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The 3 Most Effective Ways to Differentiate Your Employer Brand

Rally Recruitment Marketing

The idea of the “untapped channel” is exciting to us recruitment marketers, especially in today’s noisy, competitive talent market. Rally note: Learn even more about future-proofing your recruitment strategy by watching Lori’s recent appearance on Social Talent’s podcast, The Shortlist , below.

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Why You Should Create a Candidate Journey Map ASAP (Template Included!)

Rally Recruitment Marketing

Here’s the scoop on what candidate journey maps are and how they can help you create better Recruitment Marketing content: What is candidate journey mapping? Research employers – currently our careers site doesn’t share much information about our culture or values. Candidate experience improvement.

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Behind the scenes: Gray TV shares talent attraction strategy

CareerArc

By strategically leading its recruitment efforts with its employer brand, Gray TV emphasizes its benefits, mission, and culture. In line with this, Gray TV advocates for conducting regular audits of recruitment marketing efforts to ensure alignment with brand pillars.

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How to communicate company culture changes: Recruitment marketing tips

Workable

Since the COVID-19 pandemic began, loads of businesses have experienced a culture shift. Transition to remote operations, forced layoffs, new health regulations and company policies – all these events have caused changes in company culture in a flash. This way, you’ll secure top talent that fits your new work culture.

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How to Write an Employee Handbook

4 Corner Resources Staffing Blog

An employee handbook is an important tool for communicating your policies, setting expectations and getting employees excited about your company values. . If you’ve been using the same tired old employee handbook for the last ten years, it’s time to give it a refresh. What to Include in Your Employee Handbook. Table of contents.

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Social Recruiting Benefits: Why You Won’t See Many Without Culture Change

Jibe

It starts with changing the mindset of your recruiters, from purely focusing on filling the next requisition to understanding the long-term benefits of social relationship building and engagement. This requires a cultural shift. What Does A Social Recruiting Culture Look Like? It’s part of their culture.

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How to Increase Diversity in the Workplace

Hireology

Have a Standout Culture . Lastly, because your employees are the backbone of your culture, make sure they’re on the same page as you when it comes to the need for diversity. If you need more tips on recruiting, check out our Recruitment Marketing Playbook. .

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