4 Things Your Job Descriptions Need to do

Rally Recruitment Marketing

Job descriptions are often the first stop in a candidate’s journey. Before a candidate lands on the beautiful careers site you’ve built out, they’re interacting with a job description first. When a candidate lands on your job description, it might be the first time that a candidate hears about, and forms perceptions, about your Employer Brand. What are enhanced job descriptions? Many job descriptions are too employer-centric.

A Complete List of Employer Branding Strategies for Job Descriptions

Ongig

Today I’m going to show you a VERY effective list of employer branding strategies for your job descriptions. So if you’re looking to build powerful, converting job postings you’ll really enjoy this list. Employer Branding on Job Descriptions vs Company Career Page. A lot of your candidates are coming from job boards like Indeed, Glassdoor and LinkedIn. Why Is Employer Branding Important on Job Descriptions?

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5 Ways to Level Up Your Job Descriptions

Rally Recruitment Marketing

This shift is maybe most noticeable in the way that company career pages, and the job descriptions that are housed on those pages, have evolved. Gone are the days where an effective job description consisted of a paragraph or two describing the company, followed by a laundry list of role requirements. Here are five tips and examples you can use to level up your job descriptions: 1 – Put the “what’s in it for me” front and center.

Why Your Company Needs Employer Branding & How To Get Started

Proactive Talent

There is no company on the planet that shouldn’t use employer branding to help them attract and hire the best talent. That was my response when I was recently asked by John Sumser, Principal Analyst at HRExaminer , to share my thoughts on whether there are companies out there that don’t or shouldn’t need to focus on employer branding in The Definitive Guide To Employment Branding by Dice. So just how much can a poor employer brand cost you?

3 Essential Steps For Making Your Job Descriptions POP!

Social Talent

There was one item of the recruiter’s toolkit that seemed to be constantly underused and not fully optimised… The humble yet mighty job description. Lars has pinpointed three things to help you revolutionise the way you write your job descriptions POP! Some may sound obvious but we can promise you that if you follow all three of these rules, you will see job application rates soar! First of all, is your job description fully optimised for mobile?

10 Awesome Video Job Description Creation Tools

Ongig

Video job descriptions grab the attention of busy candidates. Here’s a list of tools to consider: 10 Awesome Video Job Description Creation Tools. They allow employers to streamline video production. Recommended by some of the best in the industry (Tim Sackett, Celinda Appleby), Skill Scout is one of the top options for video job description creation. Sparc specializes in helping you get hiring manager videos onto your job descriptions.

5 Tips on Writing Great Job Descriptions

Glassdoor for Employers

Today’s job seekers have a lot of choice for jobs. If your organization has open positions, your job descriptions (and job titles) need to be on point, easy to digest and sell not only your open positions but your organization and employer brand, too. That can be a tall order for equally busy hiring managers, who may default to simple cookie-cutter job descriptions that, unfortunately, undersell what makes their company and positions unique.

The Death of the Common Job Description

Glassdoor for Employers

The way people consume content has changed dramatically and it’s not stopping with job descriptions. The hot talent you’ve been hunting for isn’t going to read a boring, long job description and actually decide to apply. If people are actually clicking on your jobs, that’s awesome. Here are a few ways to tweak your job descriptions, put your creative thinking cap on and update your job descriptions: Think like a search engine.

Your Job Descriptions Stink: Here’s How to Fix Them

Undercover Recruiter

There are a variety of ways to capture a job seeker’s attention today. From mobile marketing to rich media ads to video and social media, there’s no shortage of innovative ways to reach your target audience. But, you still need an enticing job description. Your Job Descriptions Stink: Here’s How to Fix Them. Hiring Recruiting audience Branding culture employer brand job ad job description Recruitment

4 Ways to Humanize Your Employer Brand

JWT Inside

Artificial Intelligence is determining talent acquisition workflows, chatbots are being positioned on career sites and predictive analyses for job interests are served up alongside Netflix viewing suggestions. With all of these technology advancements, it’s easy to get caught up in the automation of things, but we can’t lose sight of what employer brands need now more than ever—humanization. Humanization is what makes your employer brand approachable, reachable and relatable.

Audit Your Employer Brand Now to Get Ahead in 2020

Hireology

To stand out and attract top talent in today’s competitive hiring market, you need a strong employer brand. In fact, recent data found that 69 percent of job seekers would reject a job offer from a company with a bad employer brand. Hireology data also found that a strong employer brand can boost applicant-to-hire conversion tenfold, compared to organizations that don’t have an employer brand strategy in place. .

Employer Branding Videos & Why They Work

Rezoomo

In today’s candidate-driven market, a positive, definite employer brand is important for attracting and retaining top talent. With an employer profile, you have numerous opportunities to showcase your companies’ unique brand and culture. Including online videos in your profile is a brilliant way to communicate your employer brand to candidates due to the rise in video. How exactly can an employer branding video support a company in the recruiting process?

Brandon Hall: Understanding the Impact of Employer Brand

Glassdoor for Employers

Understanding your employer brand. Unsurprisingly, 62% of companies say strengthening their employer brand is their top priority. According to a new Brandon Hall report , organizations that choose to prioritize their employer brand and focus on managing it are 250% more likely to rate their overall talent acquisition efforts as “highly effective.” In other words, focusing on your employer brand can lead to an exceptionally effective hiring process.

4 Ways to Humanize Your Employer Brand

JWT Inside

Artificial Intelligence is determining talent acquisition workflows, chatbots are being positioned on career sites and predictive analyses for job interests are served up alongside Netflix viewing suggestions. With all of these technology advancements, it’s easy to get caught up in the automation of things, but we can’t lose sight of what employer brands need now more than ever—humanization. Humanization is what makes your employer brand approachable, reachable and relatable.

Is Now the Time to Hire a “Chief Job Description Officer” ?

Ongig

There’s one thing that every growing employer has in common: job descriptions. And they have lots of problems/projects related to job descriptions. Talent acquisition leaders ask me/Ongig for help: adding video and pics to their job descriptions; adding recruiting widgets (LinkedIn, Glassdoor, Google Maps, etc.) Is now the time you name someone: Chief Job Description Officer. VP of Job Descriptions.

How to Write a Job Description

Vervoe

But, on the other side of the hiring equation, job seekers are scrolling through dozens of job descriptions at lightning speed. On average, a job seeker spends 11 hours a week looking for a new job: reading career sites, clicking on open positions, and evaluating job descriptions. Formulaic job descriptions cause companies to miss out on top talent. Job descriptions aren’t generating excitement about the open roles.

Boost Applicant-to-Hire Conversion 10x with a Strong Employment Brand

Hireology

A strong employment brand can help your company stand out from the competition and attract top candidates in today’s competitive job market. And if you don’t have a compelling employment brand in place, you’ll likely face challenges securing qualified talent. In fact, recent data found that 69 percent of job seekers would reject a job offer from a company with a bad employer brand. Effective Job Descriptions.

Employer Branding Strategies Conference 2018: Most Valuable Tweets

Ongig

The Employer Branding Strategies Conference (Ebrandcon) just wrapped up its 2018 session. Ebrandcon took a deep dive into employer branding including: Using technology to drive employer brand. Content strategy for your employer brand. Strategies for refreshing your employer brand. Measuring employer brand (metrics, KPIs). Leveraging employees in employer brand strategy.

Go Mobile Before Your Candidates Are Gone

JazzHR

Experts forecasting the latest recruiting trends say with the advent of mobile job apps, big brand job boards like Indeed and Monster will be the next dinosaurs of the HCM market. But the recent multi-million dollar acquisition of Monster , by staffing firm Randstad, shows there’s still inherent value in today’s automated job boards – so long as they remain where candidates are. That’s why it’s SO important for your employer brand to be mobile friendly.

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Do You Have this Massive “Drop-Off” From Career Site to Job Descriptions?

Ongig

You’ve got a solid-looking company career site page like this: The “Hotel Lobby Theory” …yet your job description pages look something more like this JD below. They, like almost all applicant tracking system customers (they use Brassring), are handicapped by the static, text-only look and feel that most ATS-generated job pages provide. After all, their job is make your company/brand look great. jobs.your-company-name.com/[job-title]).

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7 Ways to Build Your Employer Brand on Campus

Yello

A study by the National Association of Colleges and Employers found employers consider branding the most important part of their university recruiting programs. These employers know that if students don’t recognize the company at a career fair or aren’t excited by the brand, they are less likely to apply for a job or seek an internship with the organization. Here are the top ways to build your brand on college campuses, to stand out to soon-to-be grads.

Inbound and Down: How Hubspot Hacked Employer Branding.

Recruiting Daily

Both professions play out largely in the shadows and in siloes, which might be the reason that in spite of their obvious congruence, there’s really limited mobility between the HR and PR functions, particularly in recruiting. Our Brand Is Crisis. Between errors of inclusion and errors of omission lies the truth, and it’s their job to make sure no one from the outside ever comes close to finding it. No Quick Fix: 5 Strategies for Rebuilding Your Employer Brand.

Developing your nonprofit employer brand with ReachOut Australia’s Maxine Bartlett

JobAdder

Employer branding has become an effective solution for nonprofits looking to address this challenge, with notable organisations such as ReachOut Australia seeing great success. We know that employer branding can be difficult to get just right,” said Maxine.

3 Huge Mistakes In Advertising Your Job

Valuehire

You can’t simply expect to sit back and have job seekers flock to your company whenever you post a job. It’s your job to take the lead by presenting your opportunity as the most attractive place to work. Posting a 3-page job description with a core competency list.

A NEW PERSPECTIVE FROM THE EMPLOYER BRANDING STRATEGIES CONFERENCE #EBRANDCON

exaqueo

When I landed in San Diego for the Employer Branding Strategies Conference , I wasn’t sure what I was going to walk into. So, whether you’re considering attending #EBrandCon 2019 or researching employer branding conferences in general, I hope you find my perspective on the event beneficial and insightful. COMMUNITY OVER COMPETITION Employer branding is a new industry, and yet it’s not. We just didn’t always call it employer branding.

5 Recruitment Marketing Projects to Tackle This Summer

Rally Recruitment Marketing

That number is great considering that employer branding hasn’t been around all that long! For the other 60% of us, this might be an opportune moment to conduct research and finally put together our EVP messaging and employer brand platform.

7 Actions Employers Must Take Now for Racial Equality

Rally Recruitment Marketing

Many employers have made public statements and pledged their support for the Black Lives Matter movement and against racial injustice. Here is my take: What employers–and we as practitioners–can do to end racial inequality and build a more diverse and inclusive workforce?

Do We Really Need Job Titles?

Recruiting Daily

If there’s one career topic that remains particularly contentious, particularly when it comes to recruiting and HR practitioners, it’s about the relative importance we place on job titles – and whether or not they’re even necessary to begin with. The debate, discussion and discourse around job titles continues to rage on – with little to […].

How To Optimize Your Job Descriptions

Jim Stroud

Jim Stroud interviews Kevin Walker, Director of Employer Insights at Indeed. Among the topics discussed are a) how employers can optimize their job descriptions for more views and applicants, b) how employer brand affects jobseeker applies, c) why its important to go mobile, d) how relevant search engines are to the applicant process and so much more!

Employer Branding: Definition, Process, Strategy and Resources

Beamery

Companies that consistently attract the best talent get one thing right: Employer branding. Job applications are starting to receive the same scrutiny as any other purchasing decision. This is where a carefully planned employer branding strategy becomes critical. We’ve tried to create a single guide that tells you everything you need to know about building your employer brand. So, what is an Employer Brand? Employer Branding

Employer Branding: Everything you need to know

Recruiting Blogs

Employer branding has grown in significance due to changes in job seeker behavior, and increased competition in the war for talent. The statistics are quite staggering with 72% of candidates spending over an hour researching a company, and 70% saying they wouldn’t take a job at a bad company even if unemployed. LinkedIn found that the number one reason candidates don’t apply for a job is because they don’t know what it’s going to be like. Job Seeker Behavior.

4 Ways We Can All Learn From High-Volume Recruiting Teams

Rally Recruitment Marketing

These recruiting professionals and Recruitment Marketers are also constantly focusing on ways that they can elevate their employer brands and candidate experience to land quality talent. Some of our resources on this topic include: Why Programmatic Online Job Posting, Now (Webinar).

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Why Starting Your Job Postings with “About Us” is Usually a Mistake

Ongig

Where should your “About Us” section go in a job posting? An informal survey of job postings on Indeed, Glassdoor and Google for Jobs shows that 53.8% of employers start their postings with About Us. The next most common placement (26.9%) of job postings have the About Us somewhere in the middle (often in the 2nd or 3rd paragraph). Why Beginning Your Job Postings with “About Us” is Often a Mistake.

The Top 10 Things Recruiters Must Have with Them

Glassdoor for Employers

Check out the company you’re recruiting for on Glassdoor so you know what points candidates are likely to ask about and prepare answers that align with the company’s brand.”. Job descriptions. Always have open jobs’ details and descriptions with you. Ask the candidate questions customized for that job to gain better clarity into that “just right” fit during the interview. Mobile access. The following article originally appeared on Bond.

Not Another Mobile Recruiting Post.

Recruiting Daily

If you want a business case or case use for the importance of mobile recruiting adoption and optimization, you don’t really have to look far. Hell, there’s a cottage industry of content marketing and conferences dedicated specifically to the whole “mobile” category – which is all kind of silly and specious. Why Are We Still Talking About Mobile Recruiting? No where is this phenomenon more obvious than in mobile recruiting. Mobile Recruiting Made Simple.

Employer Branding and the Candidate Experience

Recruiting Blogs

Job search is online. In the competition for talent, your employer brand is as essential for attracting quality candidates to your career site and into your applicant tracking system (ATS) as your consumer brand is to your marketing efforts. In fact, 86% of HR professionals agree that recruitment is becoming more like marketing and 89% believe a strong employer brand gives them an advantage over the competition when it comes to hiring 1.

Video and Job Advertising: The Perfect Marriage

Social Talent

There have been big changes in the way companies attract talent and connect with candidates over the years and video represents a fantastic opportunity for recruiters to get more eyeballs on their job ads. From newspaper classified job advertising to going online in the 90’s, and now the transformational shift of social media and online engagement. Considering the time and effort that goes into writing up a decent job ad, they hardly seem a worthy investment.

How to Write a Job Description to Attract Top Candidates

4 Corner Resources Staffing Blog

Knowing how to write a job description that is both interesting and informative is one of the most significant skills a hiring manager or recruiter can have. A high-quality job description will help attract top candidates and pique their interest in your position and company.

6 Rules For Mobile Optimized Recruiting

Newton Software

Mobile Optimized Recruiting Made Easy. For the past several weeks, leading up to our #nowmobile Bootcamp , we’ve been exposing the rise of mobile recruiting through a series of blog posts that have cast a light on some shocking trends including the following: -The explosive growth of mobile internet usage and the rise of mobile-only internet users. The impact of mobile job search on the candidate experience and applicant to candidate conversion rates.

The Startup Hiring Guide: Hiring for rapid growth from 5 to 50

Workable

We’ve spent the time to curate the best thinking on everything from employer branding and headhunting to the interview process. Building an attractive company: Employer branding. How to write job descriptions. Where to post your jobs. Post a job now.