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5 Tips for Prioritizing Your Recruitment Marketing and Employer Branding Initiatives

Rally Recruitment Marketing

Whether you’re getting started in a new Recruitment Marketing or employer branding role this year, or continuing to build out the strategy at your current employer, here’s how you can be sure you’ve got your priorities straight. While this empowerment was refreshing, my time and resources were limited.

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Measuring Employer Branding and Recruitment Marketing: Essentials to Tracking

Rally Recruitment Marketing

Despite the growing importance of employer branding and Recruitment Marketing in attracting talent to your workplace, our field still suffers from a massive knowledge gap at all levels, especially when it comes to knowing how to measure employer branding. Continue reading to learn why tracking is key!

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2024 Talent Acquisition Trends to Watch

Rally Recruitment Marketing

As we kick off 2024, the world of talent acquisition is buzzing with new challenges and emerging trends, and there’s no better barometer for this than the insights gathered from our recent RallyFwd Virtual Conference. Almost half of RallyFwd poll respondents said they expect their recruitment budget to stay the same in 2024.

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Q&A With Liz Gelb-O’Connor, Recruitment Marketer of the Year

Rally Recruitment Marketing

Each year, to round out the annual Rally Awards competition, one person is named Recruitment Marketer of the Year. This year, the title was bestowed upon Liz Gelb-O’Connor, VP, Global Employer Brand & Marketing at ADP. Now, let’s meet Liz!

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6 AI Skills You Need to Lead Talent Acquisition

Rally Recruitment Marketing

We’re all feeling a little nervous about how AI could potentially transform our jobs in talent acquisition, HR and Recruitment Marketing. So, at our upcoming RallyFwd Virtual Conference on December 6, 2023, I’ll be presenting: “AI-Ready: Advancing Your Career in the New Era of Talent Acquisition”.

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9 Recruitment Marketing Trends for 2023

Rally Recruitment Marketing

Rally Recruitment Marketing is a thriving community of 45,000 professionals (and growing!) across recruiting, HR, marketing and communications. Although some sectors are experiencing layoffs, it’s still a highly competitive talent market. Unemployment remains low at 3.5% in the U.S.,

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Top 12 Rally Resources for Recruitment Marketing Beginners

Rally Recruitment Marketing

When you are trying to begin using Recruitment Marketing strategies, you may not know what to do or where to start. Most talent acquisition and HR professionals are not trained in marketing, so it’s understandable that strategies like social media marketing, content marketing and employer branding can seem a bit daunting.