3 Steps to Building an Employer Brand Team for Growth

Rally Recruitment Marketing

As such, investing in an employer brand (EB) function to nurture candidates and drive brand awareness could be a strong value add now more than ever before. . Employer brand teams can look different in every organization. Employer Branding Recruitment Marketing

How to Build an Employer Brand KPI Dashboard

Rally Recruitment Marketing

In many ways, our roles in Recruitment Marketing and employer branding are more imperative than ever before. How to start measuring your employer brand. Employer review sites, like Glassdoor , kununu , etc. Employer Branding Recruitment Marketing

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Employer Branding Strategy: Why You Need One

Rally Recruitment Marketing

These perceptions shape the reputation that your organization has among job seekers, and this reputation plays a significant role in how you’re able to attract and recruit talent. And while it can be hard to have full control over this reputation, you can better frame the narrative by creating an employer branding strategy. . What exactly is employer branding? Even if you haven’t actively created a strategy for it, you already have an employer brand!

4 Tips to Excel as an Employer Brand Professional

Rally Recruitment Marketing

Over the past couple of years I’ve learned a lot more about what it takes to excel as a Recruitment Marketing professional focused on employer branding (I’ve also continued to focus on my fitness goals — I’ve conquered the Atlanta Peachtree Road Race twice now!). .

The Placebo Employment Brand

Fistful of Talent

You give one group the real medicine, you give another group the ‘ placebo ‘ pills, and then tell both groups what they should expect… and amazingly in almost every test, the placebo group will see most of the same effects as the real medicine group. Organizations are spending millions of dollars creating employment brands that are virtually the same as everyone else’s. There’s a ton of research done on placebos.

21 Ways to Lead With Your Employer Brand Now (RallyFwd Recap)

Rally Recruitment Marketing

But another reason, we believe, is that the conference theme — Lead With Employer Brand — is on the minds of a lot of HR, talent acquisition and Recruitment Marketing professionals right now. Chantell Cooper , Director of Talent Acquisition at Arbonne International.

4 Expert Takes on Employer Branding for Executive Recruiting

Rally Recruitment Marketing

You may think that employer branding only influences candidates in mid-level or entry-level roles, but it also highly affects your ability to attract and recruit executives. Rally: How much do you think a company’s employer brand influences an executive’s decision to join?

7 Career Lessons from Employer Brand Mentors at RallyFwd

Rally Recruitment Marketing

Or maybe this reflection has led us to realize we want to switch into a new line of work altogether — perhaps you’re considering making the career move from marketing to Recruitment Marketing or from recruiting to employer branding!

How to Build an Employer Brand Budget

Proactive Talent

In my opinion, there are two groups of companies out there who have yet to put together a formal budget for employer branding: 1. Those that do not understand the importance of employer branding , and therefore don’t prioritize or fund it at all. Those that understand the importance of employer branding , but don’t know how to prioritize or build it into their budget. The bigger the company, the bigger the employer brand budget.

4 Tips to Excel as an Employer Brand Professional

Rally Recruitment Marketing

Over the past couple of years I’ve learned a lot more about what it takes to excel as a Recruitment Marketing professional focused on employer branding (I’ve also continued to focus on my fitness goals — I’ve conquered the Atlanta Peachtree Road Race twice now!). . For me, it’s incredible to look back and see my growth from a relative “newbie” in employer branding to now having several years of experience in this discipline. Employer Branding Recruitment Marketing

Social Media For Employer Branding: 7 Tips To Promote Your Employer Brand On LinkedIn

Proactive Talent

With more than 500 million members in over 200 countries and territories, LinkedIn is no doubt one of the world’s largest social and professional networking sites, making it a great talent attraction channel to add to your recruitment marketing machine. So where do you start with your employer brand on LinkedIn? Encourage Employee To Update Their Profiles An employee’s LinkedIn profile is a great opportunity to promote your company’s employer brand.

The Core of a Strong Employer Brand

Proactive Talent

We’ve probably spilled a gallon of digital ink talking about where your employer brand comes from (spoiler: it already exists - it’s the perception prospects put together about you based on all the interactions they have with your brand). Obviously, when they engage at a hiring event or with a recruiter over InMail or the phone, they are interacting with your talent team. First, let’s remember that the brand isn’t created.

Top Talent Acquisition and Recruitment Marketing Conferences to Attend in 2020

Rally Recruitment Marketing

Even better, conferences often provide the chance to network with other Talent Acquisition and Recruitment Marketing professionals to learn how they’re solving the same sorts of challenges you might be facing. . To help with the decision, here’s a comprehensive list of global Talent Acquisition conferences happening in 2020, along with some of the sessions that stand out as you look to increase your Recruitment Marketing skills. Grossman, President of the Talent Board.

COVID-19 Recovery: Here’s Why Your Employer Brand is Vital

CakeHR

Employer brand is the reputation your organisation has with your own employees and the wider employment market. In real terms, your employer brand brings to life your employee value proposition which facilitates recruiting and retaining talent. .

5 Trends That Will Impact Talent Acquisition in 2017

Leoforce

‘Tis the season to reflect on what happened this past year and ponder what lies ahead for Talent Acquisition in 2017. Talent Acquisition has entered an entirely new realm – and its launch has begun with recruiters. In an effort to help you make this next year even better than the last, here are five things we learned about talent acquisition in 2016 and what they mean for recruiters in 2017: 5 min read. All companies will invest in employer branding.

5 Talent Acquisition Experts Dish on Their Favorite Tools

Spark Hire

The talent acquisition world has no shortage of tools. So, we’ve gathered talent acquisition experts to share their favorite tools and how those tools are solving their talent-related issues. Zoe Morris , President at Frank Recruitment Group.

Employer Branding On A Budget

ClearCompany Recruiting

Brushing up our employer branding is the top initiative of our recruiting team while we pause hiring to evaluate market conditions during the COVID-19 outbreak. My goal in this post is to help you develop an employer brand using your existing team and resources.

Talent Acquisition Strategies | The Path to Business Success

The Hire Talent

Talent acquisition is not a new thing. Competitive businesses have been practicing talent acquisition strategies for years. The core of talent acquisition is the ongoing strategy to find, select, and retain future executives, leaders, and experts.

6 Reasons Your Employer Brand Is Struggling

McQuiag

A strong employer brand is viewed as a necessity for attracting, recruiting, and retaining good people in a competitive market. All those factors boil down to how a brand is perceived in terms of a potential place of employment to candidates. Recruitment Employer Brand

Your Guide to AI Talent Acquisition

AllyO

Today’s operating environment demands that companies turn talent acquisition into a competitive advantage, and artificial intelligence is key a stepping stone toward this goal. In this article, I draw on my more than two decades in HR tech as well as the expertise of other leaders to explain: In this article: How AI transforms every phase of talent acquisition. AI best practices for executive talent acquisition. How AI can help today’s talent crisis.

5 Trends That Will Impact Talent Acquisition in 2017

Leoforce

‘Tis the season to reflect on what happened this past year and ponder what lies ahead for Talent Acquisition in 2017. Talent Acquisition has entered an entirely new realm – and its launch has begun with recruiters. In an effort to help you make this next year even better than the last, here are five things we learned about talent acquisition in 2016 and what they mean for recruiters in 2017: 5 min read. All companies will invest in employer branding.

The best employer branding podcasts: listen and learn

Stories Incorporated

Your ears and mind will be opened by new strategies and stories from innovators in the talent marketing industry. Start with some of our favorite employer branding podcasts. The Talent Experience Show. The Employer Branding Podcast. The Talent Brand Podcast.

How to Map your Employer Brand

Beamery

Imagine if employer branding was kind of like sticking a pin on a map. One of the most powerful tools in branding is the perceptual map, or the positioning map. It is called perceptual because it is built using the perception of users or customers, and places all the brands in a particular space on the same map. In-house marketing teams use them to figure out how they compare to the competition, and agencies use them to help companies build a new brand.

4 Departments Talent Acquisition Should Partner With

Ideal

Groups need to come together to hit goals. All this said, what other departments should talent acquisition be working with the most? Marketing typically owns the brand of a given company. While that brand is important in terms of acquiring customers and generating revenue, said brand is also important in how candidates view the company. That’s often called employer branding , and it’s fairly strategic in terms of the type of talent you can attract.

Communicating Your Employer Brand to Segmented Audiences

CKR Interactive

A brand is the crux of what your target audience wants most that you deliver on best. And with almost any brand, your target audience isn’t a single “type” of person. We view our target audiences as diverse groups of people with some sort of a unifying mindset. This goes for consumer and employer brands. Oftentimes in employer branding, the unifier is being motivated by a company’s mission.

How to Build a Magnetic Employer Brand

Beamery

A strong Employer Brand is worth it’s weight in gold when it comes to application numbers and quality, so it’s no wonder that it’s been fast rising up the list of recruiting priorities. An Employer Branding team’s work begins far before the application though. We’ve asked Barry Flack (ex-Head of Talent at Primark) to chair a discussion on everything that you could (and should) be doing to measure and improve the ROI of your branding efforts.

Employer Branding Strategies from Working at Uber, WeWork and Autodesk

Ongig

If you’re into employer branding, you’re in for a treat. Since then, Andrew has worked on the talent branding teams at WeWork, Uber and Autodesk. He’s got a unique background and he shares a bunch of useful employer branding nuggets. Does every company need an employer branding lead? Too many companies let their corporate brand stand on their own. Talent Acquisition, Marketing?

Honoring the 2020 Brandon Hall Group Excellence Award-Winners: Best Unique or Innovative Talent Acquisition Program; Best Sourcing & Assessment Strategy; Best Advance in Talent Acquisition Process; Best Advance in Interviewing Strategy; Best Social Talent Acquisition Strategy; Best Recruitment Marketing and Employer Branding Program

Brandon Hall

Honoring the 2020 Brandon Hall Group Excellence Award-Winners: Best Unique or Innovative Talent Acquisition Program; Best Sourcing & Assessment Strategy; Best Advance in Talent Acquisition Process; Best Advance in Interviewing Strategy; Best Social Talent Acquisition Strategy; Best Recruitment Marketing and Employer Branding Program. Best Unique or Innovative Talent Acquisition Program.

A very bad night + Audit your onboarding + Social media ideas for hiring + Why companies overlook employer branding + Post-Covid hiring

Uncubed

And onto the weekly reads, watches, and listens: READ THIS (EMPLOYER BRANDING): LinkedIn published this piece on how COVID-19 will transform recruiting. MUST READ (EMPLOYER BRANDING): I consider this article on why companies overlook employer branding a must read.

How to Nail the Top 5 Talent Acquisition Trends of 2017

Leoforce

One of our most popular and viewed posts this year was, 5 Trends That Will Impact Talent Acquisition in 2017. We discussed the year of 2016 being a year of dramatic change in the realm of talent acquisition and predicted 2017 to be full of completely new and aspiring changes for the growth of the industry. Many employers don’t know a defined path to find, attract, and hire top-notch people who are open to this kind of work. We’re over halfway through 2017.

What Your Employer Brand Really Says To Candidates

Recruiting Daily

There are already thousands of talent acquisition technology startups focusing on reinventing, revolutionizing or reimagining recruiting, with hundreds of new platforms and providers appearing every year. candidate vs. employer) and how each stacks up to the competition across the full spectrum of hiring, from sourcing to onboarding and beyond. Talent Trends: The Headlines Aren’t the Whole Story. Employer Branding Gone Bad.

How to Nail the Top 5 Talent Acquisition Trends of 2017

Leoforce

One of our most popular and viewed posts this year was, 5 Trends That Will Impact Talent Acquisition in 2017. We discussed the year of 2016 being a year of dramatic change in the realm of talent acquisition and predicted 2017 to be full of completely new and aspiring changes for the growth of the industry. Many employers don’t know a defined path to find, attract, and hire top-notch people who are open to this kind of work. We’re over halfway through 2017.

How Workplace Giving Impacts Talent Acquisition Professionals

Recruiting Daily Advisor

Yesterday , Rachel Hutchisson discussed the role that corporate social responsibility (CSR) programs play on attracting talent, and how Blackbaud, Inc.’s Today, Peggy Anderson—Blackbaud’s vice president of Talent Acquisition—explores a few of the findings of the new Workplace Giving Report , commissioned by the Giving USA Foundation and supported by Deloitte, in the following Q&A: Source: lamnee / shutterstock.

Employer Brand Pros: Stop Worrying About Glassdoor

exaqueo

When it comes to your reputation as an employer, it can be hard to keep up with all of the online review sites. And, some ratings and reviews can negatively impact your company’s reputation, your employer brand, and your ability to hire new employees and even retain customers. On the other hand, candidates posting a positive experience strengthens the organization’s employer brand in the marketplace and enhances the organization’s recruitment efforts.”

3 Ways To Target Passive Candidates With Your Employer Brand

Jibe

These are candidates who are currently employed and not actively looking for a new job, but may be interested if approached with the right opportunity. Many recruiters struggle with trying to attract and recruit this group (which makes up as much as 75% of global job seekers ), but luckily there is a secret weapon you can deploy to reach them: your employer brand. This data will also tell you if your branding is working or not.

On Breaking Down Silos: Do Employer Brands Exist?

Change State Blog

On a recent episode of The Changing State of Talent Acquisition podcast , we entertained a provocative question: Do employer brands exist? And for each audience the brand has a certain meaning or reputation. Isn’t brand their job?

How to Adapt Your Talent Acquisition Strategy During COVID-19

Indeed

Typically, talent acquisition transformation is a strictly aspirational concept, with most teams too busy even to consider revamping any existing strategies and solutions. What does “talent acquisition transformation” really refer to? COVID-19 Resources Employer

Connect Your Recruitment Marketing to Your Employer Brand

Brandon Hall

However, in the last year or so there has been an increased interest in using recruitment marketing to increase interest in possible employment and as a way to strengthen the employer brand through the tools and techniques used to reach out to candidates. Branding It now includes everything from logo and brand colors to immersive and interactive media, and the management of internal and external branding. Brandon Hall Group POV. Current State.

Glassdoor Employer Branding Summit: Top 10 Talent Takeaways.

Recruiting Daily

We’re gearing up for next week’s 2nd annual Glassdoor Employer Branding Summit and are so excited to spend the day learning from employer branding experts from companies including Zillow, Glassdoor, Salesforce, Dell and more! In today’s rapidly changing employment landscape, it’s important to keep yourself informed on what the pros and your peers are saying about the industry. 10 Things You’ll learn at the Glassdoor Employer Branding Summit.

Employer Branding: Fad or Future? The Expert Review

Beamery

Branding building has been part and parcel of the marketing process for years. Long gone are the days of top talent beating a path to our door, nowadays the onus is on earning the best candidates’ attention. Everyone wants to know what your company culture is like and how happy your employees are – it’s up to recruiting departments to use employer branding to make sure candidates like what they see. Is employer branding important? Employer Branding