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How I Landed My Dream Recruitment Marketing Job at Hubspot

Rally Recruitment Marketing

My name is Lauren Murray and I’m an Employer Brand Specialist with HubSpot , specializing in content strategy for our HubSpot Life social media channels. Most recently, I’ve pivoted sideways on this career climb, from marketing into Recruitment Marketing.

How to Build an Employer Brand Budget

Proactive Talent

In my opinion, there are two groups of companies out there who have yet to put together a formal budget for employer branding: 1. Those that do not understand the importance of employer branding , and therefore don’t prioritize or fund it at all. Those that understand the importance of employer branding , but don’t know how to prioritize or build it into their budget. The bigger the company, the bigger the employer brand budget.

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Employer Branding: Fad or Future? The Expert Review

Beamery

Branding building has been part and parcel of the marketing process for years. Nowadays though, the way we market our companies to candidates is becoming increasingly important. In this case, instead of reading reviews on Amazon, applicants are turning to social media and to websites like Glassdoor to get the real scoop on companies. Companies can relay their culture and values through blogging, webinars, and social media to name just a few.

Employer branding: important or illusion? The expert review

Beamery

Branding building has been part and parcel of the marketing process for years. Nowadays though, the way we market our companies to candidates is becoming increasingly important. In this case, instead of reading reviews on Amazon, applicants are turning to social media and to websites like Glassdoor to get the real scoop on companies. Companies can relay their culture and values through blogging, webinars, and social media to name just a few.

The Startup Hiring Guide: Hiring for rapid growth from 5 to 50

Workable

I talk to high-growth startups every day and I keep hearing versions of “compared to recruiting, fundraising was easy”. We’ve spent the time to curate the best thinking on everything from employer branding and headhunting to the interview process. Recruiting software and tools.

Employer Branding: Why The Voice of the Employee Matters Most.

Recruiting Daily

But in today’s constantly connected, increasingly interconnected world of work, it’s not just hard-to-fill or exempt workers whose voices matter when it comes to recruitment marketing. But ignoring this critical employee segment can come at a steep cost – particularly as so many turn to social as a way to organize their efforts at driving increasingly agitated demands for higher wages and a better quality of life (and work) across the board.

Always Be Closing Almost Never Works In Recruiting.

Recruiting Daily

And if you think that “always be closing” is always a great approach for building and nurturing nascent relationships, you probably suck at recruiting. Contrary to popular belief, any realtor, car salesman or contingency recruiter will agree that social selling, the ultimate act of transforming a new relationship into a meaningful connection that’s mutually beneficent, doesn’t happen overnight. The Medium Is Not the Recruiting Message.

Recruiting strategies: a comprehensive guide for small business

Workable

At this stage your company doesn’t have a dedicated recruiting team. The tools you use weren’t designed for recruiting. You don’t have much that amounts to a recruiting strategy. Effective employer branding. Find employees: social recruiting and job boards.

You’d Better Ask Somebody: Why Employee Referrals (Still) Matter in Hiring.

Recruiting Daily

That’s the paradox of social networking; while our updates ostensibly reflect what’s going on in our life, we can no longer lead lives that aren’t largely informed by what happens online, and how our connections will react, no matter how much of a stretch that “friend” moniker might in fact be. On a recent appearance on the Animal radio show, Matt Charney was talking about what constitutes “great” recruiting content.

The Cure: 6 Hiring Problems Recruiting Content Can Actually Solve.

Recruiting Daily

Like many marketers, I’ve always been a huge fan of content; after all, it not only gives me something productive to do on the train, but it keeps me informed, too. It also keeps me paying for cable, not to mention my monthly subscriptions for magazines, Netflix and, of course, the good old fashioned newspaper (although mainly for access to the premium content most newspapers now post behind a firewall online). Fascination Street: Recruiting Content Attracts More Talent.

5 New Year’s Resolutions for Recruiters

Arya Recruiting Robotics

Here are five New Year’s resolutions that every recruiter should make this year. Embrace social and mobile recruiting. You’ve heard about the importance of social and mobile recruiting, and you’ve been meaning to ramp up your tactics, but…no more excuses! Your first recruiting resolution of 2016 should be to create or enhance your social and mobile recruiting strategies. Let’s talk about mobile recruiting first. Think like a marketer.

Recruitment marketing: fad or future? The expert review

Beamery

‘Treat your candidates like your customers’ Recruitment marketing is a multi-faceted approach with huge potential to transform the recruitment process. We’re beginning to mimic the personalised experience our marketing department gives potential customers. Marketing techniques also make it easier for recruiters to build relationships with candidates. “Often said, recruiters are sales people. The best marketers know this.

Top Strategies for Reaching Veteran Candidates

Rally Recruitment Marketing

But recruiting military veterans isn’t easy. Veteran hiring mirrors the current employment landscape — it’s highly competitive! For Recruitment Marketing and employer brand practitioners, this means that not only do you need to create a compelling content strategy to capture the attention of veterans entering the civilian workforce, but you also need to reach them on the right channels! . Social media. Recruitment Marketing

How to: Successfully Influence Candidates at EVERY Stage of their Decision-Making Process

Social Talent

The goal of all of your employer branding efforts should be to create differentiation and preference in the minds of both current and future employees within a desired target group – one which we want to recruit and retain from. But in order to create differentiation and preference in the minds of the candidates we’d like to employ, we first need to understand how candidates make decisions when it comes to deciding who they’d like to work for.

Recruitment Marketing: Important or Illusion? The Complete Expert Review

Beamery

They care about what they hear about your company from friends, they listen to the twittering of social networks, they’re interested in intangibles like ‘culture’ and ‘brandRecruitment marketing has emerged as a multi-faceted approach to attract, convert and engage candidates. Is Recruitment Marketing important? Send me Recruitment Marketing advice. Often said, recruiters are sales people. Marketing

How to Reach Candidates on a ‘Glocal’ Scale

JWT Inside

There are lessons we can draw from here as we think about how best to share your employer brand story and how candidates might best experience your employer brand channels when engaging globally. So how do you solve for this in your recruitment communications? careers website, social media and dynamic job postings), it’s important to think about what truly demonstrates and earns credibility as a local employer with candidates.

3 Steps to Attract More Attendees to Your Recruiting Events

Rally Recruitment Marketing

In Recruitment Marketing, we know that one of the key markers of a successful recruiting event is having the right number of qualified attendees. Even if the event is incredible and planned out to the last detail – including a great event flow, dynamic team members representing your organization and an Instagram-worthy spread of food – it won’t matter if the right people aren’t there to experience it all and form perceptions about your employer brand.

9 Need-to-Know Recruitment News Stories – 21st September 2015

Social Talent

All the signs were this model is working and we have product market fit. And the company it just signed a lease on a 25,000 square foot office in San Francisco’s Mid-Market neighbourhood. Hired says it screens job candidates through a rigorous process combining algorithms and human curation, so employers don’t need to sift through a giant pile of résumés. 61% checked “social professional networks” (LinkedIn’s generic term for itself). Social media recruiting.

Recruitment Marketing Software For a More Successful Recruiting

Recruiting Blogs

Recruitment Marketing Software is a software program designed to attract top talent. Recruitment Marketing Software utilizes an innovative idea of applying marketing methods to recruitment process in order to find, attract, nurture and engage candidates and turn them into job applicants. What is Recruitment Marketing Software? Benefits of Recruitment Marketing Software? Who uses Recruitment Marketing Software?

Use OOH to Recruit Passive Candidates

Contract Recruiter

If you need better recruiting results, your recruiting strategy needs the OOH factor, out-of-home advertising, specifically billboards. That’s a lot of time for eyes on the road, eyes of passive candidates already employed who aren’t looking at online job boards or other digital media for openings. Eyes you could be capturing with outdoor advertising in the form of billboards for recruiting. Could you use that kind of traction in your recruiting process?

How to Reach Candidates on a ‘Glocal’ Scale

JWT Inside

There are lessons we can draw from here as we think about how best to share your employer brand story and how candidates might best experience your employer brand channels when engaging globally. So how do you solve for this in your recruitment communications? careers website, social media and dynamic job postings), it’s important to think about what truly demonstrates and earns credibility as a local employer with candidates.

Ready to Start Social Recruiting? 4 Questions to Cover With Marketing First

Rally Recruitment Marketing

As Recruitment Marketers we know that social media can be extremely helpful to any organization’s recruiting efforts. While we know social is worth investing time in, there are many questions that need to be answered before jumping in: like whether you ought to share social accounts with marketing, and who should be responsible for creating and posting content? What is the goal of your company’s current social media accounts? .

2019 Talent Acquisition Year in Review

Recruiting Blogs

AI, SMS, Voice Tech, alexa, google home, chat, chatbots, funnels, video, blockchain, workforce analytics, diversity, bias, job boards, social media, employer branding, video job ads, video interviewing, cloud, recruitment marketing automation, API, ATS, CRM yea I think we covered it all.

8 Creative Job Posts and Ads That Will Inspire Yours

Linkedin Talent Blog

These companies not only managed to stand out from the crowd, but did so in a way that conveys their culture and shares their brand story. The social media giant was looking for a “Tweeter in Chief.”. This open and honest spirit is also expressed in its recruitment marketing. In a post shared to social media a few years ago , Everlane wrote: “We have 1 founder and 46 CEOs. The company has also mastered creative campus recruitment.