years. Everyone wants to know what your company culture is like and how happy your employees are – it’s up to recruiting departments to use employer branding to make sure candidates like what they see. Companies can relay their culture and values through blogging, webinars, and social media to name just a few. Is employer branding important? Employer Branding is nothing new.

A Complete List of Employer Branding Strategies for Job Descriptions

Ongig

Today I’m going to show you a VERY effective list of employer branding strategies for your job descriptions. Employer Branding on Job Descriptions vs Company Career Page. Companies tend to focus the bulk of their employer branding efforts on their careers page. Why Is Employer Branding Important on Job Descriptions? A List Employer Branding Strategies for Job Descriptions: 1. Job Page Branding. Diversity Statement.

Build Your Employment Brand

FlashPoint

I shared with them a solution: building a better employment brand. We discussed how only those employers with a positive employment brand are attracting – and will continue to attract – more than “their share” of qualified candidates. Obvious touch points include the organization’s website, email signatures, hiring process, PR efforts and culture. What is the culture like? Culture.

Employer Branding: Why Employers Need to ‘’Talk the Talk’’

Transformify - Recruiting

Most companies handle employment matters by either accepting a high turnover rate and working around it or by constantly improving their human resources policies and practices to attract and retain the most qualified candidates. When employers honestly broadcast their values.

Employer branding: important or illusion? The expert review

Beamery

Branding building has been part and parcel of the marketing process for years. Everyone wants to know what your company culture is like and how happy your employees are – it’s up to recruiting departments to use employer branding to make sure candidates like what they see. Companies can relay their culture and values through blogging, webinars, and social media to name just a few. Is employer branding important?

Employer Branding: Definition, Process, Strategy and Resources

Beamery

Companies that consistently attract the best talent get one thing right: Employer branding. This is where a carefully planned employer branding strategy becomes critical. We’ve tried to create a single guide that tells you everything you need to know about building your employer brand. So, what is an Employer Brand? “When asked the question, what is employer branding? Why does employer branding matter?

Ethical Employer Branding: How to Attract Candidates With Shared Values

Eightfold

Candidates have plenty of tools and resources to determine whether corporate communication matches the reality of business practices. Sarah Clayton , EVP of employee engagement and change management at PR firm Weber Shandwick, says employer brands that succeed have clear corporate purpose and values. We believe our culture is one of the main reasons employees come to work at TIAA,” Kohli writes. “We The Shared Characteristics of Ethical Employers.

Weaving Diversity and Inclusion into Your Employer Brand

Entelo

Diversity and Inclusion isn’t just the right thing to do - there’s a clear business case for it,” said Yasmin Zarabi, head of business development for Entelo, at a recent diversity and inclusion event earlier this year. The Business Case for Diversity and Inclusion Portland State University recently found that companies with more diversity programs had higher innovation results. Don’t go the business case route,” urged Huang, head of D&I at Culture Amp.

Building a career in Employer Branding: Q&A with Jason Jones of LogMeIn

NextWave Hire

There was so much to learn about the life of Jason Jones and how he is leading recruitment marketing efforts at LogMeIn as their Employer Branding Specialist. We were fortunate enough to dig into the ins and outs of a day in the life of an All-Star Employer Brander and how much passion there is for ensuring people love their jobs! He works tirelessly to improve LogMeIn’s culture for current employees and to attract future talent to the company.

How Netflix and Starbucks Are Leading the Way with Employer Branding

Hireology

Job seekers today complete significant research when considering career moves, meaning any company’s employer branding is critical to hiring success. In fact, 69 percent of job candidates would reject a job offer from an organization with a bad employer brand. . Effective employer branding offers you the opportunity to excite top talent about joining your team, helping you stand out from other employers in today’s competitive hiring market.

Why We Love These 10 Inspiring Employer Brands

Breezy HR

Here’s how 10 of the world’s leading employer brands make it a no-brainer. Terms like “candidate experience” and “employer branding” seem to be the HR buzzwords of the day?—?and With 6 million open jobs in the US and employers taking longer than ever before to fill open positions, simple economics tell us demand is far outpacing supply. Balance and diversity are the keys to Cisco’s success, according to their CEO, Charles H.

How Netflix Adjusted Its Employer Branding to Reflect the Current Reality

Linkedin Talent Blog

Over the past few years, Netflix has built a binge-worthy employer brand from the ground up. And while it’s aimed at working professionals who might be interested in joining the company, as an external-facing brand, it still reflects on Netflix as a whole.

Boost Applicant-to-Hire Conversion 10x with a Strong Employment Brand

Hireology

A strong employment brand can help your company stand out from the competition and attract top candidates in today’s competitive job market. And if you don’t have a compelling employment brand in place, you’ll likely face challenges securing qualified talent. In fact, recent data found that 69 percent of job seekers would reject a job offer from a company with a bad employer brand. Your employment brand can ultimately make or break your hiring success.

Employer Branding: Why The Voice of the Employee Matters Most.

Recruiting Daily

If your business hires high volume, non-exempt workers, or your workforce is made up mostly of hourly employees, it’s easy to assume that due to the inherent level of turnover these positions entail, actually engaging the front lines seems like a waste of time and resources. Director of Diversity and Inclusion for Yum! Brands, and featured panelists Michael Vandervort , Executive Director for CUE, Inc.; What’s Next for Non-Exempt: The Future of Employer Branding.

5 Steps to a Successful Employer Branding Strategy

Hundred5

Seeing how it’s one of the most effective ways to get lots of high-quality applicants, here are a few great employer branding strategies you can use for your company, coupled with some examples to get you inspired. Evaluating your current employer brand Before deciding on a strategy for the future, you need to assess where you stand at the moment and find out what it takes to move where you want to be. Make your employer branding strategy into a story.

Employer Branding Content: The Top 10 Topics Candidates Care About

Jibe

Talent acquisition is now coordinating employee-written testimonials, posting updates on social media, and even hiring writers, designers and videographers to produce stories about their employer brand. Candidates also pay attention to the potential employer’s products and services, and the satisfaction of their current employees. Based on the Talent Board survey, almost 13% of candidates want to see a bit of boasting from potential employers.

How to build a remote work culture from scratch

Workable

That’s why defining your brand new culture should be one of your top priorities. Remote work culture – tips for HR and business leaders. Now that remote work is in the game, your employer branding will benefit from a tweak. Embrace diversity and inclusion.

Woke Consciousness! The New Pandemic

Fistful of Talent

How your organization responds to this new movement depends on the ability of your leadership to see the company through the lens of employees at all levels, and take accountability for the culture you have fostered. Make commitments and dedicate resources to change.

Energy 138

5 Employer Branding Mistakes to Stop Making Right Now

Jibe

Employer branding, simply put, is the way job seekers perceive a company as a place to work. Of course the structure of employer brand is complex. It’s comprised of many things like employer happiness, your corporate image, your candidate experience —they all play a role. But believe it or not, there are simple actions you can take to improve your employer brand. Diversity/Cultural Information. Like the topic of employer branding?

8 Ways to Improve Your Employer Brand

Recruiting Blogs

Having a poor employer brand can mean your company loses out on hiring the very best talent. But what exactly is an ‘employer brand’? . In this article we discuss eight things you can do to make you more attractive as an employer. What is an ‘employer brand’? Put simply, an employer brand is a company’s reputation as an employer. Why is it important to have a good employer brand? resource/employer-brand.

5 Ways to Build an Effective Employee Advocacy Program

Rally Recruitment Marketing

Let’s say you’ve put a ton of effort into shaping your organization’s EVP or building your employer brand. Employee advocacy is the activities that employees do to advocate for your brand, products or services with their networks. Employee Storytelling Employer Branding

Get Your (Arti)facts Right — Eight Examples of Developer-Driven Employer Branding Content

Stack Overflow

We’ve got you covered—here’s a look at eight great examples of developer-driven employer branding content and public artifacts from tech influencers. One of the best ways to deliver effective employer branding? Great job ads are one thing, but they only tell you so much about an employer. With so much of the development and implementation process now happening outside meeting rooms and company walls, landing top talent means taking your brand public.

Gender inclusion in the workplace: Going beyond diversity

Workable

She didn’t suggest banning sports talk completely; rather, it was an effort to shed light on behaviors that potentially sustain ‘bro culture’ at work. Diversity vs. Inclusion: why they’re not the same. But you of course don’t want to be in the employer’s position in the first place.

7 Actions Employers Must Take Now for Racial Equality

Rally Recruitment Marketing

Many employers have made public statements and pledged their support for the Black Lives Matter movement and against racial injustice. Here is my take: What employers–and we as practitioners–can do to end racial inequality and build a more diverse and inclusive workforce?

5 Recruitment Marketing Projects to Tackle This Summer

Rally Recruitment Marketing

That number is great considering that employer branding hasn’t been around all that long! For the other 60% of us, this might be an opportune moment to conduct research and finally put together our EVP messaging and employer brand platform.

4 Ways to Celebrate Women at Work and Amplify Your Employer Brand #IWD2018

exaqueo

Diversity and inclusion. As a woman-owned business, exaqueo celebrates the achievements of our team of employer brand strategists, most of whom are women. This virtual setting is a part of our culture and our own employer brand. By identifying women who lead teams, functions, and initiatives across the company, you can create diverse panels of women and men united not around an expected topic, but unique commonalities they may share.

How to measure diversity in your candidates using surveys

Workable

Table of contents: How to measure diversity: Best practices. We’re definitely doing that reflection on our brand.”. How to measure diversity: Best practices. How to measure diversity: Survey questions. You can use surveys to measure diversity.

Talent and HR News Update: Employer Brand and Employee Engagement

exaqueo

Here at exaqueo, we believe that a strategic employer brand is pulled across the entire employee lifecycle, from pre-hire to alumnus. The employer brand not only impacts talent attraction, but influences employee engagement and retention, too. This month’s talent and human resources update is curated with this belief in mind. 4) Employer Brand Vs. Consumer Brand: What’s The Difference?

The Newest Innovations in Diversity Recruiting

Jobvite

Diversity and inclusion are important values to Jobvite — that’s nothing new. We believe that a diverse workforce is imperative to building a strong employer brand and attracting the best employees. They lack a clear roadmap to building the diverse workforce they envision.